{"id":1337,"date":"2020-06-07T02:39:55","date_gmt":"2020-06-06T18:39:55","guid":{"rendered":"https:\/\/manychat.com.hk\/?p=1337"},"modified":"2020-06-11T15:35:20","modified_gmt":"2020-06-11T07:35:20","slug":"how-to-start-an-ecommerce-business","status":"publish","type":"post","link":"https:\/\/manychat.com.hk\/zh\/how-to-start-an-ecommerce-business\/","title":{"rendered":"\u5982\u4f55\u555f\u52d5\u96fb\u5b50\u5546\u52d9\u696d\u52d9\uff1a\u555f\u52d5\u60a8\u7684\u7b2c\u4e00\u500b\u7522\u54c1\u76847\u500b\u6b65\u9a5f"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1047\" src=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/how-to-start-an-ecommerce-business.png\" alt=\"\" width=\"1209\" height=\"578\" srcset=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/how-to-start-an-ecommerce-business.png 1209w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/how-to-start-an-ecommerce-business-980x469.png 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href=\"https:\/\/www.toms.com\/about-toms#companyInfo\" target=\"_blank\" rel=\"noreferrer 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href=\"https:\/\/unbabel.com\/blog\/scaling-businesses-growing-pains\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6210\u9577\u7684\u7169\u60f1<\/a>\u3002\u60a8\u5df2\u7d93\u8003\u616e\u4e86\u5275\u5efa\u548c\u4ea4\u4ed8\u7522\u54c1\u4e4b\u9593\u7684\u6240\u6709\u554f\u984c\u3002\u6709\u4e86\u6240\u6709\u8a08\u5283\uff0c\u60a8\u5c31\u4e0d\u6703\u9047\u5230\u5f8c\u52e4\u554f\u984c\u7684\u98a8\u96aa\u3002<\/p>\n<h2>3.\u5275\u5efa\u7522\u54c1\u539f\u578b<\/h2>\n<p>\u5728\u4e0a\u4e00\u6b65\u4e2d\uff0c\u60a8\u5df2\u7d93\u5236\u5b9a\u4e86\u7522\u54c1\u5275\u5efa\u7684\u884c\u52d5\u8a08\u5283\u3002<\/p>\n<p>\u91cd\u8981\u7684\u662f\uff1a\u4e0d\u8981\u6eff\u8db3\u65bc\u8981\u5275\u5efa\u7684\u7b2c\u4e00\u500b\u7248\u672c\u3002\u60a8\u53ef\u80fd\u6703\u9078\u64c7\u4e00\u500b\u4f9b\u61c9\u5546\u548c\u53e6\u4e00\u500b\u88fd\u9020\u5546\uff0c\u4f46\u662f\u60a8\u7684\u7b2c\u4e00\u9078\u64c7\u53ef\u80fd\u59cb\u7d42\u662f\u6700\u597d\u7684\u3002\u4f86\u81ea\u4e0d\u540c\u4f9b\u61c9\u5546\u7684\u6750\u6599\uff0c\u4e26\u6e2c\u8a66\u4e0d\u540c\u7684\u88fd\u9020\u5546\u3002\u54ea\u7a2e\u7d44\u5408\u53ef\u7372\u5f97\u6700\u9ad8\u8cea\u91cf\u7684\u6700\u7d42\u7522\u54c1\uff1f<\/p>\n<p>\u627e\u5230\u6700\u4f73\u7d44\u5408\u5f8c\uff0c\u8acb\u7e7c\u7e8c\u88fd\u4f5c\u7522\u54c1\u7684\u4e0d\u540c\u539f\u578b\u3002<\/p>\n<p>\u60a8\u61c9\u8a72\u5728\u6b64\u968e\u6bb5\u8003\u616e\u7af6\u722d\uff0c\u8457\u773c\u65bc\u5ba2\u6236\u6700\u559c\u6b61\u7684\u529f\u80fd\u3002<\/p>\n<p>\u8af8\u5982<a href=\"http:\/\/mention.