{"id":1466,"date":"2020-08-25T00:00:00","date_gmt":"2020-08-25T00:00:00","guid":{"rendered":"https:\/\/manychat.com.hk\/?p=1466"},"modified":"2020-06-11T15:38:03","modified_gmt":"2020-06-11T07:38:03","slug":"7%e7%94%a2%e5%93%81%e9%a0%81%e7%8d%b2%e5%be%97%e6%9b%b4%e5%a4%9a%e8%bd%89%e5%8c%96%e7%9a%84%e6%9c%80%e4%bd%b3%e5%81%9a%e6%b3%95%ef%bc%88%e5%8c%85%e5%90%ab%e7%a4%ba%e4%be%8b%ef%bc%89","status":"publish","type":"post","link":"https:\/\/manychat.com.hk\/zh\/7%e7%94%a2%e5%93%81%e9%a0%81%e7%8d%b2%e5%be%97%e6%9b%b4%e5%a4%9a%e8%bd%89%e5%8c%96%e7%9a%84%e6%9c%80%e4%bd%b3%e5%81%9a%e6%b3%95%ef%bc%88%e5%8c%85%e5%90%ab%e7%a4%ba%e4%be%8b%ef%bc%89\/","title":{"rendered":"7\u7522\u54c1\u9801\u7372\u5f97\u66f4\u591a\u8f49\u5316\u7684\u6700\u4f73\u505a\u6cd5\uff08\u5305\u542b\u793a\u4f8b\uff09"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1161\" src=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/best-product-pages.png\" alt=\"\" width=\"1200\" height=\"575\" srcset=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/best-product-pages.png 1200w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/best-product-pages-980x470.png 980w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/best-product-pages-480x230.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<p>\u505a\u5f97\u597d\uff01\u60a8\u5df2\u8aaa\u670d\u6f5b\u5728\u5ba2\u6236\u767b\u9678\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u7522\u54c1\u9801\u9762\u3002<\/p>\n<p>\u6b64URL\u4e5f\u7a31\u70ba\u96fb\u5b50\u5546\u52d9\u767b\u9304\u9801\u9762\uff0c\u65e8\u5728\u4f7f\u60a8\u7684\u7db2\u7ad9\u8a2a\u554f\u8005\u8cfc\u8cb7\u7279\u5b9a\u7522\u54c1\u3002<\/p>\n<p>\u552f\u4e00\u7684\u554f\u984c\uff1f\u60a8\u7684<a href=\"https:\/\/manychat.com\/blog\/what-is-a-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8f49\u5316\u7387<\/a>\u6b63\u5728\u4e0b\u964d\u3002\u6f5b\u5728\u5ba2\u6236\u767b\u9678\u60a8\u7684\u7522\u54c1\u9801\u9762\uff0c\u4e26\u5728\u767b\u9678\u5f8c\u5118\u5feb\u9000\u51fa\u3002\u5118\u7ba1\u6d41\u91cf\u5de8\u5927\uff0c\u4f46\u6c92\u6709\u92b7\u552e\u80fd\u5982\u9858\u4ee5\u511f\u3002<\/p>\n<p>\u767c\u751f\u9019\u7a2e\u60c5\u6cc1\u7684\u53ef\u80fd\u662f\u56e0\u70ba\u60a8\u6c92\u6709\u9075\u5faa\u9019\u4e9b\u7522\u54c1\u9801\u9762\u7684\u6700\u4f73\u505a\u6cd5\u3002<\/p>\n<h2>1.\u7de8\u5bebSEO\u512a\u5316\u7684\u5143\u6578\u64da<\/h2>\n<p>\u60a8\u53ef\u4ee5\u64c1\u6709\u4e16\u754c\u4e0a\u8a2d\u8a08\u6700\u597d\u7684\u7522\u54c1\u9801\u9762\uff0c\u4f46\u662f\u5982\u679c\u6c92\u6709\u4eba\u5f9e\u641c\u7d22\u7d50\u679c\u4e2d\u770b\u5230\u5b83\uff0c\u90a3\u9ebc\u60a8\u5c07\u4e0d\u6703\u7372\u5f97\u4efb\u4f55\u92b7\u552e\u3002<\/p>\n<p>\u6700\u7c21\u55ae\u7684\u7522\u54c1\u9801\u9762SEO\u6700\u4f73\u5be6\u8e10\u4e4b\u4e00\u662f\u901a\u904e\u641c\u7d22\u5f15\u64ce\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u3002<\/p>\n<p>\u800c\u4e14\uff0c\u5b83\u901a\u5e38\u662f\u6700\u6709\u6548\u7684\uff0c\u56e0\u70ba\u60a8\u901a\u904e\u641c\u7d22\u5f15\u64ce\u5b9a\u4f4d\u7684\u4eba\u54e1\u6b63\u5728\u7a4d\u6975\u5c0b\u627e\u60a8\u7684\u7522\u54c1\u3002\u4ed6\u5011\u4e0d\u662f\u96a8\u6a5f\u7684\u4eba\uff0c\u4ed6\u5011\u901a\u904e\u5176Facebook feed\u770b\u5230\u4e86\u60a8\u7684\u7db2\u7ad9\uff0c\u88ab\u9ede\u64ca\u5f8c\u8b8a\u5f97\u9f3b\u6a11\uff0c\u7136\u5f8c\u518d\u6b21\u9000\u51fa\u3002\u4ed6\u5011\u6709\u8cfc\u8cb7\u7522\u54c1\u7684\u771f\u5be6\u610f\u5716-\u53d6\u6c7a\u65bc\u4ed6\u5011\u8981\u641c\u7d22\u7684\u95dc\u9375\u5b57\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u9032\u884c\u4e00\u4e9bSEO\u5075\u63a2\u5de5\u4f5c\uff0c\u4ee5<a href=\"https:\/\/www.singlegrain.com\/blog-posts\/search-engine-optimization\/little-known-ways-to-perform-seo-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u627e\u5230<\/a>\u7406\u60f3\u7684\u5ba2\u6236\u6b63\u5728\u641c\u7d22\u7684<a