{"id":1191,"date":"2023-06-08T11:57:51","date_gmt":"2023-06-08T03:57:51","guid":{"rendered":"https:\/\/manychat.com.hk\/?post_type=docs&#038;p=1191"},"modified":"2023-10-29T17:19:55","modified_gmt":"2023-10-29T09:19:55","password":"","slug":"nikmit%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8manychat%e5%b1%95%e7%a4%ba%e6%96%b0%e7%94%a2%e5%93%81%e4%b8%a6%e5%a2%9e%e5%8a%a024200%e7%be%8e%e5%85%83%e7%9a%84%e9%8a%b7%e5%94%ae%e9%a1%8d","status":"publish","type":"docs","link":"https:\/\/manychat.com.hk\/zh_cn\/docs\/nikmit%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8manychat%e5%b1%95%e7%a4%ba%e6%96%b0%e7%94%a2%e5%93%81%e4%b8%a6%e5%a2%9e%e5%8a%a024200%e7%be%8e%e5%85%83%e7%9a%84%e9%8a%b7%e5%94%ae%e9%a1%8d\/","title":{"rendered":"Nikmit\u5982\u4f55\u4f7f\u7528ManyChat\u5c55\u793a\u65b0\u4ea7\u54c1\u5e76\u589e\u52a024,200\u7f8e\u5143\u7684\u9500\u552e\u989d"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1192\" src=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Nikmit-Case-Study.png\" alt=\"\" width=\"1200\" height=\"575\" srcset=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Nikmit-Case-Study.png 1200w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Nikmit-Case-Study-980x470.png 980w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Nikmit-Case-Study-480x230.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<h2>\u603b\u89c8<\/h2>\n<p><a href=\"https:\/\/nikmit.mk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nikmit<\/a>\u662f\u9a6c\u5176\u987f\u7684\u7535\u5b50\u5546\u52a1\u5e02\u573a\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u5728\u7ebf\u96f6\u552e\u8d2d\u7269\u670d\u52a1\u3002 Nikmit\u62e5\u6709\u4e0d\u65ad\u589e\u52a0\u7684\u4ea7\u54c1\u7ebf\u76ee\u5f55\uff0c\u5305\u62ec\u670d\u88c5\u3001\u4e2a\u4eba\u62a4\u7406\u7528\u54c1\u3001\u6d88\u8d39\u7535\u5b50\u4ea7\u54c1\u3001\u53a8\u623f\u7528\u54c1\u548c\u5bb6\u5ead\u88c5\u9970\u7528\u54c1\u3002<\/p>\n<p>\u8be5\u516c\u53f8\u4f9d\u9760Facebook\u5e7f\u544a\u6765\u5b9e\u73b0\u6d41\u91cf\u76ee\u6807\uff0c\u5e76\u589e\u52a0\u4e86\u81ea\u7136\u5e16\u5b50\u6765\u5f15\u8d77\u5174\u8da3\u5e76\u5c55\u793a\u65b0\u4ea7\u54c1\u3002\u4f46\u662f\u4ed6\u4eec\u6ca1\u6709\u5f97\u5230\u4ed6\u4eec\u5e0c\u671b\u7684\u56de\u62a5\u3002<\/p>\n<p>Nikmit\u4e0eRoccad\u7684\u5ba2\u6237\u7ecf\u7406\u548c\u5ba2\u6237\u7b56\u7565<a href=\"http:\/\/www.roccad.