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mention<\/a>\u6216<a href=\"http:\/\/awario.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Awario\u4e4b<\/a>\u985e\u7684\u793e\u4ea4\u8046\u807d\u5de5\u5177<a href=\"http:\/\/awario.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6703<\/a>\u767c\u73fe\u7af6\u722d\u5c0d\u624b\u7684\u63d0\u53ca\u3002\u60a8\u53ef\u4ee5\u767c\u73fe\u4e00\u689d\u63a8\u6587\u4e2d\u8aaa\u201c\u6211\u611b[\u7af6\u722d\u5c0d\u624b]\uff0c\u4f46&#8230;\u201d\u3002\u4f7f\u7528\u90a3\u4e9b\u201c buts\u201d\uff0c\u7136\u5f8c\u601d\u8003\u5982\u4f55\u5c07\u9019\u4e9b\u529f\u80fd\u6dfb\u52a0\u5230\u60a8\u7684\u60f3\u6cd5\u4e2d\uff0c\u4e26\u6bd4\u7af6\u722d\u5c0d\u624b\u505a\u5f97\u66f4\u597d\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u901a\u904e\u5411\u6f5b\u5728\u5ba2\u6236\u63d0\u4f9b\u4ed6\u5011\u6240\u7f3a\u5c11\u7684\u6771\u897f\u4f86\u6436\u596a\u4ed6\u5011\u4e00\u4e9b\u4e0d\u6eff\u610f\u7684\u5ba2\u6236\u3002<\/p>\n<h2>4.\u958b\u59cb\u4e86\u89e3\u60a8\u7684\u7406\u60f3\u5ba2\u6236<\/h2>\n<p>\u6211\u5011\u5df2\u7d93\u7c21\u77ed\u5730\u8ac7\u5230\u4e86\u60a8\u61c9\u8a72\u77e5\u9053\u6240\u63d0\u4f9b\u7684\u89e3\u6c7a\u65b9\u6848\u7684\u4e8b\u5be6\u3002\u5176\u4e2d\u4e00\u90e8\u5206\u6d89\u53ca\u4e86\u89e3\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n<p>\u5728\u6b64\u968e\u6bb5\uff0c\u60a8\u9700\u8981\u63a1\u53d6\u9032\u4e00\u6b65\u7684\u63aa\u65bd\uff0c\u5efa\u7acb\u8cb7\u5bb6<a href=\"https:\/\/manychat.com\/blog\/create-your-chatbot-persona\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u89d2\u8272<\/a>\u00a0-\u63cf\u8ff0\u60a8\u5c07\u7522\u54c1\u92b7\u552e\u7d66\u7684\u4eba\u7684\u5ba2\u6236\u8cc7\u6599\u3002\u5b83\u5305\u62ec\u4eba\u53e3\u7d71\u8a08\u4fe1\u606f\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u5e74\u9f61<\/li>\n<li>\u6027\u5225<\/li>\n<li>\u4f4d\u7f6e<\/li>\n<\/ul>\n<p>\u4f46\u662f\uff0c\u5ba2\u6236\u8cc7\u6599\u4e5f\u6703\u6df1\u5165\u4ed6\u5011\u7684\u5728\u7dda\u548c\u8cfc\u8cb7\u7fd2\u6163\uff0c\u5305\u62ec\u4ed6\u5011\u66f4\u559c\u6b61\u7684\u652f\u4ed8\u7db2\u95dc\u5728\u7dda\u9078\u9805\u3002<\/p>\n<p>\u770b\u770b\u4ed6\u5011\u901a\u5e38