href=\"https:\/\/www.singlegrain.com\/blog-posts\/search-engine-optimization\/little-known-ways-to-perform-seo-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u95dc\u9375\u5b57<\/a>\u3002\u70ba\u6b64\uff0c\u8acb\u8003\u616e\u63cf\u8ff0\u60a8\u7522\u54c1\u7684\u57fa\u672c\u8853\u8a9e\uff0c\u4f8b\u5982\u201c\u7528\u65bcMacBook\u7684USB\u9069\u914d\u5668\u201d\u3002<\/p>\n<p>\u5728Google\u4e2d\u8f38\u5165\u60a8\u7684\u57fa\u672c\u8853\u8a9e\u4e26\u901a\u904e\u4ed6\u5011\u7684\u5efa\u8b70\u9032\u884c\u68b3\u7406\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh6.googleusercontent.com\/8JTT9BwP5E54XSOXdHIpyzmLbm2DniHEyEngRs1XoXjlOvim9g4PoOsrAJh9iKM_Qk070_zfSXQaKIRuYiCW_HBmWj65qID0c6jSpTpmkWrYF7g-Ld_pVODTsqsyvBjCOQtuTi_3\" alt=\"\u7522\u54c1\u95dc\u9375\u5b57\" data-lazy-src=\"https:\/\/lh6.googleusercontent.com\/8JTT9BwP5E54XSOXdHIpyzmLbm2DniHEyEngRs1XoXjlOvim9g4PoOsrAJh9iKM_Qk070_zfSXQaKIRuYiCW_HBmWj65qID0c6jSpTpmkWrYF7g-Ld_pVODTsqsyvBjCOQtuTi_3\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u9078\u64c7\u60a8\u4ee5\u524d\u6c92\u6709\u60f3\u5230\u7684\u95dc\u9375\u5b57\uff0c\u6216\u8005\u6bd4\u57fa\u672c\u8853\u8a9e\u66f4\u9069\u5408\u60a8\u7684\u7522\u54c1\u3002\uff08\u60a8\u751a\u81f3\u53ef\u4ee5\u5c07\u9019\u4e9b\u63d2\u4ef6\u63d2\u5165<a href=\"http:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a>\u6216<a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ubersuggest\u4e4b<\/a>\u985e\u7684\u5de5\u5177\u4e2d\uff0c\u4ee5\u627e\u5230\u641c\u7d22\u91cf\u6700\u9ad8\u7684\u63d2\u4ef6\u3002\uff09<\/p>\n<p>\u4f46\u662f\u8981\u5c0d\u9019\u4e9b\u95dc\u9375\u5b57\u9032\u884c\u6392\u540d\uff0c\u60a8\u9700\u8981\u5c07\u5b83\u5011\u5305\u62ec\u5728\u6a19\u8a18\u4e2d\u3002\u9019\u662f\u5169\u7a2e\u65b9\u6cd5\uff1a<\/p>\n<ul>\n<li><strong>\u6a19\u8a18<\/strong>\uff1a\u7528\u65bc\u63cf\u8ff0\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u7522\u54c1\u9801\u9762\u7684\u85cd\u8272\u6587\u672c\u7247\u6bb5<\/li>\n<li><strong>\u63cf\u8ff0<\/strong>\uff1a\u66f4\u9577\u7684160\u5b57\u7684\u6587\u672c\u7247\u6bb5\uff0c\u4ee5\u8aaa\u670d\u641c\u7d22\u8005\u9ede\u64ca\u4e26\u8a2a\u554f\u60a8\u7684\u9801\u9762<\/li>\n<\/ul>\n<p>\u60a8\u53ef\u4ee5\u5728CMS\u4e2d\u7de8\u8f2f\u9019\u5169\u500b\u6a19\u7c64\u3002\u8af8\u5982<a href=\"http:\/\/yoast.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast<\/a>\u548c<a href=\"https:\/\/rankmath.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rank Math\u4e4b<\/a>\u985e\u7684\u5de5\u5177\u4f7f\u60a8\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u9010\u9801\u9032\u884c\u64cd\u4f5c\u3002<\/p>\n<p>\u9019\u662fThe Range\u7684\u5916\u89c0\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh4.googleusercontent.com\/0zYjHzmaMB0y8bmdWBKEa_qQXbC_ZAbQxJyk5sDvY4PxVKnBpC9QUHH4RG_Yj8MqNYb8oi3YrzOfeyNW0EwGbjvkpg9fc1RdPKylQ1Ke-11k0GS1hVkGbFF8o5j3v5oAHgBFllof\" alt=\"\u7522\u54c1\u9801\u9762\u8a2d\u8a08 \" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/0zYjHzmaMB0y8bmdWBKEa_qQXbC_ZAbQxJyk5sDvY4PxVKnBpC9QUHH4RG_Yj8MqNYb8oi3YrzOfeyNW0EwGbjvkpg9fc1RdPKylQ1Ke-11k0GS1hVkGbFF8o5j3v5oAHgBFllof\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u9019\u5169\u500b\u5143\u6a19\u8a18\u90fd\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5c0d\u7522\u54c1\u7684\u95dc\u9375\u5b57\u9032\u884c\u6392\u540d\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u5411Google\u8b49\u660e\u60a8\u7684URL\u9069\u5408\u641c\u7d22\u8005\u7684\u67e5\u8a62\u3002<\/p>\n<p>\u53e6\u5916\uff0c\u60a8\u53ef\u4ee5\u8aaa\u670d\u4eba\u5011\u5728\u770b\u5230\u60a8\u7684\u7d50\u679c\u6642\u9032\u884c\u9ede\u64ca\uff0c\u56e0\u70ba\u5b83\u5011\u5305\u542b\u8207\u4ed6\u5011\u9375\u5165\u7684\u77ed\u8a9e\u76f8\u540c\u7684\u8a5e\u7d44\u3002\u9019\u53ef\u4ee5\u63d0\u9ad8\u60a8\u7684\u81ea\u7136\u9ede\u64ca\u7387\uff0c\u4e26\u544a\u8a34Google\u60a8\u7684\u7db2\u7ad9<em>\u662f<\/em>\u76f8\u95dc\u7684\uff0c\u56e0\u6b64\uff0c\u61c9\u8a72\u6392\u540d\u66f4\u9ad8\u3002<\/p>\n<p>\u9019\u4e9b\u8f03\u9ad8\u7684\u6392\u540d\u61c9\u8a72\u6703\u5c0e\u81f4\u66f4\u591a\u7684\u9801\u9762\u8a2a\u554f\uff0c\u7279\u5225\u662f\u5982\u679c\u60a8\u9032\u5165\u524d\u4e94\u540d\u3002\u90a3\u5c31\u662f<a href=\"https:\/\/databox.com\/seo-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">\u6240\u6709\u9ede\u64ca\u6b21\u6578\u768467\uff05<\/a>\u3002<\/p>\n<h2>2.