{"id":1484,"date":"2022-11-30T00:00:00","date_gmt":"2022-11-29T16:00:00","guid":{"rendered":"https:\/\/manychat.com.hk\/?p=1484"},"modified":"2022-11-02T03:06:12","modified_gmt":"2022-11-01T19:06:12","slug":"instagram%e6%95%85%e4%ba%8b%e5%bb%a3%e5%91%8a%ef%bc%9a%e9%9d%a2%e5%90%91%e5%88%9d%e5%ad%b8%e8%80%85%e7%9a%84%e5%ae%8c%e6%95%b4%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/manychat.com.hk\/zh_cn\/instagram%e6%95%85%e4%ba%8b%e5%bb%a3%e5%91%8a%ef%bc%9a%e9%9d%a2%e5%90%91%e5%88%9d%e5%ad%b8%e8%80%85%e7%9a%84%e5%ae%8c%e6%95%b4%e6%8c%87%e5%8d%97\/","title":{"rendered":"Instagram\u6545\u4e8b\u5e7f\u544a\uff1a\u9762\u5411\u521d\u5b66\u8005\u7684\u5b8c\u6574\u6307\u5357"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1189\" src=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Instagram-Story-Ads-Normal.jpg\" alt=\"\" width=\"1198\" height=\"575\" srcset=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Instagram-Story-Ads-Normal.jpg 1198w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Instagram-Story-Ads-Normal-980x470.jpg 980w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Instagram-Story-Ads-Normal-480x230.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1198px, 100vw\" \/><\/p>\n<p>\u5f15\u4eba\u6ce8\u76ee\uff0c\u5f15\u4eba\u5165\u80dc\u7684\u6570\u5b57\u5e7f\u544a\uff1aInstagram Stories\u5e7f\u544a\uff0c\u4ece\u4eba\u7fa4\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n<p>\u6709\u4e86\u5982\u6b64\u4f17\u591a\u7684\u5e7f\u544a\u5e73\u53f0\uff0c\u8425\u9500\u4eba\u5458\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u503e\u5411\u4e8e\u4f7f\u7528Instagram Story\u5e7f\u544a\u3002<\/p>\n<p>\u5b9e\u9645\u4e0a\uff0c\u636eFacebook\u79f0\uff0c\u63a5\u53d7\u8c03\u67e5<a href=\"https:\/\/business.instagram.com\/a\/stories\" target=\"_blank\" rel=\"noreferrer noopener\">\u7684\u7f8e\u56fd\u8425\u9500\u4eba\u5458\u4e2d\u670996\uff05<\/a>\u8ba1\u5212\u5728\u672a\u6765\u516d\u4e2a\u6708\u5185\u7ee7\u7eed\u4f7f\u7528Stories\u5e7f\u544a\uff0c\u5c3d\u7ba1Instagram Stories\u63a8\u51fa\u4e0d\u5230\u4e09\u5e74\uff0c\u4f46\u73b0\u5728\u670970\uff05\u4ee5\u4e0a\u7684Instagram\u8d26\u6237\u6b63\u5728\u4f7f\u7528\u5b83\u4eec\u3002<\/p>\n<p>\u968f\u7740\u4eba\u4eec\u5206\u4eab\u6545\u4e8b\u548c\u4fe1\u606f\u7684\u65b9\u5f0f\u4e0d\u65ad\u589e\u957f\uff0c\u73b0\u5728\u662f\u53d1\u5e03\u60a8\u7684\u7b2c\u4e00\u4e2aInstagram Story\u5e7f\u544a\u6d3b\u52a8\u7684\u6700\u4f73\u65f6\u673a\u3002\u5728\u56e0\u5b50<a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-instagram-boosts-brands-and-drives-sales\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram\u7684\u5f3a\u5927\u80fd\u529b\uff0c\u5e2e\u52a9\u6d88\u8d39\u8005<\/a>\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\uff0c\u5f88\u660e\u663e\u4e3a\u4ec0\u4e48\u6709\u8fd9\u4e48\u591a\u7684\u5927\u54c1\u724c\u7ecf\u5e38\u4f7f\u7528\u6545\u4e8b\u5e7f\u544a\u6765\u5438\u5f15\u65b0\u5ba2\u6237\u3002<\/p>\n<p>\u5982\u679c\u60a8\u4e0d\u719f\u6089Instagram Story\u5e7f\u544a\uff0c\u8bf7\u4e0d\u8981\u5927\u6c57\u6dcb\u6f13\u3002\u672c\u521d\u5b66\u8005\u6307\u5357\u5c06\u5f15\u5bfc\u60a8\u9010\u6b65\u4e86\u89e3\u8fd9\u4e9b\u5e7f\u544a\u7684\u5de5\u4f5c\u539f\u7406\uff0c\u8bbe\u7f6e\u65b9\u5f0f\uff0c\u4ee5\u53ca\u5982\u4f55\u6700\u5927\u7a0b\u5ea6\u5730\u5229\u7528<a