\u5728\u60a8\u9019\u6a23\u7684\u7522\u54c1\u4e0a\u82b1\u8cbb\u591a\u5c11\uff0c\u4ee5\u53ca\u4ed6\u5011\u6b63\u5728\u4f7f\u7528\u54ea\u4e9b\u6e20\u9053\u3002\u60a8\u53ef\u80fd\u6703\u767c\u73fe\uff0c\u7406\u60f3\u7684\u5fe0\u5be6\u5ba2\u6236\u662f\u4f7f\u7528Facebook\u768425-50\u6b72\u5973\u6027\uff0c\u901a\u5e38\u6bcf\u5e74\u5728\u60a8\u92b7\u552e\u5546\u54c1\u4e0a\u82b1\u8cbb50\u7f8e\u5143\u3002<\/p>\n<p><a href=\"https:\/\/myslumberyard.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5982Slumber Yard\u7684<\/a>\u00a0Matthew Ross\u00a0<a href=\"https:\/\/myslumberyard.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6240\u8a00<\/a>\uff0c\u9019\u7a2e\u71df\u92b7\u7b56\u7565\u662f\u63a8\u5ee3\u7522\u54c1\u6642\u7684\u91d1\u7c89\u3002\u201c\u5c0d\u65bc\u63a8\u51fa\u65b0\u7522\u54c1\u7684\u4eba\u4f86\u8aaa\uff0c\u6700\u597d\u7684\u696d\u52d9\u79d8\u8a23\u662f\u8457\u773c\u65bc\u7279\u5b9a\u7684\u5229\u57fa\u5e02\u5834\uff0c\u7d30\u5206\u5e02\u5834\u6216\u53d7\u773e\u7fa4\u9ad4\u60a8\u60f3\u8981\u6ef2\u900f\u7684\u7279\u5b9a\u5e02\u5834\u3002\u201d<\/p>\n<p>\u201d\u6211\u8a8d\u70ba\u8a31\u591a\u4f01\u696d\u5bb6\u904e\u65bc\u5c08\u6ce8\u65bc\u8a66\u5716\u4f54\u9818\u6574\u500b\u5e02\u5834\u3002\u53d6\u800c\u4ee3\u4e4b\u7684\u662f\uff0c\u9996\u5148\u5c08\u6ce8\u65bc\u76ee\u6a19\u5e02\u5834\u670d\u52d9\u4e0d\u8db3\u7684\u7d30\u5206\u5e02\u5834\u6216\u7d30\u5206\u5e02\u5834\u901a\u5e38\u66f4\u5bb9\u6613\u4e14\u66f4\u6709\u6210\u679c\u3002\u9019\u6a23\uff0c\u60a8\u7684\u7522\u54c1\u5c07\u66f4\u6709\u6a5f\u6703\u812b\u7a4e\u800c\u51fa\u4e26\u7372\u5f97\u5438\u5f15\u529b\u3002\u201d<\/p>\n<p>\u201c\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u8981\u63a8\u51fa\u65b0\u5e8a\u588a\uff0c\u8acb\u91dd\u5c0d\u7279\u5b9a\u7684\u7d30\u5206\u5e02\u5834\uff0c\u4f8b\u5982\u5074\u81e5\uff0c\u60c5\u4fb6\uff0c\u91cd\u7269\u7b49\u3002\u201d<\/p>\n<p>\u7f85\u65af\u7e3d\u7d50\u9053\uff1a\u201c\u570d\u7e5e\u9019\u500b\u4e3b\u984c\u9032\u884c\u54c1\u724c\u548c\u5e02\u5834\u71df\u92b7\uff0c\u4f7f\u5176\u5728\u4eba\u7fa4\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\u4e00\u65e6\u627e\u5230\u6210\u529f\uff0c\u60a8\u4ee5\u5f8c\u5c31\u53ef\u4ee5\u96a8\u6642\u95dc\u6ce8\u5176\u4ed6\u7d30\u5206\u5e02\u5834\u3002\u201d<\/p>\n<h2>5.