{"id":769,"date":"2023-04-08T11:46:46","date_gmt":"2023-04-08T03:46:46","guid":{"rendered":"https:\/\/manychat.com.hk\/?post_type=docs&p=769"},"modified":"2023-03-11T12:49:45","modified_gmt":"2023-03-11T04:49:45","password":"","slug":"%e3%80%90%e5%bb%ba%e7%ab%8bmanychat%e3%80%91%e5%85%a7%e5%ae%b9%e9%a1%9e%e5%9e%8b%ef%bc%88%e5%8f%88%e5%90%8dfacebook%e6%b6%88%e6%81%af%e6%a8%99%e7%b1%a4%ef%bc%89","status":"publish","type":"docs","link":"https:\/\/manychat.com.hk\/en\/docs\/%E5%BB%BA%E7%AB%8Bmanychat%E5%85%A7%E5%AE%B9%E9%A1%9E%E5%9E%8B%E5%8F%88%E5%90%8Dfacebook%E6%B6%88%E6%81%AF%E6%A8%99%E7%B1%A4\/","title":{"rendered":"[Building ManyChat] Content Types (also known as Facebook Message Tags)"},"content":{"rendered":"

1. This article explains how to migrate to a new Facebook messaging strategy with ManyChat by applying the appropriate content types (or Message tags as Facebook calls them) to the content sent to subscribers via Facebook Messenger in the form of frequently asked questions.<\/p>\n

2. The new Facebook messaging policy took effect on March 4, 2020. If you built Flows before that date but are still using those Flows, you need to3. specify a content type or<\/strong><\/span>4. switch to<\/strong>5. typing<\/strong>SMS<\/a><\/strong>\u00a0\/\u00a0<\/strong>e-mail<\/a><\/strong>6. to avoid disruption of bot functionality.<\/strong>7. Messages without a specified type will not be sent to subscribers who interacted with your bot more than 24 hours after March 4, 2020.\u00a0\u00a0\u00a0<\/strong><\/p>\n

8. This article will be updated regularly as we receive more of your questions. For inquiries, please contact our support team.<\/p>\n

9. Q: What is the \u201ccontent type\u201d feature? How does it relate to Facebook's messaging policy?<\/p>\n

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    10. A: The content type is a ManyChat feature that allows you to tag Messenger content with a specific category that best describes the purpose when building flows or broadcasts. Facebook refers to these categories as \u201cMessage tags\u201d in its official documentation. If you have never heard of it, now is the time to familiarize yourself with<\/span><\/h2>\n<\/li>\n<\/ol>\n

    11. one of Facebook's recent announcements regarding platform messaging policies.\u00a0\u00a012. Long story short: As a user of the Messenger platform, you always need to specify a tag suitable for your non-promotional messages to cover users whose last interaction with the bot was more than 24 hours ago.<\/a>.\u00a0<\/span><\/p>\n

    13. Important!!! Opening a URL button in any shape or form does not equate to interaction in Messenger. If you have a URL button that users can click, it will not reopen their 24-hour messaging window.<\/span>
    14. So far, you only needed to do<\/span><\/strong><\/p>\n

    15. this because ManyChat applied a special tag for all other messages. However, starting March 4, 2020, this magic tag will disappear, and everyone will be required to choose frombroadcast<\/a>16. four more specific new tags:17. CONFIRMED_EVENT_UPDATE<\/a>18. POST_PURCHASE_UPDATE\u00a0<\/span><\/p>\n