{"id":1783,"date":"2022-11-30T00:00:00","date_gmt":"2022-11-29T16:00:00","guid":{"rendered":"https:\/\/manychat.com.hk\/?p=1783"},"modified":"2022-11-02T03:04:26","modified_gmt":"2022-11-01T19:04:26","slug":"%e5%a6%82%e4%bd%95%e5%89%b5%e5%bb%ba%e5%bc%b7%e5%a4%a7%e7%9a%84%e8%b3%bc%e8%b2%b7%e5%be%8c%e8%b7%9f%e8%b8%aa%e5%ba%8f%e5%88%97","status":"publish","type":"post","link":"https:\/\/manychat.com.hk\/en\/%e5%a6%82%e4%bd%95%e5%89%b5%e5%bb%ba%e5%bc%b7%e5%a4%a7%e7%9a%84%e8%b3%bc%e8%b2%b7%e5%be%8c%e8%b7%9f%e8%b8%aa%e5%ba%8f%e5%88%97\/","title":{"rendered":"How to create a powerful post-purchase tracking sequence"},"content":{"rendered":"

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1. You have completed all the hard work. You ran<\/span>2. Click the link<\/span><\/a>-\u00a0<\/span><\/a>3. Messenger ads<\/span><\/a>4. , collected subscribers, allowing them to choose to join Messenger, email, and<\/span>SMS<\/span><\/a>5. lists, and finally they purchased items in your online store.\u00a0<\/span><\/p>\n

6. But what happens after someone completes a purchase? So, how should you interact with customers? Let's think about things beyond promotions and deals.<\/span><\/p>\n

7. Many retailers do not provide personalized follow-up services for people who recently purchased products. They either stick to generic emails or send nothing at all. But in fact, it is during this period after the purchase that people are most receptive to your messages.\u00a0<\/span><\/p>\n

8. During this time, you can interact with customers by providing value, offering help, introducing ways to use the product, or simply continuing the conversation, so there are many opportunities.<\/span><\/p>\n

9. Let's talk about a good post-purchase process that can bring<\/span>10. more business to your<\/span><\/a>11. e-commerce store.\u00a0<\/span><\/p>\n

12. 1. Immediately: Order Confirmation<\/span><\/h3>\n

13. Channel used:<\/span><\/strong>\u00a0Messenger<\/span><\/p>\n

14. Message tag:<\/span><\/strong>15. Post-purchase update<\/span><\/p>\n

16. Order confirmation messages are an<\/span>17. important component of your e-commerce strategy. They help reassure customers that their orders have been received and processed by your business. It also allows you to open a 24-hour window to engage with new customers with interesting and engaging messages. Remember, your messages don't have to be boring.<\/span><\/a>18. To create this process, select \"Place Order\"\u00a0<\/span><\/p>\n

19. Shopify trigger in Flow Builder.\u201c\u00a0<\/span>Shopify Trigger<\/span><\/a>Additional Messenger messages and confirmation messages, such as:<\/span><\/p>\n

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\"7.<\/figure>\n<\/div>\n

You can allow people to choose to track their shipment or access your store in the message. The goal is to get someone to click so you can reopen<\/span>a 24-hour window<\/span><\/a>and send more messages.<\/span><\/p>\n

Examples of messages you can steal:<\/span><\/strong><\/p>\n