{"id":1337,"date":"2020-06-07T02:39:55","date_gmt":"2020-06-06T18:39:55","guid":{"rendered":"https:\/\/manychat.com.hk\/?p=1337"},"modified":"2020-06-11T15:35:20","modified_gmt":"2020-06-11T07:35:20","slug":"how-to-start-an-ecommerce-business","status":"publish","type":"post","link":"https:\/\/manychat.com.hk\/zh_cn\/how-to-start-an-ecommerce-business\/","title":{"rendered":"\u5982\u4f55\u542f\u52a8\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\uff1a\u542f\u52a8\u60a8\u7684\u7b2c\u4e00\u4e2a\u4ea7\u54c1\u76847\u4e2a\u6b65\u9aa4"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1047\" src=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/how-to-start-an-ecommerce-business.png\" alt=\"\" width=\"1209\" height=\"578\" srcset=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/how-to-start-an-ecommerce-business.png 1209w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/how-to-start-an-ecommerce-business-980x469.png 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href=\"https:\/\/www.toms.com\/about-toms#companyInfo\" target=\"_blank\" rel=\"noreferrer noopener\">TOMS<\/a>\u4e3a\u4f8b\u3002\u4ed6\u4eec\u7684\u978b\u5b50\u662f\u5728\u521b\u59cb\u4eba\u770b\u5230\u4eba\u4eec\u52aa\u529b\u4e70\u5f97\u8d77\u978b\u5b50\u65f6\u624d\u5236\u6210\u7684\u3002\u4ed6\u4eec\u51b3\u5b9a\uff0c\u6bcf\u5356\u51faTOMS\u978b\u5b50\uff0c\u4fbf\u4f1a\u5411\u6709\u9700\u8981\u7684\u4eba\u6350\u8d60\u4e00\u53cc\u3002\u8fd9\u4e2a\u6982\u5ff5\u6210\u4e3a\u4e86\u4ed6\u4eec\u7684\u6574\u4e2a\u4f7f\u547d\u548c\u8425\u9500\u7b56\u7565\uff0c\u8fd9\u662f\u4ed6\u4eec\u901a\u8fc7\u63a8\u51fa\u81ea\u5df1\u7684\u5546\u4e1a\u60f3\u6cd5\u6240\u89e3\u51b3\u7684\u95ee\u9898\u3002<\/p>\n<p>\u4ee5\u4f01\u4e1a\u4e3b\u8eab\u4efd\u63a8\u51fa\u4ea7\u54c1\u7684\u7b2c\u4e00\u6b65\u662f\u8003\u8651\u60a8\u8981\u7528\u65b0\u4ea7\u54c1\u521b\u610f\u89e3\u51b3\u7684\u95ee\u9898\u3002\u60a8\u53ef\u4ee5\u8003\u8651\u4ee5\u4e0b\u51e0\u70b9\u6765\u505a\u5230\u8fd9\u4e00\u70b9\uff1a<\/p>\n<ol>\n<li>\u60a8\u521b\u5efa\u4ea7\u54c1\u7684\u539f\u56e0<\/li>\n<li>\u60a8\u5c06\u5176\u51fa\u552e\u7ed9\u7684\u4eba\u7684\u7c7b\u578b<\/li>\n<\/ol>\n<p>\u8ba9\u6211\u4eec\u5c06\u5176\u4ed8\u8bf8\u5b9e\u8df5\uff0c\u5e76\u8bf4\u60a8\u5df2\u7ecf\u6709\u4e86\u4e00\u4e2a\u65b0\u5065\u8eab\u673a\u7684\u60f3\u6cd5\u3002\u4e4b\u6240\u4ee5\u521b\u5efa\u8dd1\u6b65\u673a\u98ce\u683c\u7684\u4ea7\u54c1\uff0c\u662f\u56e0\u4e3a\u60a8\u4f4f\u5728\u4e00\u4e2a\u5c0f\u623f\u5b50\u91cc\uff0c\u4e0d\u53ef\u80fd\u5728\u5176\u4e2d\u5b89\u88c5\u771f\u4eba\u5927\u5c0f\u7684\u8dd1\u6b65\u673a\u3002<\/p>\n<p>\u60a8\u6b63\u5728\u5c06\u4ea7\u54c1\u9500\u552e\u7ed9\u5176\u4ed6\u6709\u5c0f\u623f\u5b50\u7684\u4eba\uff0c\u8fd9\u662f\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u3002\u60a8\u7684\u4ea7\u54c1\u8bbe\u8ba1\u4e3a\u5ec9\u4ef7\u4e14\u4fbf\u643a\u3002\u56e0\u6b64\uff0c\u60a8\u8981\u89e3\u51b3\u7684\u95ee\u9898\u662f\u4e00\u4ef6\u8db3\u591f\u5c0f\uff08\u4e14\u4fbf\u5b9c\uff09\u7684\u5065\u8eab\u5668\u6750\uff0c\u5373\u4f7f\u4eba\u4eec\u6ca1\u6709\u6307\u5b9a\u7684\u5065\u8eab\u5ba4\uff0c\u4e5f\u8db3\u4ee5\u4f9b\u4eba\u4eec\u5728\u5bb6\u4f7f\u7528\u3002<\/p>\n<h2>2.