href=\"https:\/\/learn.g2.com\/instagram-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram\u8425\u9500<\/a>\u3002<\/p>\n<div class=\"wp-block-group table-of-contents\">\n<div class=\"wp-block-group__inner-container\">\n<h4>\u76ee\u5f55\uff1a<\/h4>\n<ul>\n<li><a href=\"https:\/\/manychat.com\/blog\/instagram-story-ads\/#instagram-story-ads\">Instagram\u6545\u4e8b\u5e7f\u544a\u9002\u5408\u60a8\u7684\u4e1a\u52a1\u5417\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/manychat.com\/blog\/instagram-story-ads\/#story-ads-effective\">Instagram\u6545\u4e8b\u5e7f\u544a\u6709\u6548\u5417\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/manychat.com\/blog\/instagram-story-ads\/#works\">Instagram\u6545\u4e8b\u5e7f\u544a\u5982\u4f55\u8fd0\u4f5c<\/a><\/li>\n<li><a href=\"https:\/\/manychat.com\/blog\/instagram-story-ads\/#set-up\">\u5982\u4f55\u8bbe\u7f6eInstagram Story\u5e7f\u544a<\/a><\/li>\n<li><a href=\"https:\/\/manychat.com\/blog\/instagram-story-ads\/#best-practices\">Instagram Story\u5e7f\u544a\u6700\u4f73\u505a\u6cd5<\/a><\/li>\n<li><a href=\"https:\/\/manychat.com\/blog\/instagram-story-ads\/#specs-and-requirements\">\u89c4\u683c\u548c\u8981\u6c42<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 id=\"instagram-story-ads\">Instagram\u6545\u4e8b\u5e7f\u544a\u9002\u5408\u60a8\u7684\u4e1a\u52a1\u5417\uff1f<\/h2>\n<p>\u5c3d\u7ba1Instagram Stories\u4ec5\u4ec5\u5b58\u5728\u4e86\u5927\u7ea6\u4e09\u5e74\uff0c\u4f46\u5b83\u5df2\u6210\u4e3a\u4f7f\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u6d41\u884c\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u8003\u8651<a href=\"https:\/\/instagram-press.com\/our-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5230<\/a>\u6bcf\u5929\u6709<a href=\"https:\/\/instagram-press.com\/our-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8d85\u8fc75\u4ebf\u4eba<\/a>\u4f7f\u7528Instagram\u6545\u4e8b\uff0c\u5f88\u663e\u7136\uff0c\u6545\u4e8b\u662f\u5728\u6b63\u786e\u7684\u53d7\u4f17\u9762\u524d\u5c55\u793a\u7684\u597d\u673a\u4f1a\u3002<\/p>\n<p>Instagram\u6545\u4e8b\u5e7f\u544a\u901a\u5e38\u5bf9\u4e8e\u5728Instagram\u4e0a\u6d3b\u8dc3\u7684\u4f01\u4e1a\u4ee5\u4ee5\u4e0b\u51e0\u70b9\u8d77\u6548\uff1a<\/p>\n<ul>\n<li>\u7535\u5b50\u5546\u52a1<\/li>\n<li>\u9002\u5408\u5ea6<\/li>\n<li>\u9910\u9986<\/li>\n<li>\u8425\u9500\u4e0e\u8bbe\u8ba1\u673a\u6784<\/li>\n<li>\u7f8e\u4eba<\/li>\n<li>\u65f6\u5c1a<\/li>\n<li>\u5bb6\u5c45\u88c5\u9970<\/li>\n<\/ul>\n<p>\u5f53\u7136\uff0c\u8fd9\u4e9b\u5e76\u4e0d\u662f\u53d1\u8d77Instagram\u8425\u9500\u6d3b\u52a8\u5e76\u770b\u5230\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u7684\u7ed3\u679c\u7684\u552f\u4e00\u884c\u4e1a\u3002\u5b83\u53ef\u80fd\u53ea\u9700\u8981\u4e00\u79cd\u65b0\u7684\u521b\u9020\u6027\u65b9\u6cd5\u548c\u7ecf\u8fc7\u5b8c\u5584\u7684\u5b9a\u4f4d\u624d\u80fd\u5438\u5f15\u8d2d\u4e70\u60a8\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u7528\u6237\u3002<\/p>\n<h2 id=\"story-ads-effective\">Instagram\u6545\u4e8b\u5e7f\u544a\u6709\u6548\u5417\uff1f<\/h2>\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/why-stories-is-a-format-that-can-help-marketers-promote-brands\" target=\"_blank\" rel=\"noreferrer