\u6e2c\u8a66\uff0c\u6e2c\u8a66\u2026\u2026\u7136\u5f8c\u518d\u6b21\u6e2c\u8a66<\/h2>\n<p>\u81f3\u6b64\uff0c\u60a8\u61c9\u8a72\u5df2\u7d93\u5b8c\u6210\u4e86\u7522\u54c1\u7684\u539f\u578b\uff0c\u4e26\u5c0d\u8ab0\u5c07\u8cfc\u8cb7\u7522\u54c1\u6709\u6df1\u523b\u7684\u4e86\u89e3\u3002\u63a5\u4e0b\u4f86\uff0c\u60a8\u9700\u8981\u5f9e\u9019\u4e9b\u4eba\u90a3\u88e1\u7372\u5f97\u6709\u95dc\u539f\u578b\u7684\u771f\u200b\u200b\u5be6\u53cd\u994b\u3002<\/p>\n<p>\u6211\u5011\u7684\u76ee\u6a19\u662f\u4f7f\u7528\u985e\u4f3c\u7684\u554f\u984c<a href=\"https:\/\/www.centercode.com\/blog\/2014\/03\/how-to-collect-useful-feedback-during-beta\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6536\u96c6<\/a>\u8207\u60a8\u5c07\u8981\u92b7\u552e\u7684\u5c0d\u50cf\u985e\u4f3c\u7684\u4eba\u7684<a href=\"https:\/\/www.centercode.com\/blog\/2014\/03\/how-to-collect-useful-feedback-during-beta\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u53cd\u994b\u610f\u898b<\/a>\uff1a<\/p>\n<ul>\n<li>\u4ed6\u5011\u559c\u6b61\/\u4e0d\u559c\u6b61\u4ec0\u9ebc\uff1f<\/li>\n<li>\u4ed6\u5011\u6700\u559c\u6b61\u7684\u529f\u80fd\u662f\u4ec0\u9ebc\uff1f<\/li>\n<li>\u7522\u54c1\u6709\u4efb\u4f55\u554f\u984c\u55ce\uff1f<\/li>\n<li>\u4ed6\u5011\u9858\u610f\u70ba\u6b64\u4ed8\u51fa\u591a\u5c11\uff1f<\/li>\n<\/ul>\n<p>\u60a8\u5c07\u80fd\u5920\u8abf\u6574\u60a8\u7684\u7522\u54c1\u4ee5\u4f7f\u5176\u6e96\u5099\u5c31\u7dd2\u3002\u5982\u679c\u60a8\u767c\u73fe\u4eba\u5011\u559c\u6b61\u4e00\u9805\u529f\u80fd\uff0c\u90a3\u5c31\u628a\u5b83\u7576\u4f5c\u7368\u7279\u7684\u8ce3\u9ede\u3002\u4f46\u662f\uff0c\u5982\u679c\u4ed6\u5011\u4e0d\u559c\u6b61\u53e6\u4e00\u500b\uff0c\u8acb\u8003\u616e\u662f\u5426\u53ef\u4ee5\u4f7f\u5176\u8b8a\u5f97\u66f4\u597d\u3002\u5982\u679c\u4e0d\u662f\uff0c\u8acb\u5c07\u5176\u5b8c\u5168\u522a\u9664\u3002<\/p>\n<p>\u5ba2\u6236\u7684\u53cd\u994b\u4e5f\u63d0\u4f9b\u4e86\u4e00\u7a2e\u6975\u597d\u7684\u65b9\u5f0f\u4f86\u6536\u96c6\u4e00\u4e9b\u793e\u6703\u8b49\u660e\u66f8\u3002\u60a8\u7684\u8abf\u67e5\u5c07\u8fd4\u56de\u8af8\u5982\u201c\u6b64\u7522\u54c1\u78ba\u5be6\u6709\u52a9\u65bc[\u60a8\u7684\u89e3\u6c7a\u65b9\u6848]\uff01\u201d\u4e4b\u985e\u7684\u5167\u5bb9\u3002<\/p>\n<p>\u7814\u7a76\u8868\u660e\uff0c\u6709<a href=\"https:\/\/bizrateinsights.com\/resources\/shopper-survey-report-the-impact-reviews-have-on-consumers-purchase-decisions\/\">92\uff05\u7684\u4eba<\/a>\u5728\u81ea\u5df1\u8cfc\u8cb7\u7522\u54c1\u4e4b\u524d\u6703\u5c0b\u6c42\u9019\u7a2e\u793e\u6703\u8b49\u660e\u3002<\/p>\n<p>\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc<a href=\"https:\/\/witandfolly.