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5e08<\/a>\u00a0Goran Nikolov\u5408\u4f5c\uff0c\u4ee5<a href=\"https:\/\/manychat.com\/blog\/brand-awareness-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6<\/a>\u5e76\u63a8\u52a8\u96f6\u552e\u5546\u51ac\u5b63\u4ea7\u54c1\u7cfb\u5217\u7684\u65b0\u9500\u552e\u3002\u901a\u8fc7\u4e3a\u4e0d\u540c\u7684\u4ea7\u54c1\u7ebf\u6295\u653e\u70b9\u51fb\u5373\u4fe1\u5e7f\u544a\uff0c\u5efa\u7acb\u8ba2\u6237\u5217\u8868\u5e76\u4f7f\u7528\u8d5e\u52a9\u4fe1\u606f\u8fdb\u884c\u91cd\u65b0\u5b9a\u4f4d\uff0c\u8be5\u516c\u53f8\u4e3a\u8be5\u5e02\u573a\u521b\u9020\u4e8624,200\u7f8e\u5143\u7684\u989d\u5916\u6536\u5165\uff0c\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\u8fbe\u523020\u500d\u3002<\/p>\n<h2>\u7ed3\u679c<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9109 lazyload aligncenter\" src=\"https:\/\/manychatcomblog9a70c.zapwp.com\/q:intelligent\/retina:false\/webp:false\/w:1024\/url:https:\/\/manychat.com\/blog\/wp-content\/uploads\/2020\/04\/Results--1024x363.png\" sizes=\"\" srcset=\"\" alt=\"\u4e2a\u6848\u7814\u7a76\u7ed3\u679c\" width=\"512\" height=\"182\" \/><\/figure>\n<\/div>\n<h2>\u95ee\u9898<\/h2>\n<p>Nikmit\u7684Facebook\u5e7f\u544a\u7b56\u7565\u4fa7\u91cd\u4e8e\u589e\u52a0\u81ea\u7136\u5e16\u5b50\u548c\u8fd0\u884cFacebook\u4ea4\u901a\u5e7f\u544a\u4ee5\u63d0\u9ad8\u4ea7\u54c1\u77e5\u540d\u5ea6\uff0c\u4f46\u5e76\u672a\u83b7\u5f97\u4ed6\u4eec\u5e0c\u671b\u7684\u7ed3\u679c\u3002\u8be5\u516c\u53f8\u5fc5\u987b\u5728\u6b63\u786e\u7684\u53d7\u4f17\u9762\u524d\u5c55\u793a\uff0c\u5e76\u4e0e\u4ed6\u4eec\u8fdb\u884c\u5bf9\u8bdd\u4ee5\u5e2e\u52a9\u63d0\u9ad8\u77e5\u540d\u5ea6\u548c\u9500\u552e\u91cf\u3002<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9119 lazyload aligncenter\" src=\"https:\/\/manychatcomblog9a70c.zapwp.com\/q:intelligent\/retina:false\/webp:false\/w:640\/url:https:\/\/manychat.com\/blog\/wp-content\/uploads\/2020\/04\/quote-from-goran-2-1.png\" sizes=\"\" srcset=\"\" alt=\"\" \/><\/figure>\n<h2>\u4ed6\u4eec\u7684\u76ee\u6807<\/h2>\n<p>Nikmit\u5e0c\u671b\u66f4\u597d\u5730\u5c55\u793a\u4ea7\u54c1\u7ebf\uff0c\u5e76\u901a\u8fc7<a href=\"https:\/\/manychat.com\/blog\/what-is-chat-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u804a\u5929\u8425\u9500<\/a>\u4e0e\u65b0\u53d7\u4f17\u5efa\u7acb\u5173\u7cfb\u3002<\/p>\n<h2>\u65b9\u6cd5<\/h2>\n<ul>\n<li><strong>\u5b9a\u4f4d\u5230Facebook JSON\u5e7f\u544a\u4ee5\u5efa\u7acb\u8ba2\u6237\u5217\u8868\uff1a<\/strong>\u00a0Goran\u9488\u5bf945\u5c81\u4ee5\u4e0a\u7684\u7537\u6027\u548c\u5973\u6027\u6295\u653e\u4e86Facebook\u5e7f\u544a\u3002\u7531\u4e8eGoran\u6295\u653e\u4e86\u9488\u5bf9\u591a\u4e2a\u4ea7\u54c1\u7cfb\u5217\u7684\u5e7f\u544a\uff0c\u56e0\u6b64Goran\u6839\u636e\u4e0e\u6240\u6295\u653e\u4ea7\u54c1\u76f8\u5173\u7684\u53d7\u4f17\u7279\u5f81\u548c\u5174\u8da3\u6765\u5b9a\u4f