noopener\">\u8d85\u8fc7\u4e00\u534a\u7684<\/a>\u4f7f\u7528Instagram Stories\u7684<a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/why-stories-is-a-format-that-can-help-marketers-promote-brands\" target=\"_blank\" rel=\"noreferrer noopener\">\u53d7\u8bbf<\/a>\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u56e0\u6b64\u8fdb\u884c\u4e86\u66f4\u591a\u7684\u5728\u7ebf\u8d2d\u4e70\u3002<\/p>\n<p>\u5b9e\u9645\u4e0a\uff0c\u5728\u4f7f\u7528Instagram\u6545\u4e8b\u76845\u4ebf\u4e2a\u8d26\u6237\u4e2d\uff0c\u89c2\u770b\u6b21\u6570\u6700\u591a\u7684\u6545\u4e8b\u4e2d\u6709\u4e09\u5206\u4e4b\u4e00\u6765\u81ea\u4f01\u4e1a\uff0c\u800c<a href=\"https:\/\/techcrunch.com\/2017\/08\/02\/instagram-stories-anniversary\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e94\u5206\u4e4b\u4e00\u7684\u6545\u4e8b\u5219<\/a>\u76f4\u63a5\u6765\u81ea\u4e8e\u89c2\u4f17\u3002<\/p>\n<blockquote class=\"wp-block-quote\"><p>\u4efb\u4f55\u7b56\u7565\u662f\u8981\u5728Instagram\u4e0a\u63d0\u4f9b\u4ef7\u503c\u7684\u4f01\u4e1a\u90fd\u975e\u5e38\u9002\u5408Story Ads\u3002\u60a8\u53ef\u4ee5\u6709\u6548\u5730\u6fc0\u53d1\u89c2\u4f17\u7684\u5174\u8da3\uff0c\u5e76\u6fc0\u53d1\u4ed6\u4eec\u5bf9\u8981\u7ea6\u91c7\u53d6\u7684\u884c\u52a8\u3002<\/p>\n<p><cite><a href=\"https:\/\/www.cadydidmarketing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Cadydash\u793e\u4f1a\u8425\u9500<\/em><\/a><em>\u9996\u5e2d\u6267\u884c\u5b98Cady Marsh<\/em><\/cite><\/p><\/blockquote>\n<p>\u4ece\u6811\u7acb\u54c1\u724c\u610f\u8bc6\u5230\u901a\u8fc7\u5b89\u88c5\u548c\u8d2d\u4e70\u6765\u63a8\u52a8\u884c\u52a8\uff0c\u60a8\u53ef\u4ee5\u5728\u5df2\u7ecf\u53c2\u4e0e\u5e76\u4e0e\u5185\u5bb9\u4e92\u52a8\u7684\u5168\u5c4f\u73af\u5883\u4e2d\u5438\u5f15\u53d7\u4f17\u3002\u6545\u4e8b\u5177\u6709\u8eab\u4e34\u5176\u5883\u7684\u771f\u5b9e\u6027\uff0c\u5e76\u4e14\u5728\u4e0d\u540c\u7c7b\u578b\u7684\u793e\u4ea4\u5a92\u4f53\u4e0a\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002<a href=\"https:\/\/www.facebook.com\/iq\/insights-to-go\/68-68-of-people-who-use-stories-across-the-facebooks-family-of-apps-surveyed-say-they-use-stories-on-three-or-more-apps-at-least-once-a-week-stories-are-defined-as-photos-and-videos-temporarily-viewed-or-shared-for-24-hours-on-social-media?ref=fbiq_article_stories_sales\" target=\"_blank\" rel=\"noreferrer noopener\">\u5927\u7ea668%\u7684\u53d7\u8bbf\u8005<\/a>\u8868\u793a\uff0c\u4ed6\u4eec\u6bcf\u5468\u81f3\u5c11\u5728\u4e09\u4e2a\u6216\u66f4\u591a\u5e94\u7528\u7a0b\u5e8f\u4e0a\u4f7f\u7528\u6545\u4e8b\u3002<\/p>\n<p>\u4f7f\u7528Instagram\u6545\u4e8b\u5e7f\u544a\u7684\u4f01\u4e1a\u53ef\u4ee5\u8bbf\u95eeFacebook\u7684\u5b9a\u4f4d\u3001\u53d7\u4f17\u7fa4\u4f53\u8986\u76d6\u8303\u56f4\u548c\u5206\u6790\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u5e2e\u52a9\u521b\u5efa\u5185\u5bb9\u76f8\u5173\u7684\u9488\u5bf9\u6027\u5e7f\u544a\u6765\u83b7\u5f97\u7ed3\u679c\u3002\u4f46\u662f\uff0c\u60a8\u7684\u7ed3\u679c\u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u60a8\u7684\u53d7\u4f17\u7fa4\u4f53\u3001\u60a8\u7684\u4ea7\u54c1\u4ee5\u53ca\u60a8\u5982\u4f55\u5904\u7406Instagram\u5e7f\u544a\u3002<\/p>\n<h2 id=\"works\">Instagram\u6545\u4e8b\u5e7f\u544a\u5982\u4f55\u8fd0\u4f5c<\/h2>\n<p>Instagram