![](\"https:\/\/s3.amazonaws.com\/cdn.freshdesk.com\/data\/helpdesk\/attachments\/production\/36020063603\/original\/Jnxh-8KAMvaAQHs3jTAQtEevh5kB6cuKnw.png?1540811704\")
<\/p>\nWhen you go to the \u201cGrowth Tools\u201d tab in your ManyChat account, you will see the section on the right containing statistics for all the growth tools created on the page:<\/p>\n
<\/p>\n
While the content regarding the \u201cConversions\u201d column should be clear, you may wonder what these other statistics mean for each growth tool, as not all statistics work in the same way. We want to provide explanations in this article.<\/p>\n
Overlays\/Embedded Widgets, Landing Pages, Checkboxes:<\/strong><\/p>\n \u201cImpressions\u201d<\/strong>\u00a0- This is how many users have seen that specific widget;<\/p>\n \u201cOpt-ins\u201d<\/strong>\u00a0- This is how many users clicked the \u201cSend to Messenger\u201d button (forCheckbox<\/strong>, it is any button where the widget code is installed);<\/p>\n \u201cOpened\u201d<\/strong>\u00a0- This is how many users saw your growth tool's \u201cOpt-in Message\u201d (compared to the number in the \u201cOpt-ins\u201d column);<\/p>\n \u201cClicked\u201d<\/strong>\u00a0- This is the number of buttons clicked by any user in the \u201cOpt-in\u201d message (compared to the number in the \u201cOpt-ins\u201d column).<\/p>\n Messenger Reference URL:<\/strong><\/p>\n "\u00a0Impressions\u201d<\/strong>\u00a0- This widget cannot be tracked - you will see \u201c-\u201d in this column as well as in the \u201cConversions\u201d section;<\/p>\n \u201cOpt-ins\u201d<\/strong>\u00a0- How many users opted in after clicking the link;<\/p>\n \u201cOpened\u201d<\/strong>\u00a0- This is how many users opened the \u201cOpt-in\u201d message after clicking the link (new users must also click the \u201cGet Started\u201d button first to receive the \u201cOpt-in\u201d message);<\/p>\n \u201cClicked\u201d\u00a0<\/strong>\u00a0- This is how many users clicked any button in the widget's \u201cOpt-in\u201d message.<\/p>\n Facebook Ads JSON:<\/strong><\/p>\n So far, unfortunately, ManyChat cannot track JSON statistics. You can see the disclaimer under \u201c?\u201d. Log in to the \u201cClicked\u201d section of the JSON statistics. It says:\u201cDue to platform limitations, we absolutely cannot track the impressions of growth tools and the statistics of messages for opting in. The first time we can track a user is when he\/she clicks the button in the opt-in message.\u201d<\/em><\/p>\n Facebook comments:<\/strong><\/p>\n \u201cImpressions\u201d<\/strong>\u00a0- The number of users who left comments in the comments section of posts related to the widget on the fan page;<\/p>\n \u201cOpt-ins\u201d<\/strong>\u00a0- The number of users who replied to the auto-response through the widget;<\/p>\n \u201cOpened\u201d<\/strong>\u00a0- This is how many users saw your growth tool's \u201cOpt-in Message\u201d (compared to the number in the \u201cOpt-ins\u201d column);<\/p>\n \u201cClicked\u201d<\/strong>\u00a0- This is the number of buttons clicked by any user in the \u201cOpt-in\u201d message (compared to the number in the \u201cOpt-ins\u201d column).<\/p>\n Facebook Messenger code:<\/strong><\/p>\n \u201cImpressions\u201d<\/strong>\u00a0- Tracking cannot be done for this widget - you will see this in this column as well as in the \u201cConversions\u201d section\u201c-\u201d<\/strong>\uff1b<\/p>\n \u201cOpt-ins\u201d<\/strong>\u00a0- The number of users who chose to opt in after scanning the code;<\/p>\n \u201cOpened\u201d<\/strong>\u00a0- The number of users who opened the opt-in message after scanning the code;<\/p>\n \u201cClicked\u201d<\/strong>\u00a0- This is how many users clicked any button in the widget's \u201cOpt-in\u201d message.<\/p>\n Customer chat:<\/strong><\/p>\n \u201cImpressions\u201d<\/strong>\u00a0- The number of users who saw the greeting message of this specific widget on your website;<\/p>\n \u201cOpt-ins\u201d<\/strong>\u00a0- The number of users who clicked the \u201cChat\u201d button on the widget to start a conversation;<\/p>\n \u201cOpened\u201d<\/strong>\u00a0- The number of users who saw the opt-in message from this widget;<\/p>\n \u201cClicked\u201d<\/strong>\u00a0- This is the number of buttons clicked by any user in the \u201cOpt-in\u201d message (compared to the number in the \u201cOpt-ins\u201d column).<\/p>\n Hope this information helps you!<\/p>","protected":false},"excerpt":{"rendered":" \u7576\u60a8\u8f49\u5230ManyChat\u5e33\u6236\u4e2d\u7684\u201c\u589e\u9577\u5de5\u5177\u201d\u9078\u9805\u5361\u6642\uff0c\u60a8\u6703\u770b\u5230\u53f3\u5074\u7684\u90e8\u5206\u5305\u542b\u9801\u9762\u4e0a\u5275\u5efa\u7684\u6240\u6709\u589e\u9577\u5de5\u5177\u7684\u7d71\u8a08\u4fe1\u606f […]<\/p>","protected":false},"author":20,"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"%%post_title%%","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_eb_attr":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"footnotes":""},"doc_category":[46],"doc_tag":[],"class_list":["post-869","docs","type-docs","status-publish","hentry","doc_category-manychat-basics"],"year_month":"2026-04","word_count":37,"total_views":"2686","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Michelle","author_nicename":"michelle","author_url":"https:\/\/manychat.com.hk\/en\/author\/michelle\/"},"doc_category_info":[{"term_name":"ManyChat Basics","term_url":"https:\/\/manychat.com.hk\/en\/docs-category\/manychat-basics\/"}],"doc_tag_info":[],"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/manychat.com.hk\/en\/wp-json\/wp\/v2\/docs\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manychat.com.hk\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/manychat.com.hk\/en\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":2,"href":"https:\/\/manychat.com.hk\/en\/wp-json\/wp\/v2\/docs\/869\/revisions"}],"predecessor-version":[{"id":871,"href":"https:\/\/manychat.com.hk\/en\/wp-json\/wp\/v2\/docs\/869\/revisions\/871"}],"wp:attachment":[{"href":"https:\/\/manychat.com.hk\/en\/wp-json\/wp\/v2\/media?parent=869"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/manychat.com.hk\/en\/wp-json\/wp\/v2\/doc_category?post=869"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/manychat.com.hk\/en\/wp-json\/wp\/v2\/doc_tag?post=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}