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wit and Folly\u7684<\/a>\u00a0Melissa Teng\u00a0\u8aaa\uff1a\u201c\u6211\u6700\u597d\u7684\u5efa\u8b70\u662f\u76e1\u5feb\u8207\u771f\u5be6\u7684\u4eba\u4e00\u8d77\u6e2c\u8a66\u4ed6\u5011\u7684\u7522\u54c1\u3002\u901a\u904e\u65e9\u65e5\u5c07\u81f3\u5c11\u4e00\u500b\u7269\u7406\u6216\u6578\u5b57\u539f\u578b\uff08\u5982\u679c\u662f\u6578\u5b57\u7522\u54c1\uff09\u63a8\u5411\u5e02\u5834\uff0c\u60a8\u53ef\u4ee5\u7372\u5f97\u6709\u50f9\u503c\u7684\u4fe1\u606f\uff0c\u9019\u4e9b\u4fe1\u606f\u5c07\u6539\u5584\u60a8\u7684\u7522\u54c1\u3002\u201d<\/p>\n<p>\u201c\u5982\u679c\u60a8\u662f\u4e00\u500b\u5b8c\u7f8e\u4e3b\u7fa9\u8005\uff0c\u4e26\u4e14\u7b49\u5230\u7522\u54c1\u7684\u6bcf\u500b\u7d30\u7bc0\u90fd\u5f97\u5230\u60a8\u60f3\u8981\u7684\uff0c\u60a8\u53ef\u80fd\u5df2\u7d93\u70ba\u81ea\u5df1\u548c\u5ba2\u6236\u8a2d\u8a08\u4e86\u7522\u54c1\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u5617\u8a66\u627e\u5230\u4e00\u7a2e\u65b9\u6cd5\u4f86\u5275\u5efa\u6700\u4f4e\u9650\u5ea6\u7684\u53ef\u884c\u7522\u54c1\u4e26\u5c07\u5176\u6295\u653e\u5e02\u5834\u4ee5\u6536\u96c6\u53cd\u994b\u3002\u201d<\/p>\n<h2>6.\u6253\u9020\u54c1\u724c\u8a0a\u606f<\/h2>\n<p>\u4eba\u5011\u9700\u8981<a href=\"https:\/\/www.lucidpress.com\/blog\/25-branding-stats-facts\" target=\"_blank\" rel=\"noreferrer noopener\">5\u52307\u500b\u54c1\u724c\u5370\u8c61<\/a>\u624d\u80fd\u8a18\u4f4f\u60a8\u7684\u54c1\u724c\u3002<\/p>\n<p>\u54c1\u724c\u6d88\u606f\u50b3\u905e\u6846\u67b6\u6e05\u695a\u5730\u5217\u51fa\u4e86\u54c1\u724c\u7684\u57fa\u672c\u8981\u7d20\u3002\u5b83\u53ef\u4ee5\u5e6b\u52a9\u60a8\u570d\u7e5e\u6b63\u5728\u5275\u5efa\u7684\u7522\u54c1\u5efa\u7acb\u6a19\u8b58\uff0c\u800c\u4e0d\u662f\u50c5\u56e0\u7522\u54c1\u800c\u805e\u540d\u3002<\/p>\n<p>\u60a8\u7684\u54c1\u724c\u6d88\u606f\u50b3\u905e\u6846\u67b6\u61c9\u986f\u793a\u60a8\u70ba\u8ab0\u5e79\u4ec0\u9ebc\u4ee5\u53ca\u5982\u4f55\u505a\u3002<\/p>\n<p>\u4ee5\u7f8e\u5143\u5243\u9808\u4ff1\u6a02\u90e8\u70ba\u4f8b\u3002\u4ed6\u5011\u7684\u7522\u54c1\u662f\u5728\u5275\u59cb\u4eba\u548c\u4f01\u696d\u4e3b\u5e0c\u671b\u8a02\u8cfc\u53ef\u8ca0\u64d4\u5f97\u8d77\u7684\u5243\u9808\u5200\u7684\u5957\u9910\u5f8c\u5275\u5efa\u7684\u3002\u4ed6\u5011\u7684\u54c1\u724c\u8a0a\u606f\u986f\u793a\u200b\u200b\u4e86\u9019\u4e00\u9ede\uff0c\u4e26\u5438\u5f15\u4e86\u540c\u6a23\u554f\u984c\u