Story\u5e7f\u544a\u662fFacebook\u5e7f\u544a\u7cfb\u7edf\u7684\u4e00\u90e8\u5206\uff0c\u4f46\u4e0eInstagram\u65b0\u95fb\u6e90\u5e7f\u544a\u4e0d\u540c\u3002<\/p>\n<p>Instagram\u6545\u4e8b\u5e7f\u544a\u4e0d\u80fd\u4e0eInstagram\u4e0a\u7684\u65b0\u95fb\u6e90\u5e7f\u544a\u5728\u76f8\u540c\u7684\u5e7f\u544a\u96c6\u4e0b\u6295\u653e\uff0c\u4e5f\u4e0d\u80fd\u4e0e\u5176\u4ed6\u975e\u6545\u4e8b\u5c55\u793a\u4f4d\u7f6e\u7c7b\u578b\u4e00\u8d77\u6295\u653e\uff0c\u56e0\u4e3a\u5b83\u4eec\u5177\u6709\u4e0d\u540c\u7684\u521b\u610f\u548c\u6280\u672f\u8981\u6c42\u3002\u4f46\u662f\uff0c\u60a8\u4ecd\u7136\u53ef\u4ee5\u9009\u62e9\u5b9a\u4f4d\u3001\u9884\u7b97\u3001\u51fa\u4ef7\u548c\u8ba1\u5212\u3002<\/p>\n<p>Instagram\u4e0a\u7684\u6545\u4e8b\u5e7f\u544a\uff1a<\/p>\n<ul>\n<li><strong>\u51fa\u73b0\u5728\u4eba\u4eec\u7684\u6545\u4e8b\u4e4b\u95f4<\/strong>\u4f5c\u4e3a\u8d5e\u52a9\u6545\u4e8b\u3002<\/li>\n<li>\u53ea\u8981\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u6295\u653e\uff0c<strong>\u7ee7\u7eed\u5728Instagram\u7528\u6237\u6545\u4e8b\u4e2d\u663e\u793a<\/strong>\u3002<\/li>\n<li><strong>\u6700\u591a\u53ef\u4ee5\u663e\u793a15\u79d2\u7684\u89c6\u9891<\/strong>\uff0c\u5e76<strong>\u53ef\u4ee5\u663e\u793a<\/strong>\u4e94\u79d2\u949f\u7684\u7167\u7247\u3002<\/li>\n<li><strong>\u4f7f\u7528\u53f7\u53ec\u6027\u7528\u8bed\uff08CTA\uff09<\/strong>\u5c06\u4eba\u5458\u53d1\u9001\u5230\u9009\u5b9a\u7684\u76ee\u7684\u5730\u3002<\/li>\n<li><strong>\u53ef\u4ee5\u901a\u8fc7\u6ed1\u52a8\u6216\u8df3\u8fc7\u4ee5\u8df3\u8fc7\u8fdb\u5ea6<\/strong>\u3002\u5f53\u89c2\u4f17\u6309\u4f4f\u65f6\uff0c\u5b83\u4eec\u4e5f\u53ef\u4ee5\u6682\u505c\u3002<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\"><p>\u5728\u6fb3\u822a\uff0c\u6211\u4eec\u4e00\u76f4\u5728\u4e0d\u65ad\u521b\u65b0\uff0c\u4ee5\u521b\u65b0\u7684\u65b9\u5f0f\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u8bb2\u8ff0\u6211\u4eec\u7684\u54c1\u724c\u6545\u4e8b\u3002Instagram\u5f88\u81ea\u7136\u5730\u53d1\u8d77\u4e86AWOL\u7684\u9996\u4e2a\u54c1\u724c\u5ba3\u4f20\u6d3b\u52a8\uff0c\u56e0\u4e3a\u5b83\u5f15\u8d77\u4e86\u5343\u79a7\u4e00\u4ee3\u89c2\u4f17\u7684\u5171\u9e23\uff0c\u5e76\u5141\u8bb8\u6211\u4eec\u8bb2\u8ff0\u5f71\u54cd\u54c1\u724c\u6307\u6807\u7684\u771f\u6b63\u5177\u6709\u5f71\u54cd\u529b\u7684\u89c6\u89c9\u6545\u4e8b\u3002<\/p>\n<p><cite><strong><em>\u2014<\/em><\/strong>\u6fb3\u822a\u6570\u5b57\u901a\u4fe1\u7ecf\u7406Clarabella Burley<\/cite><\/p><\/blockquote>\n<h2 id=\"set-up\">\u5982\u4f55\u8bbe\u7f6eInstagram\u6545\u4e8b\u5e7f\u544a<\/h2>\n<p>\u4e3a\u4e86\u5236\u4f5cInstagram\u6545\u4e8b\u5e7f\u544a\uff0c\u60a8\u5fc5\u987b<a href=\"https:\/\/www.facebook.com\/business\/help\/1125825714110549?id=420299598837059\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c06Instagram\u8d26\u6237\u8fde\u63a5\u5230\u4e1a\u52a1\u7ecf\u7406\u3002<\/a>\u5b8c\u6210\u540e\uff0c\u8f6c\u5230<a