{"id":1450,"date":"2020-10-20T00:00:00","date_gmt":"2020-10-20T00:00:00","guid":{"rendered":"https:\/\/manychat.com.hk\/?p=1450"},"modified":"2020-06-11T15:45:07","modified_gmt":"2020-06-11T07:45:07","slug":"2020%e5%b9%b4%e5%b0%87%e9%81%b5%e5%be%aa%e7%9a%847%e7%a8%ae%e9%9b%bb%e5%ad%90%e5%95%86%e5%8b%99%e8%b6%a8%e5%8b%a2","status":"publish","type":"post","link":"https:\/\/manychat.com.hk\/zh_cn\/2020%e5%b9%b4%e5%b0%87%e9%81%b5%e5%be%aa%e7%9a%847%e7%a8%ae%e9%9b%bb%e5%ad%90%e5%95%86%e5%8b%99%e8%b6%a8%e5%8b%a2\/","title":{"rendered":"2020\u5e74\u5c06\u9075\u5faa\u76847\u79cd\u7535\u5b50\u5546\u52a1\u8d8b\u52bf"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1137\" src=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/7-Ecommerce-Trends-to-Follow-in-2020-.png\" alt=\"\" width=\"1201\" height=\"576\" srcset=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/7-Ecommerce-Trends-to-Follow-in-2020-.png 1201w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/7-Ecommerce-Trends-to-Follow-in-2020--980x470.png 980w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/7-Ecommerce-Trends-to-Follow-in-2020--480x230.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1201px, 100vw\" \/><\/p>\n<p>\u9884\u8ba1<a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">2022\u5e74<\/a>\u96f6\u552e\u989d\u5c06\u589e\u957f\u81f3<a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">6.54\u4e07\u4ebf\u7f8e\u5143<\/a>\u3002\u4f46\u662f\u5ba2\u6237\u7684\u559c\u597d\u6b63\u5728\u53d1\u751f\u53d8\u5316\u3002\u5c31\u50cf\u6211\u4eec\u4e94\u5e74\u524d\u4f7f\u7528\u7684\u7b56\u7565\u5df2\u7ecf\u8fc7\u65f6\u4e00\u6837\uff0c\u51e0\u5e74\u540e\u4eba\u4eec\u5728\u7f51\u4e0a\u8d2d\u4e70\u7684\u65b9\u5f0f\u4e5f\u5c06\u4e0d\u518d\u76f8\u540c\u3002<\/p>\n<p>\u6211\u4eec\u53ef\u4ee5\u89c2\u5bdf\u7535\u5b50\u5546\u52a1\u4e2d\u7684\u8425\u9500\u8d8b\u52bf\uff0c\u4ee5\u4e86\u89e3\u5982\u4f55\u5230\u8fbe\u90a3\u91cc\u3002<\/p>\n<p>\u6211\u4eec\u5df2\u5bf9\u6570\u636e\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u8c03\u67e5\u4e86\u4e13\u5bb6\u5e76\u5206\u6790\u4e86\u5ba2\u6237\u7684\u884c\u4e3a\uff0c\u4ee5\u4e86\u89e3\u7535\u5b50\u5546\u52a1\u7684\u53d8\u5316\u65b9\u5f0f-\u5e76\u5e2e\u52a9\u60a8\u7684\u7535\u5b50\u5546\u52a1\u54c1\u724c\u8ddf\u4e0a\u53d1\u5c55\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u6211\u4eec\u671f\u671b\u4eca\u5e74\u770b\u5230\u7684\u4e03\u4e2a\u6700\u5927\u7684\u7535\u5b50\u5546\u52a1\u8d8b\u52bf\uff1a<\/p>\n<h2>1.\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u96f6\u552e\u6b63\u5728\u4e0a\u5347<\/h2>\n<p>\u4f01\u4e1a\u5c1d\u8bd5\u4e0e\u4e9a\u9a6c\u900a\u7ade\u4e89\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u4e86\u3002\u4f46\u662f\uff0c\u76f4\u63a5\u52a0\u5165\u6d88\u8d39\u8005\u7684\u96f6\u552e\u4e1a\u5e76\u6ca1\u6709\u56e0\u6b64\u800c\u52a0\u5165\u4ed6\u4eec\u7684\u7f51\u7ad9\u6765\u5229\u7528\u4ed6\u4eec\u7684\u5f71\u54cd\u529b\u3002<\/p>\n<p>\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\uff08DTC\uff09\u7684\u4f01\u4e1a\u5728\u9500\u552e\u4ea7\u54c1\u65f6\u4f1a\u524a\u51cf\u4e2d\u95f4\u5546\uff08\u5982\u4e9a\u9a6c\u900a\uff09\u3002\u4ed6\u4eec\u4e5f\u4e0d\u4f7f\u7528\u5e02\u573a\u6216\u8bf8\u5982Whole Foods\u4e4b\u7c7b\u7684\u6742\u8d27\u5e97\u3002 DTC\u96f6\u552e\u901a\u5e38\u901a\u8fc7\u516c\u53f8\u62e5\u6709\u7684\u6e20\u9053\u8fdb\u884c\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u7f51\u7ad9<\/li>\n<li>\u793e\u4ea4\u6e20\u9053<\/li>\n<li>\u7816\u74e6\u5e97<\/li>\n<\/ul>\n<p>\u7814\u7a76\u8868\u660e\uff0c<a href=\"https:\/\/www.businesswire.com\/news\/home\/20180212005879\/en\/IAB-Study-Shows-Consumer-Economy-Growth-Shifting\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e09\u5206\u4e4b\u4e8c<\/a>\u7684\u6d88\u8d39\u8005\u671f\u671b\u80fd\u591f\u76f4\u63a5\u4e0e\u54c1\u724c\u5efa\u7acb\u8054\u7cfb\u3002<\/p>\n<p>DTC\u54c1\u724c\u53ef\u4ee5\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u56e0\u4e3a\u5b83\u4eec\u62e5\u6709\u81ea\u5df1\u7684\u9500\u552e\u6e20\u9053\u548c\u53d7\u4f17\u3002\u60a8\u53ef\u4ee5\u5c06\u4ed6\u4eec\u6dfb\u52a0\u5230\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u4e2d\uff0c\u9080\u8bf7\u4ed6\u4eec\u52a0\u5165\u60a8\u7684Facebook\u7ec4\uff0c\u6216\u8005\u9f13\u52b1\u4ed6\u4eec\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5173\u6ce8\u60a8-\u6bcf\u79cd\u5a92\u4f53\u90fd\u80fd\u5efa\u7acb\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002<\/p>\n<p>\u5927\u7ea6<a