{"id":1472,"date":"2020-08-18T00:00:00","date_gmt":"2020-08-18T00:00:00","guid":{"rendered":"https:\/\/manychat.com.hk\/?p=1472"},"modified":"2020-06-11T15:38:12","modified_gmt":"2020-06-11T07:38:12","slug":"%e5%a6%82%e4%bd%95%e7%82%ba%e5%ae%a2%e6%88%b6%e9%81%8b%e8%a1%8cfacebook%e5%bb%a3%e5%91%8a","status":"publish","type":"post","link":"https:\/\/manychat.com.hk\/en\/%e5%a6%82%e4%bd%95%e7%82%ba%e5%ae%a2%e6%88%b6%e9%81%8b%e8%a1%8cfacebook%e5%bb%a3%e5%91%8a\/","title":{"rendered":"How to run Facebook ads for customers"},"content":{"rendered":"

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Facebook ads<\/a>It can help you improve your customers' brand awareness, increase website traffic, attract potential customers, increase revenue, etc. Let us start fromFacebook<\/a>Beginning with areas of, you can target your customers\u2019 audiences through advertising in these areas.<\/p>\n

Facebook<\/strong>News Subscriptionsource:<\/strong>Your customer ads will appear in both mobile and desktop news feeds.<\/p>\n

Facebook video feed:<\/strong>Your customers\u2019 video ads will be displayed between organic videos in a pure video environment, such as Facebook Watch and Facebook News Feed.<\/p>\n

Facebook<\/strong>Right column: For users browsing on desktop computers, your client\u2019s ads will appear in the right column of Facebook.<\/p>\n

Instagram feed:<\/strong>Your customers\u2019 ads will appear in the mobile feed, which is great because you can get more attention from both social media platforms.<\/p>\n

Messenger inbox:<\/strong>Your client\u2019s ads will be displayed on the homepage tab of Messenger<\/p>\n

Message sponsored by Messenger:<\/strong>Your client\u2019s ad will be displayed as a message to people who have conversations with Messenger.<\/p>\n

Facebook story:<\/strong>Your client ads will appear in "People's Stories" on Facebook.<\/p>\n

No matter which type of advertising you think on Facebook is the best solution for your customers, there are some basic items on the list that need to be determined. inFacebook Business Support Center<\/a>Is a good resource to bookmark. Here is what they shared:<\/p>\n

Advertising creativity:<\/strong>Determine what you want people to see in the ad. This can include text, images, videos or slideshows. You can also add call-to-action buttons to encourage people to do specific things, such as sending a message or buying immediately.<\/p>\n

swipe<\/strong>: Choose who should see your ad. You can create your own audience based on age, gender, hobbies, etc. We may also offer some suggestions, such as attracting users who like your page or automated audience options tailored to your business. Facebook creates and improves automated audiences by combining details, such as people near your business location or people related to your page.<\/p>\n

budget:<\/strong>The amount you pay is up to you. You can choose a pre-populated budget or set a custom amount. Some ads may require a minimum budget to generate results, but we will let you know.<\/p>\n

duration:<\/strong>You can set the time for the ad to run. You can choose a specific duration (for example, 7 days) or set a custom end date.<\/p>\n

Placement:<\/strong>Placement indicates where the ad is displayed. Depending on the type of ads you create, you may see placements such as desktop news feeds, Instagram feeds, or Messenger inboxes. We recommend that your ads appear in all placements, but you can also deselect some of them.<\/p>\n

In this section, we will take a closer look at the Messenger Marketing of your client\u2019s advertising, especially since the statistics are amazing.<\/p>\n

Nowadays, messaging apps are very popular because they are a great channel for digital marketing professionals who want to attract new customers and grow their business.Messenger Marketing<\/a>It can effectively attract audiences who don't like to check emails and like social media to communicate with companies. Facebook Messenger is the ideal platform for developing successful marketing strategies for your customers.<\/p>\n

why? Every month1.2 billion people<\/a>Use Facebook Messenger. Wow. This means that your customer\u2019s target market is there.<\/p>\n

Facebook Messenger adsOpen rate reached 88%<\/a>, Clickrate<\/a>It reaches 56%, so it has become easier to attract qualified potential customers and generate revenue for your customers\u2019 brand. These figures are impressive.<\/p>\n

In today's world, people quickly expect and expect things. They want to visit places and people to buy. They want to engage in a conversation and allow themselves to interact with people they couldn\u2019t visit in the past. They want to feel like a conversation tailored to them. With Facebook Messenger, all these wishes have been realized.<\/p>\n

Types of Facebook Messenger ads:<\/h2>\n
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\"Facebook<\/figure>\n<\/div>\n

1)<\/strong>\u00a0Messenger ads will be displayed on the main screen of the target inbox, and the final destination can be Messenger or a landing page.<\/p>\n

2)<\/strong>In click-to-belief ads, the goal remains in Messenger. The advantage of click messenger ads is that the destination is not a landing page or an opt-in form; it is a messenger once they click to respond, they automatically become subscribers, which is very convenient.<\/p>\n

The good thing is that you can place click-to-trust ads in your target customers\u2019 Facebook feeds. The ad will contain a call-to-action button, which will open a Messenger conversation when the target user clicks on the client\u2019s ad in their feed.<\/p>\n

3) Pass<\/strong>Sponsored messages, you can send direct messages to anyone you have talked with Messenger in the past. This is very useful for sending special offers or showing people new products, and is the most effective of the three.<\/p>\n

Due to the large number of people using Facebook Messenger, the number of conversations with current and potential customers may get out of control. Please play drums...<\/p>\n

enterChatbot<\/a>. What is a chatbot? It is a software application designed to simulate human conversations on the Internet through Messenger applications such as Facebook Messenger.<\/p>\n

The Facebook Messenger bot provides instant response and sounds like it was written by a living breathing man. Undoubtedly, this makes the person talking to the other person feel special. The robot can be programmed to answer questions, schedule appointments, and even send special promotions directly to customers\u2019 inboxes. Messenger ads are great on their own, but automatic responses can undoubtedly maximize their potential.<\/p>\n

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Chatbots are like virtual assistants that can create a better customer experience at every consumer touch point. Everyone should have a chatbot.<\/p>\n

Chatbots has opened up a lot of things that can provide goals and complete the work for your customers.<\/p>\n