{"id":1450,"date":"2020-10-20T00:00:00","date_gmt":"2020-10-20T00:00:00","guid":{"rendered":"https:\/\/manychat.com.hk\/?p=1450"},"modified":"2020-06-11T15:45:07","modified_gmt":"2020-06-11T07:45:07","slug":"2020%e5%b9%b4%e5%b0%87%e9%81%b5%e5%be%aa%e7%9a%847%e7%a8%ae%e9%9b%bb%e5%ad%90%e5%95%86%e5%8b%99%e8%b6%a8%e5%8b%a2","status":"publish","type":"post","link":"https:\/\/manychat.com.hk\/zh\/2020%e5%b9%b4%e5%b0%87%e9%81%b5%e5%be%aa%e7%9a%847%e7%a8%ae%e9%9b%bb%e5%ad%90%e5%95%86%e5%8b%99%e8%b6%a8%e5%8b%a2\/","title":{"rendered":"2020\u5e74\u5c07\u9075\u5faa\u76847\u7a2e\u96fb\u5b50\u5546\u52d9\u8da8\u52e2"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1137\" src=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/7-Ecommerce-Trends-to-Follow-in-2020-.png\" alt=\"\" width=\"1201\" height=\"576\" srcset=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/7-Ecommerce-Trends-to-Follow-in-2020-.png 1201w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/7-Ecommerce-Trends-to-Follow-in-2020--980x470.png 980w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/7-Ecommerce-Trends-to-Follow-in-2020--480x230.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1201px, 100vw\" \/><\/p>\n<p>\u9810\u8a08<a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">2022\u5e74<\/a>\u96f6\u552e\u984d\u5c07\u589e\u9577\u81f3<a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">6.54\u842c\u5104\u7f8e\u5143<\/a>\u3002\u4f46\u662f\u5ba2\u6236\u7684\u559c\u597d\u6b63\u5728\u767c\u751f\u8b8a\u5316\u3002\u5c31\u50cf\u6211\u5011\u4e94\u5e74\u524d\u4f7f\u7528\u7684\u7b56\u7565\u5df2\u7d93\u904e\u6642\u4e00\u6a23\uff0c\u5e7e\u5e74\u5f8c\u4eba\u5011\u5728\u7db2\u4e0a\u8cfc\u8cb7\u7684\u65b9\u5f0f\u4e5f\u5c07\u4e0d\u518d\u76f8\u540c\u3002<\/p>\n<p>\u6211\u5011\u53ef\u4ee5\u89c0\u5bdf\u96fb\u5b50\u5546\u52d9\u4e2d\u7684\u71df\u92b7\u8da8\u52e2\uff0c\u4ee5\u4e86\u89e3\u5982\u4f55\u5230\u9054\u90a3\u88e1\u3002<\/p>\n<p>\u6211\u5011\u5df2\u5c0d\u6578\u64da\u9032\u884c\u4e86\u8abf\u67e5\uff0c\u8abf\u67e5\u4e86\u5c08\u5bb6\u4e26\u5206\u6790\u4e86\u5ba2\u6236\u7684\u884c\u70ba\uff0c\u4ee5\u4e86\u89e3\u96fb\u5b50\u5546\u52d9\u7684\u8b8a\u5316\u65b9\u5f0f-\u4e26\u5e6b\u52a9\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u54c1\u724c\u8ddf\u4e0a\u767c\u5c55\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u6211\u5011\u671f\u671b\u4eca\u5e74\u770b\u5230\u7684\u4e03\u500b\u6700\u5927\u7684\u96fb\u5b50\u5546\u52d9\u8da8\u52e2\uff1a<\/p>\n<h2>1.\u76f4\u63a5\u9762\u5411\u6d88\u8cbb\u8005\u7684\u96f6\u552e\u6b63\u5728\u4e0a\u5347<\/h2>\n<p>\u4f01\u696d\u5617\u8a66\u8207\u4e9e\u99ac\u905c\u7af6\u722d\u4e5f\u5c31\u4e0d\u8db3\u70ba\u5947\u4e86\u3002\u4f46\u662f\uff0c\u76f4\u63a5\u52a0\u5165\u6d88\u8cbb\u8005\u7684\u96f6\u552e\u696d\u4e26\u6c92\u6709\u56e0\u6b64\u800c\u52a0\u5165\u4ed6\u5011\u7684\u7db2\u7ad9\u4f86\u5229\u7528\u4ed6\u5011\u7684\u5f71\u97ff\u529b\u3002<\/p>\n<p>\u76f4\u63a5\u9762\u5411\u6d88\u8cbb\u8005\uff08DTC\uff09\u7684\u4f01\u696d\u5728\u92b7\u552e\u7522\u54c1\u6642\u6703\u524a\u6e1b\u4e2d\u9593\u5546\uff08\u5982\u4e9e\u99ac\u905c\uff09\u3002\u4ed6\u5011\u4e5f\u4e0d\u4f7f\u7528\u5e02\u5834\u6216\u8af8\u5982Whole Foods\u4e4b\u985e\u7684\u96dc\u8ca8\u5e97\u3002DTC\u96f6\u552e\u901a\u5e38\u901a\u904e\u516c\u53f8\u64c1\u6709\u7684\u6e20\u9053\u9032\u884c\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u7db2\u7ad9<\/li>\n<li>\u793e\u4ea4\u6e20\u9053<\/li>\n<li>\u78da\u74e6\u5e97<\/li>\n<\/ul>\n<p>\u7814\u7a76\u8868\u660e\uff0c<a href=\"https:\/\/www.businesswire.com\/news\/home\/20180212005879\/en\/IAB-Study-Shows-Consumer-Economy-Growth-Shifting\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e09\u5206\u4e4b\u4e8c<\/a>\u7684\u6d88\u8cbb\u8005\u671f\u671b\u80fd\u5920\u76f4\u63a5\u8207\u54c1\u724c\u5efa\u7acb\u806f\u7e6b\u3002<\/p>\n<p>DTC\u54c1\u724c\u53ef\u4ee5\u505a\u5230\u9019\u4e00\u9ede\uff0c\u56e0\u70ba\u5b83\u5011\u64c1\u6709\u81ea\u5df1\u7684\u92b7\u552e\u6e20\u9053\u548c\u53d7\u773e\u3002\u60a8\u53ef\u4ee5\u5c07\u4ed6\u5011\u6dfb\u52a0\u5230\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u5217\u8868\u4e2d\uff0c\u9080\u8acb\u4ed6\u5011\u52a0\u5165\u60a8\u7684Facebook\u7d44\uff0c\u6216\u8005\u9f13\u52f5\u4ed6\u5011\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u95dc\u6ce8\u60a8-\u6bcf\u7a2e\u5a92\u9ad4\u90fd\u80fd\u5efa\u7acb\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3002<\/p>\n<p>\u5927\u7d04<a