{"id":784,"date":"2020-06-04T11:43:24","date_gmt":"2020-06-04T03:43:24","guid":{"rendered":"https:\/\/manychat.com.hk\/?post_type=docs&p=784"},"modified":"2022-10-31T11:14:19","modified_gmt":"2022-10-31T03:14:19","password":"","slug":"%e3%80%90%e5%bb%a3%e6%92%ad%e5%85%a7%e5%ae%b9%e3%80%91%e5%b8%b6%e6%9c%89%e4%bb%98%e8%b2%bb%e6%b6%88%e6%81%af%e7%9a%84%e5%bb%a3%e6%92%ad","status":"publish","type":"docs","link":"https:\/\/manychat.com.hk\/en\/docs\/%e3%80%90%e5%bb%a3%e6%92%ad%e5%85%a7%e5%ae%b9%e3%80%91%e5%b8%b6%e6%9c%89%e4%bb%98%e8%b2%bb%e6%b6%88%e6%81%af%e7%9a%84%e5%bb%a3%e6%92%ad\/","title":{"rendered":"\u3010Broadcast content\u3011Broadcast with paid message"},"content":{"rendered":"
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    What are paid messages and what do they allow you to do?<\/p>\n<\/li>\n<\/ol>\n

    Paid messages are a super simple way to send messages to a designated list of your existing subscribers through the Facebook Messenger channel. Paid messages are a ManyChat adaptation of Facebook's sponsored messages feature, catering to the needs of chat marketers who want to re-engage customers via Messenger.<\/p>\n

    \u00a0according to\u00a0\u00a0Facebook Messaging Policy<\/a>Paid messages go beyondthe 24 + 1 messaging window<\/a>as the only compliant way to message subscribers; paid messages are an essential tool for true customer re-engagement activities, such as:<\/p>\n

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      Reactivating customers by sending relevant offers, deals, or coupons, announcing new arrivals<\/p>\n<\/li>\n

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      Promoting similar events related to products or activities that subscribers have shown interest in<\/p>\n<\/li>\n

    3. \n

      Continuing the conversation from where subscribers left off.<\/p>\n<\/li>\n<\/ol>\n

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        What you need to get started and how it works<\/p>\n

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          Appearance: User perspective.<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

          Subscribers will see \u201cPaid Messages\u201d as an unread message thread at the top of their Messenger inbox. If they haven't muted it in the thread\/app settings, they will also receive push notifications to their devices. In the inbox screen, the thread looks like a regular message sent from a business page, but the message itself has a small label \u201cSponsored Message\u201d and an option to report inappropriate ads.<\/p>\n

          5. seeHere<\/a>\u00a0\u00a0Image for reference.<\/p>\n

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              Since \u201cPaid Messages\u201d essentially integrate Facebook's sponsored messages into ManyChat, a valid Facebook ad account with a valid payment method is required to create messages. Also, note that this ad account should not be your personal ad account.<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

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                  By design, paid messages (and Facebook sponsored messages) can only be used to send messages to people who have already connected with your business via Messenger. By definition, this is not a growth tool but a tool for messaging people you have previously contacted.<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                  important! ! !<\/strong>\u00a0By default, paid messages will reach unsubscribed users. To avoid messaging these users, you need to exclude them. You can exclude unsubscribed users by checking the \u201cShow only subscribed users\u201d checkbox in \u201cSettings\u201d > \u201cGeneral.\u201d This way, unsubscribers will not be selectable in the targeting window.<\/p>\n

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                      You must have an admin role on the \u201cFacebook Business\u201d page. Since \u201cPaid Messages\u201d use Facebook Custom Audiences, Facebook requires you to be an admin of the Facebook page to publish \u201cPaid Messages\u201d on your behalf.<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

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                          A sufficient number of subscribers is needed to populate your \u201cCustom Audience.\u201d To avoid the risk of poor delivery quality, Facebook recommends that the \u201cCustom Audience\u201d contains more than 1,000 subscribers.<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