href=\"https:\/\/blog.hubspot.com\/service\/customer-acquisition-study\" target=\"_blank\" rel=\"noreferrer noopener\">90\uff05\u7684\u5ba2\u6237<\/a>\u53ef\u80fd\u4f1a\u8d2d\u4e70\u591a\u6b21\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u8fd9\u4e9b\u62e5\u6709\u7684\u6e20\u9053\u5c06\u5176\u63a8\u5411\u8be5\u65b9\u5411\u3002<\/p>\n<p>\u6b64\u5916\uff0cDTC\u54c1\u724c\u65e2\u4e0d\u4f9d\u9760\u5176\u4ed6\u7535\u5b50\u5546\u52a1\u5e02\u573a\u6765\u5438\u5f15\u5ba2\u6237\uff0c\u4e5f\u4e0d\u7528\u652f\u4ed8\u6602\u8d35\u7684\u8d39\u7528\u5728\u5f53\u5730\u9500\u552e\u4ea7\u54c1\u3002<\/p>\n<p>\u4ee5\u62ff\u8d70\u4e3a\u4f8b\uff1a\u60a8\u4e0d\u4f1a\u5728\u884c\u674e\u5e97\u770b\u5230\u4ed6\u4eec\u51fa\u552e\u7684\u4ea7\u54c1\u3002\u4ed6\u4eec\u662f\u4e00\u5bb6DTC\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\uff0c\u4ec5\u901a\u8fc7\u5176\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u9500\u552e\u5176\u4ea7\u54c1\uff0c\u5e76\u4e14\u4ed6\u4eec\u5c1d\u8bd5\u56f4\u7ed5\u5176\u54c1\u724c\u5efa\u7acb\u6574\u4e2a\u793e\u533a\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh5.googleusercontent.com\/aHoUpC7CmwCiQpJ5l3YzxILI90yN3okkmosMolIgjl6EZlZNDx3FjvTesHuudwieDNSxdFCn93p5mBr6y90wl0KovwcZAvKJcAsfmJF5nhSjaBTcRL_X-K2_FLkmczqZRSLzP_4x\" alt=\"\u7535\u5b50\u5546\u52a1\" data-lazy-src=\"https:\/\/lh5.googleusercontent.com\/aHoUpC7CmwCiQpJ5l3YzxILI90yN3okkmosMolIgjl6EZlZNDx3FjvTesHuudwieDNSxdFCn93p5mBr6y90wl0KovwcZAvKJcAsfmJF5nhSjaBTcRL_X-K2_FLkmczqZRSLzP_4x\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>Away\u5ffd\u7565\u4e86\u50cf\u4e9a\u9a6c\u900a\u8fd9\u6837\u7684\u7535\u5b50\u5546\u52a1\u5de8\u5934\uff0c\u5e76\u76f4\u63a5\u5411\u5176\u5ba2\u6237\u51fa\u552e\uff0c\u6b64\u4e3e\u5e2e\u52a9\u4ed6\u4eec\u5b9e\u73b0\u4e86<a href=\"https:\/\/prisync.com\/blog\/direct-to-consumer-brand-examples\/#away\" target=\"_blank\" rel=\"noreferrer noopener\">14\u4ebf\u7f8e\u5143\u7684\u4f30\u503c<\/a>\u3002<\/p>\n<p>\u5b9e\u9645\u4e0a\uff0c\u7531\u4e8e\u51a0\u72b6\u75c5\u6bd2\uff0c<a href=\"http:\/\/robbenmedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Robben Media\u7684<\/a>\u00a0Brian Robben \u671f\u671bDTC\u96f6\u552e\u6210\u4e3a\u7535\u5b50\u5546\u52a1\u54c1\u724c\u7684\u4e3b\u8981\u5173\u6ce8\u70b9\uff1a<\/p>\n<blockquote class=\"wp-block-quote\"><p><em>\u7531\u4e8e\u51a0\u72b6\u75c5\u6bd2\uff0c\u8bb8\u591a\u96f6\u552e\u54c1\u724c\u88ab\u8feb\u6210\u4e3a\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u54c1\u724c\uff0c\u800c\u4e0d\u8bba\u5176\u884c\u4e1a\u5982\u4f55\u3002\u00a0<\/em><\/p>\n<p><em>\u6211\u4eec\u770b\u5230\u7684\u9910\u9986\uff0c\u810a\u690e\u6cbb\u7597\u5e08\uff0c\u73e0\u5b9d\u5e97\u548c\u5176\u4ed6\u4ee5\u524d\u4e0d\u5177\u5907\u7535\u5b50\u5546\u52a1\u529f\u80fd\u7684\u4f01\u4e1a\uff0c\u73b0\u5728\u90fd\u5e0c\u671b\u4ed6\u4eec\u4fdd\u6301\u751f\u8ba1\u3002\u5f53\u5730\u9910\u9986\u5c06\u5f00\u59cb\u50cf\u5168\u56fd\u8fde\u9501\u5e97\u4e00\u6837\u63d0\u4f9b\u98df\u7269\u3002\u670d\u52a1\u4f01\u4e1a\u5c06\u4e0d\u5f97\u4e0d\u4f7f\u7528\u89c6\u9891\u6765\u54a8\u8be2\u5ba2\u6237\u3002\u800c\u4e14\u672c\u5730\u96f6\u552e\u5546\u5c06\u4e0d\u5f97\u4e0d\u521b\u5efa\u5206\u9500\u7cfb\u7edf\u4ee5\u5c06\u4ea7\u54c1\u63a8\u9500\u7ed9\u4e70\u5bb6\uff0c\u800c\u53c8\u4e0d\u4f1a\u8282\u7701\u4e00\u5929\u7684\u4eba\u6d41\u91cf\u3002 \u201d<\/em><\/p><\/blockquote>\n<h2>2.\u5ba2\u6237\u9700\u8981\u5b9e\u65f6\u652f\u6301<\/h2>\n<p>\u60a8\u77e5\u9053<a href=\"https:\/\/www.superoffice.com\/blog\/live-chat-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">41\uff05\u7684\u5ba2\u6237<\/a>\u5e0c\u671b\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u8fdb\u884c\u5b9e\u65f6\u804a\u5929\u5417\uff1f \uff08\u5bf9\u4e8e\u901a\u8fc7\u79fb\u52a8\u8bbe\u5907\u4f7f\u7528\u60a8\u7684\u7f51\u7ad9\u7684\u7528\u6237\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u4e0a\u5347\u523050\uff05\u3002\uff09<\/p>\n<p>\u4eba\u4eec\u4e00\u76f4\u5728\u5fd9\u788c\u3002\u4ec5\u4ece\u53f0\u5f0f\u8ba1\u7b97\u673a\u6355\u83b7\u5728\u7ebf\u8bbf\u95ee\u8005\u7684\u65e5\u5b50\u5df2\u7ecf\u4e00\u53bb\u4e0d\u590d\u8fd4\u4e86\u3002\u7814\u7a76\u8868\u660e\uff0c\u5e74\u9f84\u572818-44\u5c81\u4e4b\u95f4<a href=\"https:\/\/www.adweek.com\/digital\/smartphones\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7684\u4eba\u4e2d<\/a>\uff0c\u6709<a