56f0\u64fe\u7684\u7406\u60f3\u8cb7\u5bb6\u7684\u6ce8\u610f\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh6.googleusercontent.com\/qZRlITXB2F_bGqJVFgiaIXmJgC93f4JR0zWS-UsK_kt2mD070u24BQJDmeOtlHJAJ4tt4yGJja_0m2OAjUre-0ro4SMo4DdrKtnUDPhs2Ht8dMtz4x14oVKWuGF9XkIjTrH8CkkJ\" alt=\"\u5982\u4f55\u958b\u5c55\u5728\u7dda\u696d\u52d9\" data-lazy-src=\"https:\/\/lh6.googleusercontent.com\/qZRlITXB2F_bGqJVFgiaIXmJgC93f4JR0zWS-UsK_kt2mD070u24BQJDmeOtlHJAJ4tt4yGJja_0m2OAjUre-0ro4SMo4DdrKtnUDPhs2Ht8dMtz4x14oVKWuGF9XkIjTrH8CkkJ\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u54c1\u724c\u8a0a\u606f\u6846\u67b6\u61c9\u8a72\u662f\u60a8\u5c07\u91dd\u5c0d\u6240\u9078\u76ee\u6a19\u53d7\u773e\u9032\u884c\u7684\u4efb\u4f55\u92b7\u552e\u6216\u5e02\u5834\u71df\u92b7\u6d3b\u52d5\u7684\u6307\u5c0e\u9ede\uff0c\u4ee5\u4f7f\u7522\u54c1\u8d77\u6b65\u3002\u9019\u6709\u52a9\u65bc\u60a8\u7684<a href=\"https:\/\/aprildunford.com\/positioning\/what-is-positioning-and-why-should-you-care\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7522\u54c1\u5b9a\u4f4d-<\/a>\u5b9a\u7fa9\u60a8\u7684\u54c1\u724c\u5c07\u805e\u540d\u7684\u201c\u4e8b\u7269\u201d\u3002<\/p>\n<p><a href=\"https:\/\/www.brandloom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BrandLoom\u7684<\/a>\u00a0Avinash Chandra\u00a0\u5c0d\u6b64\u9032\u884c\u4e86\u5b8c\u7f8e\u7684\u7e3d\u7d50\uff1a\u201c\u5728\u60a8\u63a8\u51fa\u54c1\u724c\u4e4b\u524d\uff0c\u60a8\u7684\u54c1\u724c\u5b9a\u4f4d\u975e\u5e38\u91cd\u8981\u3002\u9019\u662f\u56e0\u70ba\u4eba\u5011\u6703\u5728\u60a8\u7684\u6545\u4e8b\u4e2d\u5c0b\u627e\u60a8\u7684USP-\u4eca\u5929\u7684\u5ba2\u6236\u662f\u5f9e\u8207\u5176\u76f8\u95dc\u7684\u54c1\u724c\u90a3\u88e1\u8cfc\u8cb7\u5546\u54c1\uff0c\u800c\u4e0d\u662f\u7c21\u55ae\u5730\u6311\u9078\u4efb\u4f55\u6771\u897f\u3002\u201d<\/p>\n<p>\u201c\u5b8c\u6210\u54c1\u724c\u63a8\u5ee3\u5f8c\uff0c\u60a8\u53ef\u4ee5\u5275\u5efa\u767c\u5e03\u524d\u7684\u55e1\u55e1\u8072\uff0c\u4ee5\u76ee\u6a19\u53d7\u773e\u70ba\u76ee\u6a19\u3002\u5982\u679c\u60a8\u53ef\u4ee5\u5f9e\u4e00\u958b\u59cb\u5c31\u8207\u53d7\u773e\u4e92\u52d5\uff0c\u90a3\u9ebc\u60a8\u5c31\u6709\u66f4\u5927\u7684\u6210\u529f\u6a5f\u6703\u3002\u201d<\/p>\n<h2>7.