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                              Payment. A valid payment method should apply to the ad account you select when creating \u201cPaid Messages.\u201d Payment methods can be added in the \u201cAd Account Settings\u201d on Facebook.<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

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                                  Billing. For paid messages, Facebook charges you based on impressions (Here<\/a>understand more\u00a0\u00a0Information<\/a>)<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

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                                      Price. ManyChat does not charge any fees for using the \u201cpaid messages\u201d feature. As mentioned above, all fees are charged by Facebook based on impressions. Prices may vary depending on the local advertising market rates in the country\/region where you want to advertise. For example, in the United States, the cost per thousand impressions is about $30. Please contact Facebook Ads Support for a quote in your country.<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

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                                          Please note that a custom audience, as well as a campaign and ad set, will be automatically created for each paid message. This is done to minimize the number of manual setups. If you feel there are too many custom audiences in your ad account, you can safely delete them after the \u201cpaid message\u201d delivery is complete (to do this, go to the \u201cAudiences\u201d section of your ad account).<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                                          <\/p>\n

                                          Also note that you generally do not want to delete the Ad Campaign, Ad Set, or Sponsored message itself so that you can access its performance statistics later.<\/p>\n

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                                            How to gradually release your paid messages.<\/p>\n

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                                              Go to Broadcast -> Paid Messages<\/p>\n<\/li>\n

                                            2. \n

                                              If you have an admin role on your Facebook page, have a sufficient number of subscribers, and have granted ManyChat permission to manage your Facebook ads, you should see the \u201cCreate Paid Message\u201d button. Click it to start creating your message.<\/p>\n<\/li>\n

                                            3. \n

                                              Before you enter the message builder, the system will ask you to select the ad account to use for the ad. Select the ad account and then click \u201cSelect\u201d to continue to message creation.<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                                              <\/p>\n

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                                                  In the message builder, use the available tools to write your message (Facebook limits it to text or a single image + text). The message draft will be saved automatically.<\/p>\n<\/li>\n

                                                2. \n

                                                  After completing this step, click the \u201cNext\u201d button in the upper right corner of the screen to go to the \u201cSettings\u201d tab.<\/p>\n<\/li>\n

                                                3. \n

                                                  At this step, you need to fill in all the settings fields. Click \u201cSelect Audience\u201d to access the audience selector, where you can filter your target audience using any combination of ManyChat's standard audience filters.
                                                  \nTip: You may want to use the \u201cMessaging Window Segmentation\u201d condition to exclude people who are not within the 24 + 1 messaging window to save on advertising costs (as other subscribers can be reached through regular broadcasts for free). Like this:<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                                                  <\/p>\n

                                                  Once done, click \u201cSelect\u201d at the bottom of the subscriber list.<\/p>\n

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                                                      Set the budget you are prepared to spend on this broadcast. The higher the budget, the more subscribers may receive your message.<\/p>\n<\/li>\n

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                                                      Set the sending time. Allow the time required by Facebook to comply with Facebook\u00a0Ads policies<\/a>Check your content<\/p>\n<\/li>\n

                                                    3. \n

                                                      Now, you can publish the ad by clicking the \u201cPublish\u201d button in the upper right corner of the screen; if everything is set correctly, the button should be active.<\/p>\n<\/li>\n

                                                    4. \n

                                                      After a successful publication, you will see a screen with a summary of the sent messages:<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                                                      <\/p>\n

                                                      \u00a0 \u00a0\u00a0\u00a0 \u00a0\u00a0To return to the \u201cPaid Messages\u201d list, click \u201cContinue.\u201d<\/p>\n

                                                      \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 11. If you want to stop running ads, please click the three dots in the list view, and then click the \u201cDelete\u201d button.<\/p>\n

                                                      \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/p>\n

                                                      4. How to report a problem or send a feature request<\/p>\n

                                                        \n
                                                      1. \n

                                                        Please use\u00a0\u00a0this support form<\/a>.<\/p>\n<\/li>\n

                                                      2. \n

                                                        in the officialManyChat community<\/a>to ask questions.<\/p>\n<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

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