href=\"https:\/\/www.adweek.com\/digital\/smartphones\/\" target=\"_blank\" rel=\"noreferrer noopener\">79\uff05\u7684\u4eba<\/a>\u6bcf\u5929\u643a\u5e26\u667a\u80fd\u624b\u673a22\u4e2a\u5c0f\u65f6\u3002\u5f53\u4ed6\u4eec\u5728\u624b\u673a\u4e0a\u65f6\uff0c\u4ed6\u4eec\u6b63\u5728\u4ea4\u6d41\u3002<\/p>\n<p>\u518d\u52a0\u4e0a\u8010\u5fc3\u8d8a\u6765\u8d8a\u8584\u8fd9\u4e00\u4e8b\u5b9e\uff0c\u60a8\u5c31\u53ef\u4ee5\u7406\u89e3\u4e3a\u4ec0\u4e48\u5ba2\u6237\u671f\u671b\u4ed6\u4eec\u6240\u8d2d\u4e70\uff08\u6216\u5373\u5c06\u8d2d\u4e70\uff09\u7684\u54c1\u724c\u63d0\u4f9b\u5b9e\u65f6\u652f\u6301\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4f7f\u7528\u804a\u5929\u5de5\u5177\u6765\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\u5bf9\u60a8\u7684\u8425\u9500\u7b56\u7565\u5fc5\u4e0d\u53ef\u5c11\u7684\u539f\u56e0\u3002\u5728\u601d\u8003\u60a8\u7684<a href=\"https:\/\/manychat.com\/blog\/ecommerce-business-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u6784\u60f3\u65f6<\/a>\uff0c\u8bf7\u6ce8\u610f\u6709\u591a\u79cd\u5de5\u5177\u53ef\u4ee5\u63d0\u4f9b\u5e2e\u52a9\u3002<\/p>\n<p>\u901a\u8baf\u5de5\u5177\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/manychat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Messenger\u673a\u5668\u4eba<\/a><\/li>\n<li>\u793e\u4ea4\u5a92\u4f53\u6d88\u606f<\/li>\n<li>\u77ed\u4fe1<\/li>\n<\/ul>\n<p>\u2026\u2026\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002\u4e0d\u7ba1\u4ed6\u4eec\u5728\u54ea\u91cc\uff0c\u6bcf\u79cd\u5de5\u5177\u90fd\u53ef\u4ee5\u5e2e\u52a9\u67d0\u4eba\u5728\u51e0\u5206\u949f\u4e4b\u5185\u8054\u7cfb\u652f\u6301\u56e2\u961f\u4ee5\u83b7\u53d6\u7b54\u6848\u3002<\/p>\n<p>\u4ee5\u8fd9\u4e2a<a href=\"https:\/\/manychat.com\/blog\/best-facebook-chatbots-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Messenger bot\u4e3a\u4f8b<\/a>\u3002\u901a\u8fc7\u4e00\u5806\u8c03\u67e5\u5f0f\u6d88\u606f\uff0c\u5ba2\u6237\u53ef\u4ee5\u5355\u51fb\u4ee5\u63d0\u95ee\u3002\u8be5\u673a\u5668\u4eba\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u6765\u63d0\u51fa\u8fdb\u4e00\u6b65\u7684\u95ee\u9898\uff0c\u5e76\u5c06\u5176\u5f15\u5bfc\u81f3\u4ed6\u4eec\u53ef\u80fd\u611f\u5174\u8da3\u7684\u4ea7\u54c1\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/e9S18crqRDhh2wxd5xv-kRG7bd5s4M0Ojs1mlw1M7L4hI1h4plzOyByWZMzUlxEh1OtTyMi--dJ9Cb7TnVtwzk3Fd1V95WgZzuVKFRYNx5CNEvhyPcSUj8XpidtZS3005H1yTfJi\" alt=\"\u7535\u5b50\u5546\u52a1\u8d8b\u52bf \" width=\"331\" height=\"634\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/e9S18crqRDhh2wxd5xv-kRG7bd5s4M0Ojs1mlw1M7L4hI1h4plzOyByWZMzUlxEh1OtTyMi--dJ9Cb7TnVtwzk3Fd1V95WgZzuVKFRYNx5CNEvhyPcSUj8XpidtZS3005H1yTfJi\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u6700\u597d\u7684\u90e8\u5206\uff1f\u8fd9\u4e9b\u901a\u9053\u662f\u81ea\u52a8\u7684\u3002\u56e0\u6b64\uff0c\u867d\u7136\u60a8\u7684\u5ba2\u6237\u53ef\u4ee5\u5b9e\u65f6\u83b7\u5f97\u4ed6\u4eec\u95ee\u9898\u7684\u7b54\u6848\uff0c\u4f46\u60a8\u4e0d\u9700\u8981\u4e00\u4e2a\u5e38\u9a7b\u7684\u4ee3\u7406\u56e2\u961f\u6765\u7b54\u590d\u4ed6\u4eec\u3002\u8fd9\u662f\u901a\u8fc7\u4eba\u5de5\u667a\u80fd\u5b8c\u6210\u7684\u3002<\/p>\n<h2>3.\u591a\u6e20\u9053\u4f53\u9a8c<\/h2>\n<p>\u4f17\u6240\u5468\u77e5\uff0c\u5343\u79a7\u4e00\u4ee3\u662f\u7535\u5b50\u5546\u52a1\u54c1\u724c\u7684\u5de8\u5927\u76ee\u6807\u53d7\u4f17\u3002\u4f46\u662f\uff0c\u968f\u7740\u6211\u4eec\u8fdb\u51652020\u5e74\u53ca\u4ee5\u540e\uff0c\u5c06\u5bc6\u5207\u5173\u6ce8\u4e00\u4e2a\u65b0\u7684\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\uff1aZ\u4e16\u4ee3\uff0c\u4eca\u5e74\u5c06\u5360<a href=\"https:\/\/ceoworld.biz\/2018\/01\/19\/5-things-you-should-know-about-marketing-to-gen-z-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6240\u6709\u6d88\u8d39\u8005\u768440\uff05<\/a>\u3002<\/p>\n<p>\u90a3\u751a\u81f3\u4e0d\u662f\u6700\u597d\u7684\u90e8\u5206\u3002\u4ed6\u4eec\u6709\u8db3\u591f\u7684\u94b1\u53bb\u6d88\u8d39\uff0c\u4f30\u8ba1\u6bcf\u5e74\u7684\u8d2d\u4e70\u529b\u8d85\u8fc7<a href=\"https:\/\/www.slideshare.net\/sparksandhoney\/generation-z-final-june-17\/6-They_love_to_shop_especially\/6\" target=\"_blank\" rel=\"noreferrer noopener\">440\u4ebf\u7f8e\u5143<\/a>\u3002<\/p>\n<p>\u90a3\u4e48\uff0c\u6211\u4eec\u9700\u8981\u4e86\u89e3Z\u4e16\u4ee3\u53ca\u5176\u8d2d\u4e70\u65b9\u5f0f\u5417\uff1f<\/p>\n<p>\u6700\u91cd\u8981\u7684\u56e0\u7d20\u662f\u4ed6\u4eec\u662f<a