\u767c\u5e03\u5927\u800c\u6e05\u6670\u7684360\u5ea6\u5716\u50cf<\/h2>\n<p>\u60a8\u662f\u5426\u77e5\u9053<a href=\"https:\/\/iipvapi.com\/potent-product-photography-tricks-2017\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u56db\u5206\u4e4b\u4e09\u7684\u8cfc\u7269\u8005<\/a>\u5728\u7db2\u4e0a<a href=\"https:\/\/iipvapi.com\/potent-product-photography-tricks-2017\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8cfc\u7269\u6642\u6703<\/a>\u8003\u616e\u7522\u54c1\u5716\u7247\uff1f<\/p>\n<p>\u6c92\u932f\uff1a\u4e00\u65e6\u60a8\u5728\u7522\u54c1\u9801\u9762\u4e0a\u5438\u5f15\u4e86\u6f5b\u5728\u5ba2\u6236\uff0c\u5c31\u9700\u8981\u5177\u6709\u6240\u92b7\u552e\u7522\u54c1\u7684\u7522\u54c1\u5716\u7247\u3002\u5426\u5247\uff0c\u60a8\u5c07\u7121\u6cd5\u6eff\u8db3\u76ee\u6a19\u5ba2\u6236\u7684\u671f\u671b\uff0c\u800c\u76ee\u6a19\u5ba2\u6236\u6703\u53bb\u627e\u76ee\u6a19\u5ba2\u6236\u3002<\/p>\n<p>\u4f46\u9019\u4e0d\u53ea\u662f\u60a8\u61c9\u8a72\u4f7f\u7528\u7684\u4efb\u4f55\u985e\u578b\u7684\u7522\u54c1\u5716\u7247\u3002\u8acb\u9075\u5faa\u6700\u4f73<a href=\"https:\/\/manychat.com\/blog\/product-photography-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7522\u54c1\u651d\u5f71\u6280\u5de7<\/a>\u3002<\/p>\n<p>\u60a8\u5e0c\u671b\u7167\u7247\u6210\u70ba\uff1a<\/p>\n<ul>\n<li>\u660e\u78ba<\/li>\n<li>\u5927<\/li>\n<li>\u5728\u767d\u8272\u80cc\u666f\u4e0a<\/li>\n<\/ul>\n<p>\u9019\u6a23\u4e00\u4f86\uff0c\u6f5b\u5728\u5ba2\u6236\u5c31\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u4e86\u89e3\u73fe\u5be6\u751f\u6d3b\u4e2d\u7684\u7522\u54c1\u5916\u89c0\u3002\uff08\u53cd\u904e\u4f86\uff0c\u9019\u53ef\u80fd\u6703\u5c0d\u60a8\u7684\u9000\u8ca8\u7522\u751f\u5f71\u97ff\uff1a\u5927\u7d04<a href=\"https:\/\/www.business2community.com\/infographics\/e-commerce-product-return-statistics-trends-infographic-01505394\" target=\"_blank\" rel=\"noreferrer noopener\">22\uff05\u7684\u9000\u8ca8<\/a>\u767c\u751f\u662f\u56e0\u70ba\u7522\u54c1\u7684\u5916\u89c0\u4e0d\u540c\u3002\uff09<\/p>\n<p>\u60a8\u53ef\u4ee5\u901a\u904e\u5728\u7db2\u7ad9\u4e0a\u6dfb\u52a0\u8996\u983b\u4f86\u66f4\u9032\u4e00\u6b65\uff0c\u4f8b\u5982ASOS\u7684\u4ee5\u4e0b\u7522\u54c1\u9801\u9762\u793a\u4f8b\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh3.googleusercontent.com\/wAq-RW-QEkXnhfcDMm-Fbpuue4h9CQK3T6qiOM9Ns8nePuJJOYHFa_XBzKZjnNZx3otult0ggVbbBBQcUMkFBTwCRkaGzArN134-dI0rp1tmspkNuO2ayN4rhFzm2XJXosUK73se\" alt=\"\u7522\u54c1\u9801\u9762\" data-lazy-src=\"https:\/\/lh3.googleusercontent.com\/wAq-RW-QEkXnhfcDMm-Fbpuue4h9CQK3T6qiOM9Ns8nePuJJOYHFa_XBzKZjnNZx3otult0ggVbbBBQcUMkFBTwCRkaGzArN134-dI0rp1tmspkNuO2ayN4rhFzm2XJXosUK73se\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p><a href=\"https:\/\/www.jamie-anderson.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5091\u7c73\u00b7\u5b89\u5fb7\u68ee\uff08Jamie Anderson\uff09<\/a>\u89e3\u91cb\u8aaa\uff1a\u201c\u88fd\u4f5c\u7cbe\u826f\u7684\u8b1b\u89e3\u54e1\uff0c\u6307\u5c0e\uff0c\u793a\u7bc4\u751a\u81f3\u662f\u5728\u7522\u54c1\u9801\u9762\u4e0a\u986f\u793a\u8996\u983b\uff0c\u90fd\u53ef\u4ee5\u5927\u5927\u63d0\u9ad8\u60a8\u7684\u8f49\u5316\u7387\u3002\u201d<\/p>\n<p>\u201c\u4e0d\u7ba1\u4f7f\u7528\u54ea\u7a2e\u7522\u54c1\uff0c\u90fd\u6709\u8a31\u591a\u4e0d\u540c\u7684\u65b9\u6cd5\u53ef\u4ee5\u70ba\u8cfc\u7269\u9ad4\u9a57\u589e\u52a0\u50f9\u503c\uff0c\u4e26\u901a\u904e\u4f7f\u7528\u7522\u54c1\u9801\u9762\u4e0a\u7684\u8996\u983b\u4f86\u5e6b\u52a9\u5ba2\u6236\u505a\u51fa\u6c7a\u5b9a\u4e26\u5411\u60a8\u8cfc\u8cb7\u3002\u5c24\u5176\u662f\u5728\u7576\u4eca\u7af6\u722d\u5982\u6b64\u6fc0\u70c8\u7684\u60c5\u6cc1\u4e0b\uff0c\u9019\u78ba\u5be6\u53ef\u4ee5\u4f7f\u60a8\u5728\u4eba\u7fa4\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\u201d<\/p>\n<h2>3.\u64b0\u5beb\u4ee4\u4eba\u4fe1\u670d\u7684\u7522\u54c1\u8aaa\u660e<\/h2>\n<p>\u60a8\u7684\u7522\u54c1\u9801\u9762\u4e0a\u6709\u5f88\u68d2\u7684\u7522\u54c1\u651d\u5f71\u548c\u4e00\u4e9b\u8996\u983b\u3002\u505a\u5f97\u597d\uff01\u4f46\u662f\uff0c\u6709<a href=\"https:\/\/www.onespace.com\/blog\/2017\/08\/10-stats-prove-importance-e-commerce-product-content-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">76\uff05\u7684\u8cfc\u7269\u8005<\/a>\u5e0c\u671b\u770b\u5230\u7522\u54c1\u898f\u683c\uff0c\u800c\u4e14\u60a8\u4e0d\u80fd\u7e3d\u662f\u901a\u904e\u7167\u7247\u770b\u5230\u5fa9\u96dc\u7684\u7522\u54c1\u7d30\u7bc0\u3002<\/p>\n<p><a href=\"https:\/\/frontierblades.