{"id":1456,"date":"2020-09-29T00:00:00","date_gmt":"2020-09-29T00:00:00","guid":{"rendered":"https:\/\/manychat.com.hk\/?p=1456"},"modified":"2020-06-11T15:45:57","modified_gmt":"2020-06-11T07:45:57","slug":"%e6%8e%a1%e5%8f%96%e8%a6%96%e9%a0%bb%e7%87%9f%e9%8a%b7%e7%ad%96%e7%95%a5%e7%9a%848%e5%80%8b%e7%90%86%e7%94%b1","status":"publish","type":"post","link":"https:\/\/manychat.com.hk\/zh\/%e6%8e%a1%e5%8f%96%e8%a6%96%e9%a0%bb%e7%87%9f%e9%8a%b7%e7%ad%96%e7%95%a5%e7%9a%848%e5%80%8b%e7%90%86%e7%94%b1\/","title":{"rendered":"\u63a1\u53d6\u8996\u983b\u71df\u92b7\u7b56\u7565\u76848\u500b\u7406\u7531"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1146\" src=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Video-strategy.png\" alt=\"\" width=\"1200\" height=\"601\" srcset=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Video-strategy.png 1200w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Video-strategy-980x491.png 980w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Video-strategy-480x240.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<p>\u96a8\u8457\u8996\u983b\u6210\u70ba\u4e92\u806f\u7db2\u6d41\u91cf\u7684<a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/complete-white-paper-c11-481360.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e3b\u8981\u4f86\u6e90<\/a>\uff0c\u52302021\u5e74\uff0c\u8996\u983b\u6d41\u91cf\u5c07\u4f54\u6240\u6709IP\u6d41\u91cf\u768482\uff05\uff0c\u904e\u6642\u7684\u5167\u5bb9\u985e\u578b\u5c0d\u4f01\u696d\u69cb\u6210\u7684\u5a01\u8105\u4e0d\u518d\u662f\u731c\u6e2c\u3002\u96a8\u8457\u6d88\u8cbb\u8005\u884c\u70ba\u8f49\u5411\u5c0d\u8996\u983b\u5167\u5bb9\u7684\u4fe1\u4efb\uff0c\u4f01\u696d\u6b63\u5728\u52aa\u529b\u4fdd\u8b77\u5176\u71df\u92b7\u7b56\u7565\u4e26\u7372\u5f97\u6700\u4f73\u7684\u6295\u8cc7\u56de\u5831\u3002<\/p>\n<p>\u8d8a\u4f86\u8d8a\u591a\u7684\u71df\u92b7\u5546\u6b63\u5728\u5c0b\u627e\u8996\u983b\u9069\u5408\u5176\u7576\u524d\u7b56\u7565\u7684\u4f4d\u7f6e\uff0c\u6d88\u8cbb\u8005\u6b63\u5728\u5bc6\u5207\u95dc\u6ce8\u3002\u6839\u64da<a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\">Opt\u00a0<\/a><a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">i\u00a0<\/a><a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\">nMonster\u7684\u6578\u64da<\/a>\uff0c\u90a3\u4e9b\u57f7\u884c\u8996\u983b\u71df\u92b7\u7b56\u7565\u7684\u4eba\u6bcf\u5e74\u7522\u751f\u7684\u5408\u683c\u6f5b\u5728\u5ba2\u6236\u6bd4\u90a3\u4e9b\u4e0d\u5c08\u6ce8\u65bc\u8996\u983b\u7684\u4eba\u7522\u751f\u7684\u5408\u683c\u7dda\u7d22\u8981\u591a66\uff05\u3002\u4ed6\u5011\u9084\u5831\u544a\u8aaa\uff0c\u53d7\u773e\u7fa4\u9ad4\u6210\u54e1\u5c0d\u5176\u5167\u5bb9\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u9ad8\u4e8654\uff05\u3002<\/p>\n<p>\u901a\u904e\u5c07\u7cbe\u529b\u6295\u5165\u8996\u983b\u71df\u92b7\u7b56\u7565\uff0c\u516c\u53f8\u53ef\u4ee5\u5c55\u793a\u66f4\u591a\u5408\u683c\u7684\u6f5b\u5728\u5ba2\u6236\u548c\u66f4\u597d\u7684\u6295\u8cc7\u56de\u5831\u3002\u5982\u679c\u60a8\u4e0d\u5b8c\u5168\u76f8\u4fe1\uff0c\u8acb\u4f7f\u7528\u8996\u983b\u71df\u92b7\u7b56\u7565\uff0c\u9019\u662f\u516b\u500b\u91cd\u8981\u539f\u56e0\u3002<\/p>\n<h2>\u00a0\u63a1\u53d6\u8996\u983b\u71df\u92b7\u7b56\u7565\u76848\u500b\u7406\u7531<\/h2>\n<h3>1.