{"id":1478,"date":"2022-11-30T00:00:00","date_gmt":"2022-11-29T16:00:00","guid":{"rendered":"https:\/\/manychat.com.hk\/?p=1478"},"modified":"2022-11-02T03:05:07","modified_gmt":"2022-11-01T19:05:07","slug":"%e5%a6%82%e4%bd%95%e7%8d%b2%e5%be%97%e7%b6%b2%e7%ab%99%e6%b5%81%e9%87%8f","status":"publish","type":"post","link":"https:\/\/manychat.com.hk\/en\/%e5%a6%82%e4%bd%95%e7%8d%b2%e5%be%97%e7%b6%b2%e7%ab%99%e6%b5%81%e9%87%8f\/","title":{"rendered":"How to get website traffic"},"content":{"rendered":"

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From salesLeads<\/a>To sales performance, the increase in website traffic is often the reason for attracting more customers through digital portals.<\/p>\n

For many online stores, website traffic is the main driver of growth and can also help improve search engine optimization (SEO) and determine the execution of marketing campaigns.<\/p>\n

However, it is not always that simple to know how to attract website traffic; it can be difficult to know where to start with so many strategies to choose from. Even more so, it is unclear which will bring high-quality traffic. FamiliarityWith how to build a sales funnel<\/a>Is an ideal choice for increasing traffic and future sales.<\/p>\n

Whether you are new to marketing websites or a traffic generation professional, here are 11 affordable ways to increase website traffic.<\/p>\n

1. Create useful content<\/h3>\n

When researching how to increase website traffic, content marketing is a great starting point. When you publish consistent, valuable content on your website, it can help you establish credibility in your niche and attract your target audience.<\/p>\n

Take news as an example. The company sells cold-pressed juice and cleans online, so a healthy lifestyle is an importantValue proposition<\/a>For them. Their blog, \"The Squeeze Magazine,\" covers dining spots in various cities, how to cook healthy meals, beauty tips, and more.<\/p>\n

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\"E-commerce<\/figure>\n<\/div>\n

According to Ahrefs, Squeeze's organic blog traffic doubled last year.<\/p>\n

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\"Natural<\/figure>\n<\/div>\n

To kickstart your content plan, first conduct keyword research using platforms like Google Adwords to find topics that your target audience cares about. Then start writing educational articles on those topics and upload them to your blog. The more you publish, the higher your potential keyword rankings, and when someone clicks on your article, it helps increase website traffic.<\/p>\n

2. Actively engage in social media<\/h3>\n

You may have heard that social media can increase website traffic, but you haven't found the right strategy to achieve the same results. Social media can be one of the best free marketing tools, and if done correctly, it can boost website traffic.<\/p>\n

Figure out where your audience hangs out - is it Facebook? Instagram Stories? Twitter, Reddit, or LinkedIn? Once you have a better idea, you can promote your blog posts on these social channels.<\/p>\n

In the example below,Janis.AI's<\/a>Co-founder Josh Barkin knows that his colleagues on social media are struggling with the outbreak.COVID-19<\/a>To help them, he shared a blog post with a free template explorer, which bot builders can set up and use to increase customer profits. The post received over 100 comments and was seen by 55,000 people.<\/p>\n

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\"Build<\/figure>\n<\/div>\n

Sharing blog posts, YouTube videos, and templates on social channels like Facebook and Instagram can attract your target audience and drive targeted traffic back to your website. Make sure your website link is always visible and has a clear call to action to encourage people to land on your page, thereby increasing your click-through rate.<\/p>\n

3. Build a subscriber list<\/h3>\n

A subscriber list can be a valuable resource for increasing website traffic. These lists are filled with interested individuals who want to hear what you have to say, whether it's reading blog posts, watching YouTube videos, or getting exclusive deals from your company.<\/p>\n

Building an omnichannel marketing list through email, SMS, and Messenger can help target more specific visits to particular pages on your website. With ManyChat, you can easily grow these lists using Messenger bots.<\/p>\n

Since these lists are segmented, you can tailor messaging for each different customer group and increase traffic to the selected pages.<\/p>\n

4. Direct Messenger bot visitors to your website<\/h3>\n

When users visit your Facebook page, you can useMessenger robot<\/a>initiate conversations to engage subscribers and funnel them to your website where you can view content.<\/p>\n

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\"Attract<\/figure>\n<\/div>\n

For example, in ManyChat, you cancreate a welcome message<\/a>to greet visitors in Messenger. From there, you can ask them if they want to check out case studies or see products in the store.<\/p>\n

5. Use click-to-Messenger ads<\/h3>\n

Sending clickableFacebook ads<\/a>messages to Messenger and promoting content is an effective way to attract potential customers and bring them back to your website. Using \u201ccustom\u201d or \u201clookalike\u201d audience targeting may engage users who interact with your ads and take action on your promotions.<\/p>\n

Ensure that you return to your website through the links in these Facebook Ads, similar to how Jasper\u2019s Market encourages cooking class registrations in the example below.<\/p>\n

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\"Good<\/figure>\n<\/div>\n

Keep yourFacebook ad copy<\/a>messages short and clear. This will affect whether people click on your ad. Write smartly for your target audience and keep it concise, because if no one clicks, you won't drive any traffic to your website.<\/p>\n

Use ManyChat to create more profitable click-to-Messenger ads. It\u2019s free to get started.<\/h4>\n
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registered<\/a><\/div>\n<\/div>\n

6. Improve Your Page SEO<\/h3>\n

Search engine optimization is crucial for increasing website traffic and excellenceRedirects<\/a>Strategies are essential. According to data from N Channel, over44% of shoppers<\/a>starting shopping on Google means it can drive significant growth for specific pages on the website.<\/p>\n

The center of every SEO campaign is keyword research. It can help inform all other SEO-related tasks you perform on the website, from off-page SEO tohow to improve conversion rates<\/a>, to optimizing blog, product, or category pages.<\/p>\n

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\"How<\/figure>\n<\/div>\n

To dive deep into keyword research, read thecomplete guide<\/a>by Backlinko's SEO expert Brian Dean.<\/p>\n