href=\"https:\/\/blog.hubspot.com\/service\/customer-acquisition-study\" target=\"_blank\" rel=\"noreferrer noopener\">90\uff05\u7684\u5ba2\u6236<\/a>\u53ef\u80fd\u6703\u8cfc\u8cb7\u591a\u6b21\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u9019\u4e9b\u64c1\u6709\u7684\u6e20\u9053\u5c07\u5176\u63a8\u5411\u8a72\u65b9\u5411\u3002<\/p>\n<p>\u6b64\u5916\uff0cDTC\u54c1\u724c\u65e2\u4e0d\u4f9d\u9760\u5176\u4ed6\u96fb\u5b50\u5546\u52d9\u5e02\u5834\u4f86\u5438\u5f15\u5ba2\u6236\uff0c\u4e5f\u4e0d\u7528\u652f\u4ed8\u6602\u8cb4\u7684\u8cbb\u7528\u5728\u7576\u5730\u92b7\u552e\u7522\u54c1\u3002<\/p>\n<p>\u4ee5\u62ff\u8d70\u70ba\u4f8b\uff1a\u60a8\u4e0d\u6703\u5728\u884c\u674e\u5e97\u770b\u5230\u4ed6\u5011\u51fa\u552e\u7684\u7522\u54c1\u3002\u4ed6\u5011\u662f\u4e00\u5bb6DTC\u96fb\u5b50\u5546\u52d9\u4f01\u696d\uff0c\u50c5\u901a\u904e\u5176\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u92b7\u552e\u5176\u7522\u54c1\uff0c\u4e26\u4e14\u4ed6\u5011\u5617\u8a66\u570d\u7e5e\u5176\u54c1\u724c\u5efa\u7acb\u6574\u500b\u793e\u5340\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh5.googleusercontent.com\/aHoUpC7CmwCiQpJ5l3YzxILI90yN3okkmosMolIgjl6EZlZNDx3FjvTesHuudwieDNSxdFCn93p5mBr6y90wl0KovwcZAvKJcAsfmJF5nhSjaBTcRL_X-K2_FLkmczqZRSLzP_4x\" alt=\"\u96fb\u5b50\u5546\u52d9\" data-lazy-src=\"https:\/\/lh5.googleusercontent.com\/aHoUpC7CmwCiQpJ5l3YzxILI90yN3okkmosMolIgjl6EZlZNDx3FjvTesHuudwieDNSxdFCn93p5mBr6y90wl0KovwcZAvKJcAsfmJF5nhSjaBTcRL_X-K2_FLkmczqZRSLzP_4x\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>Away\u5ffd\u7565\u4e86\u50cf\u4e9e\u99ac\u905c\u9019\u6a23\u7684\u96fb\u5b50\u5546\u52d9\u5de8\u982d\uff0c\u4e26\u76f4\u63a5\u5411\u5176\u5ba2\u6236\u51fa\u552e\uff0c\u6b64\u8209\u5e6b\u52a9\u4ed6\u5011\u5be6\u73fe\u4e86<a href=\"https:\/\/prisync.com\/blog\/direct-to-consumer-brand-examples\/#away\" target=\"_blank\" rel=\"noreferrer noopener\">14\u5104\u7f8e\u5143\u7684\u4f30\u503c<\/a>\u3002<\/p>\n<p>\u5be6\u969b\u4e0a\uff0c\u7531\u4e8e\u51a0\u72c0\u75c5\u6bd2\uff0c<a href=\"http:\/\/robbenmedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Robben Media\u7684<\/a>\u00a0Brian Robben\u00a0\u671f\u671bDTC\u96f6\u552e\u6210\u70ba\u96fb\u5b50\u5546\u52d9\u54c1\u724c\u7684\u4e3b\u8981\u95dc\u6ce8\u9ede\uff1a<\/p>\n<blockquote class=\"wp-block-quote\"><p><em>\u7531\u4e8e\u51a0\u72c0\u75c5\u6bd2\uff0c\u8a31\u591a\u96f6\u552e\u54c1\u724c\u88ab\u8feb\u6210\u70ba\u76f4\u63a5\u9762\u5411\u6d88\u8cbb\u8005\u7684\u54c1\u724c\uff0c\u800c\u4e0d\u8ad6\u5176\u884c\u696d\u5982\u4f55\u3002\u00a0<\/em><\/p>\n<p><em>\u6211\u5011\u770b\u5230\u7684\u9910\u9928\uff0c\u810a\u690e\u6cbb\u7642\u5e2b\uff0c\u73e0\u5bf6\u5e97\u548c\u5176\u4ed6\u4ee5\u524d\u4e0d\u5177\u5099\u96fb\u5b50\u5546\u52d9\u529f\u80fd\u7684\u4f01\u696d\uff0c\u73fe\u5728\u90fd\u5e0c\u671b\u4ed6\u5011\u4fdd\u6301\u751f\u8a08\u3002\u7576\u5730\u9910\u9928\u5c07\u958b\u59cb\u50cf\u5168\u570b\u9023\u9396\u5e97\u4e00\u6a23\u63d0\u4f9b\u98df\u7269\u3002\u670d\u52d9\u4f01\u696d\u5c07\u4e0d\u5f97\u4e0d\u4f7f\u7528\u8996\u983b\u4f86\u8aee\u8a62\u5ba2\u6236\u3002\u800c\u4e14\u672c\u5730\u96f6\u552e\u5546\u5c07\u4e0d\u5f97\u4e0d\u5275\u5efa\u5206\u92b7\u7cfb\u7d71\u4ee5\u5c07\u7522\u54c1\u63a8\u92b7\u7d66\u8cb7\u5bb6\uff0c\u800c\u53c8\u4e0d\u6703\u7bc0\u7701\u4e00\u5929\u7684\u4eba\u6d41\u91cf\u3002\u201d<\/em><\/p><\/blockquote>\n<h2>2.\u5ba2\u6236\u9700\u8981\u5be6\u6642\u652f\u6301<\/h2>\n<p>\u60a8\u77e5\u9053<a href=\"https:\/\/www.superoffice.com\/blog\/live-chat-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">41\uff05\u7684\u5ba2\u6236<\/a>\u5e0c\u671b\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u9032\u884c\u5be6\u6642\u804a\u5929\u55ce\uff1f\uff08\u5c0d\u65bc\u901a\u904e\u79fb\u52d5\u8a2d\u5099\u4f7f\u7528\u60a8\u7684\u7db2\u7ad9\u7684\u7528\u6236\uff0c\u9019\u4e00\u6bd4\u4f8b\u4e0a\u5347\u523050\uff05\u3002\uff09<\/p>\n<p>\u4eba\u5011\u4e00\u76f4\u5728\u5fd9\u788c\u3002\u50c5\u5f9e\u53f0\u5f0f\u8a08\u7b97\u6a5f\u6355\u7372\u5728\u7dda\u8a2a\u554f\u8005\u7684\u65e5\u5b50\u5df2\u7d93\u4e00\u53bb\u4e0d\u5fa9\u8fd4\u4e86\u3002\u7814\u7a76\u8868\u660e\uff0c\u5e74\u9f61\u572818-44\u6b72\u4e4b\u9593<a href=\"https:\/\/www.adweek.com\/digital\/smartphones\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7684\u4eba\u4e2d<\/a>\uff0c\u6709<a