\u4eba\u5011\u559c\u6b61\u8996\u983b\u5167\u5bb9<\/h3>\n<p>\u7121\u8ad6\u6211\u5011\u662f\u8981\u770b\u96fb\u5f71\uff0cInstagram\u6545\u4e8b\u9084\u662fYouTube\u8996\u983b\uff0c\u4eba\u5011\u90fd\u53ef\u4ee5\u4eab\u53d7\u5a1b\u6a02\uff0c\u751a\u81f3\u66f4\u591a\u7684\u8996\u983b\u683c\u5f0f\u3002Statista\u7684\u6578\u64da\u986f\u793a\uff0c\u7f8e\u570b\u6709<a href=\"https:\/\/www.statista.com\/statistics\/272835\/share-of-internet-users-who-watch-online-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">85\uff05<\/a>\u7684\u4e92\u806f\u7db2\u7528\u6236\u6bcf\u6708\u90fd\u5728\u81ea\u5df1\u7684\u4efb\u4f55\u8a2d\u5099\u4e0a\u89c0\u770b\u5728\u7dda\u8996\u983b\u5167\u5bb9\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh5.googleusercontent.com\/vOMs7MAsCpzt7Yyg6HJJztf5Qb2Pfa8W8fzRgjlfJX_aCzbiBN395F3f2dgx_TJfSqHx9bxO7TLw2oZiHV5S2i_9GOaJFMJnNq4yINNuRAAVcMbi7mbO0oGhV_6ocyHKgA\" alt=\"\u6309\u570b\u5bb6\/\u5730\u5340\u5728\u7dda\u89c0\u770b\u5167\u5bb9\u7684\u4eba\u6578\u767e\u5206\u6bd4\" width=\"500\" height=\"597\" data-lazy-src=\"https:\/\/lh5.googleusercontent.com\/vOMs7MAsCpzt7Yyg6HJJztf5Qb2Pfa8W8fzRgjlfJX_aCzbiBN395F3f2dgx_TJfSqHx9bxO7TLw2oZiHV5S2i_9GOaJFMJnNq4yINNuRAAVcMbi7mbO0oGhV_6ocyHKgA\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u8996\u983b\u9084\u53ef\u4ee5\u5e6b\u52a9\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u7684\u6ce8\u610f\u529b\u3002\u6839\u64da\u535a\u58eb\u5fc3\u7406\u5b78\u5bb6<a href=\"https:\/\/theteamw.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8607\u73ca\u00b7\u6eab\u7533\u514b<\/a>\uff08<a href=\"https:\/\/theteamw.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Susan Wenschenk\uff09<\/a>\uff08\u53c8\u540d\u201c\u5927\u8166\u5973\u58eb\u201d\uff09\u7684<a href=\"https:\/\/theteamw.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8aaa\u6cd5<\/a>\uff0c\u81ea\u72e9\u7375\u4e4b\u65e5\u8d77\uff0c\u6211\u5011\u5c31\u958b\u59cb\u5c0d\u7a0b\u5e8f\u9032\u884c\u7de8\u7a0b\uff0c\u4ee5\u6ce8\u610f\u904b\u52d5\u548c\u566a\u97f3\u3002\u7576\u6211\u5011\u807d\u5230\u4e26\u770b\u5230\u8996\u983b\u6642\uff0c\u5b83\u6703\u6fc0\u767c\u6211\u5011\u7684\u611f\u89ba\u4e26\u589e\u5f37\u6ce8\u610f\u529b\u548c\u6ce8\u610f\u529b\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u4e0d\u50c5\u4eba\u5011\u559c\u6b61\u89c0\u770b\u8996\u983b\uff0c\u800c\u4e14\u8207\u95b1\u8b80\u63a8\u6587\u6216\u535a\u5ba2\u6587\u7ae0\u76f8\u6bd4\uff0c\u6211\u5011\u66f4\u52a0\u5c08\u5fc3\u5730\u505a\u51fa\u56de\u61c9\u3002<\/p>\n<h3>2.