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Frontier Blades\u7684<\/a>\u00a0Sadia Ahmed\u00a0\u89e3\u91cb\u8aaa\uff1a\u201c\u6bcf\u500b\u7522\u54c1\u9801\u9762\u61c9\u5305\u62ec\u6709\u95dc\u904b\u8cbb\u548c\u4ea4\u8ca8\u6642\u9593\u7684\u8a73\u7d30\u4fe1\u606f\u3002\u201d<\/p>\n<p>\u6574\u5408\u9019\u4e9b\u4fe1\u606f\u53ef\u4ee5\u78ba\u4fdd\u8207\u5ba2\u6236\u7684\u900f\u660e\u5ea6\uff0c\u5f9e\u800c\u5efa\u7acb\u5b8c\u6574\u6027\u3002\u5982\u679c\u60a8\u7684\u4f01\u696d\u63d0\u4f9b\u514d\u8cbb\u9001\u8ca8\u670d\u52d9\uff0c\u5247\u5c07\u9032\u4e00\u6b65\u5f37\u8abf\u9019\u7a2e\u65b9\u6cd5\uff0c\u56e0\u70ba\u9019\u7a2e\u7b56\u7565\u8207\u589e\u52a0\u7684\u6536\u5165\u76f4\u63a5\u76f8\u95dc\u3002\u201d<\/p>\n<p>\u5728\u6b64\u4fe1\u606f\u65c1\u908a\uff0c\u6dfb\u52a0\u60a8\u7684\u5ba2\u6236\u53ef\u80fd\u611f\u8208\u8da3\u7684\u5176\u4ed6\u8981\u9ede\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u7522\u54c1\u7684\u5c3a\u5bf8\uff0c\u9ad8\u5ea6\u6216\u91cd\u91cf<\/li>\n<li>\u9996\u6b21\u4f7f\u7528\u7522\u54c1<\/li>\n<li>\u4ed6\u5011\u9700\u8981\u7684\u4efb\u4f55\u5176\u4ed6\u8a2d\u5099\uff08\u4f8b\u5982\u96fb\u6c60\uff09<\/li>\n<\/ul>\n<p>\u4f46\u8acb\u8a18\u4f4f\uff1a\u60a8\u60f3\u542c\u8d77\u4f86\u5f88\u4eba\u6027\u5316\u3002\u6c92\u6709\u4eba\u9858\u610f\u5f9e\u6a5f\u5668\u4eba\u4e0a\u8cfc\u8cb7\u3002<\/p>\n<p>\u6700\u7c21\u55ae\u7684\u65b9\u6cd5\u662f<a href=\"https:\/\/medium.com\/analytics-for-humans\/write-for-your-audience-not-for-yourself-c3faca0417f4\" target=\"_blank\" rel=\"noreferrer noopener\">\u50cf\u807d\u773e\u8b1b\u8a71\u90a3\u6a23\u5beb\u4f5c<\/a>\u3002\u70ba\u6b64\uff0c\u8acb\u53c3\u8003\u60a8\u7684\u8cb7\u5bb6\u89d2\u8272\uff0c\u4e26\u5f9e\u4ee5\u524d\u7684\u5ba2\u6236\u53cd\u994b\u4e2d\u63d0\u53d6\u8a9e\u8a00\u3002\u4ed6\u5011\u4f7f\u7528\u4ec0\u9ebc\u55ae\u8a5e\uff0c\u53e5\u5b50\u6216\u96d9\u95dc\u8a9e\uff1f\u8907\u88fd\u5b83\u5011\u4e26\u5c07\u5176\u6dfb\u52a0\u5230\u60a8\u7684\u7522\u54c1\u8aaa\u660e\u4e2d\u3002<\/p>\n<p>\u9019\u662fMethod Home\u63d0\u4f9b\u7684\u51fa\u8272\u7684\u7522\u54c1\u63cf\u8ff0\u793a\u4f8b\u3002\u7279\u5225\u6ce8\u610f\u4ed6\u5011\u5982\u4f55\u6709\u610f\u8b58\u5730\u4ee5\u5ba2\u6236\u7406\u89e3\u7684\u65b9\u5f0f\u64b0\u5beb\u6587\u7ae0\uff1a<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh4.googleusercontent.com\/kD7b1e1rHrCAcuCMI_jt78o89YoIMFKH8H0gwBm9mxybtEsdFtgWpLZ0FA9NlCxGN3R--ba5zLCljqqIVB0nF6aQ51HnkA5lRZCJ4K8wFDMo-9EJYnd-Q-zHZ98WBVOoQ3xXvTqC\" alt=\"\u5982\u4f55\u64b0\u5beb\u7522\u54c1\u8aaa\u660e\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/kD7b1e1rHrCAcuCMI_jt78o89YoIMFKH8H0gwBm9mxybtEsdFtgWpLZ0FA9NlCxGN3R--ba5zLCljqqIVB0nF6aQ51HnkA5lRZCJ4K8wFDMo-9EJYnd-Q-zHZ98WBVOoQ3xXvTqC\" data-was-processed=\"true\" \/><\/figure>\n<p><a href=\"https:\/\/looka.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Looka\u7684<\/a>\u00a0Christine Glossop\u00a0\u89e3\u91cb\u77ad\u5982\u4f55\u5728\u7522\u54c1\u9801\u9762\u4e0a\u57f7\u884c\u6b64\u64cd\u4f5c\uff1a\u201c\u5f88\u5bb9\u6613\u9677\u5165\u4f7f\u60a8\u7684\u7522\u54c1\u8207\u7af6\u722d\u5c0d\u624b\u812b\u7a4e\u800c\u51fa\u7684\u898f\u683c\u4e2d\uff0c\u4f46\u662f\u8a73\u76e1\u7684\u529f\u80fd\u5217\u8868\u4e0d\u6703\u8f49\u63db\u3002\u201d<\/p>\n<p>\u201c\u5982\u679c\u8981\u9032\u884c\u8f49\u63db\uff0c\u8acb\u78ba\u4fdd\u60a8\u7684\u7522\u54c1\u9801\u9eb5\u5305\u542b\u4e00\u9805\u4f7f\u60a8\u7684\u7522\u54c1\u9801\u9762\u8207\u773e\u4e0d\u540c\u7684\u4e3b\u8981\u597d\u8655\uff0c\u4e26\u78ba\u4fdd\u60a8\u6839\u64da\u5ba2\u6236\u7684\u610f\u9858\u4f86\u8868\u9054\u9019\u4e00\u597d\u8655\u3002\u8aaa\u51fa\u5e02\u5834\u4e0a\u6700\u5feb\u7684XYZ\u8207\u8aaa\u51fa\u5c07XYZ\u6642\u9593\u6e1b\u5c11\u5230\u96f6\u4e4b\u9593\u6709\u5f88\u5927\u7684\u5340\u5225\u3002\u201d<\/p>\n<p>\u201c\u9019\u807d\u8d77\u4f86\u5f88\u7c21\u55ae\uff0c\u4f46\u662f\u7522\u54c1\u9801\u9762\u901a\u5e38\u6709\u5f88\u591a\u8ca2\u737b\u8005\u548c\u5229\u76ca\u76f8\u95dc\u8005\uff0c\u5305\u62ec\u7522\u54c1\u3001\u958b\u767c\u3001\u71df\u92b7\u3001\u9818\u5c0e\u529b\u751a\u81f3\u5ba2\u6236\u6210\u529f\uff0c\u201d Glossop\u7e7c\u7e8c\u8aaa\u9053\u3002<\/p>\n<p>\u201c\u526f\u672c\u662f\u5426\u7cbe\u78ba\u5230\u7522\u54c1\u7684\u529f\u80fd\uff1f\u641c\u7d22\u5f15\u64ce\u662f\u5426\u7d93\u904e\u512a\u5316\uff1f\u8207\u7af6\u722d\u5c0d\u624b\u6709\u8db3\u5920\u7684\u5340\u5225\u55ce\uff1f\u6240\u6709\u9019\u4e9b\u554f\u984c\u90fd\u5728\u8d77\u4f5c\u7528\u3002\u56e0\u6b64\uff0c\u60a8\u9700\u8981\u4e0d\u6642\u5730\u9000\u4e00\u6b65\uff0c\u4ee5\u78ba\u4fdd\u60a8\u7684\u7522\u54c1\u9801\u9762\u50b3\u9054\u51fa\u60a8\u7684\u7522\u54c1\u91cd\u8981\u7684\u539f\u56e0\uff0c\u800c\u4e0d\u50c5\u50c5\u662f\u7522\u54c1\u7684\u529f\u80fd\u3002\u201d<\/p>\n<h2>4.