4d\u3002<\/li>\n<li><strong>\u81ea\u52a8\u8fdb\u884c\u5bf9\u8bdd\u7684ManyChat\u5173\u952e\u5b57\uff1a<\/strong>\u6f5c\u5728\u5ba2\u6237\u70b9\u51fb\u5e7f\u544a\u540e\uff0c\u5c31\u4f1a\u83b7\u5f97\u4e0d\u540c\u7684\u5feb\u901f\u56de\u590d\u9009\u9879\u3002\u9009\u62e9\u7b54\u590d\u540e\uff0c\u8d2d\u7269\u8005\u5c06\u6839\u636e\u4ed6\u4eec\u7684\u7b54\u590d\u8fdb\u5165\u5176\u4ed6\u57f9\u80b2\u6d3b\u52a8\u3002<\/li>\n<li>\u4f7f\u7528\u8d5e\u52a9\u5546\u6d88\u606f\u8fdb\u884c\u91cd\u65b0<strong>\u5b9a\u4f4d\uff1a<\/strong>\u00a0Goran\u4f7f\u7528\u8d5e\u52a9\u5546\u6d88\u606f\u4ee5\u6240\u6709\u51ac\u5b63\u4ea7\u54c1\u7684\u6e05\u4ed3\u4f18\u60e0\u91cd\u65b0\u5438\u5f15\u8ba2\u6237\u3002\u8d2d\u7269\u8005\u88ab\u53d1\u9001\u5230\u767b\u5f55\u9875\u9762\u4ee5\u6d4f\u89c8\u6574\u4e2a\u96c6\u5408\uff0c\u7136\u540e\u8fd4\u56deMessenger\u8fdb\u884c\u4ed8\u6b3e\u3002<\/li>\n<li><strong>\u5e94\u7528\u7a0b\u5e8f\u5185Messenger\u652f\u4ed8\uff1a<\/strong>\u5728\u9a6c\u5176\u987f\uff0c\u4eba\u4eec\u66f4\u559c\u6b22\u901a\u8fc7Messenger\u548c\u6570\u5b57\u94b1\u5305\u800c\u975e\u7f51\u7ad9\u8fdb\u884c\u652f\u4ed8\u3002 Goran\u901a\u8fc7\u5141\u8bb8\u4eba\u4eec\u5728\u804a\u5929\u7a97\u53e3\u4e2d\u5b8c\u6210\u8d2d\u4e70\u6765\u5229\u7528\u8fd9\u79cd\u504f\u597d\u3002<\/li>\n<\/ul>\n<h2>\u4f7f\u7528JSON\u5e7f\u544a\u6784\u5efa\u8ba2\u6237\u5217\u8868<\/h2>\n<p>Goran\u5f00\u5c55\u4e86<a href=\"https:\/\/manychat.com\/blog\/nurture-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9886\u5bfc\u57f9\u8bad\u6d3b\u52a8\uff0c<\/a>\u4ee5\u5e2e\u52a9\u7535\u5b50\u5546\u52a1\u96f6\u552e\u5546\u5728\u5176\u5546\u5e97\u4e2d\u5f00\u5c55\u51ac\u5b63\u6e05\u4ed3\u5927\u7529\u5356\u3002\u8be5\u6d3b\u52a8\u9996\u5148\u901a\u8fc7\u5e7f\u544a\u5b9a\u4f4d\u5411\u5408\u9002\u7684\u53d7\u4f17\u5c55\u793a\u5408\u9002\u7684\u4ea7\u54c1\uff0c\u5e76\u6269\u5927\u8ba2\u6237\u5217\u8868\u4ee5\u8fdb\u884c\u8fdb\u4e00\u6b65\u7684\u4ea4\u6d41\u3002<\/p>\n<p>\u201c\u5728\u4e3a\u5ba2\u6237\u5efa\u7acb\u8ba2\u6237\u5217\u8868\u65f6\uff0c\u6211\u4eec\u5f88\u5c11\u63d0\u4f9b\u62a5\u4ef7\uff0c\u201d Goran\u544a\u8bc9\u6211\u4eec\uff0c\u201c\u5bf9\u4e8eNikmit\uff0c\u6211\u4eec\u60f3\u4e86\u89e3\u4ed6\u4eec\u611f\u5174\u8da3\u7684\u4ea7\u54c1\uff0c\u8ba9\u4ed6\u4eec\u8ba2\u9605\uff0c\u7136\u540e\u57f9\u80b2\u4e0e\u5e8f\u5217\u7684\u5173\u7cfb\u3002\u5728\u901a\u8fc7\u91cd\u65b0\u5b9a\u4f4d\u5e7f\u544a\u548c<a href=\"https:\/\/manychat.com\/blog\/facebook-sponsored-messages\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8d5e\u52a9\u4fe1\u606f<\/a>\u5efa\u7acb\u5173\u7cfb\u4e4b\u540e\uff0c\u6211\u4eec\u4f1a\u63d0\u4f9b\u62a5\u4ef7\uff0c\u201d\u4ed6\u89e3\u91ca\u8bf4\u3002<\/p>\n<p>Goran\u6d4b\u8bd5\u4e86\u591a\u79cd<a