\u5c0d\u8996\u983b\u7684\u9700\u6c42\u6301\u7e8c\u589e\u9577<\/h3>\n<p>\u5236\u5b9a\u8996\u983b\u71df\u92b7\u7b56\u7565\u6642\uff0c\u60a8\u53ef\u4ee5\u5411\u6f5b\u5728\u5ba2\u6236\u5c55\u793a\u60a8\u7684\u696d\u52d9\u7b26\u5408\u4ed6\u5011\u7684\u9700\u6c42\u3002\u4e00\u9805\u7814\u7a76\u8868\u660e\uff0c\u6709<a href=\"https:\/\/blog.hubspot.com\/news-trends\/content-trends-preferences\" target=\"_blank\" rel=\"noreferrer noopener\">54\uff05<\/a>\u7684\u6d88\u8cbb\u8005\u5e0c\u671b\u5f9e\u4ed6\u5011\u652f\u6301\u7684\u54c1\u724c\u6216\u696d\u52d9\u4e2d\u770b\u5230\u66f4\u591a\u7684\u8996\u983b\u5167\u5bb9\u3002<\/p>\n<p>\u6839\u64daWyzowl\u76842019\u5e74\u300a 2019\u5e74\u8996\u983b\u71df\u92b7\u72c0\u6cc1\u300b\u5831\u544a\uff0c\u7576\u88ab\u554f\u53ca\u5ba2\u6236\u60f3\u8981\u770b\u54ea\u7a2e\u985e\u578b\u7684\u8996\u983b\u5167\u5bb9\u6642\uff0c\u4ed6\u5011\u78ba\u5b9a\uff1a<\/p>\n<ul>\n<li><strong>39\uff05<\/strong>\u7684\u4eba\u5f15\u7528\u4e86\u89e3\u91cb\u5668\u8996\u983b\u3002<\/li>\n<li><strong>20\uff05\u7684\u4eba<\/strong>\u5e0c\u671b\u89c0\u770b\u66f4\u591a\u6709\u8da3\u7684\u201c\u75c5\u6bd2\u5f0f\u201d\u8996\u983b\u3002<\/li>\n<li><strong>12\uff05\u7684<\/strong>\u4eba\u5e0c\u671b\u89c0\u770b\u7522\u54c1\u6f14\u793a\u8996\u983b\u3002<\/li>\n<li><strong>10\uff05\u7684\u4eba<\/strong>\u8aaa\u8996\u983b\u535a\u5ba2\u3002<\/li>\n<li><strong>9\uff05\u7684\u4eba<\/strong>\u8aaa\u4e92\u52d5\u8996\u983b\u3002<\/li>\n<li><strong>6\uff05\u7684\u4eba<\/strong>\u8aaa\uff0c\u4ed6\u5011\u5e0c\u671b\u770b\u5230\u66f4\u591a\u7684\u8edf\u4ef6\u6559\u7a0b\u3002<\/li>\n<\/ul>\n<p>\u5728\u4f01\u696d\u4e2d\u5efa\u7acb\u8996\u983b\u71df\u92b7\u5f8c\uff0c\u60a8\u5c07\u6c38\u9060\u9818\u5148\u65bc\u73fe\u72c0\u3002\u901a\u904e\u8996\u983b\u71df\u92b7\uff0c\u5ba2\u6236\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u54c1\u724c\u6545\u4e8b\u3002\u901a\u904e\u6e2c\u8a66\u4e0d\u540c\u7684\u985e\u578b\u548c\u6837\u5f0f\uff0c\u5c0b\u627e\u8207\u89c0\u773e\u806f\u7e6b\u4e26\u5229\u7528\u5b83\u5011\u4f86\u767c\u5c55\u696d\u52d9\u7684\u6a5f\u6703\uff0c\u4f86\u767c\u63ee\u8996\u983b\u7684\u529b\u91cf\u3002<\/p>\n<h3>3.\u8996\u983b\u662f\u5f37\u5927\u7684\u71df\u92b7\u5de5\u5177<\/h3>\n<p>\u8996\u983b\u71df\u92b7\u662f\u95dc\u9375\u7684\uff0c\u539f\u56e0\u6709\u5e7e\u500b\uff0c\u5176\u4e2d\u4e4b\u4e00\u662f\uff0c\u5b83\u662f\u8cfc\u7269\u8005\u7372\u53d6\u4fe1\u606f\u7684\u4fbf\u6377\u6709\u6548\u65b9\u5f0f\u3002\u5b83\u9084\u70ba\u71df\u92b7\u4eba\u54e1\u63d0\u4f9b\u4e86\u4e00\u7a2e\u6709\u5438\u5f15\u529b\uff0c\u9748\u6d3b\u4e14\u53ef\u5171\u4eab\u7684\u65b9\u5f0f\u4f86\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n<p>\u6839\u64daWyzowl 2019\u5e74\u8996\u983b\u71df\u92b7\u72c0\u6cc1\u5831\u544a\uff0c\u6709<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">87\uff05<\/a>\u7684\u71df\u92b7\u5c08\u696d\u4eba\u54e1\u5c07\u8996\u983b\u7528\u4f5c\u71df\u92b7\u5de5\u5177\u3002\u9019\u500b\u6578\u5b57\u5f9e<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2017\/\" target=\"_blank\" rel=\"noreferrer