\u8003\u8651\u7269\u6d41<\/h2>\n<p>\u60a8\u5df2\u7ecf\u6709\u4e86\u81ea\u5df1\u7684\u7ecf\u8425\u7406\u5ff5\uff0c\u5e76\u4e14\u77e5\u9053\u60a8\u7684\u65b0\u4ea7\u54c1\u53ef\u4ee5\u89e3\u51b3\u54ea\u4e9b\u95ee\u9898\u3002<\/p>\n<p>\u63a5\u4e0b\u6765\uff0c\u8003\u8651\u4e00\u4e0b\u60a8\u5c06\u5982\u4f55\u5b9e\u9645\u751f\u4ea7\uff0c\u9500\u552e\u4ea7\u54c1\u4ee5\u53ca\u5982\u4f55\u5c06\u4ea7\u54c1\u51fa\u552e\u7ed9\u6f5c\u5728\u5ba2\u6237\u3002\u56de\u7b54\u4ee5\u4e0b\u95ee\u9898\uff1a<\/p>\n<ul>\n<li>\u60a8\u5c06\u5982\u4f55\u521b\u5efa\u4ea7\u54c1\uff1f\u60a8\u5c06\u5236\u9020\u8fd8\u662f\u5916\u5305\uff1f<\/li>\n<li>\u60a8\u5c06\u5728\u54ea\u91cc\u91c7\u8d2d\u6750\u6599\uff1f<\/li>\n<li>\u60a8\u5c06\u5982\u4f55\u9500\u552e\u4ea7\u54c1\uff08\u5728\u7ebf\u5546\u5e97\uff0c\u5c55\u89c8\u4f1a\u7b49\uff09\uff1f<\/li>\n<li>\u60a8\u5c06\u5982\u4f55\u505a\u5e7f\u544a\u548c\u4fc3\u9500\uff1f<\/li>\n<\/ul>\n<p>\u7b54\u6848\u5c31\u662f\u60a8\u8981\u5305\u542b\u5728\u4e1a\u52a1\u6a21\u578b\u4e2d\u7684\u4e1c\u897f\u3002\u90a3\u662f\u56e0\u4e3a\u4ed6\u4eec\u5e2e\u52a9\u786e\u4fdd\u5b9e\u9645\u4e0a\u6709\u53ef\u80fd\u9500\u552e\u60a8\u7684\u4ea7\u54c1\uff0c\u5e76\u5236\u5b9a\u4e86\u6267\u884c\u8ba1\u5212\u3002\u5982\u679c\u60a8\u60f3\u77e5\u9053\u662f\u5426\u6709\u4efb\u4f55\u5e73\u53f0\u53ef\u4ee5\u50cf\u60a8\u4e00\u6837\u5e2e\u52a9\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\uff0c\u90a3\u4e48Shopify\u5c31\u662f\u60a8\u7684\u6700\u4f73\u9009\u62e9\u3002\u597d\u5947\u5982\u4f55\u4f7f\u7528Shopify\u4ee5\u53ca\u5b83\u5c06\u5982\u4f55\u4f7f\u60a8\u7684\u516c\u53f8\u53d7\u76ca\uff1f Shopify\u662f\u4e00\u4e2a\u9876\u7ea7\u5546\u52a1\u5e73\u53f0\uff0c\u53ef\u7528\u4e8e\u5404\u79cd\u89c4\u6a21\u7684\u4f01\u4e1a\u521b\u5efa\u4e00\u4e9b\u6700\u4f73\u7684\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\uff0c\u4ee5\u5e2e\u52a9\u60a8\u5bf9\u54c1\u724c\u7684\u672a\u6765\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\u3002<\/p>\n<p>\u5728\u60a8\u63a8\u51fa\u7b2c\u4e00\u4e2a\u4ea7\u54c1\u4e4b\u540e\uff0c\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u9632\u6b62<a href=\"https:\/\/unbabel.com\/blog\/scaling-businesses-growing-pains\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6210\u957f\u7684\u70e6\u607c<\/a>\u3002\u60a8\u5df2\u7ecf\u8003\u8651\u4e86\u521b\u5efa\u548c\u4ea4\u4ed8\u4ea7\u54c1\u4e4b\u95f4\u7684\u6240\u6709\u95ee\u9898\u3002\u6709\u4e86\u6240\u6709\u8ba1\u5212\uff0c\u60a8\u5c31\u4e0d\u4f1a\u9047\u5230\u540e\u52e4\u95ee\u9898\u7684\u98ce\u9669\u3002<\/p>\n<h2>3.