href=\"http:\/\/facebook.com\/ads\/manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5e7f\u544a\u7ba1\u7406\u5de5\u5177<\/a>\uff0c\u7136\u540e\u5355\u51fb+\u00a0<strong>\u521b\u5efa<\/strong>\u4ee5\u5f00\u59cb\u4f7f\u7528\u3002<\/p>\n<h3>\u9009\u62e9\u4e00\u4e2a\u76ee\u6807<\/h3>\n<p>\u60a8\u8981\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u662f\u9009\u62e9\u5e7f\u544a\u7cfb\u5217\u76ee\u6807\u3002\u8fd9\u4e9b\u5e2e\u52a9\u5b9a\u4e49\u4e86\u60a8\u9488\u5bf9\u5e7f\u544a\u7cfb\u5217\u7684\u76ee\u6807\u4ee5\u53ca\u8981\u6536\u53d6\u7684\u8d39\u7528\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/83kXGK5SkYkJusedlJdMaeELuhLjdYXELliQqqqWzIdAup3AFoABiy9tTTVJj4NNAHme4bFI4BmbqUR8d0xia2ZMKBNiFbbwl9gmwhq5vDc0l962xoPKZ2v_M3INCP1HBj_wIFRN\" alt=\"\u5728FB\u4e2d\u8bbe\u7f6eInstagram\u6545\u4e8b\" width=\"687\" height=\"358\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/83kXGK5SkYkJusedlJdMaeELuhLjdYXELliQqqqWzIdAup3AFoABiy9tTTVJj4NNAHme4bFI4BmbqUR8d0xia2ZMKBNiFbbwl9gmwhq5vDc0l962xoPKZ2v_M3INCP1HBj_wIFRN\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u5bf9\u4e8eInstagram\u6545\u4e8b\u5e7f\u544a\uff0c\u60a8\u6709\u51e0\u79cd\u9009\u62e9\uff1a<\/p>\n<ul>\n<li><strong>\u8fbe\u5230\u3002<\/strong>\u8fd9\u91cc\u7684\u76ee\u6807\u662f\u5411\u5c3d\u53ef\u80fd\u591a\u7684\u4eba\u5c55\u793a\u60a8\u7684\u5e7f\u544a\u3002<\/li>\n<li><strong>\u89c6\u9891\u89c2\u770b\u6b21\u6570\u3002<\/strong>\u00a0\u8fd9\u4e0e<a href=\"https:\/\/manychat.com\/blog\/brand-awareness-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5982\u4f55\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u6709\u5173<\/a>\uff0c\u76ee\u7684\u662f\u5438\u5f15\u5c3d\u53ef\u80fd\u591a\u7684\u4eba\u89c2\u770b\u60a8\u7684\u89c6\u9891\u5e7f\u544a\u3002<\/li>\n<li><strong>\u4ea4\u901a\u3002<\/strong>\u6b64\u76ee\u6807\u65e8\u5728\u5438\u5f15\u60a8\u7684\u7f51\u7ad9\u8bbf\u95ee\u91cf\u3002\u60a8\u6700\u7ec8\u5c06\u9700\u8981\u4e3a\u6bcf\u6b21\u70b9\u51fb\u6216\u6bcf\u6b21\u89c2\u770b\u4ed8\u8d39\u3002<\/li>\n<li><strong>\u8f6c\u6362\u3002<\/strong>\u5f53\u76ee\u6807\u662f\u91c7\u53d6\u7279\u5b9a\u884c\u52a8\u65f6\uff0c\u4f8b\u5982\u7535\u5b50\u90ae\u4ef6\u6216Messenger\u6ce8\u518c\uff0c\u9500\u552e\u6216\u6ce8\u518c<\/li>\n<li><strong>\u79fb\u52a8\u5e94\u7528\u5b89\u88c5\u3002<\/strong>\u9f13\u52b1\u4eba\u4eec\u4e0b\u8f7d\u60a8\u7684\u5e94\u7528<\/li>\n<li><strong>\u5f15\u9886\u4e00\u4ee3\u3002<\/strong>\u8fd9\u4e9b\u6d3b\u52a8\u6253\u5f00\u4e86<a href=\"https:\/\/manychat.com\/blog\/lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6f5c\u5728\u5ba2\u6237\u751f\u6210<\/a>\u8868\u683c\uff0c\u8be5\u8868\u683c\u4f1a\u81ea\u52a8\u586b\u5145\u8be5\u4eba\u7684\u4fe1\u606f<\/li>\n<\/ul>\n<p>\u65e8\u5728\u9009\u62e9\u201c\u8986\u76d6\u7387\u201d\u548c\u201c\u89c6\u9891\u201d\u89c6\u56fe\u4e0a\u7684\u201c\u70b9\u51fb\u91cf\u201d\uff0c\u201c\u8f6c\u5316\u201d\uff0c\u201c\u6f5c\u5728\u5ba2\u6237\u201d\u751f\u6210\u6216\u201c\u79fb\u52a8\u5e94\u7528\u201d\u5b89\u88c5\u3002\u6709\u4e86\u524d\u56db\u4e2a\u76ee\u6807\uff0c\u60a8\u53ef\u4ee5\u5c06Messenger Ref URL\u6dfb\u52a0\u5230Instagram\u4e0a\u7684Story