noopener\">2017\u5e74\u768463\uff05<\/a>\u548c<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\">2018\u5e74\u768481\uff05<\/a>\u5927\u5e45\u589e\u9577\u3002<\/p>\n<p>\u71df\u92b7\u8996\u983b\u7684\u4f7f\u7528\u5728\u672a\u4f86\u5e7e\u5e74\u5c07\u7e7c\u7e8c\u589e\u9577\u3002\u96a8\u8457\u4f01\u696d\u611f\u53d7\u5230\u8d85\u8d8a\u566a\u97f3\u7684\u58d3\u529b\uff0c\u8d8a\u4f86\u8d8a\u591a\u7684\u71df\u92b7\u5546\u6b63\u5728\u4f7f\u7528\u8996\u983b\u3002\u8996\u983b\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5be6\u73fe\u5404\u7a2e\u4e0d\u540c\u7684\u76ee\u6a19\uff0c\u5f9e<a href=\"https:\/\/manychat.com\/blog\/how-to-get-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5982\u4f55\u5438\u5f15\u7db2\u7ad9\u8a2a\u554f\u91cf<\/a>\u5230\u5438\u5f15\u66f4\u591a\u6f5b\u5728\u5ba2\u6236\uff0c\u6539\u5584\u5ba2\u6236\u9ad4\u9a57\u4e26\u964d\u4f4e\u5728\u7dda\u5546\u5e97\u7684\u652f\u6301\u6210\u672c\u3002<\/p>\n<h3>4.\u8996\u983b\u662f\u6d88\u8cbb\u8005\u6700\u559c\u6b61\u7684\u5a92\u9ad4\u985e\u578b<\/h3>\n<p>\u5b8c\u5584\u516c\u53f8\u7684\u71df\u92b7\u7b56\u7565\uff08\u7121\u8ad6\u662f<a href=\"https:\/\/manychat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u804a\u5929\u71df\u92b7<\/a>\u4ee3\u7406\u9084\u662f\u96fb\u5b50\u5546\u52d9\u71df\u92b7\u5546\uff09\u6642\uff0c\u95dc\u9375\u7684\u7b2c\u4e00\u6b65\u662f\u5275\u5efa\u51fa\u8272\u7684\u8996\u89ba\u5167\u5bb9\u3002\u7576\u8ac7\u5230\u96c6\u601d\u5ee3\u76ca\u7684\u65b0\u5167\u5bb9\u71df\u92b7\u7b56\u7565\u601d\u60f3\u6642\uff0c\u60a8\u5e0c\u671b\u70ba\u8996\u983b\u71df\u92b7\u7559\u51fa\u5408\u7406\u7684\u9810\u7b97\uff0c\u56e0\u70ba\u9019\u662f\u5ba2\u6236\u60f3\u8981\u770b\u5230\u7684\u3002<\/p>\n<p>\u6839\u64daAnimoto\u7684\u8abf\u67e5\uff0c\u8996\u983b\u662f<a href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-consumer-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6d88\u8cbb\u8005\u6700\u559c\u6b61\u7684\u5167\u5bb9\u985e\u578b\uff0c<\/a>\u53ef\u4ee5\u5f9e\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u54c1\u724c\u4e2d\u770b\u5230\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh3.googleusercontent.com\/6Z5-X055_9lEkHw13HhswchBKk8EDKMzz4R2Si432TMlncffFp0aROqGpYc7fQhwVTJS-9S9scIcTM7kD0yuFNkVVwRi5lR9uEhX80oRTOQKDOWIrmMcB76iAPcrtx2osQ\" alt=\"\u793e\u4ea4\u5a92\u9ad4\u8996\u983b\u8cfc\u8cb7\u7d71\u8a08\" data-lazy-src=\"https:\/\/lh3.googleusercontent.com\/6Z5-X055_9lEkHw13HhswchBKk8EDKMzz4R2Si432TMlncffFp0aROqGpYc7fQhwVTJS-9S9scIcTM7kD0yuFNkVVwRi5lR9uEhX80oRTOQKDOWIrmMcB76iAPcrtx2osQ\" data-was-processed=\"true\" \/><\/figure>\n<p>\u6839\u64da2018\u5e74\u793e\u4ea4\u8996\u983b\u71df\u92b7\u8da8\u52e2\u5831\u544a\uff0c\u6709<a href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-marketer-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">73\uff05<\/a>\u7684\u6d88\u8cbb\u8005\u8868\u793a\uff0c\u4ed6\u5011\u5728\u505a\u51fa\u8cfc\u8cb7\u6c7a\u5b9a\u6642\u53d7\u5230\u54c1\u724c\u793e\u4ea4\u5a92\u9ad4\u7684\u5f71\u97ff\u3002\u56e0\u6b64\uff0c\u60a8\u5e0c\u671b\u6bcf\u9031\u6216\u6bcf\u6708\u767c\u5e03\u8996\u983b\u4ee5\u66f4\u597d\u5730\u8207\u5408\u9069\u7684\u53d7\u773e\u7fa4\u9ad4\u5efa\u7acb\u806f\u7e6b\u3002<\/p>\n<h3>5.