\u521b\u5efa\u4ea7\u54c1\u539f\u578b<\/h2>\n<p>\u5728\u4e0a\u4e00\u6b65\u4e2d\uff0c\u60a8\u5df2\u7ecf\u5236\u5b9a\u4e86\u4ea7\u54c1\u521b\u5efa\u7684\u884c\u52a8\u8ba1\u5212\u3002<\/p>\n<p>\u91cd\u8981\u7684\u662f\uff1a\u4e0d\u8981\u6ee1\u8db3\u4e8e\u8981\u521b\u5efa\u7684\u7b2c\u4e00\u4e2a\u7248\u672c\u3002\u60a8\u53ef\u80fd\u4f1a\u9009\u62e9\u4e00\u4e2a\u4f9b\u5e94\u5546\u548c\u53e6\u4e00\u4e2a\u5236\u9020\u5546\uff0c\u4f46\u662f\u60a8\u7684\u7b2c\u4e00\u9009\u62e9\u53ef\u80fd\u59cb\u7ec8\u662f\u6700\u597d\u7684\u3002\u6765\u81ea\u4e0d\u540c\u4f9b\u5e94\u5546\u7684\u6750\u6599\uff0c\u5e76\u6d4b\u8bd5\u4e0d\u540c\u7684\u5236\u9020\u5546\u3002\u54ea\u79cd\u7ec4\u5408\u53ef\u83b7\u5f97\u6700\u9ad8\u8d28\u91cf\u7684\u6700\u7ec8\u4ea7\u54c1\uff1f<\/p>\n<p>\u627e\u5230\u6700\u4f73\u7ec4\u5408\u540e\uff0c\u8bf7\u7ee7\u7eed\u5236\u4f5c\u4ea7\u54c1\u7684\u4e0d\u540c\u539f\u578b\u3002<\/p>\n<p>\u60a8\u5e94\u8be5\u5728\u6b64\u9636\u6bb5\u8003\u8651\u7ade\u4e89\uff0c\u7740\u773c\u4e8e\u5ba2\u6237\u6700\u559c\u6b22\u7684\u529f\u80fd\u3002<\/p>\n<p>\u8bf8\u5982<a href=\"http:\/\/mention.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mention<\/a>\u6216<a href=\"http:\/\/awario.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Awario\u4e4b<\/a>\u7c7b\u7684\u793e\u4ea4\u8046\u542c\u5de5\u5177<a href=\"http:\/\/awario.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4f1a<\/a>\u53d1\u73b0\u7ade\u4e89\u5bf9\u624b\u7684\u63d0\u53ca\u3002\u60a8\u53ef\u4ee5\u53d1\u73b0\u4e00\u6761\u63a8\u6587\u4e2d\u8bf4\u201c\u6211\u7231[\u7ade\u4e89\u5bf9\u624b]\uff0c\u4f46\u2026\u201d\u3002\u4f7f\u7528\u90a3\u4e9b\u201c buts\u201d\uff0c\u7136\u540e\u601d\u8003\u5982\u4f55\u5c06\u8fd9\u4e9b\u529f\u80fd\u6dfb\u52a0\u5230\u60a8\u7684\u60f3\u6cd5\u4e2d\uff0c\u5e76\u6bd4\u7ade\u4e89\u5bf9\u624b\u505a\u5f97\u66f4\u597d\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u5411\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u4ed6\u4eec\u6240\u7f3a\u5c11\u7684\u4e1c\u897f\u6765\u62a2\u593a\u4ed6\u4eec\u4e00\u4e9b\u4e0d\u6ee1\u610f\u7684\u5ba2\u6237\u3002<\/p>\n<h2>4.\u5f00\u59cb\u4e86\u89e3\u60a8\u7684\u7406\u60f3\u5ba2\u6237<\/h2>\n<p>\u6211\u4eec\u5df2\u7ecf\u7b80\u77ed\u5730\u8c08\u5230\u4e86\u60a8\u5e94\u8be5\u77e5\u9053\u6240\u63d0\u4f9b\u7684\u89e3\u51b3\u65b9\u6848\u7684\u4e8b\u5b9e\u3002\u5176\u4e2d\u4e00\u90e8\u5206\u6d89\u53ca\u4e86\u89e3\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n<p>\u5728\u6b64\u9636\u6bb5\uff0c\u60a8\u9700\u8981\u91c7\u53d6\u8fdb\u4e00\u6b65\u7684\u63aa\u65bd\uff0c\u5efa\u7acb\u4e70\u5bb6<a href=\"https:\/\/manychat.com\/blog\/create-your-chatbot-persona\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u89d2\u8272<\/a>\u00a0-\u63cf\u8ff0\u60a8\u5c06\u4ea7\u54c1\u9500\u552e\u7ed9\u7684\u4eba\u7684\u5ba2\u6237\u8d44\u6599\u3002\u5b83\u5305\u62ec\u4eba\u53e3\u7edf\u8ba1\u4fe1\u606f\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u5e74\u9f84<\/li>\n<li>\u6027\u522b<\/li>\n<li>\u4f4d\u7f6e<\/li>\n<\/ul>\n<p>\u4f46\u662f\uff0c\u5ba2\u6237\u8d44\u6599\u4e5f\u4f1a\u6df1\u5165\u4ed6\u4eec\u7684\u5728\u7ebf\u548c\u8d2d\u4e70\u4e60\u60ef\uff0c\u5305\u62ec\u4ed6\u4eec\u66f4\u559c\u6b22\u7684\u652f\u4ed8\u7f51\u5173\u5728\u7ebf\u9009\u9879\u3002<\/p>\n<p>\u770b\u770b\u4ed6\u4eec\u901a\u5e38\u5728\u60a8\u8fd9\u6837\u7684\u4ea7\u54c1\u4e0a\u82b1\u8d39\u591a\u5c11\uff0c\u4ee5\u53ca\u4ed6\u4eec\u6b63\u5728\u4f7f\u7528\u54ea\u4e9b\u6e20\u9053\u3002\u60a8\u53ef\u80fd\u4f1a\u53d1\u73b0\uff0c\u7406\u60f3\u7684\u5fe0\u5b9e\u5ba2\u6237\u662f\u4f7f\u7528Facebook\u768425-50\u5c81\u5973\u6027\uff0c\u901a\u5e38\u6bcf\u5e74\u5728\u60a8\u9500\u552e\u5546\u54c1\u4e0a\u82b1\u8d3950\u7f8e\u5143\u3002<\/p>\n<p><a href=\"https:\/\/myslumberyard.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5982Slumber Yard\u7684<\/a>\u00a0Matthew Ross\u00a0<a href=\"https:\/\/myslumberyard.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6240\u8a00<\/a>\uff0c\u8fd9\u79cd\u8425\u9500\u7b56\u7565\u662f\u63a8\u5e7f\u4ea7\u54c1\u65f6\u7684\u91d1\u7c89\u3002 \u201c\u5bf9\u4e8e\u63a8\u51fa\u65b0\u4ea7\u54c1\u7684\u4eba\u6765\u8bf4\uff0c\u6700\u597d\u7684\u4e1a\u52a1\u79d8\u8bc0\u662f\u8457\u773c\u4e8e\u7279\u5b9a\u7684\u5229\u57fa\u5e02\u573a\uff0c\u7ec6\u5206\u5e02\u573a\u6216\u53d7\u4f17\u7fa4\u4f53\u60a8\u60f3\u8981\u6e17\u900f\u7684\u7279\u5b9a\u5e02\u573a\u3002\u201d<\/p>\n<p>\u201d\u6211\u8ba4\u4e3a\u8bb8\u591a\u4f01\u4e1a\u5bb6\u8fc7\u4e8e\u4e13\u6ce8\u4e8e\u8bd5\u56fe\u5360\u9886\u6574\u4e2a\u5e02\u573a\u3002\u53d6\u800c\u4ee3\u4e4b\u7684\u662f\uff0c\u9996\u5148\u4e13\u6ce8\u4e8e\u76ee\u6807\u5e02\u573a\u670d\u52a1\u4e0d\u8db3\u7684\u7ec6\u5206\u5e02\u573a\u6216\u7ec6\u5206\u5e02\u573a\u901a\u5e38\u66f4\u5bb9\u6613\u4e14\u66f4\u6709\u6210\u679c\u3002\u8fd9\u6837\uff0c\u60a8\u7684\u4ea7\u54c1\u5c06\u66f4\u6709\u673a\u4f1a\u8131\u9896\u800c\u51fa\u5e76\u83b7\u5f97\u5438\u5f15\u529b\u3002\u201d<\/p>\n<p>\u201c\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u8981\u63a8\u51fa\u65b0\u5e8a\u57ab\uff0c\u8bf7\u9488\u5bf9\u7279\u5b9a\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u4f8b\u5982\u4fa7\u5367\uff0c\u60c5\u4fa3\uff0c\u91cd\u7269\u7b49\u3002\u201d<\/p>\n<p>\u7f57\u65af\u603b\u7ed3\u9053\uff1a\u201c\u56f4\u7ed5\u8fd9\u4e2a\u4e3b\u9898\u8fdb\u884c\u54c1\u724c\u548c\u5e02\u573a\u8425\u9500\uff0c\u4f7f\u5176\u5728\u4eba\u7fa4\u4e2d\u8131\u9896\u800c\u51fa\u3002\u4e00\u65e6\u627e\u5230\u6210\u529f\uff0c\u60a8\u4ee5\u540e\u5c31\u53ef\u4ee5\u968f\u65f6\u5173\u6ce8\u5176\u4ed6\u7ec6\u5206\u5e02\u573a\u3002\u201d<\/p>\n<h2>5.\u6d4b\u8bd5\uff0c\u6d4b\u8bd5\u2026\u2026\u7136\u540e\u518d\u6b21\u6d4b\u8bd5<\/h2>\n<p>\u81f3\u6b64\uff0c\u60a8\u5e94\u8be5\u5df2\u7ecf\u5b8c\u6210\u200b\u200b\u4e86\u4ea7\u54c1\u7684\u539f\u578b\uff0c\u5e76\u5bf9\u8c01\u5c06\u8d2d\u4e70\u4ea7\u54c1\u6709\u6df1\u523b\u7684\u4e86\u89e3\u3002\u63a5\u4e0b\u6765\uff0c\u60a8\u9700\u8981\u4ece\u8fd9\u4e9b\u4eba\u90a3\u91cc\u83b7\u5f97\u6709\u5173\u539f\u578b\u7684\u771f\u200b\u200b\u5b9e\u53cd\u9988\u3002<\/p>\n<p>\u6211\u4eec\u7684\u76ee\u6807\u662f\u4f7f\u7528\u7c7b\u4f3c\u7684\u95ee\u9898<a