href=\"https:\/\/support.manychat.com\/support\/solutions\/articles\/36000000741-how-to-set-up-manychat-growth-tools\" target=\"_blank\" rel=\"noreferrer noopener\">ManyChat\u589e\u957f\u5de5\u5177<\/a>\uff0c\u4f46\u53d1\u73b0\u6548\u679c\u6700\u597d\u7684\u662f<a href=\"https:\/\/support.manychat.com\/support\/solutions\/articles\/36000003004-facebook-ads-json\" target=\"_blank\" rel=\"noreferrer noopener\">JSON\u5e7f\u544a<\/a>\u3002\u5e7f\u544a\u8bbe\u7f6e\u4e3a\u5177\u6709\u201c\u53d1\u9001\u6d88\u606f\u201d\u76ee\u6807\u548c\u201c\u4e86\u89e3\u8be6\u60c5\u201d\u53f7\u53ec\u6027\u7528\u8bed\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh3.googleusercontent.com\/Lh8wf0-s4al-oZmMaMlBSQelvmjtplRY9sVdy4jMJcsB_vhsraFQbyaFZj1EWSAbPeLFMhNBupVCl2HXwS7GcAOyouJ92Puk--XNWEnzd1TLcWnMaxbMhJnCGyDIJD5oeW3Fgg5m\" alt=\"\u7528\u4e8eFacebook\u5e7f\u544a\u6d3b\u52a8\u7684\u793a\u4f8b\u5e7f\u544a\" width=\"436\" height=\"800\" \/><\/figure>\n<\/div>\n<p>\u4e00\u65e6\u6f5c\u5728\u5ba2\u6237\u70b9\u51fb\u4e86\u5e7f\u544a\uff0c\u4ed6\u4eec\u5c31\u4f1a\u88ab\u53d1\u9001\u5230Messenger\u5bf9\u8bdd\u4e2d\uff0c\u5e76\u88ab\u6dfb\u52a0\u5230\u6301\u7eedX\u5929\u7684\u540e\u7eed\u5e8f\u5217\u4e2d\u3002<\/p>\n<p>Goran\u89e3\u91ca\u8bf4\uff1a\u201c\u81ea\u52a8\u5316\u5e8f\u5217\u662f\u975e\u5e38\u4e0d\u523a\u6fc0\u7684\uff0c\u6211\u4eec\u53d1\u9001\u4e86\u4e0e\u4ea7\u54c1\u6709\u5173\u7684\u6709\u7528\u5185\u5bb9\u7684\u7ec4\u5408\uff0c\u5e76\u5e2e\u52a9\u56de\u7b54\u4e86\u4ed6\u4eec\u5bf9\u6240\u6d89\u53ca\u4ea7\u54c1\u7684\u4efb\u4f55\u7591\u95ee\u3002\u201d Nikmit\u7684\u9500\u552e\u56e2\u961f\u5229\u7528<a href=\"https:\/\/manychat.com\/blog\/how-to-use-manychat-live-chat\/\" target=\"_blank\" rel=\"noreferrer noopener\">ManyChat\u7684\u5b9e\u65f6\u804a\u5929<\/a>\u548cNikmits\u7684\u5b9e\u65f6\u9500\u552e\u4ee3\u8868\u6765\u5b9e\u65f6\u56de\u7b54\u611f\u5174\u8da3\u7684\u4e70\u5bb6\u95ee\u9898\u5e76\u5e2e\u52a9\u9f13\u52b1\u9500\u552e\u3002<\/p>\n<p>\u5173\u952e\u5b57\u5728\u5e2e\u52a9\u516c\u53f8\u81ea\u52a8\u5316\u5927\u90e8\u5206\u94c5\u57f9\u517b\u8fc7\u7a0b\u4e2d\u53d1\u6325\u4e86\u91cd\u8981\u4f5c\u7528\u3002 \u201c\u6211\u4eec\u4e3a\u6709\u4eba\u4ece\u5e7f\u544a\u4e2d\u8fdb\u5165Messenger\u5bf9\u8bdd\u65f6\u8bbe\u7f6e\u4e86\u5feb\u901f\u7b54\u590d\uff0c\u201d