\u71df\u92b7\u4eba\u54e1\u5c0d\u5176\u8996\u983b\u71df\u92b7\u7684\u6295\u8cc7\u56de\u5831\u7387\u611f\u5230\u6eff\u610f<\/h3>\n<p>\u56e0\u6b64\uff0c\u73fe\u5728\u60a8\u6b63\u5728\u8003\u616e\u5275\u5efa\u8996\u983b\u71df\u92b7\u7b56\u7565\u3002\u5373\u4f7f\u770b\u5230\u7d50\u679c\u4f3c\u4e4e\u9059\u4e0d\u53ef\u53ca\uff0c\u4e5f\u8981\u77e5\u9053\uff0c\u6295\u5165\u6642\u9593\u548c\u7cbe\u529b\u88fd\u4f5c\u8996\u983b\u6703\u6709\u6240\u6536\u7a6b\u3002<\/p>\n<p>\u8cfc\u7269\u8005\u89c0\u770b\u60a8\u516c\u53f8\u7684\u8996\u983b\u6642\uff0c\u4ed6\u5011\u66f4\u6709\u53ef\u80fd\u8cfc\u8cb7\u60a8\u7684\u7522\u54c1\u3002\u5982\u679c\u60a8\u770b\u4e00\u4e0b\u9019\u4e9b\u6578\u5b57\uff0c\u7531\u65bc\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u8996\u983b\uff0c\u6709<a href=\"https:\/\/smallbiztrends.com\/2018\/11\/social-video-trends.html\" target=\"_blank\" rel=\"noreferrer noopener\">93\uff05<\/a>\u7684\u4f01\u696d\u5438\u5f15\u4e86\u65b0\u5ba2\u6236\u3002<\/p>\n<p>\u6839\u64daAnimoto\u6240\u505a\u7684\u4e00\u4efd\u5831\u544a\uff0c<a href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-marketer-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">88\uff05<\/a>\u7684\u8996\u983b\u71df\u92b7\u4eba\u54e1\u5c0d\u4ed6\u5011\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u9032\u884c\u8996\u983b\u71df\u92b7\u7684\u6295\u8cc7\u56de\u5831\u7387\u611f\u5230\u6eff\u610f\u3002\u540c\u6a23\u7684\u767c\u73fe\u5411\u6211\u5011\u8868\u660e\uff0c<a href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-marketer-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">80\uff05<\/a>\u7684\u71df\u92b7\u4eba\u54e1\u9084\u8868\u793a\u5c0d\u4ed6\u5011\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u767c\u5e03\u7684\u8996\u983b\u5ee3\u544aROI\uff08\u4f8b\u5982<a href=\"https:\/\/manychat.com\/blog\/facebook-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook\u8996\u983b\u5ee3\u544a\uff09<\/a>\u7684\u6295\u8cc7\u56de\u5831\u7387\u611f\u5230\u6eff\u610f\u3002<\/p>\n<p>\u5c31\u62ff<a href=\"https:\/\/www.kap7.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">KAP7<\/a>\uff0c\u5728\u7dda\u6c34\u7403\u8a2d\u5099\u96f6\u552e\u5546\uff0c\u4f8b\u5982\u3002\u8a72\u516c\u53f8\u5c07\u5c08\u696d\u8996\u983b\u7522\u54c1\u8a55\u8ad6\u4f5c\u70ba\u5c0e\u81f4<a href=\"https:\/\/www.bigcommerce.com\/case-study\/kap7\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>\u6536\u5165\u540c\u6bd4\u589e\u957730\uff05<\/em><\/a>\u7684\u4e3b\u8981\u56e0\u7d20\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh3.googleusercontent.com\/5qhQjv5fkGlIjMR1m61tlv-ilhICxD65AI8KvKP6TKhFz0T8tXreOBKMPQIJjQwoNhrmx3PJ5X-2QL8hs8cXKkGULEkHxeRRYdGREZUgqLxI5cV7dMqRf4hU1jOZVV-jUg\" alt=\"KAP7\u8996\u983b\u5167\u5bb9\u7b56\u7565\" width=\"723\" height=\"385\" data-lazy-src=\"https:\/\/lh3.googleusercontent.com