href=\"https:\/\/www.centercode.com\/blog\/2014\/03\/how-to-collect-useful-feedback-during-beta\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6536\u96c6<\/a>\u4e0e\u60a8\u5c06\u8981\u9500\u552e\u7684\u5bf9\u50cf\u7c7b\u4f3c\u7684\u4eba\u7684<a href=\"https:\/\/www.centercode.com\/blog\/2014\/03\/how-to-collect-useful-feedback-during-beta\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u53cd\u9988\u610f\u89c1<\/a>\uff1a<\/p>\n<ul>\n<li>\u4ed6\u4eec\u559c\u6b22\/\u4e0d\u559c\u6b22\u4ec0\u4e48\uff1f<\/li>\n<li>\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u529f\u80fd\u662f\u4ec0\u4e48\uff1f<\/li>\n<li>\u4ea7\u54c1\u6709\u4efb\u4f55\u95ee\u9898\u5417\uff1f<\/li>\n<li>\u4ed6\u4eec\u613f\u610f\u4e3a\u6b64\u4ed8\u51fa\u591a\u5c11\uff1f<\/li>\n<\/ul>\n<p>\u60a8\u5c06\u80fd\u591f\u8c03\u6574\u60a8\u7684\u4ea7\u54c1\u4ee5\u4f7f\u5176\u51c6\u5907\u5c31\u7eea\u3002\u5982\u679c\u60a8\u53d1\u73b0\u4eba\u4eec\u559c\u6b22\u4e00\u9879\u529f\u80fd\uff0c\u90a3\u5c31\u628a\u5b83\u5f53\u4f5c\u72ec\u7279\u7684\u5356\u70b9\u3002\u4f46\u662f\uff0c\u5982\u679c\u4ed6\u4eec\u4e0d\u559c\u6b22\u53e6\u4e00\u4e2a\uff0c\u8bf7\u8003\u8651\u662f\u5426\u53ef\u4ee5\u4f7f\u5176\u53d8\u5f97\u66f4\u597d\u3002\u5982\u679c\u4e0d\u662f\uff0c\u8bf7\u5c06\u5176\u5b8c\u5168\u5220\u9664\u3002<\/p>\n<p>\u5ba2\u6237\u7684\u53cd\u9988\u4e5f\u63d0\u4f9b\u4e86\u4e00\u79cd\u6781\u597d\u7684\u65b9\u5f0f\u6765\u6536\u96c6\u4e00\u4e9b\u793e\u4f1a\u8bc1\u660e\u4e66\u3002\u60a8\u7684\u8c03\u67e5\u5c06\u8fd4\u56de\u8bf8\u5982\u201c\u6b64\u4ea7\u54c1\u786e\u5b9e\u6709\u52a9\u4e8e[\u60a8\u7684\u89e3\u51b3\u65b9\u6848]\uff01\u201d\u4e4b\u7c7b\u7684\u5185\u5bb9\u3002<\/p>\n<p>\u7814\u7a76\u8868\u660e\uff0c\u6709<a href=\"https:\/\/bizrateinsights.com\/resources\/shopper-survey-report-the-impact-reviews-have-on-consumers-purchase-decisions\/\">92\uff05\u7684\u4eba<\/a>\u5728\u81ea\u5df1\u8d2d\u4e70\u4ea7\u54c1\u4e4b\u524d\u4f1a\u5bfb\u6c42\u8fd9\u79cd\u793e\u4f1a\u8bc1\u660e\u3002<\/p>\n<p>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48<a href=\"https:\/\/witandfolly.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wit and Folly\u7684<\/a>\u00a0Melissa Teng \u8bf4\uff1a\u201c\u6211\u6700\u597d\u7684\u5efa\u8bae\u662f\u5c3d\u5feb\u4e0e\u771f\u5b9e\u7684\u4eba\u4e00\u8d77\u6d4b\u8bd5\u4ed6\u4eec\u7684\u4ea7\u54c1\u3002\u901a\u8fc7\u65e9\u65e5\u5c06\u81f3\u5c11\u4e00\u4e2a\u7269\u7406\u6216\u6570\u5b57\u539f\u578b\uff08\u5982\u679c\u662f\u6570\u5b57\u4ea7\u54c1\uff09\u63a8\u5411\u5e02\u573a\uff0c\u60a8\u53ef\u4ee5\u83b7\u5f97\u6709\u4ef7\u503c\u7684\u4fe1\u606f\uff0c\u8fd9\u4e9b\u4fe1\u606f\u5c06\u6539\u5584\u60a8\u7684\u4ea7\u54c1\u3002\u201d<\/p>\n<p>\u201c\u5982\u679c\u60a8\u662f\u4e00\u4e2a\u5b8c\u7f8e\u4e3b\u4e49\u8005\uff0c\u5e76\u4e14\u7b49\u5230\u4ea7\u54c1\u7684\u6bcf\u4e2a\u7ec6\u8282\u90fd\u5f97\u5230\u60a8\u60f3\u8981\u7684\uff0c\u60a8\u53ef\u80fd\u5df2\u7ecf\u4e3a\u81ea\u5df1\u548c\u5ba2\u6237\u8bbe\u8ba1\u4e86\u4ea7\u54c1\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5c1d\u8bd5\u627e\u5230\u4e00\u79cd\u65b9\u6cd5\u6765\u521b\u5efa\u6700\u4f4e\u9650\u5ea6\u7684\u53ef\u884c\u4ea7\u54c1\u5e76\u5c06\u5176\u6295\u653e\u5e02\u573a\u4ee5\u6536\u96c6\u53cd\u9988\u3002\u201d<\/p>\n<h2>6.