Ad\u4e2d\uff0c\u5e76\u5c06\u4eba\u4eec\u5e26\u5230Messenger\u5bf9\u8bdd\u4e2d\u3002<\/p>\n<h3>\u8bbe\u7f6e\u5e7f\u544a\u7684\u53d7\u4f17\u7fa4\u4f53<\/h3>\n<p>\u5728\u5236\u4f5cInstagram\u6545\u4e8b\u5e7f\u544a\u7684\u7b2c\u4e8c\u6b65\u4e2d\uff0c\u60a8\u5c06\u9009\u62e9\u8981\u5b9a\u4f4d\u7684\u53d7\u4f17\u3002<\/p>\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/Qy2BzsaDzpO0TND_oa5mD6O1kCUoGbNl55fHzSPYJetxn-soyA0_pN8mAc5A2YYIe-Rpew6eClIwPQTdZd_S0lrdC0uTWutnkhPWKt3lczyLAKZbB_xFe319Fz5t5spKYLzMXjuM\" alt=\"\u9009\u62e9Facebook\u89c2\u4f17\" width=\"646\" height=\"460\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/Qy2BzsaDzpO0TND_oa5mD6O1kCUoGbNl55fHzSPYJetxn-soyA0_pN8mAc5A2YYIe-Rpew6eClIwPQTdZd_S0lrdC0uTWutnkhPWKt3lczyLAKZbB_xFe319Fz5t5spKYLzMXjuM\" data-was-processed=\"true\" \/><\/figure>\n<p>\u5b9a\u4f4d\u65f6\uff0c\u60a8\u6709\u51e0\u79cd\u9009\u62e9\uff1a<\/p>\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7\u5728\u4eea\u8868\u677f\u4e0a\u586b\u5199\u53d7\u4f17\u7fa4\u4f53\u8be6\u7ec6\u4fe1\u606f\u6765\u521b\u5efa<strong>\u65b0\u53d7\u4f17\u7fa4\u4f53<\/strong>\uff0c\u5982\u4e0a\u6240\u793a\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u57fa\u4e8e\u5404\u79cd\u4e0d\u540c\u7684\u6765\u6e90\uff08\u5305\u62ecMessenger\u673a\u5668\u4eba\u8ba2\u9605\u8005\u5217\u8868\uff09\u5efa\u7acb<strong>\u81ea\u5b9a\u4e49\u53d7\u4f17\u7fa4\u4f53<\/strong>\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh3.googleusercontent.com\/yIp7kfc2qce9FniQgw3GRqJFxDU1i1UoxvCp-VKeDHH79Fs0gSjw4_eWBrdu0kg9Z_e1TVmu9KPiN71BL7hhbstmR4okNmEwrcwrBkVSUJ8GY0kCYRlsMUC5Cbr0v6sIGxJ4OCxe\" alt=\"\u9009\u62e9\u6765\u6e90\" width=\"382\" height=\"292\" data-lazy-src=\"https:\/\/lh3.googleusercontent.com\/yIp7kfc2qce9FniQgw3GRqJFxDU1i1UoxvCp-VKeDHH79Fs0gSjw4_eWBrdu0kg9Z_e1TVmu9KPiN71BL7hhbstmR4okNmEwrcwrBkVSUJ8GY0kCYRlsMUC5Cbr0v6sIGxJ4OCxe\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u6216\u8005\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u63d0\u4f9b\u7684\u6765\u6e90\u521b\u5efa\u201c\u00a0<strong>\u76f8\u4f3c\u53d7\u4f17\u201d<\/strong>\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh6.googleusercontent.com\/iRuDVJSdwnWe23ClZ6UfjlW5IaNCx12apF_0gA9pM6eCXhIpRrMpx0y98wHG75syo8jTLqe8C4UySM6Q0CS9qdZLDd7NYJB97-nLEFHHL57w-1J5trnYVjilJDG3E2poE7V4bAP4\" alt=\"\u5bfb\u627e\u76f8\u4f3c\u7684\u89c2\u4f17\u548c\u4f4d\u7f6e\" width=\"653\" height=\"313\" data-lazy-src=\"https:\/\/lh6.googleusercontent.com\/iRuDVJSdwnWe23ClZ6UfjlW5IaNCx12apF_0gA9pM6eCXhIpRrMpx0y98wHG75syo8jTLqe8C4UySM6Q0CS9qdZLDd7NYJB97-nLEFHHL57w-1J5trnYVjilJDG3E2poE7V4bAP4\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<h3>\u9009\u62e9\u60a8\u7684\u5c55\u793a\u4f4d\u7f6e\u548c\u9884\u7b97<\/h3>\n<p>\u4e0b\u4e00\u6b65\u662f\u9009\u62e9\u8981\u5728\u54ea\u91cc\u6295\u653e\u5e7f\u544a\u3002\u60a8\u53ef\u4ee5\u5728Facebook\u5e94\u7528\u7a0b\u5e8f\u7cfb\u5217\u4e2d\u8fd0\u884c\u81ea\u52a8\u653e\u7f6e\uff0c\u6216\u8005\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u53ea\u80fd\u901a\u8fc7Instagram Stories\u8fd0\u884c\u5b83\u4eec\u3002\u4e3a\u6b64\uff0c\u8bf7\u70b9\u51fb<strong>\u7f16\u8f91\u5c55\u793a\u4f4d\u7f6e<\/strong>\uff0c\u7136\u540e\u53d6\u6d88\u9009\u62e9Instagram\u6545\u4e8b\u4e4b\u5916\u7684\u6bcf\u4e2a\u9009\u9879\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh3.googleusercontent.com\/Ajmw5ZmNUqwRCJEjmv15koECpXoKdhiTcM7M0wjarGX4ZOv6EGdidsPCjHUeOTk0yu_KBhrQiyAl8-leXTGSidPa-j-dbPulfM0Uqg3ha_FXrgTBLN6bkBoaS8rV7uwkeObni7jj\" alt=\"\u8bbe\u7f6eInstagram