Goran\u544a\u8bc9\u6211\u4eec\uff0c\u201c\u8fd9\u4f7f\u6211\u4eec\u80fd\u591f\u6839\u636e\u4ed6\u4eec\u6b63\u5728\u5bfb\u627e\u6216\u9700\u8981\u7684\u4fe1\u606f\u5c06\u4ed6\u4eec\u53d1\u9001\u5230\u7279\u5b9a\u7684\u6d41\u7a0b\u3002\u8fd9\u5bf9\u4e8e\u516c\u53f8\u548c\u8d2d\u7269\u8005\u6765\u8bf4\u90fd\u66f4\u52a0\u65b9\u4fbf\uff0c\u56e0\u4e3a\u8d2d\u7269\u8005\u53ef\u4ee5\u66f4\u5feb\u5730\u5b9e\u73b0\u76ee\u6807\u3002\u201d<\/p>\n<h2>\u4f7f\u7528\u91cd\u65b0\u5b9a\u5411\u548c\u8d5e\u52a9\u6d88\u606f\u6765\u4fc3\u8fdb\u9500\u552e<\/h2>\n<p>\u7531\u4e8e\u7535\u5b50\u5546\u52a1\u5546\u5e97\u9488\u5bf9\u4e0d\u540c\u7c7b\u578b\u7684\u4ea7\u54c1\u8fdb\u884c\u4fc3\u9500\uff0c\u56e0\u6b64Goran\u8bbe\u7f6e\u4e86<a href=\"https:\/\/manychat.com\/blog\/retargeting-ads-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u91cd\u65b0\u5b9a\u4f4d\u5e7f\u544a<\/a>\uff0c\u8be5<a href=\"https:\/\/manychat.com\/blog\/retargeting-ads-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5e7f\u544a<\/a>\u5c06\u6839\u636e\u611f\u5174\u8da3\u7684\u5ba2\u6237\u5728\u539f\u59cbJSON\u5e7f\u544a\u4e2d\u7684\u884c\u4e3a\u5411\u5176\u5c55\u793a\u4ea7\u54c1\u3002\u5982\u679c\u8d2d\u7269\u8005\u4e0d\u7acb\u5373\u8d2d\u4e70\u4ea7\u54c1\uff0c\u90a3\u4e48\u4ed6\u4eec\u5728Facebook\u65b0\u95fb\u63d0\u8981\u4e2d\u5c31\u4f1a\u770b\u5230\u7c7b\u4f3c\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u968f\u7740Nikmit\u7684\u6de1\u5b63\u6765\u4e34\uff0cGoran\u5411\u516c\u53f8Messenger\u901a\u8baf\u5f55\u53d1\u9001\u4e86\u8d5e\u52a9\u4fe1\u606f\uff0c\u5e76\u8fdb\u884c\u4e86\u6e05\u4ed3\u4fc3\u9500\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh6.googleusercontent.com\/ngS7XTID5KgIKBCve2W798x95GKycAb1vgy8BjTRNFlXjhymGBauNY5BW8xkg9sOkBSPlMEfWsCr74GUp3uF6IklHsSaaCY8CdHY9DgYDzQn25M7SvZtPvrAFRqpOcw5Bl_qEHuQ\" alt=\"\u8d5e\u52a9\u6d88\u606f\u7528\u4e8e\u8ddf\u8fdb\" width=\"540\" height=\"503\" \/><\/figure>\n<\/div>\n<p>\u5f53\u6f5c\u5728\u7684\u8d2d\u7269\u8005\u5355\u51fbCTA\u6d88\u606f\u65f6\uff0c\u4ed6\u4eec\u88ab\u53d1\u9001\u5230\u767b\u5f55\u9875\u9762\uff0c\u53ef\u4ee5\u5728\u6b64\u67e5\u770b\u6240\u6709\u6e05\u5173\u4ea7\u54c1\u3002\u9009\u62e9\u4ea7\u54c1\u540e\uff0c\u4ed6\u4eec\u5c06\u88ab\u9001\u56deMessenger\u8fdb\u884c\u8d2d\u4e70\u3002<\/p>\n<h2>\u7ed3\u8bba<\/h2>\n<p>Goran\u548c\u4ed6\u5728Roccad\u7684\u56e2\u961f\u6210\u529f\u63a8\u51fa\u4e86\u4ea7\u54c1\uff0c\u5e76\u4e3a\u7535\u5b50\u5546\u52a1\u96f6\u552e\u5546\u5e26\u6765\u4e86\u65b0\u7684\u9500\u552e\u989d\u3002\u901a\u8fc7\u4f7f\u7528ManyChat JSON\u5e7f\u544a\u6784\u5efa\u8ba2\u6237\u5217\u8868\uff0c\u5e76\u4f7f\u7528\u8d5e\u52a9\u5546\u6d88\u606f\u5c06\u6f5c\u5728\u8d2d\u7269\u8005\u91cd\u65b0\u5b9a\u4f4d\uff0c\u8be5\u516c\u53f8\u5b9e\u73b0\u4e86\uff1a<\/p>\n<ul>\n<li>$ 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