href=\"https:\/\/www.adweek.com\/digital\/smartphones\/\" target=\"_blank\" rel=\"noreferrer noopener\">79\uff05\u7684\u4eba<\/a>\u6bcf\u5929\u651c\u5e36\u667a\u80fd\u624b\u6a5f22\u500b\u5c0f\u6642\u3002\u7576\u4ed6\u5011\u5728\u624b\u6a5f\u4e0a\u6642\uff0c\u4ed6\u5011\u6b63\u5728\u4ea4\u6d41\u3002<\/p>\n<p>\u518d\u52a0\u4e0a\u8010\u5fc3\u8d8a\u4f86\u8d8a\u8584\u9019\u4e00\u4e8b\u5be6\uff0c\u60a8\u5c31\u53ef\u4ee5\u7406\u89e3\u70ba\u4ec0\u9ebc\u5ba2\u6236\u671f\u671b\u4ed6\u5011\u6240\u8cfc\u8cb7\uff08\u6216\u5373\u5c07\u8cfc\u8cb7\uff09\u7684\u54c1\u724c\u63d0\u4f9b\u5be6\u6642\u652f\u6301\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u4f7f\u7528\u804a\u5929\u5de5\u5177\u4f86\u589e\u5f37\u7528\u6236\u9ad4\u9a57\u5c0d\u60a8\u7684\u71df\u92b7\u7b56\u7565\u5fc5\u4e0d\u53ef\u5c11\u7684\u539f\u56e0\u3002\u5728\u601d\u8003\u60a8\u7684<a href=\"https:\/\/manychat.com\/blog\/ecommerce-business-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u96fb\u5b50\u5546\u52d9\u696d\u52d9\u69cb\u60f3\u6642<\/a>\uff0c\u8acb\u6ce8\u610f\u6709\u591a\u7a2e\u5de5\u5177\u53ef\u4ee5\u63d0\u4f9b\u5e6b\u52a9\u3002<\/p>\n<p>\u901a\u8a0a\u5de5\u5177\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/manychat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Messenger\u6a5f\u5668\u4eba<\/a><\/li>\n<li>\u793e\u4ea4\u5a92\u9ad4\u6d88\u606f<\/li>\n<li>\u77ed\u4fe1<\/li>\n<\/ul>\n<p>\u2026\u2026\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce\u3002\u4e0d\u7ba1\u4ed6\u5011\u5728\u54ea\u88e1\uff0c\u6bcf\u7a2e\u5de5\u5177\u90fd\u53ef\u4ee5\u5e6b\u52a9\u67d0\u4eba\u5728\u5e7e\u5206\u9418\u4e4b\u5167\u806f\u7e6b\u652f\u6301\u5718\u968a\u4ee5\u7372\u53d6\u7b54\u6848\u3002<\/p>\n<p>\u4ee5\u9019\u500b<a href=\"https:\/\/manychat.com\/blog\/best-facebook-chatbots-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Messenger bot\u70ba\u4f8b<\/a>\u3002\u901a\u904e\u4e00\u5806\u8abf\u67e5\u5f0f\u6d88\u606f\uff0c\u5ba2\u6236\u53ef\u4ee5\u55ae\u64ca\u4ee5\u63d0\u554f\u3002\u8a72\u6a5f\u5668\u4eba\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u4f86\u63d0\u51fa\u9032\u4e00\u6b65\u7684\u554f\u984c\uff0c\u4e26\u5c07\u5176\u5f15\u5c0e\u81f3\u4ed6\u5011\u53ef\u80fd\u611f\u8208\u8da3\u7684\u7522\u54c1\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/e9S18crqRDhh2wxd5xv-kRG7bd5s4M0Ojs1mlw1M7L4hI1h4plzOyByWZMzUlxEh1OtTyMi--dJ9Cb7TnVtwzk3Fd1V95WgZzuVKFRYNx5CNEvhyPcSUj8XpidtZS3005H1yTfJi\" alt=\"\u96fb\u5b50\u5546\u52d9\u8da8\u52e2 \" width=\"331\" height=\"634\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/e9S18crqRDhh2wxd5xv-kRG7bd5s4M0Ojs1mlw1M7L4hI1h4plzOyByWZMzUlxEh1OtTyMi--dJ9Cb7TnVtwzk3Fd1V95WgZzuVKFRYNx5CNEvhyPcSUj8XpidtZS3005H1yTfJi\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u6700\u597d\u7684\u90e8\u5206\uff1f\u9019\u4e9b\u901a\u9053\u662f\u81ea\u52d5\u7684\u3002\u56e0\u6b64\uff0c\u96d6\u7136\u60a8\u7684\u5ba2\u6236\u53ef\u4ee5\u5be6\u6642\u7372\u5f97\u4ed6\u5011\u554f\u984c\u7684\u7b54\u6848\uff0c\u4f46\u60a8\u4e0d\u9700\u8981\u4e00\u500b\u5e38\u99d0\u7684\u4ee3\u7406\u5718\u968a\u4f86\u7b54\u590d\u4ed6\u5011\u3002\u9019\u662f\u901a\u904e\u4eba\u5de5\u667a\u80fd\u5b8c\u6210\u7684\u3002<\/p>\n<h2>3.\u591a\u6e20\u9053\u9ad4\u9a57<\/h2>\n<p>\u773e\u6240\u5468\u77e5\uff0c\u5343\u79a7\u4e00\u4ee3\u662f\u96fb\u5b50\u5546\u52d9\u54c1\u724c\u7684\u5de8\u5927\u76ee\u6a19\u53d7\u773e\u3002\u4f46\u662f\uff0c\u96a8\u8457\u6211\u5011\u9032\u51652020\u5e74\u53ca\u4ee5\u5f8c\uff0c\u5c07\u5bc6\u5207\u95dc\u8a3b\u4e00\u500b\u65b0\u7684\u4eba\u53e3\u7d71\u8a08\u6578\u64da\uff1aZ\u4e16\u4ee3\uff0c\u4eca\u5e74\u5c07\u4f54<a href=\"https:\/\/ceoworld.biz\/2018\/01\/19\/5-things-you-should-know-about-marketing-to-gen-z-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6240\u6709\u6d88\u8cbb\u8005\u768440\uff05<\/a>\u3002<\/p>\n<p>\u90a3\u751a\u81f3\u4e0d\u662f\u6700\u597d\u7684\u90e8\u5206\u3002\u4ed6\u5011\u6709\u8db3\u5920\u7684\u9322\u53bb\u6d88\u8cbb\uff0c\u4f30\u8a08\u6bcf\u5e74\u7684\u8cfc\u8cb7\u529b\u8d85\u904e<a href=\"https:\/\/www.slideshare.net\/sparksandhoney\/generation-z-final-june-17\/6-They_love_to_shop_especially\/6\" target=\"_blank\" rel=\"noreferrer noopener\">440\u5104\u7f8e\u5143<\/a>\u3002<\/p>\n<p>\u90a3\u9ebc\uff0c\u6211\u5011\u9700\u8981\u4e86\u89e3Z\u4e16\u4ee3\u53ca\u5176\u8cfc\u8cb7\u65b9\u5f0f\u55ce\uff1f<\/p>\n<p>\u6700\u91cd\u8981\u7684\u56e0\u7d20\u662f\u4ed6\u5011\u662f<a