Story\u5e7f\u544a\u7684\u9884\u7b97\u548c\u5c55\u793a\u4f4d\u7f6e\" width=\"428\" height=\"454\" data-lazy-src=\"https:\/\/lh3.googleusercontent.com\/Ajmw5ZmNUqwRCJEjmv15koECpXoKdhiTcM7M0wjarGX4ZOv6EGdidsPCjHUeOTk0yu_KBhrQiyAl8-leXTGSidPa-j-dbPulfM0Uqg3ha_FXrgTBLN6bkBoaS8rV7uwkeObni7jj\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u6700\u540e\uff0c\u60a8\u9700\u8981\u5148\u53d1\u9001\u5e7f\u544a\u7684<strong>\u9884\u7b97\u548c\u8ba1\u5212<\/strong>\uff0c\u7136\u540e\u518d\u8f6c\u5230\u5e7f\u544a\u7d20\u6750\u4e0a\u3002<\/p>\n<h3>\u5236\u4f5c\u60a8\u7684Instagram\u6545\u4e8b\u5e7f\u544a<\/h3>\n<p>\u4e0b\u4e00\u6b65\u662f\u4e3a\u60a8\u7684\u4e1a\u52a1\u9009\u62e9<strong>Facebook \u9875\u9762<\/strong>\u548c<strong>Instagram\u8d26\u6237<\/strong>\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh5.googleusercontent.com\/Jrd60l1CtRISUO94vSrLiP7E-rtOrt5uVrFBftEKCKd-emsRnCyQk7gdc6ZrxyQpZV_U8N_FtlBWP_gZVYI4H-sqwJV5Onr748IjyIvKKtwX3AtDNNpZEwbPdtNY_GuaC_eQtFpc\" alt=\"\u5236\u4f5cInstagram\u6545\u4e8b\u5e7f\u544a\" width=\"512\" height=\"311\" data-lazy-src=\"https:\/\/lh5.googleusercontent.com\/Jrd60l1CtRISUO94vSrLiP7E-rtOrt5uVrFBftEKCKd-emsRnCyQk7gdc6ZrxyQpZV_U8N_FtlBWP_gZVYI4H-sqwJV5Onr748IjyIvKKtwX3AtDNNpZEwbPdtNY_GuaC_eQtFpc\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u9009\u62e9\u201c\u00a0<strong>\u8f6e\u64ad\u201d<\/strong>\u6216\u201c\u00a0<strong>\u5355\u4e2a\u89c6\u9891\u201d<\/strong>\u4f5c\u4e3a\u5e7f\u544a\u683c\u5f0f\u3002\u5982\u679c\u60a8\u7684\u5e7f\u544a\u683c\u5f0f\u662f\u8f6e\u64ad\uff0c\u5219\u6700\u591a\u53ef\u4ee5\u5728Instagram\u6545\u4e8b\u5e7f\u544a\u4e2d\u6dfb\u52a0\u4e09\u5f20\u8f6e\u64ad\u5361\u7247\u3002Stories\u4e2d\u7684\u8f6e\u64ad\u5e7f\u544a\u9700\u89819:16\u7684\u5e7f\u544a\u7d20\u6750\uff0c\u5e76\u4e14\u5fc5\u987b\u5728\u72ec\u7acb\u7684Stories-only\u5e7f\u544a\u7cfb\u5217\u4e2d\u6295\u653e\u3002<\/p>\n<p>\u63a5\u4e0b\u6765\uff0c\u6dfb\u52a0\u60a8\u7684\u56fe\u50cf\u6216\u89c6\u9891\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh6.googleusercontent.com\/5ElTO7AhiLARM2KMWQujGtMrkVFCjHsGISyQNg185IeSCus3rKfFfUtW8SnrG-_BEZAbompIIJPm-QKEeNwAOA65ehheIBo1BzLusEPO7rqTH9Aa0vZz6DMbEpz0BkULHZtaGJgj\" alt=\"\u4e3aInstagram\u6545\u4e8b\u5e7f\u544a\u6dfb\u52a0\u5e7f\u544a\u7d20\u6750\" width=\"338\" height=\"603\" data-lazy-src=\"https:\/\/lh6.googleusercontent.com\/5ElTO7AhiLARM2KMWQujGtMrkVFCjHsGISyQNg185IeSCus3rKfFfUtW8SnrG-_BEZAbompIIJPm-QKEeNwAOA65ehheIBo1BzLusEPO7rqTH9Aa0vZz6DMbEpz0BkULHZtaGJgj\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u7136\u540e\u9009\u62e9\u60a8\u8981\u6dfb\u52a0\u7684\u53f7\u53ec\u6027\u7528\u8bed\u548c\u7f51\u5740\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/tf0JzC0Ml4bJ0DaochEtSrcTv9Z09Pf7gasf-6QtmemOfwZDICBl-vz6cbqHsWxtdNu8RdS6JQLjcAkki1r83AzcMSA4EjSMnihvAgQsYWp16sBpRrrcgDPsEXAHRglO05jyVDGK\" alt=\"\u5c06Messenger Ref URL\u6dfb\u52a0\u5230Instagram Story\u5e7f\u544a\" width=\"393\" height=\"614\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/tf0JzC0Ml4bJ0DaochEtSrcTv9Z09Pf7gasf-6QtmemOfwZDICBl-vz6cbqHsWxtdNu8RdS6JQLjcAkki1r83AzcMSA4EjSMnihvAgQsYWp16sBpRrrcgDPsEXAHRglO05jyVDGK\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u6700\u540e\uff0c\u5b8c\u6210\u5269\u4f59\u7684\u8be6\u7ec6\u4fe1\u606f\uff0c\u7136\u540e\u9009\u62e9\u201c\u00a0<strong>\u786e\u8ba4\u201d<\/strong>\u4ee5\u53d1\u5e03\u60a8\u7684\u5e7f\u544a\u3002<\/p>\n<h4 class=\"has-text-align-center\">\u7acb\u5373\u4f7f\u7528ManyChat\u6539\u5584\u60a8\u7684Instagram\u8425\u9500\u3002\u5b83\u662f\u514d\u8d39\u7684\u5165\u95e8\u3002<\/h4>\n<div class=\"wp-block-buttons aligncenter\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/manychat.