\/5qhQjv5fkGlIjMR1m61tlv-ilhICxD65AI8KvKP6TKhFz0T8tXreOBKMPQIJjQwoNhrmx3PJ5X-2QL8hs8cXKkGULEkHxeRRYdGREZUgqLxI5cV7dMqRf4hU1jOZVV-jUg\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u4ed6\u5011\u7684\u8996\u983b\u71df\u92b7\u7b56\u7565\u7684\u6838\u5fc3\u662f\u4e00\u7d44\u7279\u5b9a\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u5305\u62ec\u4efb\u4f55\u5e74\u9f61\u7684\u7236\u6bcd\uff0c\u6559\u7df4\u548c\u904b\u52d5\u54e1\u3002<\/p>\n<p>\u4ed6\u89e3\u91cb\u8aaa\uff0cAlex Young\uff08KAP7\u7e3d\u7d93\u7406\uff09\u544a\u8a34<a href=\"https:\/\/www.bigcommerce.com\/essentials\/case-study\/kap7\/\" target=\"_blank\" rel=\"noreferrer noopener\">BigCommerce<\/a>\uff1a\u201c\u70ba\u4e86\u91dd\u5c0d\u6bcf\u7a2e\u5ba2\u6236\u985e\u578b\u9032\u884c\u71df\u92b7\uff0c\u6211\u5011\u4f7f\u7528\u4e86\u4f86\u81ea\u8cfc\u8cb7\u8005\u7684\u7522\u54c1\u8a55\u8ad6\u4ee5\u53ca\u5c08\u696d\u7684\u8996\u983b\u7522\u54c1\u8a55\u8ad6\u3002\u201d\u00a0\u201c\u6211\u5011\u9084\u63d0\u4f9b\u8a13\u7df4\u548c\u65c5\u884c\uff0c\u4e26\u8207\u570b\u5bb6\u968a\u7684\u6559\u7df4\u548c\u904b\u52d5\u54e1\u5408\u4f5c\u4ee5\u5c0d\u9019\u9805\u904b\u52d5\u9032\u884c\u6559\u80b2\u3002\u201d<\/p>\n<p>\u60a8\u662f\u5426\u5c0d\u5982\u4f55\u5728Facebook\u4e0a\u6295\u653e\u5ee3\u544a\u4ee5\u53ca\u662f\u5426\u9069\u5408\u81ea\u5df1\u7684\u696d\u52d9\u611f\u5230\u597d\u5947\uff1f\u5be6\u65bd\u6709\u6a5f\u548c\u4ed8\u8cbb\u7684<a href=\"https:\/\/manychat.com\/blog\/facebook-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook\u71df\u92b7\u7b56\u7565<\/a>\u662f\u767c\u5c55\u96fb\u5b50\u5546\u52d9\u696d\u52d9\u7684\u597d\u65b9\u6cd5\u3002\u5f71\u97ff\u60a8\u5728\u5e73\u53f0\u4e0a\u53d6\u5f97\u6210\u529f\u7684\u56e0\u7d20\u6709\u5f88\u591a\uff0c\u5305\u62ecFacebook\u5ee3\u544a\u5b9a\u4f4d\uff0c\u5ee3\u544a\u7d20\u6750\u8cc7\u6e90\u548c\u9810\u7b97\u3002<\/p>\n<h3>6.\u8b93\u4eba\u5011\u5728\u7db2\u7ad9\u4e0a\u505c\u7559\u7684\u6642\u9593\u66f4\u9577<\/h3>\n<p>\u8996\u983b\u71df\u92b7\u662f\u6709\u6548\u6539\u5584\u7db2\u7ad9\u505c\u7559\u6642\u9593\u7684\u4e00\u7a2e\u65b9\u6cd5\u3002\u64da\u300a\u798f\u5e03\u65af\u300b\u7a31\uff0c\u666e\u901a\u7528\u6236\u5728\u6709\u8996\u983b\u7684\u7db2\u7ad9\u4e0a\u82b1\u8cbb\u7684\u6642\u9593\u589e\u52a0\u4e86<a href=\"https:\/\/www.forbes.com\/sites\/tjmccue\/2018\/06\/22\/video-marketing-2018-trends-continues-to-explode-as-the-way-to-reach-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">88\uff05<\/a>\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/70751iNZ-ZKCCbe1BeMsVPDRoXrjBsXIUfBTNQ7hP2XH_LmiGj1iwcYGTiu5gOYjyp_PL7EKZj4os5s_VMi0gesV4fTbLwvd5DI3IcTs-HrLwJCreHUXr3fYDfk05cNj6w\" alt=\"Oberlo\u8996\u983b\u7d71\u8a08\" width=\"567\" height=\"359\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/70751iNZ-ZKCCbe1BeMsVPDRoXrjBsXIUfBTNQ7hP2XH_LmiGj1iwcYGTiu5gOYjyp_PL7EKZj4os5s_VMi0gesV4fTbLwvd5DI3IcTs-HrLwJCreHUXr3fYDfk05cNj6w\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u5728\u53c3\u8