href=\"https:\/\/blog.hubspot.com\/marketing\/millennials-vs-gen-z\" target=\"_blank\" rel=\"noreferrer noopener\">\u6700\u7d27\u5bc6\u8054\u7cfb\u7684\u4e00\u4ee3\uff0c<\/a>\u5e76\u4e14\u4f7f\u7528\u591a\u4e2a\u5728\u7ebf\u6e20\u9053\u3002\u4ec5\u4ec5\u4f9d\u9760\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u6216\u5343\u79a7\u4e00\u4ee3\u53c2\u4e0e\u7684\u7ecf\u9a8c\u662f\u4e0d\u591f\u7684\u3002\u60a8\u9700\u8981\u6784\u5efa\u8de8\u8d8a\u6bcf\u4e2a\u6e20\u9053\u7684\u8425\u9500\u548c\u652f\u6301\u6d3b\u52a8\uff0c\u4ee5\u5438\u5f15\u4ed6\u4eec\u3002<\/p>\n<p>\u4ee5Walgreens\u4e3a\u4f8b\u3002\u6839\u636eAhrefs\u7684\u8bf4\u6cd5\uff0c\u4ed6\u4eec\u8fd0\u884cPPC\u5e7f\u544a\u7cfb\u5217\u4ee5\u901a\u8fc7\u4ed8\u8d39\u641c\u7d22\u6765\u5b9a\u4f4d\u76ee\u6807\u4eba\u7fa4\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh5.googleusercontent.com\/6MhxjkSo_jhC2B4_UzCkrbr4apE0_ybQpLIw-DdBbfun_hgJwBu0xv24rtyNY4XUDG3ou0OCgeh3uoLAwDXs0kThN2Xy-gwNlazmsOuBCwwtTZsLYtDcamytnzuitGE-RgaYLqad\" alt=\"\u7535\u5b50\u5546\u52a1\u8d8b\u52bf \" data-lazy-src=\"https:\/\/lh5.googleusercontent.com\/6MhxjkSo_jhC2B4_UzCkrbr4apE0_ybQpLIw-DdBbfun_hgJwBu0xv24rtyNY4XUDG3ou0OCgeh3uoLAwDXs0kThN2Xy-gwNlazmsOuBCwwtTZsLYtDcamytnzuitGE-RgaYLqad\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u4f46\u662f\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u4ec5\u4f9d\u9760PPC\uff0c\u8fd8<a href=\"https:\/\/blog.hubspot.com\/service\/omni-channel-experience\">\u901a\u8fc7\u5176\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f<\/a>\u63d0\u4f9b\u652f\u6301\u3002\u5ba2\u6237\u53ef\u4ee5\u8bbe\u7f6e\u8b66\u62a5\u4ee5\u63d0\u9192\u4ed6\u4eec\u5904\u65b9\u5373\u5c06\u7528\u5b8c\uff0c\u5e76\u8865\u5145\u4ed6\u4eec\u7684\u5904\u65b9-\u6240\u6709\u8fd9\u4e9b\u90fd\u65e0\u9700\u8bbf\u95ee\uff08\u6216\u81f4\u7535\uff09\u836f\u623f\u3002<\/p>\n<h2>4.\u793e\u4ea4\u5546\u52a1\u5728\u589e\u957f<\/h2>\n<p>\u8bf4\u5230Z\u4ee3\uff0c\u6211\u4eec\u77e5\u9053\u4ed6\u4eec\u88ab\u793e\u4ea4\u5a92\u4f53\u8ff7\u4f4f\u4e86\u3002\u4ed6\u4eec\u6b63\u5728\u4f7f\u7528TikTok\uff0cSnapchat\u548cInstagram\u4e4b\u7c7b\u7684\u5e94\u7528\u7a0b\u5e8f\uff0c\u540e\u8005\u662f<a href=\"https:\/\/www.marketingdive.com\/news\/gen-z-prefers-instagram-when-hearing-from-brands-piper-jaffray-says\/552296\/\" target=\"_blank\" rel=\"noreferrer noopener\">70\uff05\u7684Z\u4e16\u4ee3<\/a>\u5e0c\u671b\u54c1\u724c\u5c31\u65b0\u4ea7\u54c1\u4e0e\u4ed6\u4eec\u8054\u7cfb\u7684\u6e20\u9053\u3002<\/p>\n<p>\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u5f00\u59cb\u5229\u7528\u5176\u53d7\u4f17\u7684\u8d2d\u4e70\u529b\u3002<\/p>\n<p>\u4ed6\u4eec\u5141\u8bb8\u7535\u5b50\u5546\u52a1\u54c1\u724c\u76f4\u63a5\u901a\u8fc7\u5e73\u53f0\u9500\u552e\u4ea7\u54c1\uff0c\u8fd9\u610f\u5473\u7740\u76ee\u6807\u53d7\u4f17\u53ef\u4ee5\u5728\u4e0d\u8bbf\u95ee\u5728\u7ebf\u5546\u5e97\u7684\u60c5\u51b5\u4e0b\u8fdb\u884c\u8d2d\u4e70\u3002\u8fd9\u4f7f\u5ba2\u6237\u7684\u7535\u5b50\u5546\u52a1\u4f53\u9a8c\u53d8\u5f97\u65e0\u7f1d\u5f97\u591a\uff0c\u4ece\u800c\u4f7f\u4ed6\u4eec\u66f4\u5bb9\u6613\u8d2d\u4e70\u60a8\u7684\u4ea7\u54c1\u4e4b\u4e00\u3002<\/p>\n<p>\u6211\u4eec\u9884\u8ba1\u4eca\u5e74\u5c06\u589e\u957f\u7684\u4e00\u79cd\u662fInstagram\u3002\u4ed6\u4eec\u6700\u8fd1\u542f\u52a8\u4e86Checkout\u529f\u80fd\uff0c\u8be5\u529f\u80fd\u4f7f\u54c1\u724c\u53ef\u4ee5\u5728\u7167\u7247\u4e2d\u6807\u8bb0\u4ea7\u54c1\uff0c\u800c\u5ba2\u6237\u5219\u53ef\u4ee5\u70b9\u51fb\u4ea7\u54c1\u6807\u7b7e\u8fdb\u884c\u8d2d\u4e70\u3002<\/p>\n<p>Checkout\u529f\u80fd\u4ecd\u5728\u6d4b\u8bd5\u4e2d\uff1b\u4ec5\u9002\u7528\u4e8e\u8f83\u5927\u7684\u54c1\u724c\u3002\u4f46\u662f\uff0c\u9884\u8ba1\u4eca\u5e74\u5c06\u5168\u9762\u63a8\u51fa\u3002\u8fd9\u662f\u6211\u4eec\u53ef\u4ee5<a href=\"https:\/\/www.thedrum.com\/news\/2019\/04\/30\/instagram-making-influencer-posts-shoppable\" target=\"_blank\" rel=\"noreferrer noopener\">\u671f\u5f85\u7684\u6837\u5b50<\/a>\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh6.googleusercontent.com\/xfZL54_IRLflkmKYBvhduB1eUtYNUXQpo7G9pnkN12lNpOxXWen3ml2SInnWmaAgx7fY_GNu7zYLgwAGDneDDrOZgfei4QYsChYh1Vu4pz4py-dltY8_9Lksuvx2YW2X28uBWU8r\" alt=\"\u5728\u7ebf\u8d2d\u7269\u8d8b\u52bf \" data-lazy-src=\"https:\/\/lh6.googleusercontent.com\/xfZL54_IRLflkmKYBvhduB1eUtYNUXQpo7G9pnkN12lNpOxXWen3ml2SInnWmaAgx7fY_GNu7zYLgwAGDneDDrOZgfei4QYsChYh1Vu4pz4py-dltY8_9Lksuvx2YW2X28uBWU8r\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u5e95\u7ebf\uff1f Z\u65cf\u6bcf\u5929\u90fd\u4f7f\u7528\u591a\u4e2a\u793e\u4ea4\u5a92\u4f53\u5e94\u7528\u7a0b\u5e8f\uff0c\u56e0\u6b64\u60a8\u9700\u8981\u63d0\u4f9b\u591a\u6e20\u9053\u7684\u4f53\u9a8c\uff0c\u4ee5\u8fbe\u5230\u4ed6\u4eec\u6240\u5728\u7684\u4f4d\u7f6e\u3002\u793e\u4ea4\u5e73\u53f0\u901a\u8fc7\u5176\u7ed3\u5e10\u529f\u80fd\uff0c\u4f7f\u7535\u5b50\u5546\u52a1\u54c1\u724c\u66f4\u5bb9\u6613\u3002<\/p>\n<h2>5.