href=\"https:\/\/blog.hubspot.com\/marketing\/millennials-vs-gen-z\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u7dca\u5bc6\u806f\u7e6b\u7684\u4e00\u4ee3\uff0c<\/a>\u4e26\u4e14\u4f7f\u7528\u591a\u500b\u5728\u7dda\u6e20\u9053\u3002\u50c5\u50c5\u4f9d\u9760\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u6216\u5343\u79a7\u4e00\u4ee3\u53c3\u8207\u7684\u7d93\u9a57\u662f\u4e0d\u5920\u7684\u3002\u60a8\u9700\u8981\u69cb\u5efa\u8de8\u8d8a\u6bcf\u500b\u6e20\u9053\u7684\u71df\u92b7\u548c\u652f\u6301\u6d3b\u52d5\uff0c\u4ee5\u5438\u5f15\u4ed6\u5011\u3002<\/p>\n<p>\u4ee5Walgreens\u70ba\u4f8b\u3002\u6839\u64daAhrefs\u7684\u8aaa\u6cd5\uff0c\u4ed6\u5011\u904b\u884cPPC\u5ee3\u544a\u7cfb\u5217\u4ee5\u901a\u904e\u4ed8\u8cbb\u641c\u7d22\u4f86\u5b9a\u4f4d\u76ee\u6a19\u4eba\u7fa4\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh5.googleusercontent.com\/6MhxjkSo_jhC2B4_UzCkrbr4apE0_ybQpLIw-DdBbfun_hgJwBu0xv24rtyNY4XUDG3ou0OCgeh3uoLAwDXs0kThN2Xy-gwNlazmsOuBCwwtTZsLYtDcamytnzuitGE-RgaYLqad\" alt=\"\u96fb\u5b50\u5546\u52d9\u8da8\u52e2 \" data-lazy-src=\"https:\/\/lh5.googleusercontent.com\/6MhxjkSo_jhC2B4_UzCkrbr4apE0_ybQpLIw-DdBbfun_hgJwBu0xv24rtyNY4XUDG3ou0OCgeh3uoLAwDXs0kThN2Xy-gwNlazmsOuBCwwtTZsLYtDcamytnzuitGE-RgaYLqad\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u4f46\u662f\uff0c\u4ed6\u5011\u4e0d\u50c5\u50c5\u4f9d\u9760PPC\uff0c\u9084<a href=\"https:\/\/blog.hubspot.com\/service\/omni-channel-experience\">\u901a\u904e\u5176\u79fb\u52d5\u61c9\u7528\u7a0b\u5e8f<\/a>\u63d0\u4f9b\u652f\u6301\u3002\u5ba2\u6236\u53ef\u4ee5\u8a2d\u7f6e\u8b66\u5831\u4ee5\u63d0\u9192\u4ed6\u5011\u8655\u65b9\u5373\u5c07\u7528\u5b8c\uff0c\u4e26\u88dc\u5145\u4ed6\u5011\u7684\u8655\u65b9-\u6240\u6709\u9019\u4e9b\u90fd\u7121\u9700\u8a2a\u554f\uff08\u6216\u81f4\u96fb\uff09\u85e5\u623f\u3002<\/p>\n<h2>4.\u793e\u4ea4\u5546\u52d9\u5728\u589e\u9577<\/h2>\n<p>\u8aaa\u5230Z\u4ee3\uff0c\u6211\u5011\u77e5\u9053\u4ed6\u5011\u88ab\u793e\u4ea4\u5a92\u9ad4\u8ff7\u4f4f\u4e86\u3002\u4ed6\u5011\u6b63\u5728\u4f7f\u7528TikTok\uff0cSnapchat\u548cInstagram\u4e4b\u985e\u7684\u61c9\u7528\u7a0b\u5e8f\uff0c\u5f8c\u8005\u662f<a href=\"https:\/\/www.marketingdive.com\/news\/gen-z-prefers-instagram-when-hearing-from-brands-piper-jaffray-says\/552296\/\" target=\"_blank\" rel=\"noreferrer noopener\">70\uff05\u7684Z\u4e16\u4ee3<\/a>\u5e0c\u671b\u54c1\u724c\u5c31\u65b0\u7522\u54c1\u8207\u4ed6\u5011\u806f\u7e6b\u7684\u6e20\u9053\u3002<\/p>\n<p>\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u958b\u59cb\u5229\u7528\u5176\u53d7\u773e\u7684\u8cfc\u8cb7\u529b\u3002<\/p>\n<p>\u4ed6\u5011\u5141\u8a31\u96fb\u5b50\u5546\u52d9\u54c1\u724c\u76f4\u63a5\u901a\u904e\u5e73\u53f0\u92b7\u552e\u7522\u54c1\uff0c\u9019\u610f\u5473\u8457\u76ee\u6a19\u53d7\u773e\u53ef\u4ee5\u5728\u4e0d\u8a2a\u554f\u5728\u7dda\u5546\u5e97\u7684\u60c5\u6cc1\u4e0b\u9032\u884c\u8cfc\u8cb7\u3002\u9019\u4f7f\u5ba2\u6236\u7684\u96fb\u5b50\u5546\u52d9\u9ad4\u9a57\u8b8a\u5f97\u7121\u7e2b\u5f97\u591a\uff0c\u5f9e\u800c\u4f7f\u4ed6\u5011\u66f4\u5bb9\u6613\u8cfc\u8cb7\u60a8\u7684\u7522\u54c1\u4e4b\u4e00\u3002<\/p>\n<p>\u6211\u5011\u9810\u8a08\u4eca\u5e74\u5c07\u589e\u9577\u7684\u4e00\u7a2e\u662fInstagram\u3002\u4ed6\u5011\u6700\u8fd1\u555f\u52d5\u4e86Checkout\u529f\u80fd\uff0c\u8a72\u529f\u80fd\u4f7f\u54c1\u724c\u53ef\u4ee5\u5728\u7167\u7247\u4e2d\u6a19\u8a18\u7522\u54c1\uff0c\u800c\u5ba2\u6236\u5247\u53ef\u4ee5\u9ede\u64ca\u7522\u54c1\u6a19\u7c64\u9032\u884c\u8cfc\u8cb7\u3002<\/p>\n<p>Checkout\u529f\u80fd\u4ecd\u5728\u6e2c\u8a66\u4e2d\uff1b\u50c5\u9069\u7528\u65bc\u8f03\u5927\u7684\u54c1\u724c\u3002\u4f46\u662f\uff0c\u9810\u8a08\u4eca\u5e74\u5c07\u5168\u9762\u63a8\u51fa\u3002\u9019\u662f\u6211\u5011\u53ef\u4ee5<a href=\"https:\/\/www.thedrum.com\/news\/2019\/04\/30\/instagram-making-influencer-posts-shoppable\" target=\"_blank\" rel=\"noreferrer noopener\">\u671f\u5f85\u7684\u6a23\u5b50<\/a>\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh6.googleusercontent.com\/xfZL54_IRLflkmKYBvhduB1eUtYNUXQpo7G9pnkN12lNpOxXWen3ml2SInnWmaAgx7fY_GNu7zYLgwAGDneDDrOZgfei4QYsChYh1Vu4pz4py-dltY8_9Lksuvx2YW2X28uBWU8r\" alt=\"\u5728\u7dda\u8cfc\u7269\u8da8\u52e2 \" data-lazy-src=\"https:\/\/lh6.googleusercontent.com\/xfZL54_IRLflkmKYBvhduB1eUtYNUXQpo7G9pnkN12lNpOxXWen3ml2SInnWmaAgx7fY_GNu7zYLgwAGDneDDrOZgfei4QYsChYh1Vu4pz4py-dltY8_9Lksuvx2YW2X28uBWU8r\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u5e95\u7dda\uff1fZ\u65cf\u6bcf\u5929\u90fd\u4f7f\u7528\u591a\u500b\u793e\u4ea4\u5a92\u9ad4\u61c9\u7528\u7a0b\u5e8f\uff0c\u56e0\u6b64\u60a8\u9700\u8981\u63d0\u4f9b\u591a\u6e20\u9053\u7684\u9ad4\u9a57\uff0c\u4ee5\u9054\u5230\u4ed6\u5011\u6240\u5728\u7684\u4f4d\u7f6e\u3002\u793e\u4ea4\u5e73\u53f0\u901a\u904e\u5176\u7d50\u5e33\u529f\u80fd\uff0c\u4f7f\u96fb\u5b50\u5546\u52d9\u54c1\u724c\u66f4\u5bb9\u6613\u3002<\/p>\n<h2>5.