207\u5ea6\u65b9\u9762\uff0c\u5f88\u5bb9\u6613\u770b\u5230\u4f7f\u7528\u8996\u983b\u8207\u89c0\u773e\u5efa\u7acb\u806f\u7e6b\u7684\u5438\u5f15\u529b\u3002\u89c0\u770b\u8005\u5728\u8996\u983b\u4e2d\u770b\u5230\u7684\u4fe1\u606f\u901a\u5e38\u8981\u6bd4\u66f8\u9762\u5f62\u5f0f\u66f4\u597d\u5730\u8a18\u4f4f\u6d88\u606f\u3002\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u5e0c\u671b\u4eba\u5011\u5728\u60a8\u7684\u5728\u7dda\u5546\u5e97\u4e2d\u5f98\u5f8a\uff0c\u8acb\u6dfb\u52a0\u6709\u7528\u7684\u8996\u983b\u4f86\u5438\u5f15\u4ed6\u5011\u7684\u6ce8\u610f\u529b\u3002\u7121\u8ad6\u662f\u201c\u4f7f\u7528\u65b9\u6cd5\u201d\uff0c\u201c\u4f7f\u7528\u4e2d\u7684\u7522\u54c1\u201d\u9084\u662f\u201c\u6545\u4e8b\u201d\uff0c\u8996\u983b\u90fd\u53ef\u4ee5\u4f7f\u7528\u6236\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u505c\u7559\u7684\u6642\u9593\u66f4\u9577\uff0c\u4e5f\u53ef\u4ee5\u4f7f\u4ed6\u5011\u66f4\u52a0\u6d3b\u8e8d\u3002<\/p>\n<h3>7.\u5ba2\u6236\u5728\u89c0\u770b\u8996\u983b\u5f8c\u8cfc\u8cb7\u7522\u54c1<\/h3>\n<p>\u8996\u983b\u5411\u60a8\u7684\u5ba2\u6236\u4ecb\u7d39\u60a8\u63d0\u4f9b\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002\u901a\u904e\u54c1\u724c\u8996\u983b\uff0c\u5ba2\u6236\u53ef\u4ee5\u4e86\u89e3\u60a8\u7684\u7522\u54c1\u7684\u50f9\u503c\uff0c\u4f7f\u7528\u65b9\u6cd5\u4ee5\u53ca\u53ef\u80fd\u5c0e\u81f4\u8cfc\u8cb7\u7684\u5176\u4ed6\u4efb\u4f55\u4fe1\u606f\u3002<\/p>\n<p>\u5ba2\u6236\u50be\u5411\u65bc\u5728\u89c0\u770b\u8996\u983b\u5f8c\u8cfc\u8cb7\u5546\u54c1\u3002Wyzowl\u9032\u884c\u7684\u4e00\u9805\u8abf\u67e5\u986f\u793a\uff0c<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5341\u5206\u4e4b\u516b\u7684\u7528\u6236<\/a>\u5728\u89c0\u770b\u4e86\u8a72\u54c1\u724c\u7684\u8996\u983b\u5f8c\u8cfc\u8cb7\u4e86\u4e00\u500b\u8edf\u4ef6\u6216\u61c9\u7528\u7a0b\u5e8f\u3002<\/p>\n<p>\u7576\u5e02\u5834\u7af6\u722d\u6fc0\u70c8\u800c\u60a8\u9700\u8981\u7af6\u722d\u512a\u52e2\u6642\uff0c\u8996\u983b\u53ef\u4ee5\u5e6b\u52a9\u60a8\u8aaa\u670d\u5ba2\u6236\u9078\u64c7\u60a8\u7684\u54c1\u724c\u3002<\/p>\n<h3>8.\u76f4\u64ad\u548c\u8996\u983b\u5c07\u5e36\u4f86\u66f4\u591a\u6d41\u91cf<\/h3>\n<p>\u5be6\u6642\u6d41\u662f\u4e00\u7a2e\u65b0\u578b\u7684\u8996\u983b\u5167\u5bb9\uff0c\u5b83\u662f\u901a\u904eInternet\u5be6\u6642\u767c\u9001\u7684\u3001\u7121\u9700\u9032\u884c\u8a18\u9304\u548c\u5b58\u5132\u3002\u64da\u601d\u79d1\u4f30\u8a08\uff0c\u52302022\u5e74\uff0c\u4e92\u806f\u7db2\u6d41\u91cf\u7684<a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"noreferrer noopener\">82\uff05<\/a>\u5c07\u4f86\u81ea\u8996\u983b\u6d41\u548c\u4e0b\u8f09\u3002\u9019\u500b\u6578\u5b57\u6bd42017\u5e74\u768472.3\uff05\u589e\u9577\u4e8688\uff05\u3002<\/p>\n<p>\u5982\u679c\u60a8\u60f3\u5728\u60a8\u7684\u4f01\u696d\u4e2d\u5be6\u73fe\u5be6\u6642\u6d41\u50b3\u8f38\uff0c\u8acb\u95b1\u8b80\u6709\u95dc<a href=\"https:\/\/manychat.com\/blog\/facebook-live-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5982\u4f55\u5c07\u4e00\u500bFacebook