\u589e\u5f3a\u73b0\u5b9e\u5e2e\u52a9\u5728\u7ebf\u8d2d\u7269\u8005<\/h2>\n<p>\u589e\u5f3a\u73b0\u5b9e\u662f\u4e00\u79cd\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\u663e\u793a\u52a8\u753b\u56fe\u50cf\u7684\u6280\u672f\u3002<\/p>\n<p>\uff08\u4f8b\u5982\uff0c\u4ee5\u8457\u540d\u7684\u300a<a href=\"https:\/\/variety.com\/2019\/gaming\/features\/pokemon-go-creator-on-augmented-realitys-massive-potential-1203169992\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pokemon Go\u300b<\/a>\u6e38\u620f\u4e3a\u4f8b\u3002\u73a9\u5bb6\u4f7f\u7528\u4ed6\u4eec\u7684\u76f8\u673a\u5728\u4ed6\u4eec\u7684\u623f\u5c4b\uff0c\u82b1\u56ed\u548c\u57ce\u9547\u5468\u56f4\u627e\u5230\u9690\u85cf\u7684\u5956\u54c1\u3002 \uff09<\/p>\n<p>\u4f46\u662f\uff0c\u4e0d\u4ec5\u4ec5\u6e38\u620f\u884c\u4e1a\u53ef\u4ee5\u5229\u7528AR\u3002 Gartner\u9884\u6d4b\uff0c\u4eca\u5e74\u5c06\u6709<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2019-04-01-gartner-says-100-million-consumers-will-shop-in-augme\" target=\"_blank\" rel=\"noreferrer noopener\">1\u4ebf\u8d2d\u7269\u8005<\/a>\u4f7f\u7528\u589e\u5f3a\u73b0\u5b9e\uff0c\u4f46\u4ec5\u670946\uff05\u7684\u96f6\u552e\u5546\u8ba1\u5212\u4f7f\u7528\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u3002<\/p>\n<p>\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u975e\u5e38\u9002\u5408\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\u5c55\u793a\u60a8\u7684\u4ea7\u54c1\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u5728\u5ba2\u6237\u623f\u95f4\u5c55\u793a\u5bb6\u5177<\/li>\n<li>\u5728\u771f\u4eba\u5927\u5c0f\u7684\u6a21\u578b\u4e0a\u663e\u793a\u4e00\u4ef6\u8863\u670d<\/li>\n<\/ul>\n<p>\u96f6\u552e\u4e13\u5bb6<a href=\"https:\/\/twitter.com\/kaleighf\" target=\"_blank\" rel=\"noreferrer noopener\">Kaleigh Moore<\/a>\u540c\u610f\uff1a<\/p>\n<blockquote class=\"wp-block-quote\"><p><em>\u201c\u6211\u8ba4\u4e3a\u6211\u4eec\u4f1a\u7ee7\u7eed\u770b\u5230\u7684\u4e00\u4ef6\u4e8b\u662f\u4ea7\u54c1\u9875\u9762\u4e0a\u7684\u52a8\u6001\u89c6\u89c9\u5185\u5bb9\u66f4\u591a\u3002\u54c1\u724c\u5f00\u59cb\u5c06\u66f4\u591a\u7684gif\uff0c\u89c6\u9891\u548c360\u5ea6\u4ea7\u54c1\u89c6\u56fe\u6574\u5408\u5728\u4e00\u8d77\uff0c\u800c\u4e0d\u662f\u4ec5\u4f7f\u7528\u9759\u6001\u56fe\u50cf\uff0c\u4ee5\u4fbf\u8d2d\u7269\u8005\u83b7\u5f97\u5c3d\u53ef\u80fd\u591a\u7684\u89c6\u89c9\u73af\u5883\u3002\u00a0<\/em><\/p>\n<p><em>\u8fd9\u6709\u52a9\u4e8e\u514b\u670d\u65e0\u6cd5\u4eb2\u773c\u770b\u5230\/\u89e6\u6478\/\u611f\u89c9\u5230\u7269\u54c1\u7684\u8d2d\u4e70\u969c\u788d\u3002 \u201d<\/em><\/p><\/blockquote>\n<p>ASOS\u7684\u6b64\u63a8\u6587\u663e\u793a\u4e86\u7535\u5b50\u5546\u52a1\u4e2d\u7684\u589e\u5f3a\u73b0\u5b9e\u3002\u4ed6\u4eec\u7684\u7f51\u7ad9\u5177\u6709\u201c\u865a\u62df\u8d70\u79c0\u201d\u529f\u80fd\uff0c\u56e0\u6b64\u4ed6\u4eec\u5df2\u8fdb\u5165\u793e\u4ea4\u5a92\u4f53\uff0c\u4ee5\u5438\u5f15\u5176\u5173\u6ce8\u8005\u5e76\u63d0\u9ad8\u5bf9\u5176\u4f7f\u7528\u7684\u6280\u672f\u7684\u8ba4\u8bc6\uff1a<\/p>\n<figure class=\"wp-block-embed-twitter aligncenter wp-block-embed is-type-rich is-provider-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"SandboxRoot env-bp-350\" data-twitter-event-id=\"0\">\n<div id=\"twitter-widget-0\" class=\"EmbeddedTweet EmbeddedTweet--cta js-clickToOpenTarget\" lang=\"en\" data-click-to-open-target=\"https:\/\/twitter.com\/ASOS\/status\/1139248605754286080\" data-iframe-title=\"Twitter Tweet\" data-scribe=\"page:tweet\" data-twitter-event-id=\"1\">\n<div class=\"EmbeddedTweet-tweetContainer\">\n<div class=\"EmbeddedTweet-tweet\">\n<blockquote class=\"Tweet h-entry js-tweetIdInfo subject expanded\" cite=\"https:\/\/twitter.com\/ASOS\/status\/1139248605754286080\" data-tweet-id=\"1139248605754286080\" data-scribe=\"section:subject\">\n<div class=\"Tweet-body e-entry-content\" data-scribe=\"component:tweet\">\n<div class=\"Tweet-card\">\n<article class=\"MediaCard cards-multimedia