\u6253\u9020\u54c1\u724c\u8baf\u606f<\/h2>\n<p>\u4eba\u4eec\u9700\u8981<a href=\"https:\/\/www.lucidpress.com\/blog\/25-branding-stats-facts\" target=\"_blank\" rel=\"noreferrer noopener\">5\u52307\u4e2a\u54c1\u724c\u5370\u8c61<\/a>\u624d\u80fd\u8bb0\u4f4f\u60a8\u7684\u54c1\u724c\u3002<\/p>\n<p>\u54c1\u724c\u6d88\u606f\u4f20\u9012\u6846\u67b6\u6e05\u695a\u5730\u5217\u51fa\u4e86\u54c1\u724c\u7684\u57fa\u672c\u8981\u7d20\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u56f4\u7ed5\u6b63\u5728\u521b\u5efa\u7684\u4ea7\u54c1\u5efa\u7acb\u6807\u8bc6\uff0c\u800c\u4e0d\u662f\u4ec5\u56e0\u4ea7\u54c1\u800c\u95fb\u540d\u3002<\/p>\n<p>\u60a8\u7684\u54c1\u724c\u6d88\u606f\u4f20\u9012\u6846\u67b6\u5e94\u663e\u793a\u60a8\u4e3a\u8c01\u5e72\u4ec0\u4e48\u4ee5\u53ca\u5982\u4f55\u505a\u3002<\/p>\n<p>\u4ee5\u7f8e\u5143\u5243\u987b\u4ff1\u4e50\u90e8\u4e3a\u4f8b\u3002\u4ed6\u4eec\u7684\u4ea7\u54c1\u662f\u5728\u521b\u59cb\u4eba\u548c\u4f01\u4e1a\u4e3b\u5e0c\u671b\u8ba2\u8d2d\u53ef\u8d1f\u62c5\u5f97\u8d77\u7684\u5243\u987b\u5200\u7684\u5957\u9910\u540e\u521b\u5efa\u7684\u3002\u4ed6\u4eec\u7684\u54c1\u724c\u8baf\u606f\u663e\u793a\u200b\u200b\u4e86\u8fd9\u4e00\u70b9\uff0c\u5e76\u5438\u5f15\u4e86\u540c\u6837\u95ee\u9898\u56f0\u6270\u7684\u7406\u60f3\u4e70\u5bb6\u7684\u6ce8\u610f\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh6.googleusercontent.com\/qZRlITXB2F_bGqJVFgiaIXmJgC93f4JR0zWS-UsK_kt2mD070u24BQJDmeOtlHJAJ4tt4yGJja_0m2OAjUre-0ro4SMo4DdrKtnUDPhs2Ht8dMtz4x14oVKWuGF9XkIjTrH8CkkJ\" alt=\"\u5982\u4f55\u5f00\u5c55\u5728\u7ebf\u4e1a\u52a1\" data-lazy-src=\"https:\/\/lh6.googleusercontent.com\/qZRlITXB2F_bGqJVFgiaIXmJgC93f4JR0zWS-UsK_kt2mD070u24BQJDmeOtlHJAJ4tt4yGJja_0m2OAjUre-0ro4SMo4DdrKtnUDPhs2Ht8dMtz4x14oVKWuGF9XkIjTrH8CkkJ\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u54c1\u724c\u8baf\u606f\u6846\u67b6\u5e94\u8be5\u662f\u60a8\u5c06\u9488\u5bf9\u6240\u9009\u76ee\u6807\u53d7\u4f17\u8fdb\u884c\u7684\u4efb\u4f55\u9500\u552e\u6216\u5e02\u573a\u8425\u9500\u6d3b\u52a8\u7684\u6307\u5bfc\u70b9\uff0c\u4ee5\u4f7f\u4ea7\u54c1\u8d77\u6b65\u3002\u8fd9\u6709\u52a9\u4e8e\u60a8\u7684<a href=\"https:\/\/aprildunford.com\/positioning\/what-is-positioning-and-why-should-you-care\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4ea7\u54c1\u5b9a\u4f4d-<\/a>\u5b9a\u4e49\u60a8\u7684\u54c1\u724c\u5c06\u95fb\u540d\u7684\u201c\u4e8b\u7269\u201d\u3002<\/p>\n<p><a href=\"https:\/\/www.brandloom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BrandLoom\u7684<\/a>\u00a0Avinash Chandra \u5bf9\u6b64\u8fdb\u884c\u4e86\u5b8c\u7f8e\u7684\u603b\u7ed3\uff1a\u201c\u5728\u60a8\u63a8\u51fa\u54c1\u724c\u4e4b\u524d\uff0c\u60a8\u7684\u54c1\u724c\u5b9a\u4f4d\u975e\u5e38\u91cd\u8981\u3002\u8fd9\u662f\u56e0\u4e3a\u4eba\u4eec\u4f1a\u5728\u60a8\u7684\u6545\u4e8b\u4e2d\u5bfb\u627e\u60a8\u7684USP-\u4eca\u5929\u7684\u5ba2\u6237\u662f\u4ece\u4e0e\u5176\u76f8\u5173\u7684\u54c1\u724c\u90a3\u91cc\u8d2d\u4e70\u5546\u54c1\uff0c\u800c\u4e0d\u662f\u7b80\u5355\u5730\u6311\u9009\u4efb\u4f55\u4e1c\u897f\u3002\u201d<\/p>\n<p>\u201c\u5b8c\u6210\u54c1\u724c\u63a8\u5e7f\u540e\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa\u53d1\u5e03\u524d\u7684\u55e1\u55e1\u58f0\uff0c\u4ee5\u76ee\u6807\u53d7\u4f17\u4e3a\u76ee\u6807\u3002\u5982\u679c\u60a8\u53ef\u4ee5\u4ece\u4e00\u5f00\u59cb\u5c31\u4e0e\u53d7\u4f17\u4e92\u52a8\uff0c\u90a3\u4e48\u60a8\u5c31\u6709\u66f4\u5927\u7684\u6210\u529f\u673a\u4f1a\u3002\u201d<\/p>\n<h2>7.\u5236\u5b9a\u4e0a\u5e02\u7b56\u7565<\/h2>\n<p>\u606d\u559c\u4f60\uff01\u5728\u5f00\u59cb\u65b0\u4e1a\u52a1\u7684\u8fd9\u4e00\u9636\u6bb5\uff0c\u60a8\u5c06\u51c6\u5907\u597d\u4e00\u5207\u3002\u8fd9\u662f\u4ee4\u4eba\u5174\u594b\u7684\u90e8\u5206\uff1a\u521b\u5efa\u4e00\u4e2a<a href=\"https:\/\/plan.io\/blog\/go-to-market-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8fdb\u5165\u5e02\u573a\u7684\u7b56\u7565<\/a>\uff0c\u4f5c\u4e3a\u5c06\u60a8\u7684\u4ea7\u54c1\u63a8\u5411\u4e16\u754c\u7684\u624b\u518c\u3002<\/p>\n<p>\u8fd9\u79cd\u4e0a\u5e02\u7b56\u7565\u5e94\u8be5\u662f\u60a8\u7684\u84dd\u56fe\uff0c\u5176\u4e2d\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u60a8\u5c06\u4f7f\u7528\u7684\u8425\u9500\u6e20\u9053\uff08<a href=\"https:\/\/manychat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4fe1\u4f7f\u8425\u9500<\/a>\uff0c\u7535\u5b50\u90ae\u4ef6\uff0c\u5e7f\u544a\u7b49\uff09<\/li>\n<li>\u60a8\u5c06\u5171\u4eab\u7684\u5185\u5bb9\u7c7b\u578b\u4ee5\u53ca\u521b\u5efa\u65b9\u5f0f<\/li>\n<li>\u60a8\u6b63\u5728\u4f7f\u7528\u7684\u5de5\u5177<\/li>\n<li>\u60a8\u7684\u5e7f\u544a\u9884\u7b97\u4ee5\u53ca\u652f\u51fa\u9884\u7b97<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.wikilawn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WikiLawn\u7684<\/a>\u00a0Dan Bailey \u8bf4\uff1a\u201c\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u60a8\u60f3\u901a\u8fc7\u627e\u5230\u53ef\u80fd\u9700\u8981\u5b83\u7684\u4eba\u5e76\u514d\u8d39\u63d0\u4f9b\u4e00\u4e9b\u4e1c\u897f\u6765<a href=\"https:\/\/www.wikilawn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5ba3\u4f20\u60a8\u7684\u4ea7\u54c1<\/a>\u3002 \u201d<\/p>\n<p>\u201c\u8fd9\u542c\u8d77\u6765\u53ef\u80fd\u8fdd\u53cd\u76f4\u89c9\uff0c\u4f46\u662f\u9664\u975e\u60a8\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u60c5\u51b5\u4e0b\u51fa\u552e\u9ad8\u4ef7\u503c\u7684\u4ea7\u54c1\uff0c\u5426\u5219\u60a8\u9700\u8981\u4e00\u79cd\u8ba9\u4eba\u4eec\u5173\u6ce8\u60a8\u7684\u65b9\u6cd5\u3002\u201d<\/p>\n<p>Bailey\u8865\u5145\u8bf4\uff1a\u201c\u8fc7\u53bb\uff0c\u6211\u66fe\u4f7f\u7528Facebook\u548cGoogle