Live\u8b8a\u621090,000\u7f8e\u5143\u7684\u92b7\u552e\u984d\u7684\u4fe1\u606f<\/a>\u3002\u7136\u5f8c\uff0c\u627e\u51fa\u5ba2\u6236\u6240\u8655\u7684\u56f0\u5883\uff0c\u4ee5\u53ca\u5982\u4f55\u5728\u5be6\u6642\u76f4\u64ad\u4e2d\u70ba\u4ed6\u5011\u63d0\u4f9b\u5e6b\u52a9\u3002\u60a8\u53ef\u4ee5\u4e32\u6d41\u7522\u54c1\u767c\u5e03\u3001\u6f14\u793a\u3001\u4e8b\u4ef6\u3001\u63d0\u793a\u548c\u6280\u5de7\u3002\u4e4d\u4e00\u770b\u4f3c\u4e4e\u5f88\u8271\u96e3\uff0c\u4f46\u76f4\u64ad\u76f4\u64ad\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5728\u884c\u696d\u4e2d\u6253\u9020\u6210\u4e00\u500b\u66f4\u5f37\u5927\uff0c\u66f4\u53d7\u4eba\u5c0a\u656c\u7684\u54c1\u724c\u3002<\/p>\n<h2>\u70ba\u60a8\u7684\u696d\u52d9\u5236\u5b9a\u8996\u983b\u71df\u92b7\u7b56\u7565<\/h2>\n<p>\u5982\u679c\u60a8\u7d93\u71df\u7684\u4f01\u696d\u5e0c\u671b\u8207\u6642\u4ff1\u9032\uff0c\u90a3\u9ebc\u60a8\u6703\u81ea\u7136\u800c\u7136\u5730\u50be\u5411\u65bc\u8996\u983b\u71df\u92b7\u3002\u5ba2\u6236\u53ef\u80fd\u60f3\u5728\u81ea\u5df1\u7684\u751f\u6d3b\u4e2d\u8a2d\u60f3\u60a8\u7684\u7522\u54c1\uff0c\u800c\u8996\u983b\u53ef\u4ee5\u5e6b\u52a9\u60a8\u50b3\u9054\u7522\u54c1\u4e26\u89f8\u767c\u8cfc\u8cb7\u3002<\/p>\n<p>\u8acb\u8a18\u4f4f\uff0c\u7f8e\u597d\u7684\u4e8b\u60c5\u9700\u8981\u6642\u9593\u3002\u5927\u81bd\u7684\u8996\u983b\u71df\u92b7\u7b56\u7565\u9700\u8981\u5be6\u8e10\uff0c\u8b19\u905c\u548c\u81ea\u6211\u4fdd\u8b49\uff0c\u60a8\u624d\u80fd\u812b\u7a4e\u800c\u51fa\u3002\u60a8\u767c\u5e03\u7684\u8996\u983b\u8d8a\u591a\uff0c\u7372\u5f97\u7684\u6548\u679c\u5c31\u8d8a\u597d\u3002\u60a8\u552f\u4e00\u8981\u505a\u7684\u5c31\u662f\u958b\u59cb\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>Source: https:\/\/manychat.com\/blog\/<\/p>","protected":false},"excerpt":{"rendered":"<p>\u96a8\u8457\u8996\u983b\u6210\u70ba\u4e92\u806f\u7db2\u6d41\u91cf\u7684\u4e3b\u8981\u4f86\u6e90\uff0c\u52302021\u5e74\uff0c\u8996\u983b\u6d41\u91cf\u5c07\u4f54\u6240\u6709IP\u6d41\u91cf\u768482\uff05\uff0c\u904e\u6642\u7684\u5167\u5bb9\u985e\u578b\u5c0d\u4f01\u696d\u69cb\u6210\u7684\u5a01 [&hellip;]<\/p>","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_eb_attr":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1456","post","type-post","status-publish","format-standard","hentry","category-22"],"_links":{"self":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts\/1456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/comments?post=1456"}],"version-history":[{"count":2,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts\/1456\/revisions"}],"predecessor-version":[{"id":1725,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts\/1456\/revisions\/1725"}],"wp:attachment":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/media?parent=1456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/categories?post=1456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/tags?post=1456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}