customisable-border\" dir=\"ltr\" data-scribe=\"component:card\">\n<div class=\"MediaCard-media\">\n<div class=\"MediaCard-widthConstraint js-cspForcedStyle\" data-style=\"max-width: 2000px\">\n<div class=\"MediaCard-mediaContainer MediaCard--roundedTop MediaCard--roundedBottom js-cspForcedStyle\" data-style=\"padding-bottom: 100.0000%\">\n<div class=\"NaturalImage-ctaOverlay PlayButton PlayButton--centered\" data-scribe=\"element:play_button\">\n<div class=\"Icon Icon--playCircle\" title=\"Play Media\" role=\"img\" aria-label=\"Play Media\"><\/div>\n<\/div>\n<p><a class=\"MediaCard-mediaAsset MediaCard-mediaPlaceholder NaturalImage NaturalImage--fill js-playableMediaInterstitial\" href=\"https:\/\/twitter.com\/ASOS\/status\/1139248605754286080\"><img loading=\"lazy\" decoding=\"async\" class=\"NaturalImage-image aligncenter\" src=\"https:\/\/pbs.twimg.com\/ext_tw_video_thumb\/1139247350864580609\/pu\/img\/n7GHNENmztpbSqR5?format=jpg&amp;name=medium\" alt=\"Embedded video\" width=\"331\" height=\"588\" data-image=\"https:\/\/pbs.twimg.com\/ext_tw_video_thumb\/1139247350864580609\/pu\/img\/n7GHNENmztpbSqR5\" data-scribe=\"element:poster_image\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"TweetInfo\">\n<div class=\"TweetInfo-like\">\n<div data-scribe=\"element:heart\">\n<div class=\"Icon Icon--heart\" title=\"Like\" role=\"img\" aria-label=\"Like\"><\/div>\n<\/div>\n<p><a class=\"TweetInfo-heart\" title=\"Like\" href=\"https:\/\/twitter.com\/intent\/like?tweet_id=1139248605754286080\" data-scribe=\"component:actions\"><span class=\"TweetInfo-heartStat\" data-scribe=\"element:heart_count\">68<\/span><\/a><\/p>\n<\/div>\n<div class=\"TweetInfo-timeGeo\"><a class=\"u-linkBlend u-url customisable-highlight long-permalink\" href=\"https:\/\/twitter.com\/ASOS\/status\/1139248605754286080\" data-datetime=\"2019-06-13T19:10:08+0000\" data-scribe=\"element:full_timestamp\"><time class=\"dt-updated\" title=\"Time posted: June 13, 2019 19:10:08 (UTC)\" datetime=\"2019-06-13T19:10:08+0000\">3:10 AM \u2013 Jun 14, 2019<\/time><\/a><\/div>\n<div class=\"tweet-InformationCircle\" data-scribe=\"element:notice\"><a class=\"Icon Icon--informationCircleWhite js-inViewportScribingTarget\" title=\"Twitter Ads info and privacy\" href=\"https:\/\/support.twitter.com\/articles\/20175256\"><span class=\"u-hiddenVisually\">Twitter Ads info and privacy<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n<div class=\"CallToAction-icon\" data-scribe=\"element:conversation_icon\">\n<div class=\"Icon Icon--replyCTA\" title=\"View conversation on Twitter\" role=\"img\" aria-label=\"View conversation on Twitter\"><\/div>\n<\/div>\n<div class=\"CallToAction-text\" data-scribe=\"element:conversation_text\">29 people are talking about this<\/div>\n<div class=\"CallToAction-chevron\" data-scribe=\"element:cta_chevron\">\n<div class=\"Icon Icon--chevronRightCTA\" title=\"View on Twitter\" role=\"img\" aria-label=\"View on Twitter\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"resize-sensor\">\n<div class=\"resize-sensor-expand\">\n<div><\/div>\n<\/div>\n<div class=\"resize-sensor-shrink\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<p>\u865a\u62df\u65f6\u88c5\u79c0\u5b9e\u73b0\u4e86\u4efb\u4f55\u5728\u7ebf\u5546\u5e97\u7684\u4e3b\u8981\u76ee\u6807\uff1a\u5b83\u4f7f\u5ba2\u6237\u8d2d\u4e70\u4ea7\u54c1\u7684\u4f53\u9a8c\u66f4\u52a0\u8f7b\u677e\uff0c\u8fd9\u6709\u53ef\u80fd\u589e\u52a0\u7535\u5b50\u5546\u52a1\u7684\u9500\u552e\u989d\u3002\u4ed6\u4eec\u53ef\u4ee5\u770b\u5230\u771f\u4eba\u5927\u5c0f\u7684\u8863\u670d\uff0c\u5e76\u83b7\u5f97360\u5ea6\u7684\u89c6\u91ce\u3002\u5728\u83b7\u5f97\u5982\u6b64\u51fa\u8272\u7684\u7528\u6237\u4f53\u9a8c\u4e4b\u540e\uff0c\u4ed6\u4eec\u4e3a\u4ec0\u4e48\u4e0d\u613f\u610f\u8d2d\u4e70\u5b83\uff1f<\/p>\n<h2>6.\u53ef\u6301\u7eed\u53d1\u5c55\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u91cd\u8981<\/h2>\n<p>\u5f53\u6211\u4eec\u60f3\u5230\u4e1a\u52a1\u53ef\u6301\u7eed\u6027\u65f6\uff0c\u901a\u5e38\u4f1a\u60f3\u5230\u7ee7\u7eed\u5438\u5f15\u5ba2\u6237\u7684\u589e\u957f\u7b56\u7565\u3002<\/p>\n<p>\u4f46\u662f\u5e94\u8be5\u4e0d\u662f\u53ef\u6301\u7eed\u7684\u4e1a\u52a1\u83b7\u53d6\u5ba2\u6237\u65b9\u9762\u3002\u7814\u7a76\u8868\u660e\uff0c\u6d88\u8d39\u8005\u66f4\u559c\u6b22\u53ef\u6301\u7eed\u54c1\u724c\u3002<a href=\"https:\/\/www.forbes.com\/sites\/solitairetownsend\/2018\/11\/21\/consumers-want-you-to-hel%20p-them-make-a-difference\/#249c09606954\" target=\"_blank\" rel=\"noreferrer noopener\">\u4ed6\u4eec\u4e2d\u670988\uff05\u7684\u4eba<\/a>\u5e0c\u671b\u54c1\u724c\u5e2e\u52a9\u4ed6\u4eec\u66f4\u53ef\u6301\u7eed\u5730\u751f\u6d3b\u3002<\/p>\n<p><a href=\"http:\/\/thegood.