\u986f\u793a\u4ee5\u4fbf\u65bc\u5c0e\u822a<\/h2>\n<p>\u4efb\u4f55\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u7684\u76ee\u6a19\u90fd\u662f\u92b7\u552e\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u8981\u8aaa\u670d\u4eba\u5011\u5805\u6301\u4e0d\u61c8\u5730\u627e\u5230\u60f3\u8981\u8cfc\u8cb7\u7684\u7522\u54c1\uff0c\u60a8\u9700\u8981\u4f7f\u4ed6\u5011\u6613\u65bc\u700f\u89bd\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u3002\u5426\u5247\u53ef\u80fd\u610f\u5473\u8457\u60a8\u5931\u53bb<a href=\"https:\/\/www.bigcommerce.co.uk\/blog\/omni-channel-retail\/#why-uk-consumers-shop-where-they-shop\" target=\"_blank\" rel=\"noreferrer noopener\">21\uff05\u7684\u8cfc\u7269\u8005<\/a>\u3002\u90a3\u5c31\u662f\u591a\u5c11\u4eba\u8a0e\u53ad\u6c92\u6709\u5438\u5f15\u529b\u6216\u96e3\u4ee5\u5c0e\u822a\u7684\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u3002<\/p>\n<p>\u986f\u793a\u4eba\u5011\u8a2a\u554f\u96fb\u5b50\u5546\u52d9\u7522\u54c1\u9801\u9762\u6240\u63a1\u7528\u7684\u5c0e\u822a\u3002\u901a\u5e38\u60c5\u6cc1\u5982\u4e0b\uff1a<\/p>\n<p class=\"has-text-align-center\"><strong>\u9996\u9801<\/strong>\u00a0&gt;\u00a0<strong>\u5206\u985e<\/strong>\u00a0&gt;\u00a0<strong>\u5b50\u5206\u985e<\/strong>\u00a0&gt;\u00a0<strong>\u7522\u54c1<\/strong><\/p>\n<p>\u5982\u679c\u8cfc\u7269\u8005\u7576\u524d\u6240\u5728\u7684\u7522\u54c1\u9801\u9762\u4e0d\u7b26\u5408\u4ed6\u5011\u7684\u9700\u6c42\uff0c\u4ed6\u5011\u53ef\u4ee5\u4f7f\u7528\u3002\u4ed6\u5011\u53ef\u4ee5\u4f7f\u7528\u5c64\u6b21\u7d50\u69cb\u8f15\u9b06\u5730\u627e\u5230\u985e\u5225\u9801\u9762\uff0c\u4ee5\u700f\u89bd\u985e\u5225\u4e26\u627e\u5230\u66f4\u597d\u7684\u6771\u897f\u3002<\/p>\n<p>\u9019\u662fWayfair\u7684\u6a23\u5b50\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh6.googleusercontent.com\/iszl3-daPjTlWznogaGcl31z1CYGsQKq_u1GyEZD7IcDnpLNl8nYtuYVg49yhdAO-iNsIDUJdPN95LFPVm0oCluZtrkLfc3BH1XuMUZm9JtoowC2qXvtNKYkexHPfJCiEUexxS2G\" alt=\"\u7522\u54c1\u9801\u9762\u793a\u4f8b\" data-lazy-src=\"https:\/\/lh6.googleusercontent.com\/iszl3-daPjTlWznogaGcl31z1CYGsQKq_u1GyEZD7IcDnpLNl8nYtuYVg49yhdAO-iNsIDUJdPN95LFPVm0oCluZtrkLfc3BH1XuMUZm9JtoowC2qXvtNKYkexHPfJCiEUexxS2G\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u95dc\u65bc\u6b64\u529f\u80fd\u6700\u597d\u7684\u90e8\u5206\u662f\uff1f\u5c0d\u65bc\u60a8\u901a\u904eSEO\u5438\u5f15\u5230\u60a8\u7db2\u7ad9\u7684\u4eba\u4f86\u8aaa\uff0c\u5b83\u662f\u5b8c\u7f8e\u7684\u9078\u64c7\u3002<\/p>\n<p>\u7522\u54c1\u9801\u9762\u53ef\u80fd\u662f\u4ed6\u5011\u5728\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u4e0a\u770b\u5230\u7684\u7b2c\u4e00\u4ef6\u4e8b\u3002\u4f46\u662f\uff0c\u5118\u7ba1\u4ed6\u5011\u53ef\u80fd\u559c\u6b61\u8a72\u7522\u54c1\uff0c\u4f46\u4ed6\u5011\u53ef\u80fd\u60f3\u56db\u8655\u901b\u901b\uff0c\u770b\u770b\u662f\u5426\u6709\u4ed6\u5011\u559c\u6b61\u7684\u66f4\u597d\u7684\u6771\u897f\u3002\u4ed6\u5011\u53ef\u4ee5\u4f7f\u7528\u986f\u793a\u8f15\u9b06\u5730\u505a\u5230\u9019\u4e00\u9ede\u3002<\/p>\n<h2>5.\u70ba\u5ba2\u6236\u63d0\u4f9b\u4e0d\u540c\u7684\u5b9a\u50f9\u9078\u9805<\/h2>\n<p>\u96a8\u8457\u96fb\u5b50\u5546\u52d9\u7684\u84ec\u52c3\u767c\u5c55\uff0c\u770b\u5230\u5176\u4ed6\u652f\u4ed8\u65b9\u5f0f\u7684\u98db\u901f\u767c\u5c55\u4e5f\u5c31\u4e0d\u8db3\u70ba\u5947\u4e86\u3002<\/p>\n<p>Apple Pay\u3001PayPal\u548cVisa Checkout\u8fc5\u901f\u6210\u70ba\u6578<a href=\"https:\/\/www.statista.com\/topics\/4872\/mobile-payments-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u767e\u842c\u8cfc\u7269\u8005\u7684\u5e38\u5ba2<\/a>\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u6c92\u6709\u5728\u7db2\u7ad9\u4e0a\u986f\u793a\u63a5\u53d7\u9019\u4e9b\u4ed8\u6b3e\u65b9\u5f0f\uff0c\u5247\u53ef\u80fd\u6703\u758f\u9060\u4ed6\u5011\u3002\u4e00\u500b\u7c21\u55ae\u7684\u5fbd\u6a19\u53ef\u4ee5\u89e3\u6c7a\u9019\u500b\u554f\u984c\u3002<\/p>\n<p>\u5728\u7522\u54c1\u9801\u9762\u7684\u6b64\u90e8\u5206\u5de5\u4f5c\u6642\uff0c\u8acb\u8003\u616e\u53ef\u4ee5\u5728\u9801\u9762\u4e0a\u5305\u542b\u7684\u6240\u6709\u5b9a\u50f9\u6a21\u578b\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u80fd\u6709\uff1a<\/p>\n<ul>\n<li><strong>\u91cd\u8907\u8cfc\u8cb7\u4ea4\u6613<\/strong>\uff1a\u5ba2\u6236\u662f\u5426\u50be\u5411\u65bc\u591a\u6b21\u8a02\u8cfc\u60a8\u7684\u7522\u54c1\uff1f\u8003\u616e\u6dfb\u52a0\u985e\u4f3c\u65bc\u8a02\u95b1\u7684\u91cd\u8907\u8cfc\u8cb7\u4ea4\u6613\uff0c\u4f8b\u5982\u4e0b\u9762\u986f\u793a\u7684<a