\u589e\u5f37\u73fe\u5be6\u5e6b\u52a9\u5728\u7dda\u8cfc\u7269\u8005<\/h2>\n<p>\u589e\u5f37\u73fe\u5be6\u662f\u4e00\u7a2e\u5728\u73fe\u5be6\u751f\u6d3b\u4e2d\u986f\u793a\u52d5\u756b\u5716\u50cf\u7684\u6280\u8853\u3002<\/p>\n<p>\uff08\u4f8b\u5982\uff0c\u4ee5\u8457\u540d\u7684\u300a<a href=\"https:\/\/variety.com\/2019\/gaming\/features\/pokemon-go-creator-on-augmented-realitys-massive-potential-1203169992\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pokemon Go\u300b<\/a>\u904a\u6232\u70ba\u4f8b\u3002\u73a9\u5bb6\u4f7f\u7528\u4ed6\u5011\u7684\u76f8\u6a5f\u5728\u4ed6\u5011\u7684\u623f\u5c4b\uff0c\u82b1\u5712\u548c\u57ce\u93ae\u5468\u570d\u627e\u5230\u96b1\u85cf\u7684\u734e\u54c1\u3002\uff09<\/p>\n<p>\u4f46\u662f\uff0c\u4e0d\u50c5\u50c5\u904a\u6232\u884c\u696d\u53ef\u4ee5\u5229\u7528AR\u3002Gartner\u9810\u6e2c\uff0c\u4eca\u5e74\u5c07\u6709<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2019-04-01-gartner-says-100-million-consumers-will-shop-in-augme\" target=\"_blank\" rel=\"noreferrer noopener\">1\u5104\u8cfc\u7269\u8005<\/a>\u4f7f\u7528\u589e\u5f37\u73fe\u5be6\uff0c\u4f46\u50c5\u670946\uff05\u7684\u96f6\u552e\u5546\u8a08\u5283\u4f7f\u7528\u589e\u5f37\u73fe\u5be6\u6280\u8853\u3002<\/p>\n<p>\u589e\u5f37\u73fe\u5be6\u6280\u8853\u975e\u5e38\u9069\u5408\u5728\u73fe\u5be6\u751f\u6d3b\u4e2d\u5c55\u793a\u60a8\u7684\u7522\u54c1\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u5728\u5ba2\u6236\u623f\u9593\u5c55\u793a\u5bb6\u5177<\/li>\n<li>\u5728\u771f\u4eba\u5927\u5c0f\u7684\u6a21\u578b\u4e0a\u986f\u793a\u4e00\u4ef6\u8863\u670d<\/li>\n<\/ul>\n<p>\u96f6\u552e\u5c08\u5bb6<a href=\"https:\/\/twitter.com\/kaleighf\" target=\"_blank\" rel=\"noreferrer noopener\">Kaleigh Moore<\/a>\u540c\u610f\uff1a<\/p>\n<blockquote class=\"wp-block-quote\"><p><em>\u201c\u6211\u8a8d\u70ba\u6211\u5011\u6703\u7e7c\u7e8c\u770b\u5230\u7684\u4e00\u4ef6\u4e8b\u662f\u7522\u54c1\u9801\u9762\u4e0a\u7684\u52d5\u614b\u8996\u89ba\u5167\u5bb9\u66f4\u591a\u3002\u54c1\u724c\u958b\u59cb\u5c07\u66f4\u591a\u7684gif\uff0c\u8996\u983b\u548c360\u5ea6\u7522\u54c1\u8996\u5716\u6574\u5408\u5728\u4e00\u8d77\uff0c\u800c\u4e0d\u662f\u50c5\u4f7f\u7528\u975c\u614b\u5716\u50cf\uff0c\u4ee5\u4fbf\u8cfc\u7269\u8005\u7372\u5f97\u76e1\u53ef\u80fd\u591a\u7684\u8996\u89ba\u74b0\u5883\u3002\u00a0<\/em><\/p>\n<p><em>\u9019\u6709\u52a9\u65bc\u514b\u670d\u7121\u6cd5\u89aa\u773c\u770b\u5230\/\u89f8\u6478\/\u611f\u89ba\u5230\u7269\u54c1\u7684\u8cfc\u8cb7\u969c\u7919\u3002\u201d<\/em><\/p><\/blockquote>\n<p>ASOS\u7684\u6b64\u63a8\u6587\u986f\u793a\u4e86\u96fb\u5b50\u5546\u52d9\u4e2d\u7684\u589e\u5f37\u73fe\u5be6\u3002\u4ed6\u5011\u7684\u7db2\u7ad9\u5177\u6709\u201c\u865b\u64ec\u8d70\u79c0\u201d\u529f\u80fd\uff0c\u56e0\u6b64\u4ed6\u5011\u5df2\u9032\u5165\u793e\u4ea4\u5a92\u9ad4\uff0c\u4ee5\u5438\u5f15\u5176\u95dc\u6ce8\u8005\u4e26\u63d0\u9ad8\u5c0d\u5176\u4f7f\u7528\u7684\u6280\u8853\u7684\u8a8d\u8b58\uff1a<\/p>\n<figure class=\"wp-block-embed-twitter aligncenter wp-block-embed is-type-rich is-provider-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"SandboxRoot env-bp-350\" data-twitter-event-id=\"0\">\n<div id=\"twitter-widget-0\" class=\"EmbeddedTweet EmbeddedTweet--cta js-clickToOpenTarget\" lang=\"en\" data-click-to-open-target=\"https:\/\/twitter.com\/ASOS\/status\/1139248605754286080\" data-iframe-title=\"Twitter Tweet\" data-scribe=\"page:tweet\" data-twitter-event-id=\"1\">\n<div class=\"EmbeddedTweet-tweetContainer\">\n<div class=\"EmbeddedTweet-tweet\">\n<blockquote class=\"Tweet h-entry js-tweetIdInfo subject expanded\" cite=\"https:\/\/twitter.com\/ASOS\/status\/1139248605754286080\" data-tweet-id=\"1139248605754286080\" data-scribe=\"section:subject\">\n<div class=\"Tweet-body e-entry-content\" data-scribe=\"component:tweet\">\n<div class=\"Tweet-card\">\n<article class=\"MediaCard cards-multimedia customisable-border\" dir=\"ltr\" data-scribe=\"component:card\">\n<div class=\"MediaCard-media\">\n<div