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Good\u7684<\/a>\u00a0David Hoos \u89e3\u91ca\u8bf4\uff1a<\/p>\n<blockquote class=\"wp-block-quote\"><p><em>\u201c\u6211\u8ba4\u4e3a\uff0c\u968f\u7740\u6700\u8fd1\u5728DNVB [\u6570\u5b57\u539f\u751f\u5782\u76f4\u54c1\u724c]\u9886\u57df\u53d1\u751f\u7684\u5907\u53d7\u5173\u6ce8\u7684\u542f\u793a\uff0c\u8bf8\u5982Away\uff0cBrandless\u548cOutdoor Voices\u4e4b\u7c7b\u7684\u54c1\u724c\uff0c\u6211\u4eec\u5c06\u770b\u5230\u6574\u4e2a\u7535\u5b50\u5546\u52a1\u66f4\u52a0\u91cd\u89c6\u65e9\u671f\u548c\u53ef\u6301\u7eed\u7684\u76c8\u5229\u80fd\u529b\u3002\u00a0<\/em><\/p><\/blockquote>\n<p><em>\u56e0\u6b64\uff0c\u6211\u8ba4\u4e3a\u6211\u4eec\u8fd8\u5c06\u66f4\u52a0\u91cd\u89c6\u8f6c\u5316\u4f18\u5316\uff0c\u5ba2\u6237\u4f53\u9a8c\u548c\u5ba2\u6237\u4fdd\u7559\u3002 \u201d<\/em><\/p>\n<p>\u5316\u5986\u54c1\u54c1\u724cLush\u5c31\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u4ed6\u4eec\u70ed\u8877\u4e8e\u4e0d\u4f7f\u7528<a href=\"https:\/\/uk.lush.com\/article\/animal-testing-our-policy\" target=\"_blank\" rel=\"noreferrer noopener\">\u52a8\u7269\u6765\u6d4b\u8bd5\u5176\u4ea7\u54c1<\/a>\uff0c\u5e76\u53ef\u4ee5\u5728\u5176\u7f51\u7ad9\u4e0a\u67e5\u770b<a href=\"https:\/\/uk.lush.com\/article\/our-environmental-policy\" target=\"_blank\" rel=\"noreferrer noopener\">\u73af\u5883\u653f\u7b56<\/a>\uff1a<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh5.googleusercontent.com\/gPZmZVpRVx2hSRepssHTV-Go_eAqa7FwUG3EO86RPbb7ov2gFaXLQ0QWTjyCXQkEsjS2j-OLGxmNxUmmTmnQ5_NsqW6g9hKwVvqAcWd9LG8PoByJ1OSdB8RyMlLQbwlRbb1DJJ8H\" alt=\"\u7535\u5b50\u5546\u52a1\u8d8b\u52bf \" data-lazy-src=\"https:\/\/lh5.googleusercontent.com\/gPZmZVpRVx2hSRepssHTV-Go_eAqa7FwUG3EO86RPbb7ov2gFaXLQ0QWTjyCXQkEsjS2j-OLGxmNxUmmTmnQ5_NsqW6g9hKwVvqAcWd9LG8PoByJ1OSdB8RyMlLQbwlRbb1DJJ8H\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u5236\u5b9a\u7c7b\u4f3c\u7684\u653f\u7b56\u6765\u8bc1\u660e\u60a8\u7684\u4e1a\u52a1\u662f\u53ef\u6301\u7eed\u7684\u3002\u8003\u8651\u4ec0\u4e48\u5bf9\u60a8\u7684\u54c1\u724c\u6700\u91cd\u8981\u2013\u662f\u53cd\u5bf9\u52a8\u7269\u6d4b\u8bd5\u3001\u91c7\u8d2d\u73af\u4fdd\u6210\u5206\u8fd8\u662f\u5bf9\u6148\u5584\u673a\u6784\u7684\u7acb\u573a\u3002<\/p>\n<p>\u521b\u5efa\u516c\u5171\u6587\u6863\u4ee5\u663e\u793a\u60a8\u7684\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u5728\u91cd\u5927\u95ee\u9898\u4e0a\u7684\u7acb\u573a\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u901a\u8fc7\u5176\u4ed6\u6e20\u9053\u79ef\u6781\u63a8\u9500\u60a8\u7684\u53ef\u6301\u7eed\u6027\u3002\u4e0e\u6d88\u606f\u4fdd\u6301\u4e00\u81f4\uff0c\u5e76\u4e3a\u60a8\u7684\u5ba2\u6237\u63d0\u4f9b\u53ef\u6301\u7eed\u53d1\u5c55\u65b9\u9762\u7684\u6307\u5bfc\u3002<\/p>\n<h2>7.\u4e13\u4e00\u5c31\u662f\u957f\u5bff<\/h2>\n<p>\u6beb\u65e0\u7591\u95ee\uff0c\u4e9a\u9a6c\u900a\u662f\u7535\u5b50\u5546\u52a1\u54c1\u724c\u7684\u4e3b\u8981\u7ade\u4e89\u8005\uff0c\u51e0\u4e4e\u53ef\u4ee5\u4e70\u5230\u4efb\u4f55\u60a8\u53ef\u80fd\u60f3\u5230\u7684\u4e1c\u897f\u3002\u56e0\u6b64\uff0c\u4e3a\u4e86\u4e0e\u4ed6\u4eec\u7ade\u4e89\uff0c\u7535\u5b50\u5546\u52a1\u516c\u53f8\uff08\u5c24\u5176\u662fDTC\u54c1\u724c\uff09\u9700\u8981\u505a\u5230\u76f8\u53cd\uff1a\u4e13\u4e1a\u5316\u3002<\/p>\n<p>\u7279\u6b8a\u6027\u610f\u5473\u7740\u60a8\u8981\u5411\u975e\u5e38\u7279\u5b9a\u7684\u5ba2\u6237\u51fa\u552e\u5c11\u91cf\u4ea7\u54c1\u3002\u867d\u7136\u5efa\u8bae\u60a8\u53bb\u505a\u4e9b\u5229\u57fa\u5e02\u573a\u53ef\u80fd\u4f1a\u89c9\u5f97\u8fdd\u53cd\u76f4\u89c9\uff0c\u4f46\u8be5\u7b56\u7565\u4ecd\u7136\u6709\u6548\u3002\u4eba\u4eec\u5f00\u59cb\u77e5\u9053\u60a8\u7684\u5de5\u4f5c\uff0c\u5e76\u4e14\u60a8\u505a\u5f97\u5f88\u597d\uff0c\u5373\u4f7f\u8fd9\u53ea\u662f\u4e00\u4ef6\u4e8b\u3002\u6bcf\u5f53\u9700\u8981\u5b83\u4eec\u65f6\uff0c\u4ed6\u4eec\u5c31\u4f1a\u6765\u627e\u60a8\u3002<\/p>\n<p>\u4ee5Crocs\u4e3a\u4f8b\u3002\u4ed6\u4eec\u53ea\u5356\u4e00\u79cd\u978b\uff0c<a href=\"https:\/\/www.macrotrends.net\/stocks\/charts\/CROX\/crocs\/revenue\" target=\"_blank\" rel=\"noreferrer noopener\">\u52302019\u5e74<\/a>\u4ecd\u7136\u8d5a<a