![\"\"](\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/6-word-of-mouth-referral-strategies-that-actually-work.jpg\")
<\/p>\n<\/p>\n
\u201c1. The saying \u201dgood news travels fast\" is completely true, especially in the realm of word-of-mouth marketing (WOM). In fact, word-of-mouth marketing may be one of the most influential forms of marketing for enhancing brand reputation and awareness.<\/span><\/p>\n 2. Consider this: are you more likely to make a purchase decision based on a salesperson shouting at you over the phone, or because your best friend in your ear says you just<\/span>3. need<\/span><\/em>4. to try something because you will absolutely love it?can<\/em>5. Since the early days of advertising, the power of word-of-mouth marketing has been effective and has reached new heights in the digital age. Now, there are countless ways to spark WOM buzz.<\/span><\/p>\n 6. 1. Referral friend discount<\/span><\/p>\n 8. brands that adopt a referral friend word-of-mouth strategy. The idea behind this strategy is to encourage loyal customers to refer friends and provide some sort of discount or incentive to both the customer and the referrer.<\/span>\u672a<\/span><\/em>9. Referral friend WOM is often achieved by asking your loyal customers to sign up friends in exchange for some kind of reward. This can be done via email or SMS, but the goal is to get<\/span><\/p>\n 10. loyal customers<\/span>11. to register a friend, and then you can convert them into customers.<\/span><\/a>12. Suppose you own a yoga studio and have an email list that includes all the students who have taken classes. In the ManyChat dashboard, you can write a \"refer a friend\" campaign where students sign up friends to the email list. Then, you can offer free yoga classes to your students and their friends, and you have gained many new students that you can nurture into paying customers (because hey, they are on the email list!)<\/span><\/p>\n 13. 2. Send to a friend<\/span><\/p>\n \u201c15. The simplest way to implement a referral friend discount is through SMS marketing.\u00a0<\/span><\/p>\n 16. In the ManyChat dashboard, write text that can be sent to the subscriber list to encourage others to refer friends. Using<\/span><\/p>\n 17. this strategy is effective because they may use it with friends and family<\/span>SMS<\/span><\/a>18. threads, which will make it easy for them to send along with your offer.<\/span>Text message<\/span><\/a>19. 3. Bring a friend strategy<\/span><\/p>\n 1. If you are a restaurant, then this restaurant counts you in, but anyone can participate.<\/span><\/p>\n \u201c2. The \u201dbring a person\" WOM marketing strategy encourages your audience to come to your location and greet someone they know. The key factor here is to provide them with an incentive they can't refuse.<\/span><\/p>\n 3. Restaurants have become notorious for implementing this strategy. You may have seen some sort of \u201cbring a person\u201d strategy for Mother's or Father's Day at some point, where if you brought your mother or father there, the restaurant would give you a discount on your bill. \u201cBring a person\u201d strategies can be created around any major event, holiday, or just for fun. The goal is simply to motivate many people to come in.<\/span><\/p>\n 5. At the very least, you should adopt a strategy to encourage online reviews and customer recommendations, which can be done through customer training email campaigns or simply by asking for one.<\/span><\/p>\n 6. Push<\/span>comment<\/span><\/a>7. An effective way to encourage reviews and recommendations (both considered WOM marketing) is to build processes in the ManyChat dashboard using templates created for you. You can ask subscribers to leave feedback and build an entire sequence around encouraging positive reviews.<\/span><\/p>\n 9. If we were to play the \u201cwhich one doesn't belong\u201d game, you would immediately choose this strategy. Employee discounts? How about WOM strategies?<\/span><\/p>\n 10. Believe it or not, your employees can easily become your brand's biggest advocates. If they have a good relationship with their employer,<\/span>11. they will talk. They will tell their community that you take care of them. One way to encourage employees to enjoy discounts is to. Who cares if their friends or family use the discount? They are still contributing to revenue. Give your employees one or two employee discount cards and let the rest take care of itself.<\/span><\/a>12. 6. Social Media Giveaways<\/span><\/p>\n7. It\u2019s hard to find<\/span><\/h2>\n
14. The \"send to a friend\" strategy is very similar to the \"refer a friend\" strategy, but in this case, you can pass on discounts to loyal customers for people they know, in exchange for some benefits for them as well.<\/span><\/h2>\n
3. Strategies for Bringing People<\/span><\/h2>\n
4. 4. Review\/Recommendation Rewards<\/span><\/h2>\n
\n![\"Chatbot](\"https:\/\/lh5.googleusercontent.com\/mvJNf5wAKHG8FMX8FuXzX3Hv8kQrchvuNrFzLHG5hyrCXADqbd_txJBUWYW31G3P6y4oveAHPbrMTBmP6ZfvzATCq0pommQPOsdRpjSkLoPKKrZdFouOpPAaE7dnk-mhcDZZGOmu\")
8. 5. Employee Discounts<\/span><\/h2>\n
13. Giveaways are a goldmine for WOM. If you get your audience to like your page, share posts, and comment in exchange for something truly worthwhile, the good news will surely spread quickly.<\/span><\/h2>\n
![\"Facebook](\"https:\/\/lh3.googleusercontent.com\/_Sh_17FdUC2zWM5YJa00bUOG9QVSjyYVm8WSx_Jjpcn0DY3Wk0TkXNPVLVWceEo82Pw4H0_NIToXh0P1OrP_iNrQ4nzUZU9WTWJvokhGcla-FLnODKyr8VfBPHA-Ug6Ss76nZ22b\")
<\/figure>\n<\/div>\n