class=\"MediaCard-widthConstraint js-cspForcedStyle\" data-style=\"max-width: 2000px\">\n<div class=\"MediaCard-mediaContainer MediaCard--roundedTop MediaCard--roundedBottom js-cspForcedStyle\" data-style=\"padding-bottom: 100.0000%\">\n<div class=\"NaturalImage-ctaOverlay PlayButton PlayButton--centered\" data-scribe=\"element:play_button\">\n<div class=\"Icon Icon--playCircle\" title=\"Play Media\" role=\"img\" aria-label=\"Play Media\"><\/div>\n<\/div>\n<p><a class=\"MediaCard-mediaAsset MediaCard-mediaPlaceholder NaturalImage NaturalImage--fill js-playableMediaInterstitial\" href=\"https:\/\/twitter.com\/ASOS\/status\/1139248605754286080\"><img loading=\"lazy\" decoding=\"async\" class=\"NaturalImage-image aligncenter\" src=\"https:\/\/pbs.twimg.com\/ext_tw_video_thumb\/1139247350864580609\/pu\/img\/n7GHNENmztpbSqR5?format=jpg&amp;name=medium\" alt=\"Embedded video\" width=\"331\" height=\"588\" data-image=\"https:\/\/pbs.twimg.com\/ext_tw_video_thumb\/1139247350864580609\/pu\/img\/n7GHNENmztpbSqR5\" data-scribe=\"element:poster_image\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"TweetInfo\">\n<div class=\"TweetInfo-like\">\n<div data-scribe=\"element:heart\">\n<div class=\"Icon Icon--heart\" title=\"Like\" role=\"img\" aria-label=\"Like\"><\/div>\n<\/div>\n<p><a class=\"TweetInfo-heart\" title=\"Like\" href=\"https:\/\/twitter.com\/intent\/like?tweet_id=1139248605754286080\" data-scribe=\"component:actions\"><span class=\"TweetInfo-heartStat\" data-scribe=\"element:heart_count\">68<\/span><\/a><\/p>\n<\/div>\n<div class=\"TweetInfo-timeGeo\"><a class=\"u-linkBlend u-url customisable-highlight long-permalink\" href=\"https:\/\/twitter.com\/ASOS\/status\/1139248605754286080\" data-datetime=\"2019-06-13T19:10:08+0000\" data-scribe=\"element:full_timestamp\"><time class=\"dt-updated\" title=\"Time posted: June 13, 2019 19:10:08 (UTC)\" datetime=\"2019-06-13T19:10:08+0000\">3:10 AM &#8211; Jun 14, 2019<\/time><\/a><\/div>\n<div class=\"tweet-InformationCircle\" data-scribe=\"element:notice\"><a class=\"Icon Icon--informationCircleWhite js-inViewportScribingTarget\" title=\"Twitter Ads info and privacy\" href=\"https:\/\/support.twitter.com\/articles\/20175256\"><span class=\"u-hiddenVisually\">Twitter Ads info and privacy<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n<div class=\"CallToAction-icon\" data-scribe=\"element:conversation_icon\">\n<div class=\"Icon Icon--replyCTA\" title=\"View conversation on Twitter\" role=\"img\" aria-label=\"View conversation on Twitter\"><\/div>\n<\/div>\n<div class=\"CallToAction-text\" data-scribe=\"element:conversation_text\">29 people are talking about this<\/div>\n<div class=\"CallToAction-chevron\" data-scribe=\"element:cta_chevron\">\n<div class=\"Icon Icon--chevronRightCTA\" title=\"View on Twitter\" role=\"img\" aria-label=\"View on Twitter\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"resize-sensor\">\n<div class=\"resize-sensor-expand\">\n<div><\/div>\n<\/div>\n<div class=\"resize-sensor-shrink\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<p>\u865b\u64ec\u6642\u88dd\u79c0\u5be6\u73fe\u4e86\u4efb\u4f55\u5728\u7dda\u5546\u5e97\u7684\u4e3b\u8981\u76ee\u6a19\uff1a\u5b83\u4f7f\u5ba2\u6236\u8cfc\u8cb7\u7522\u54c1\u7684\u9ad4\u9a57\u66f4\u52a0\u8f15\u9b06\uff0c\u9019\u6709\u53ef\u80fd\u589e\u52a0\u96fb\u5b50\u5546\u52d9\u7684\u92b7\u552e\u984d\u3002\u4ed6\u5011\u53ef\u4ee5\u770b\u5230\u771f\u4eba\u5927\u5c0f\u7684\u8863\u670d\uff0c\u4e26\u7372\u5f97360\u5ea6\u7684\u8996\u91ce\u3002\u5728\u7372\u5f97\u5982\u6b64\u51fa\u8272\u7684\u7528\u6236\u9ad4\u9a57\u4e4b\u5f8c\uff0c\u4ed6\u5011\u70ba\u4ec0\u9ebc\u4e0d\u9858\u610f\u8cfc\u8cb7\u5b83\uff1f<\/p>\n<h2>6.\u53ef\u6301\u7e8c\u767c\u5c55\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u91cd\u8981<\/h2>\n<p>\u7576\u6211\u5011\u60f3\u5230\u696d\u52d9\u53ef\u6301\u7e8c\u6027\u6642\uff0c\u901a\u5e38\u6703\u60f3\u5230\u7e7c\u7e8c\u5438\u5f15\u5ba2\u6236\u7684\u589e\u9577\u7b56\u7565\u3002<\/p>\n<p>\u4f46\u662f\u61c9\u8a72\u4e0d\u662f\u53ef\u6301\u7e8c\u7684\u696d\u52d9\u7372\u53d6\u5ba2\u6236\u65b9\u9762\u3002\u7814\u7a76\u8868\u660e\uff0c\u6d88\u8cbb\u8005\u66f4\u559c\u6b61\u53ef\u6301\u7e8c\u54c1\u724c\u3002<a href=\"https:\/\/www.forbes.com\/sites\/solitairetownsend\/2018\/11\/21\/consumers-want-you-to-hel%20p-them-make-a-difference\/#249c09606954\" target=\"_blank\" rel=\"noreferrer noopener\">\u4ed6\u5011\u4e2d\u670988\uff05\u7684\u4eba<\/a>\u5e0c\u671b\u54c1\u724c\u5e6b\u52a9\u4ed6\u5011\u66f4\u53ef\u6301\u7e8c\u5730\u751f\u6d3b\u3002<\/p>\n<p><a href=\"http:\/\/thegood.