href=\"https:\/\/www.macrotrends.net\/stocks\/charts\/CROX\/crocs\/revenue\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e86120\u4e07\u7f8e\u5143<\/a>\u3002\u5361\u65af\u73c0\u662f\u53e6\u4e00\u4e2a\u4f8b\u5b50\uff1a\u5b83\u4eec\u7684<a href=\"https:\/\/www.forbes.com\/sites\/sergeiklebnikov\/2020\/01\/10\/casper-files-for-ipo-but-warns-it-wont-be-profitable-anytime-soon\/#e1f48167c1f3\" target=\"_blank\" rel=\"noreferrer noopener\">\u4ef7\u503c\u4e3a11\u4ebf\u7f8e\u5143<\/a>\uff0c\u4f46\u5b83\u4eec\u53ea\u6709\u4e09\u4e2a\u7248\u672c\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u786e\u5b9a\u8981\u52a0\u500d\u9500\u552e\u7684\u4ea7\u54c1\u53ef\u80fd\u5f88\u7b80\u5355-\u7279\u522b\u662f\u5982\u679c\u60a8\u7684\u4e00\u4e2a\u7545\u9500\u4ea7\u54c1\u7684\u8868\u73b0\u4f18\u4e8e\u5e93\u5b58\u4e2d\u7684\u5176\u4ed6\u4ea7\u54c1\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u5982\u679c\u60a8\u6709\u4e00\u4e9b\u6700\u7545\u9500\u7684\u4ea7\u54c1\uff0c\u90a3\u5e94\u8be5\u662f\u60a8\u7684\u4e3b\u8981\u76ee\u6807\uff1f\u8fd9\u662f\u4e00\u4e2a\u590d\u6742\u7684\u8fc7\u7a0b\uff0c\u59cb\u4e8e\u5ba2\u6237\u7684\u53cd\u9988\u3002\u8be2\u95ee\u4ed6\u4eec\u6700\u80fd\u8bc6\u522b\u54ea\u79cd\u4ea7\u54c1\uff0c\u4ee5\u53ca\u5728\u542c\u5230\u60a8\u7684\u540d\u5b57\u65f6\u60f3\u5230\u7684\u5355\u8bcd\u3002<\/p>\n<p>\u7136\u540e\uff0c\u60a8\u53ef\u4ee5\u8c03\u6574<a href=\"https:\/\/aprildunford.com\/entrepreneurship\/obviously-awesome-a-product-positioning-exercise\/\">\u6d88\u606f\u4f20\u9012\u548c\u5b9a\u4f4d\uff0c<\/a>\u4ee5\u5f00\u59cb\u4f7f\u7528\u8be5\u5355\u4e00\u4ea7\u54c1\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u5e0c\u671b\u901a\u8fc7\u8bc6\u522b<a href=\"https:\/\/manychat.com\/blog\/ecommerce-business-niche-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5229\u57fa\u4ea7\u54c1<\/a>\u5e76\u4f7f\u7528\u660e\u667a\u7684\u6570\u5b57\u8425\u9500\uff0c\u60a8\u5c06\u80fd\u591f\u4fc3\u8fdb\u7535\u5b50\u5546\u52a1\u9500\u552e\u3002<\/p>\n<h2>\u60a8\u80fd\u8d76\u4e0a2020\u5e74\u7684\u96f6\u552e\u8d8b\u52bf\u5417\uff1f<\/h2>\n<p>\u5982\u60a8\u6240\u89c1\uff0c\u7535\u5b50\u5546\u52a1\u4e16\u754c\u4e00\u76f4\u5728\u53d8\u5316\u3002\u4eca\u5e74\u6ca1\u6709\u4ec0\u4e48\u4e0d\u540c\u3002<\/p>\n<p>\u7535\u5b50\u5546\u52a1\u8425\u9500\u7684\u6700\u7b80\u5355\u5165\u95e8\u65b9\u6cd5\u662f\u5b9e\u65f6\u652f\u6301\u3002\u4e0e\u5176\u4ed6\u8425\u9500\u8d8b\u52bf\u4e0d\u540c\uff0c\u5b83\u4e0d\u9700\u8981\u5bf9\u73b0\u6709\u7b56\u7565\u8fdb\u884c\u5f7b\u5e95\u68c0\u67e5\uff0c\u5c24\u5176\u662f\u5f53\u60a8\u53ef\u4ee5\u4f7f\u7528\u4e00\u4e9b\u5de5\u5177\u7acb\u5373\u4e0a\u624b\u65f6\u3002<\/p>\n<p>Facebook Messenger\u5de5\u5177ManyChat\u63d0\u4f9b\u4e86\u81ea\u52a8\u5b9e\u65f6\u652f\u6301\u3002\u76ee\u6807\uff1f\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u63a8\u52a8\u5ba2\u6237\u8d2d\u4e70\u3002\u8fd9\u662f\u6700\u5148\u4e86\u89e3\u8fd9\u4e9b\u7535\u5b50\u5546\u52a1\u8d8b\u52bf\u5e76\u4e3a\u60a8\u7684\u5ba2\u6237\u521b\u9020\u79ef\u6781\u7684\u7535\u5b50\u5546\u52a1\u4f53\u9a8c\u7684\u6700\u7b80\u5355\u65b9\u6cd5\u3002<\/p>\n<p>Source: https:\/\/manychat.com\/blog\/<\/p>","protected":false},"excerpt":{"rendered":"<p>\u9810\u8a082022\u5e74\u96f6\u552e\u984d\u5c07\u589e\u9577\u81f36.54\u842c\u5104\u7f8e\u5143\u3002\u4f46\u662f\u5ba2\u6236\u7684\u559c\u597d\u6b63\u5728\u767c\u751f\u8b8a\u5316\u3002\u5c31\u50cf\u6211\u5011\u4e94\u5e74\u524d\u4f7f\u7528\u7684\u7b56\u7565\u5df2\u7d93\u904e\u6642\u4e00\u6a23 [&hellip;]<\/p>","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_eb_attr":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1450","post","type-post","status-publish","format-standard","hentry","category-22"],"_links":{"self":[{"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/posts\/1450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/comments?post=1450"}],"version-history":[{"count":2,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/posts\/1450\/revisions"}],"predecessor-version":[{"id":1721,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/posts\/1450\/revisions\/1721"}],"wp:attachment":[{"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/media?parent=1450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/categories?post=1450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/tags?post=1450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}