{"id":1034,"date":"2020-06-06T17:12:26","date_gmt":"2020-06-06T09:12:26","guid":{"rendered":"https:\/\/manychat.com.hk\/?post_type=docs&p=1034"},"modified":"2020-11-27T19:21:59","modified_gmt":"2020-11-27T11:21:59","password":"","slug":"9%e5%80%8b%e5%8a%9f%e8%83%bd%e5%bc%b7%e5%a4%a7%e7%9a%84facebook%e5%bb%a3%e5%91%8a%e6%8f%90%e7%a4%ba%ef%bc%88%e5%af%a6%e9%9a%9b%e4%b8%8a%e6%9c%89%e6%95%88%ef%bc%89","status":"publish","type":"docs","link":"https:\/\/manychat.com.hk\/en\/docs\/9%e5%80%8b%e5%8a%9f%e8%83%bd%e5%bc%b7%e5%a4%a7%e7%9a%84facebook%e5%bb%a3%e5%91%8a%e6%8f%90%e7%a4%ba%ef%bc%88%e5%af%a6%e9%9a%9b%e4%b8%8a%e6%9c%89%e6%95%88%ef%bc%89\/","title":{"rendered":"9 powerful Facebook advertising tips (actually effective)"},"content":{"rendered":"
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Chat marketing<\/a>,Facebook marketing<\/a>\u00a0-9 minutes reading<\/div>\n
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You may have seen statistics and talked about how Facebook adsOutperform other advertising channels<\/a>,Attract new audience<\/a>And drive company revenue faster.<\/p>\n

However, as far as your campaign is concerned, the results are not satisfactory. So, should you give up Facebook ads? maybe not. You may only need to take a few steps to increase conversions from Facebook ads.<\/p>\n

Fortunately, there are some key techniques to increase the number of potential customers and conversions generated by ads.<\/p>\n

If you spend the time and budget to create a Facebook ad, but don\u2019t get the expected return, consider the following nine Facebook advertising tips to increase the return on investment of your campaign.<\/p>\n

Nine Facebook advertising tips to promote conversion<\/h2>\n

1. Answer shoppers' questions in live chat<\/h3>\n

It may be self-evident, but shoppers may have questions about the product before purchasing it. You can proactively answer their questions through live chat, instead of forcing them to send emails or call support agents.<\/p>\n

Live chat is a tool that allows you to talk to shoppers instantly via Messenger bots or chat windows in websites. Since email responses can take up to 24 hours, real-time chat in Messenger can reduce the time required and make transactions faster and easier.<\/p>\n

Assuming you set up a process, users can browse products in the Messenger window:<\/p>\n

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\"Live<\/figure>\n<\/div>\n

You can set up an "Ask an Expert" button for each product to bring shoppers into a real-time chat with your business.<\/p>\n

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Set an option to notify all administrators on the account, and add the label "Needs Help" to keep the shopper\u2019s label. Then create a follow-up message to let shoppers know when someone will respond.<\/p>\n

Moving shoppers to live chat will also triggerHuman Agent Message Label<\/a>, Thelabel<\/a>It gives you up to 7 days to reply to subscribers. You can alsoiPhone<\/a>orAndroid<\/a>Download ManyChat\u2019s mobile application for faster and more effective communication.<\/p>\n

2. Target custom audiences to maximize results<\/h3>\n

Custom Audiences is a powerful Facebook advertising tool that can help promote sales and reduce wasteful advertising spending.<\/p>\n

They are high-definition people who have talked with your company, such as subscribers on Messenger, people who have visited your website, andLead score person<\/a>.<\/p>\n

You can even use "custom audiences" to build similar audiences, or new potential customers who share key characteristics with existing customers.<\/p>\n

"Never advertise to people you don\u2019t know. Building custom audiences based on previous interactions is a great way to segment your ads and improve business performance. If you have an active Facebook page, then you have a All information for quality audiences."\u00a0<\/em><\/p>\n

Trilce Jiron, founder of TBS Marketing<\/em><\/cite><\/p><\/blockquote>\n

Some high-value audiences you can target include:<\/p>\n

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  1. Based on lookalike audiences of your current subscribers and users who have recently visited your online store.<\/li>\n
  2. A "custom audience" for people who add products to the shopping cart and then abandon the purchase.<\/li>\n
  3. A custom audience created based on people who viewed the product but didn\u2019t add it to the shopping cart.<\/li>\n<\/ol>\n

    3. Use click messenger ads to reduce wasteful advertising expenditures<\/h3>\n

    Traditional Facebook advertisingPrice<\/a>It continues to rise every year.<\/p>\n

    If you are looking forReduce Facebook advertising costs<\/a>And to maximize the results, please run "click to believe" ads. These ads allow potential buyers to start a conversation with your company in the Messenger chat window. They are an effective way to drive interaction and sales from your Facebook ads.<\/p>\n

    Although traditional Facebook ads will draw people to the landing page, this conversational ad style can simplify the way you sell-which means you don't have to scare people away with sales. This is a more friendly and fascinating style, and it can put advertisements that can continue to generate higher income for the business.<\/p>\n

    Online jewelry retailerThe Pearl Source<\/a>Take for example. The company offered 15% coupons during the 2019 holiday period to attract more sales during the holiday period and build a customer list for future marketing efforts. The discount they offer is to click on Messenger ads, which can be redeemed 254 times (conversion rate is 43%), and they have received more than $ 64,400 additional revenue from new customers.<\/p>\n

    Grab the Facebook Messenger bot flow they used to run their successful campaigns below.<\/p>\n

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    \"E-commerce<\/figure>\n<\/div>\n

    byThis link<\/a>Check the process. Then download it as your own click messenger adtemplate<\/a>!<\/p>\n

    4. Show products in Messenger<\/h3>\n

    When selling online, it\u2019s difficult to connect people with your product. Interference may occur during the interaction, causing shoppers to rebound. If you send them to browse the products on your website, they may never get there. If you send a coupon to their crowded inbox, they may never receive it.<\/p>\n

    The product library in the Messenger window keeps people smooth after seeing your offer. Shoppers can quickly browse your offer and make purchasing decisions.<\/p>\n

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    The product library in Messenger can help customers quickly become familiar with your product. By keeping everything in the chat, you can provide a "live chat" to answer questions and help people understand the quality of your product, thus encouraging them to buy.<\/p>\n

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    5. Pay in chat<\/h3>\n

    relatedPayment method<\/a>Research confirms what we already know: convenience is the main motivation for customers to buy. Companies must try to eliminate friction points on the purchase path to increase conversion rates.<\/p>\n

    When it comes to Facebook ads, making payments in chat is becoming more and more popular. Integrations such as Paypal and Stripe allow customers to pay via digital wallets, which means you can both provide a preferred customer experience and speed up the purchase process.<\/p>\n

    This is how you can use ManyChat to set up in-app payments.<\/p>\n

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    6. Promotion limited time offer<\/h3>\n

    Limited Time Offer<\/a>It can increase the urgency of the email and help your ads attract shoppers. When consumers know they have a short time to take advantage of the offer, they are more likely to jump on the offer.<\/p>\n

    5 Napkin Burger<\/a>It is a small chain restaurant in New York City that includes the term "limited time" to encourage people who receive the ad to use it.<\/p>\n

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    \"Emergency<\/figure>\n<\/div>\n

    The event was held from December 11, 2018 to January 31, 2019 and helped the company win a new potential customer base and promoted new sales for the restaurant, including:<\/p>\n