href=\"https:\/\/www.amazon.co.uk\/gp\/product\/B003BZT45I?ref=rcxsubs_myd_rec_detail_page\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e9e\u99ac\u905c\u7684\u201c\u8a02\u95b1\u4e26\u4fdd\u5b58\u201d<\/a>\u3002\u60a8\u53ef\u4ee5\u6bcf\u6708\u81ea\u52d5\u70ba\u4ed6\u5011\u7684\u5e33\u6236\u8a08\u8cbb\uff0c\u7136\u5f8c\u5c07\u7522\u54c1\u904b\u9001\u7d66\u5ba2\u6236\uff0c\u800c\u7121\u9700\u4ed6\u5011\u624b\u52d5\u9032\u884c\u3002\u4e0d\u518d\u4f9d\u9760\u4ed6\u5011\u4f86\u8a18\u4f4f\u3002<\/li>\n<li><strong>\u9ad8\u50f9\u5546\u54c1\u7684\u4ed8\u6b3e\u8a08\u5283<\/strong>\uff1a\u5ba2\u6236\u53ef\u80fd\u7121\u6cd5\u4e00\u6b21\u6027\u8cfc\u8cb7\u9ad8\u50f9\u5546\u54c1\u3002\u4e0d\u8981\u8b93\u9019\u500b\u969c\u7919\u963b\u6b62\u60a8\u9032\u884c\u92b7\u552e\u3002\u9032\u884c\u985e\u4f3c\u65bcApple\u00a0<a href=\"https:\/\/www.apple.com\/uk\/shop\/buy-iphone\/iphone-11-pro\" target=\"_blank\" rel=\"noreferrer noopener\">iPhone\u4ed8\u6b3e\u8a08\u5283\u7684\u64cd\u4f5c\uff0c<\/a>\u4e26\u5141\u8a31\u5ba2\u6236\u5206\u671f\u4ed8\u6b3e\u3002<\/li>\n<li><strong>\u7522\u54c1\u6346\u7d81<\/strong>\uff1a\u5982\u679c\u60a8\u6709\u4e00\u4e9b\u4eba\u5011\u50be\u5411\u65bc\u5171\u540c\u8cfc\u8cb7\u7684\u7522\u54c1\uff0c\u8acb\u5728\u7522\u54c1\u9801\u9762\u4e0a\u4ee5\u63a8\u85a6\u7684\u65b9\u5f0f\u986f\u793a\u5b83\u5011\u3002\u4f8b\u5982\uff1a\u5982\u679c\u60a8\u8981\u51fa\u552e\u7167\u7247\uff0c\u5247\u5c07\u5176\u8207\u76f8\u6846\u6346\u7d81\u5728\u4e00\u8d77\u4e26\u986f\u793a\u5169\u8005\u7684\u50f9\u683c\u3002\uff08\u64da<a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/how-retailers-can-keep-up-with-consumers\" target=\"_blank\" rel=\"noreferrer noopener\">\u9ea5\u80af\u932b\u7a31<\/a>\uff0c\u9019\u7a2e\u7522\u54c1\u6346\u7d81\u7b56\u7565\u4f30\u8a08\u5c07\u4f54\u4e9e\u99ac\u905c\u6240\u6709\u92b7\u552e\u984d\u768435\uff05\u548cNetflix\u624b\u9336\u768474\uff05\u3002\uff09<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh3.googleusercontent.com\/ffvAz99PEvk3xl_cKQJG6BtEJ0kySoA_JD-EghR9kdIrNAC7JhSdf2oWgmYVOSf5rRX__e6sUMzdu1xBz4ZSiVa2I2N7ch8iOF8USRgr7sWo9DimV-p189csUfrKA4EVMGRRzv4X\" alt=\"\u4e9e\u99ac\u905c\u7522\u54c1\u9801\u9762\u793a\u4f8b\" data-lazy-src=\"https:\/\/lh3.googleusercontent.com\/ffvAz99PEvk3xl_cKQJG6BtEJ0kySoA_JD-EghR9kdIrNAC7JhSdf2oWgmYVOSf5rRX__e6sUMzdu1xBz4ZSiVa2I2N7ch8iOF8USRgr7sWo9DimV-p189csUfrKA4EVMGRRzv4X\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<h2>6.\u4f7f\u7528\u7d93\u904eA \/ B\u6e2c\u8a66\u7684\u865f\u53ec\u6027\u7528\u8a9e<\/h2>\n<p>\u865f\u53ec\u6027\u7528\u8a9e\u662f\u4e00\u500b\u7c21\u55ae\u7684\u6309\u9215\uff0c\u53ef\u4ee5\u544a\u8a34\u807d\u773e\u505a\u67d0\u4e8b\u3002\u5728\u7522\u54c1\u9801\u9762\u4e0a\uff0c\u901a\u5e38\u662f\u8981\u8cfc\u8cb7\u7684-\u4f46\u4e5f\u53ef\u4ee5\u662f\u5176\u4ed6\u6771\u897f\uff0c\u5177\u9ad4\u53d6\u6c7a\u65bc\u7522\u54c1\u672c\u8eab\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u80fd\u6709\uff1a<\/p>\n<ul>\n<li>\u5982\u679c\u9019\u662f\u4ed6\u5011\u7121\u6cd5\u5728\u73fe\u5834\u8cfc\u8cb7\u7684\u9ad8\u50f9\u5546\u54c1\uff0c\u8acb<strong>\u6dfb\u52a0\u5230\u9858\u671b\u6e05\u55ae<\/strong><\/li>\n<li><strong>\u554f\u4e00\u500b\u554f\u984c<\/strong>\u4f7f\u7528<a href=\"https:\/\/manychat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Messenger\u7684\u6a5f\u5668\u4eba<\/a>\uff0c\u5982\u679c\u7522\u54c1\u9700\u8981\u4e00\u500b\u9577\u671f\u7684\u627f\u8afe<\/li>\n<li><strong>\u767b\u9304\u4e86<\/strong>\u5982\u679c\u7522\u54c1\u812b\u92b7\u548c\u5ba2\u6236\u60f3\u77e5\u9053\u4ec0\u9ebc\u6642\u5019\u4e0b\u4e00\u500b\u53ef\u7528<\/li>\n<\/ul>\n<p>\u60a8\u662f\u5426\u6ce8\u610f\u5230\u90a3\u4e9b\u865f\u53ec\u6027\u7528\u8a9e\u807d\u8d77\u4f86\u5f88\u7121\u804a\uff1f\u9664\u975e\u60a8\u5df2\u7d93\u6c7a\u5b9a\u8981\u8cfc\u8cb7\uff0c\u5426\u5247\u201c\u7acb\u5373\u8cfc\u8cb7\u201d\u4e00\u8a5e\u4e26\u6c92\u6709\u90a3\u9ebc\u4ee4\u4eba\u4fe1\u670d\u3002\u201c\u6dfb\u52a0\u5230\u9858\u671b\u6e05\u55ae\u201d\u548c\u201c\u8a3b\u518a\u201d\u4e5f\u662f\u5982\u6b64\u3002<\/p>\n<p>\u82b1\u4e00\u4e9b\u6642\u9593\u4f86\u78ba\u4fdd\u60a8\u7684\u7522\u54c1\u9801\u9762\u7684\u865f\u53ec\u6027\u7528\u8a9e\u66f4\u5177\u8aaa\u670d\u529b\u3002\u8acb\u8a18\u4f4f\uff1a\u60a8\u5e0c\u671b\u67d0\u4eba\u5be6\u969b\u57f7\u884c\u60a8\u