\u5236\u5b9a\u4e0a\u5e02\u7b56\u7565<\/h2>\n<p>\u606d\u559c\u4f60\uff01\u5728\u958b\u59cb\u65b0\u696d\u52d9\u7684\u9019\u4e00\u968e\u6bb5\uff0c\u60a8\u5c07\u6e96\u5099\u597d\u4e00\u5207\u3002\u9019\u662f\u4ee4\u4eba\u8208\u596e\u7684\u90e8\u5206\uff1a\u5275\u5efa\u4e00\u500b<a href=\"https:\/\/plan.io\/blog\/go-to-market-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9032\u5165\u5e02\u5834\u7684\u7b56\u7565<\/a>\uff0c\u4f5c\u70ba\u5c07\u60a8\u7684\u7522\u54c1\u63a8\u5411\u4e16\u754c\u7684\u624b\u518a\u3002<\/p>\n<p>\u9019\u7a2e\u4e0a\u5e02\u7b56\u7565\u61c9\u8a72\u662f\u60a8\u7684\u85cd\u5716\uff0c\u5176\u4e2d\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u60a8\u5c07\u4f7f\u7528\u7684\u71df\u92b7\u6e20\u9053\uff08<a href=\"https:\/\/manychat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4fe1\u4f7f\u71df\u92b7<\/a>\uff0c\u96fb\u5b50\u90f5\u4ef6\uff0c\u5ee3\u544a\u7b49\uff09<\/li>\n<li>\u60a8\u5c07\u5171\u4eab\u7684\u5167\u5bb9\u985e\u578b\u4ee5\u53ca\u5275\u5efa\u65b9\u5f0f<\/li>\n<li>\u60a8\u6b63\u5728\u4f7f\u7528\u7684\u5de5\u5177<\/li>\n<li>\u60a8\u7684\u5ee3\u544a\u9810\u7b97\u4ee5\u53ca\u652f\u51fa\u9810\u7b97<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.wikilawn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WikiLawn\u7684<\/a>\u00a0Dan Bailey\u00a0\u8aaa\uff1a\u201c\u7406\u60f3\u60c5\u6cc1\u4e0b\uff0c\u60a8\u60f3\u901a\u904e\u627e\u5230\u53ef\u80fd\u9700\u8981\u5b83\u7684\u4eba\u4e26\u514d\u8cbb\u63d0\u4f9b\u4e00\u4e9b\u6771\u897f\u4f86<a href=\"https:\/\/www.wikilawn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5ba3\u50b3\u60a8\u7684\u7522\u54c1<\/a>\u3002\u201d<\/p>\n<p>\u201c\u9019\u807d\u8d77\u4f86\u53ef\u80fd\u9055\u53cd\u76f4\u89ba\uff0c\u4f46\u662f\u9664\u975e\u60a8\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u60c5\u6cc1\u4e0b\u51fa\u552e\u9ad8\u50f9\u503c\u7684\u7522\u54c1\uff0c\u5426\u5247\u60a8\u9700\u8981\u4e00\u7a2e\u8b93\u4eba\u5011\u95dc\u6ce8\u60a8\u7684\u65b9\u6cd5\u3002\u201d<\/p>\n<p>Bailey\u88dc\u5145\u8aaa\uff1a\u201c\u904e\u53bb\uff0c\u6211\u66fe\u4f7f\u7528Facebook\u548cGoogle Ads\u4f86\u4f7f\u4eba\u5011\u9032\u5165\u514d\u8cbb\u6216\u6298\u6263\u5f88\u5927\u7684\u76ee\u6a19\u7db2\u9801\u3002\u4f5c\u70ba\u4ea4\u63db\uff0c\u4ed6\u5011\u63d0\u4f9b\u4e86\u4ed6\u5011\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\uff0c\u60a8\u4fbf\u958b\u59cb\u52aa\u529b\u4f7f\u4ed6\u5011\u610f\u8b58\u5230\u9019\u7a2e\u9700\u6c42\u4ee5\u53ca\u5982\u4f55\u5be6\u73fe\u5b83\u3002\u201d<\/p>\n<p>\u8acb\u8a18\u4f4f\uff1a\u6700\u7d42\u76ee\u6a19\u662f\u92b7\u552e\u3002\u60a8\u7684\u9032\u5165\u5e02\u5834\u7b56\u7565