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Good\u7684<\/a>\u00a0David Hoos\u00a0\u89e3\u91cb\u8aaa\uff1a<\/p>\n<blockquote class=\"wp-block-quote\"><p><em>\u201c\u6211\u8a8d\u70ba\uff0c\u96a8\u8457\u6700\u8fd1\u5728DNVB [\u6578\u5b57\u539f\u751f\u5782\u76f4\u54c1\u724c]\u9818\u57df\u767c\u751f\u7684\u5099\u53d7\u95dc\u6ce8\u7684\u555f\u793a\uff0c\u8af8\u5982Away\uff0cBrandless\u548cOutdoor Voices\u4e4b\u985e\u7684\u54c1\u724c\uff0c\u6211\u5011\u5c07\u770b\u5230\u6574\u500b\u96fb\u5b50\u5546\u52d9\u66f4\u52a0\u91cd\u8996\u65e9\u671f\u548c\u53ef\u6301\u7e8c\u7684\u76c8\u5229\u80fd\u529b\u3002\u00a0<\/em><\/p><\/blockquote>\n<p><em>\u56e0\u6b64\uff0c\u6211\u8a8d\u70ba\u6211\u5011\u9084\u5c07\u66f4\u52a0\u91cd\u8996\u8f49\u5316\u512a\u5316\uff0c\u5ba2\u6236\u9ad4\u9a57\u548c\u5ba2\u6236\u4fdd\u7559\u3002\u201d<\/em><\/p>\n<p>\u5316\u599d\u54c1\u54c1\u724cLush\u5c31\u662f\u4e00\u500b\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u4ed6\u5011\u71b1\u8877\u65bc\u4e0d\u4f7f\u7528<a href=\"https:\/\/uk.lush.com\/article\/animal-testing-our-policy\" target=\"_blank\" rel=\"noreferrer noopener\">\u52d5\u7269\u4f86\u6e2c\u8a66\u5176\u7522\u54c1<\/a>\uff0c\u4e26\u53ef\u4ee5\u5728\u5176\u7db2\u7ad9\u4e0a\u67e5\u770b<a href=\"https:\/\/uk.lush.com\/article\/our-environmental-policy\" target=\"_blank\" rel=\"noreferrer noopener\">\u74b0\u5883\u653f\u7b56<\/a>\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh5.googleusercontent.com\/gPZmZVpRVx2hSRepssHTV-Go_eAqa7FwUG3EO86RPbb7ov2gFaXLQ0QWTjyCXQkEsjS2j-OLGxmNxUmmTmnQ5_NsqW6g9hKwVvqAcWd9LG8PoByJ1OSdB8RyMlLQbwlRbb1DJJ8H\" alt=\"\u96fb\u5b50\u5546\u52d9\u8da8\u52e2 \" data-lazy-src=\"https:\/\/lh5.googleusercontent.com\/gPZmZVpRVx2hSRepssHTV-Go_eAqa7FwUG3EO86RPbb7ov2gFaXLQ0QWTjyCXQkEsjS2j-OLGxmNxUmmTmnQ5_NsqW6g9hKwVvqAcWd9LG8PoByJ1OSdB8RyMlLQbwlRbb1DJJ8H\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u60a8\u53ef\u4ee5\u901a\u904e\u5236\u5b9a\u985e\u4f3c\u7684\u653f\u7b56\u4f86\u8b49\u660e\u60a8\u7684\u696d\u52d9\u662f\u53ef\u6301\u7e8c\u7684\u3002\u8003\u616e\u4ec0\u9ebc\u5c0d\u60a8\u7684\u54c1\u724c\u6700\u91cd\u8981\u2013\u662f\u53cd\u5c0d\u52d5\u7269\u6e2c\u8a66\u3001\u63a1\u8cfc\u74b0\u4fdd\u6210\u5206\u9084\u662f\u5c0d\u6148\u5584\u6a5f\u69cb\u7684\u7acb\u5834\u3002<\/p>\n<p>\u5275\u5efa\u516c\u5171\u6587\u6a94\u4ee5\u986f\u793a\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u696d\u52d9\u5728\u91cd\u5927\u554f\u984c\u4e0a\u7684\u7acb\u5834\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u901a\u904e\u5176\u4ed6\u6e20\u9053\u7a4d\u6975\u63a8\u92b7\u60a8\u7684\u53ef\u6301\u7e8c\u6027\u3002\u8207\u6d88\u606f\u4fdd\u6301\u4e00\u81f4\uff0c\u4e26\u70ba\u60a8\u7684\u5ba2\u6236\u63d0\u4f9b\u53ef\u6301\u7e8c\u767c\u5c55\u65b9\u9762\u7684\u6307\u5c0e\u3002<\/p>\n<h2>7.\u5c08\u4e00\u5c31\u662f\u9577\u58fd<\/h2>\n<p>\u6beb\u7121\u7591\u554f\uff0c\u4e9e\u99ac\u905c\u662f\u96fb\u5b50\u5546\u52d9\u54c1\u724c\u7684\u4e3b\u8981\u7af6\u722d\u8005\uff0c\u5e7e\u4e4e\u53ef\u4ee5\u8cb7\u5230\u4efb\u4f55\u60a8\u53ef\u80fd\u60f3\u5230\u7684\u6771\u897f\u3002\u56e0\u6b64\uff0c\u70ba\u4e86\u8207\u4ed6\u5011\u7af6\u722d\uff0c\u96fb\u5b50\u5546\u52d9\u516c\u53f8\uff08\u5c24\u5176\u662fDTC\u54c1\u724c\uff09\u9700\u8981\u505a\u5230\u76f8\u53cd\uff1a\u5c08\u696d\u5316\u3002<\/p>\n<p>\u7279\u6b8a\u6027\u610f\u5473\u8457\u60a8\u8981\u5411\u975e\u5e38\u7279\u5b9a\u7684\u5ba2\u6236\u51fa\u552e\u5c11\u91cf\u7522\u54c1\u3002\u96d6\u7136\u5efa\u8b70\u60a8\u53bb\u505a\u4e9b\u5229\u57fa\u5e02\u5834\u53ef\u80fd\u6703\u89ba\u5f97\u9055\u53cd\u76f4\u89ba\uff0c\u4f46\u8a72\u7b56\u7565\u4ecd\u7136\u6709\u6548\u3002\u4eba\u5011\u958b\u59cb\u77e5\u9053\u60a8\u7684\u5de5\u4f5c\uff0c\u4e26\u4e14\u60a8\u505a\u5f97\u5f88\u597d\uff0c\u5373\u4f7f\u9019\u53ea\u662f\u4e00\u4ef6\u4e8b\u3002\u6bcf\u7576\u9700\u8981\u5b83\u5011\u6642\uff0c\u4ed6\u5011\u5c31\u6703\u4f86\u627e\u60a8\u3002<\/p>\n<p>\u4ee5Crocs\u70ba\u4f8b\u3002\u4ed6\u5011\u53ea\u8ce3\u4e00\u7a2e\u978b\uff0c<a href=\"https:\/\/www.macrotrends.net\/stocks\/charts\/CROX\/crocs\/revenue\" target=\"_blank\" rel=\"noreferrer noopener\">\u52302019\u5e74<\/a>\u4ecd\u7136\u8cfa<a