Ads\u6765\u4f7f\u4eba\u4eec\u8fdb\u5165\u514d\u8d39\u6216\u6298\u6263\u5f88\u5927\u7684\u76ee\u6807\u7f51\u9875\u3002\u4f5c\u4e3a\u4ea4\u6362\uff0c\u4ed6\u4eec\u63d0\u4f9b\u4e86\u4ed6\u4eec\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff0c\u60a8\u4fbf\u5f00\u59cb\u52aa\u529b\u4f7f\u4ed6\u4eec\u610f\u8bc6\u5230\u8fd9\u79cd\u9700\u6c42\u4ee5\u53ca\u5982\u4f55\u5b9e\u73b0\u5b83\u3002\u201d<\/p>\n<p>\u8bf7\u8bb0\u4f4f\uff1a\u6700\u7ec8\u76ee\u6807\u662f\u9500\u552e\u3002\u60a8\u7684\u8fdb\u5165\u5e02\u573a\u7b56\u7565\u662f\u5982\u4f55\u5411\u6f5c\u5728\u5ba2\u6237\u5c55\u793a\u60a8\u7684\u4ea7\u54c1\u5b58\u5728\u3002<\/p>\n<h2>\u51c6\u5907\u53d1\u5e03\u60a8\u7684\u7b2c\u4e00\u4e2a\u4ea7\u54c1\uff1f<\/h2>\n<p>\u5f00\u59cb\u65b0\u4e1a\u52a1\u5e76\u63a8\u51fa\u60a8\u7684\u7b2c\u4e00\u4e2a\u4ea7\u54c1\u7684\u8fc7\u7a0b\u53ef\u80fd\u4ee4\u4eba\u751f\u754f\u3002\u4f46\u662f\uff0c\u901a\u8fc7\u6b64\u4e03\u6b65\u8fc7\u7a0b\uff0c\u60a8\u5c06\u786e\u4fdd\u53d1\u5e03\u6700\u4f73\u4ea7\u54c1-\u76ee\u6807\u53d7\u4f17\u5b9e\u9645\u60f3\u8981\u8d2d\u4e70\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u8bf7\u8bb0\u4f4f\u8981\u4e0d\u65ad\u6d4b\u8bd5\u60a8\u7684\u60f3\u6cd5\uff0c\u5e76\u521b\u5efa\u4e00\u5c0f\u7ec4\u5ba2\u6237\u4ee5\u83b7\u53d6\u53cd\u9988\u3002\u5bf9\u4e8e\u4efb\u4f55\u65b0\u7684\u521b\u59cb\u4eba\u548c\u4f01\u4e1a\u4e3b\u800c\u8a00\uff0c\u8fd9\u90fd\u662f\u91d1\u5c18\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u521b\u5efa\u6700\u597d\u7684\u4ea7\u54c1\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>Source: https:\/\/manychat.com\/blog\/<\/p>","protected":false},"excerpt":{"rendered":"<p>\u60a8\u6709\u4e00\u500b\u50f9\u503c\u4e00\u767e\u842c\u7f8e\u5143\u7684\u7522\u54c1\u5275\u610f\uff0c\u76f8\u4fe1\u60a8\u5c07\u6210\u529f\u958b\u5c55\u696d\u52d9\u3002 \u68d2\u6975\u4e86\uff01\u4f46\u4e5f\u53ef\u80fd\u662f\u58d3\u5012\u6027\u7684\u3002 \u958b\u8fa6\u5927\u5927\u5c0f\u5c0f\u7684\u4f01\u696d\u6709\u6578 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_eb_attr":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"footnotes":""},"categories":[22,55,54],"tags":[],"class_list":["post-1337","post","type-post","status-publish","format-standard","hentry","category-22","category-chat-marketing","category-ecommerce"],"_links":{"self":[{"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/posts\/1337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/comments?post=1337"}],"version-history":[{"count":2,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/posts\/1337\/revisions"}],"predecessor-version":[{"id":1681,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/posts\/1337\/revisions\/1681"}],"wp:attachment":[{"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/media?parent=1337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/categories?post=1337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/tags?post=1337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}