\u662f\u5982\u4f55\u5411\u6f5b\u5728\u5ba2\u6236\u5c55\u793a\u60a8\u7684\u7522\u54c1\u5b58\u5728\u3002<\/p>\n<h2>\u6e96\u5099\u767c\u5e03\u60a8\u7684\u7b2c\u4e00\u500b\u7522\u54c1\uff1f<\/h2>\n<p>\u958b\u59cb\u65b0\u696d\u52d9\u4e26\u63a8\u51fa\u60a8\u7684\u7b2c\u4e00\u500b\u7522\u54c1\u7684\u904e\u7a0b\u53ef\u80fd\u4ee4\u4eba\u751f\u754f\u3002\u4f46\u662f\uff0c\u901a\u904e\u6b64\u4e03\u6b65\u904e\u7a0b\uff0c\u60a8\u5c07\u78ba\u4fdd\u767c\u5e03\u6700\u4f73\u7522\u54c1-\u76ee\u6a19\u53d7\u773e\u5be6\u969b\u60f3\u8981\u8cfc\u8cb7\u7684\u7522\u54c1\u3002<\/p>\n<p>\u8acb\u8a18\u4f4f\u8981\u4e0d\u65b7\u6e2c\u8a66\u60a8\u7684\u60f3\u6cd5\uff0c\u4e26\u5275\u5efa\u4e00\u5c0f\u7d44\u5ba2\u6236\u4ee5\u7372\u53d6\u53cd\u994b\u3002\u5c0d\u65bc\u4efb\u4f55\u65b0\u7684\u5275\u59cb\u4eba\u548c\u4f01\u696d\u4e3b\u800c\u8a00\uff0c\u9019\u90fd\u662f\u91d1\u5875\u3002\u5b83\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5275\u5efa\u6700\u597d\u7684\u7522\u54c1\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>Source: https:\/\/manychat.com\/blog\/<\/p>","protected":false},"excerpt":{"rendered":"<p>\u60a8\u6709\u4e00\u500b\u50f9\u503c\u4e00\u767e\u842c\u7f8e\u5143\u7684\u7522\u54c1\u5275\u610f\uff0c\u76f8\u4fe1\u60a8\u5c07\u6210\u529f\u958b\u5c55\u696d\u52d9\u3002 \u68d2\u6975\u4e86\uff01\u4f46\u4e5f\u53ef\u80fd\u662f\u58d3\u5012\u6027\u7684\u3002 \u958b\u8fa6\u5927\u5927\u5c0f\u5c0f\u7684\u4f01\u696d\u6709\u6578 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_eb_attr":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"footnotes":""},"categories":[22,55,54],"tags":[],"class_list":["post-1337","post","type-post","status-publish","format-standard","hentry","category-22","category-chat-marketing","category-ecommerce"],"_links":{"self":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts\/1337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/comments?post=1337"}],"version-history":[{"count":2,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts\/1337\/revisions"}],"predecessor-version":[{"id":1681,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts\/1337\/revisions\/1681"}],"wp:attachment":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/media?parent=1337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/categories?post=1337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/tags?post=1337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}