5c0d\u4ed6\u5011\u7684\u8981\u6c42\u3002\u4f60\u600e\u9ebc\u80fd\u8aaa\u670d\u4ed6\u5011\uff1f<\/p>\n<p>\u4e00\u500b\u7c21\u55ae\u7684\u6280\u5de7\u5c31\u662f\u6e96\u78ba\u5730\u5305\u62ec\u5ba2\u6236\u8981\u652f\u4ed8\u7684\u8cbb\u7528\u3002\u60a8\u4e0d\u5e0c\u671b\u4ed6\u5011\u5230\u9054\u7d50\u5e33\u8655\uff0c\u4e26\u4e14\u767c\u73fe\u4ed6\u5011\u5728\u7522\u54c1\u9801\u9762\u4e0a\u770b\u5230\u7684\u50f9\u683c\u4e4b\u4e0a\u9084\u6709\u4e00\u7b46\u984d\u5916\u8cbb\u7528\u3002<\/p>\n<p>\u4e00\u4e9b\u6700\u4f73\u7684\u96fb\u5b50\u5546\u52d9\u7522\u54c1\u9801\u9762\uff08\u5305\u62ec\u6236\u5916\u8a9e\u97f3\uff09\u53ef\u4ee5\u5f88\u597d\u5730\u505a\u5230\u9019\u4e00\u9ede\uff1a<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh4.googleusercontent.com\/jNAAQ6e9un_3gGj665K7DJ_fCCvMAOuvUxrM3hOVxzPOVXZkDe7i8WkBHFxOugXm0ayHtPLc8lkNZR_c5YZoOhVlHNMKBtCNEstLUdlj0gh-7IIm4_df6PN5c_4px8aTEoCj5dKS\" alt=\"\u7522\u54c1\u9801\u9762\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/jNAAQ6e9un_3gGj665K7DJ_fCCvMAOuvUxrM3hOVxzPOVXZkDe7i8WkBHFxOugXm0ayHtPLc8lkNZR_c5YZoOhVlHNMKBtCNEstLUdlj0gh-7IIm4_df6PN5c_4px8aTEoCj5dKS\" data-was-processed=\"true\" \/><\/figure>\n<p>\u60a8\u9084\u9700\u8981\u5617\u8a66\u4f7f\u7528\u865f\u53ec\u6027\u7528\u8a9e\u7684\u5927\u5c0f\uff0c\u984f\u8272\u548c\u4f4d\u7f6e\u3002\u4e0d\u5e78\u7684\u662f\uff0c\u6c92\u6709\u201c\u6700\u4f73\u5be6\u8e10\u201d\u3002\u6700\u6709\u6548\u7684\u865f\u53ec\u6027\u7528\u8a9e\u53d6\u6c7a\u65bc\u54c1\u724c\u7684\u500b\u4eba\u76ee\u6a19\u53d7\u773e\uff0c\u8208\u8da3\u548c\u7fd2\u6163\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528<a href=\"https:\/\/help.hotjar.com\/hc\/en-us\/articles\/115011867908-How-to-Monitor-A-B-Testing-with-Heatmaps\" target=\"_blank\" rel=\"noreferrer noopener\">Hotjar<\/a>\uff0c<a href=\"https:\/\/help.convertflow.com\/article\/205-split-testing-creating-duplicating-and-managing-cta-variants\" target=\"_blank\" rel=\"noreferrer noopener\">ConvertFlow<\/a>\u6216<a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CrazyEgg\u4e4b<\/a>\u985e\u7684\u5de5\u5177\u5c0d\u7522\u54c1\u9801\u9762\u7684\u865f\u53ec\u6027<a href=\"https:\/\/help.hotjar.com\/hc\/en-us\/articles\/115011867908-How-to-Monitor-A-B-Testing-with-Heatmaps\" target=\"_blank\" rel=\"noreferrer noopener\">\u7528\u8a9e<\/a>\u9032\u884c\u5206\u96e2\u6e2c\u8a66\uff0c\u5f9e\u800c\u627e\u5230\u6700\u4f73\u7684\u865f\u53ec\u6027<a href=\"https:\/\/help.hotjar.com\/hc\/en-us\/articles\/115011867908-How-to-Monitor-A-B-Testing-with-Heatmaps\" target=\"_blank\" rel=\"noreferrer noopener\">\u7528\u8a9e\u7d44\u5408<\/a>\u3002<\/p>\n<p>\u7e7c\u7e8c\u524d\u9032\uff0c\u70ba\u6bcf\u500b\u9801\u9762\u751f\u6210\u6700\u591a\u7684\u64cd\u4f5c\uff08\u6216\u92b7\u552e\uff09\u3002<\/p>\n<h2>7.\u51fa\u793a\u793e\u6703\u8b49\u660e\u548c\u63a8\u85a6<\/h2>\n<p>\u5728<a href=\"https:\/\/trustpulse.com\/social-proof-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u666e\u901a\u6d88\u8cbb\u8005<\/a>\u4f5c\u51fa\u8cfc\u8cb7\u6c7a\u5b9a\u4e4b\u524d\u8b80\u53d610\u689d\u5546\u54c1\u8a55\u8ad6\u3002<\/p>\n<p>\u5982\u679c\u60a8\u7684\u9801\u9762\u4e0a\u6c92\u6709\u5b83\u5011\uff0c\u5b83\u5011\u5c07\u524d\u5f80\u7b2c\u4e09\u65b9\u5be9\u95b1\u7ad9\u9ede\u3002\u552f\u4e00\u7684\u554f\u984c\uff1f\u7576\u5b83\u5011\u4e0d\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u4e26\u4e14\u5728\u76ee\u9304\u4e2d\u6642\uff0c\u5c31\u6709\u53ef\u80fd\u4f7f\u5b83\u5011\u5206\u6563\u7af6\u722d\u5c0d\u624b\u7684\u6ce8\u610f\u529b\u3002\u6216\u8005\u5fd8\u8a18\u5b8c\u5168\u56de\u5230\u60a8\u7684\u7ad9\u9ede\u3002<\/p>\n<p>\u5728\u7522\u54c1\u9801\u9762\u4e0a\u5305\u542b\u5ba2\u6236\u8a55\u8ad6\uff0c\u9019\u6a23\u4ed6\u5011\u5c31\u4e0d\u5fc5\u53bb\u5c0b\u627e\u3002\u60a8\u53ef\u4ee5\u5c07\u5b83\u5011\u8207\u5176\u4ed6\u5efa\u7acb\u4fe1\u4efb\u7684\u5143\u7d20\u4e00\u8d77\u6dfb\u52a0\uff1a<\/p>\n<ul>\n<li>5\u661f\u8a55\u7d1a<\/li>\n<li>\u60a8\u8d0f\u5f97\u7684\u734e\u9805<\/li>\n<li>\u7db2\u7d05\u4ee3\u8a00\u4eba<\/li>\n<li>\u8cfc\u8cb7\u8a72\u7522\u54c1\u7684\u4eba\u6578<\/li>\n<li>\u7522\u54c1\u7684\u5a92\u9ad4\u5831\u5c0e\uff08\u5373\u201c\u798f\u5e03\u65af\u201d\u7cbe\u9078\uff09<\/li>\n<\/ul>\n<p>\u770b\u770bBasecamp\u5982\u4f55\u5728\u5176\u7522\u54c1\u9801\u9762\u4e0a\u986f\u793a\u793e\u4ea4\u8b49\u660e\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh4.googleusercontent.com\/l3IKDiI6Lof-krFOo6IcZEQlkdxVRzZCAggxoyyGxKeWNjMvklSqInmNn9rxNuXteCuFy3Es-qrm_XxrKZRNAabXWFl35fJellNOgblOHGaq1y_yG68TyCl9FcdjmvQlUznIFZOi\" alt=\"\u7522\u54c1\u76ee\u6a19\u7db2\u9801\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/l3IKDiI6Lof-krFOo6IcZEQlkdxVRzZCAggxoyyGxKeWNjMvklSqInmNn9rxNuXteCuFy3Es-qrm_XxrKZRNAabXWFl35fJellNOgblOHGaq1y_yG68TyCl9FcdjmvQlUznIFZOi\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u201c\u9019\u662f\u5176\u4ed6\u4eba\u624b\u6301\u7522\u54c1\u7684\u7269\u7406\u8b49\u64da\uff0c\u63cf\u8ff0\u4e86\u7522\u54c1\u7684\u529f\u80fd\u548c\u8cea\u91cf\uff0c\u9019\u662f\u65b0\u5ba2\u6236\u5f9e\u60a8\u90a3\u88e1\u8cfc\u8cb7\u7684\u8981\u7d20\uff0c\u201d\u00a0<a href=\"https:\/\/bottomlinecents.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bottom Line Cents\u7684<\/a>\u00a0Marco Baatjes\u00a0\u89e3\u91cb\u8aaa\u3002<\/p>\n<p>\u201c\u5c0d\u7522\u54c1\u9801\u9762\u9032\u884c\u793e\u4ea4\u6253\u6a23\u662f\u6e1b\u5c11\u5ba2\u6236\u64d4\u6182\u7684\u597d\u65b9\u6cd5\uff0c\u4e26\u4e14\u662f\u63d0\u9ad8\u7522\u54c1\u8f49\u5316\u7387\u7684\u6709\u6548\u65b9\u6cd5\u3002\u201d<\/p>\n<h2>\u7acb\u5373\u5c07\u9019\u4e9b\u5143\u7d20\u6dfb\u52a0\u5230\u60a8\u7684\u7522\u54c1\u9801\u9762<\/h2>\n<p>\u5b78\u7fd2<a href=\"https:\/\/manychat.com\/blog\/how-to-build-an-ecommerce-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5982\u4f55\u69cb\u5efa<\/a>\u9032\u884c\u8f49\u63db<a href=\"https:\/\/manychat.com\/blog\/how-to-build-an-ecommerce-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7684\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9<\/a>\u9700\u8981\u53cd\u8907\u8a66\u9a57\u3002\u9996\u5148\uff0c\u70ba\u60a8\u7684\u4f01\u696d\u9078\u64c7<a href=\"https:\/\/manychat.com\/blog\/best-ecommerce-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u4f73\u7684\u96fb\u5b50\u5546\u52d9\u5e73\u53f0<\/a>\uff08\u4f8b\u5982Shopify\u6216WooCommerce\uff09\uff0c\u7136\u5f8c\u78ba\u4fdd\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u4e0a\u7684\u6bcf\u500b\u7522\u54c1\u9801\u9762\u90fd\u5305\u542b\u4ee5\u4e0b\u4e03\u500b\u8981\u7d20\u3002<\/p>\n<p>SEO\u512a\u5316\u7684\u5143\u6a19\u8a18\u5c07\u5e6b\u52a9\u60a8\u5438\u5f15\u4eba\u5011\u5230\u9801\u9762\u3002\u9ad8\u8cea\u91cf\u7684\u5716\u50cf\u5c07\u5411\u4ed6\u5011\u5c55\u793a\u60a8\u6240\u63d0\u4f9b\u7684\u3002\u7522\u54c1\u8aaa\u660e\uff0c\u5b9a\u50f9\u9078\u9805\uff0c\u793e\u4ea4\u8b49\u660e\u548c\u865f\u53ec\u6027\u7528\u8a9e\u6703\u8aaa\u670d\u4ed6\u5011\u8cfc\u8cb7\u60a8\u7684\u7522\u54c1\u3002<\/p>\n<p>\u6aa2\u67e5\u60a8\u4ee5\u524d\u7684\u7522\u54c1\u9801\u9762\u3002\u5b83\u5011\u662f\u5426\u5305\u542b\u6240\u6709\u9019\u4e9b\u5143\u7d20\uff1f\u5982\u679c\u4e0d\u662f\uff0c\u8acb\u8fd4\u56de\u4e26\u5c0d\u5176\u9032\u884c\u7de8\u8f2f\u3002\u52e2\u5fc5\u6703\u5f71\u97ff\u60a8\u7684\u92b7\u552e\u3002<\/p>\n<h4><em>\u4e86\u89e3ManyChat\u5982\u4f55\u5e6b\u52a9\u60a8\u589e\u5f37\u7522\u54c1\u9801\u9762\u3002<\/em><\/h4>\n<p>&nbsp;<\/p>\n<p>Source: https:\/\/manychat.com\/blog\/<\/p>","protected":false},"excerpt":{"rendered":"<p>\u505a\u5f97\u597d\uff01\u60a8\u5df2\u8aaa\u670d\u6f5b\u5728\u5ba2\u6236\u767b\u9678\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u7522\u54c1\u9801\u9762\u3002 \u6b64URL\u4e5f\u7a31\u70ba\u96fb\u5b50\u5546\u52d9\u767b\u9304\u9801\u9762\uff0c\u65e8\u5728\u4f7f\u60a8\u7684\u7db2\u7ad9\u8a2a\u554f\u8005\u8cfc\u8cb7\u7279 [&hellip;]<\/p>","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_eb_attr":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1466","post","type-post","status-publish","format-standard","hentry","category-22"],"_links":{"self":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts\/1466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/comments?post=1466"}],"version-history":[{"count":2,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts\/1466\/revisions"}],"predecessor-version":[{"id":1689,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/posts\/1466\/revisions\/1689"}],"wp:attachment":[{"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/media?parent=1466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/categories?post=1466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh\/wp-json\/wp\/v2\/tags?post=1466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}