href=\"https:\/\/www.macrotrends.net\/stocks\/charts\/CROX\/crocs\/revenue\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e86120\u842c\u7f8e\u5143<\/a>\u3002\u5361\u65af\u73c0\u662f\u53e6\u4e00\u500b\u4f8b\u5b50\uff1a\u5b83\u5011\u7684<a href=\"https:\/\/www.forbes.com\/sites\/sergeiklebnikov\/2020\/01\/10\/casper-files-for-ipo-but-warns-it-wont-be-profitable-anytime-soon\/#e1f48167c1f3\" target=\"_blank\" rel=\"noreferrer noopener\">\u50f9\u503c\u70ba11\u5104\u7f8e\u5143<\/a>\uff0c\u4f46\u5b83\u5011\u53ea\u6709\u4e09\u500b\u7248\u672c\u7684\u7522\u54c1\u3002<\/p>\n<p>\u78ba\u5b9a\u8981\u52a0\u500d\u92b7\u552e\u7684\u7522\u54c1\u53ef\u80fd\u5f88\u7c21\u55ae-\u7279\u5225\u662f\u5982\u679c\u60a8\u7684\u4e00\u500b\u66a2\u92b7\u7522\u54c1\u7684\u8868\u73fe\u512a\u65bc\u5eab\u5b58\u4e2d\u7684\u5176\u4ed6\u7522\u54c1\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u5982\u679c\u60a8\u6709\u4e00\u4e9b\u6700\u66a2\u92b7\u7684\u7522\u54c1\uff0c\u90a3\u61c9\u8a72\u662f\u60a8\u7684\u4e3b\u8981\u76ee\u6a19\uff1f\u9019\u662f\u4e00\u500b\u8907\u96dc\u7684\u904e\u7a0b\uff0c\u59cb\u65bc\u5ba2\u6236\u7684\u53cd\u994b\u3002\u8a62\u554f\u4ed6\u5011\u6700\u80fd\u8b58\u5225\u54ea\u7a2e\u7522\u54c1\uff0c\u4ee5\u53ca\u5728\u807d\u5230\u60a8\u7684\u540d\u5b57\u6642\u60f3\u5230\u7684\u55ae\u8a5e\u3002<\/p>\n<p>\u7136\u5f8c\uff0c\u60a8\u53ef\u4ee5\u8abf\u6574<a href=\"https:\/\/aprildunford.com\/entrepreneurship\/obviously-awesome-a-product-positioning-exercise\/\">\u6d88\u606f\u50b3\u905e\u548c\u5b9a\u4f4d\uff0c<\/a>\u4ee5\u958b\u59cb\u4f7f\u7528\u8a72\u55ae\u4e00\u7522\u54c1\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u5e0c\u671b\u901a\u904e\u8b58\u5225<a href=\"https:\/\/manychat.com\/blog\/ecommerce-business-niche-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5229\u57fa\u7522\u54c1<\/a>\u4e26\u4f7f\u7528\u660e\u667a\u7684\u6578\u5b57\u71df\u92b7\uff0c\u60a8\u5c07\u80fd\u5920\u4fc3\u9032\u96fb\u5b50\u5546\u52d9\u92b7\u552e\u3002<\/p>\n<h2>\u60a8\u80fd\u8d95\u4e0a2020\u5e74\u7684\u96f6\u552e\u8da8\u52e2\u55ce\uff1f<\/h2>\n<p>\u5982\u60a8\u6240\u898b\uff0c\u96fb\u5b50\u5546\u52d9\u4e16\u754c\u4e00\u76f4\u5728\u8b8a\u5316\u3002\u4eca\u5e74\u6c92\u6709\u4ec0\u9ebc\u4e0d\u540c\u3002<\/p>\n<p>\u96fb\u5b50\u5546\u52d9\u71df\u92b7\u7684\u6700\u7c21\u55ae\u5165\u9580\u65b9\u6cd5\u662f\u5be6\u6642\u652f\u6301\u3002\u8207\u5176\u4ed6\u71df\u92b7\u8da8\u52e2\u4e0d\u540c\uff0c\u5b83\u4e0d\u9700\u8981\u5c0d\u73fe\u6709\u7b56\u7565\u9032\u884c\u5fb9\u5e95\u6aa2\u67e5\uff0c\u5c24\u5176\u662f\u7576\u60a8\u53ef\u4ee5\u4f7f\u7528\u4e00\u4e9b\u5de5\u5177\u7acb\u5373\u4e0a\u624b\u6642\u3002<\/p>\n<p>Facebook Messenger\u5de5\u5177ManyChat\u63d0\u4f9b\u4e86\u81ea\u52d5\u5be6\u6642\u652f\u6301\u3002\u76ee\u6a19\uff1f\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\uff0c\u4e26\u63a8\u52d5\u5ba2\u6236\u8cfc\u8cb7\u3002\u9019\u662f\u6700\u5148\u4e86\u89e3\u9019\u4e9b\u96fb\u5b50\u5546\u52d9\u8da8\u52e2\u4e26\u70ba\u60a8\u7684\u5ba2\u6236\u5275\u9020\u7a4d\u6975\u7684\u96fb\u5b50\u5546\u52d9\u9ad4\u9a57\u7684\u6700\u7c21\u55ae\u65b9\u6cd5\u3002<\/p>\n<p>Source: https:\/\/manychat.com\/blog\/<\/p>","protected":false},"excerpt":{"rendered":"<p>\u9810\u8a082022\u5e74\u96f6\u552e\u984d\u5c07\u589e\u9577\u81f36.54\u842c\u5104\u7f8e\u5143\u3002\u4f46\u662f\u5ba2\u6236\u7684\u559c\u597d\u6b63\u5728\u767c\u751f\u8b8a\u5316\u3002\u5c31\u50cf\u6211\u5011\u4e94\u5e74\u524d\u4f7f\u7528\u7684\u7b56\u7565\u5df2\u7d93\u904e\u6642\u4e00\u6a23 [&hellip;]<\/p>","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_eb_attr":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1450","post","type-post","status-publish","format-standard","hentry","category-22"],"_links":{"self":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts\/1450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/comments?post=1450"}],"version-history":[{"count":2,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts\/1450\/revisions"}],"predecessor-version":[{"id":1721,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts\/1450\/revisions\/1721"}],"wp:attachment":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/media?parent=1450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/categories?post=1450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/tags?post=1450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}