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">\u6ce8\u518c<\/a><\/div>\n<\/div>\n<h2 id=\"best-practices\">Instagram Story\u5e7f\u544a\u6700\u4f73\u505a\u6cd5<\/h2>\n<p>\u5982\u679c\u60a8\u60f3\u5145\u5206\u5229\u7528Instagram\u6545\u4e8b\u5e7f\u544a\uff0c\u8bf7\u9075\u5faa\u4ee5\u4e0b\u4e00\u4e9b\u6700\u4f73\u505a\u6cd5\uff0c\u4ee5\u4fbf\u5236\u4f5c\u4f7f\u89c2\u4f17\u9676\u9189\u7684\u5e7f\u544a\u5e76\u4f7f\u4eba\u4eec\u91c7\u53d6\u884c\u52a8\u3002<\/p>\n<h3>1.\u7acb\u5373\u5438\u5f15\u89c2\u4f17\u7684\u6ce8\u610f\u529b<\/h3>\n<p>Facebook\u53d1\u73b0\u4eba\u4eec<a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-can-marketers-create-compelling-instagram-stories-ads\" target=\"_blank\" rel=\"noreferrer noopener\">\u5feb\u901f<\/a>\u6d88\u8d39\u4e86<a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-can-marketers-create-compelling-instagram-stories-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Stories\u5185\u5bb9<\/a>\uff0c\u56e0\u6b64\u901f\u5ea6\u5bf9\u4e8e\u5438\u5f15\u89c2\u4f17\u7684\u6ce8\u610f\u529b\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u521b\u5efaInstagram\u6545\u4e8b\u5e7f\u544a\u65f6\uff0c\u60a8\u8981\u95ee\u7684\u4e00\u4e2a\u5927\u95ee\u9898\u662f\uff1a\u5982\u4f55\u5236\u4f5c\u4e00\u4e2a\u4e0d\u6253\u6270\u4f46\u4f1a\u4f7f\u89c2\u4f17\u505c\u6b62\u6eda\u52a8\u7684\u5e7f\u544a\uff1f\u53d6\u6d88\u94fe\u63a5\u65b0\u95fb\u6e90\u5e7f\u544a\u540e\uff0c\u53ea\u8981\u6709\u4eba\u4ece\u60a8\u7684\u5e7f\u544a\u4e0a\u6ed1\u52a8\uff0c\u4ed6\u4eec\u5c31\u4e0d\u4f1a\u518d\u770b\u5230\u5b83\u3002\u6700\u7ec8\uff0c\u60a8\u5e0c\u671b\u5236\u4f5c\u4e00\u4e2a\u4ee4\u4eba\u96be\u5fd8\u7684\u5e7f\u544a\uff0c\u5e76\u5728\u7b2c\u4e00\u5e27\u5438\u5f15\u89c2\u4f17\u7684\u6ce8\u610f\u529b\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u4ee5\u8fd9\u5e45\u6765\u81eaPurple\u7684Instagram Story\u5e7f\u544a\u4e3a\u4f8b\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh5.googleusercontent.com\/lL2ODBtZ93KEKaeDZ8UdHmfKy-vf7enSgqeQN1SX7jdPpJTaauRFRYr4ZXKdLgyQ398Vxm8TMoEP8XpW5Hz11s9wDeRU4UvbZqXS4lSzQ3f5J-E0WO6Bk1I93b2ptGmW4NLC3JGQ\" alt=\"Instagram\u6545\u4e8b\u5e7f\u544a\u793a\u4f8b\" width=\"375\" height=\"667\" data-lazy-src=\"https:\/\/lh5.googleusercontent.com\/lL2ODBtZ93KEKaeDZ8UdHmfKy-vf7enSgqeQN1SX7jdPpJTaauRFRYr4ZXKdLgyQ398Vxm8TMoEP8XpW5Hz11s9wDeRU4UvbZqXS4lSzQ3f5J-E0WO6Bk1I93b2ptGmW4NLC3JGQ\" data-was-processed=\"true\" \/><figcaption>\u56fe\u7247\uff1a<a href=\"https:\/\/adespresso.com\/guides\/instagram-ads\/story-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdEspresso<\/a><\/figcaption><\/figure>\n<\/div>\n<p>\u5e8a\u57ab\u54c1\u724c\u4f7f\u7528\u56fe\u50cf\u4f7f\u89c2\u4f17\u505c\u5728\u4ed6\u4eec\u7684\u6545\u4e8b\u4e2d\u5e76\u67e5\u770b\u5e7f\u544a\u3002\u7136\u540e\u6dfb\u52a0\u5176\u4ed6\u7ebf\u7d22\uff0c\u4f8b\u5982\u660e\u786e\u7684\u53f7\u53ec\u6027\u7528\u8bed\uff0c\u4ea7\u54c1\u7167\u7247\u4ee5\u53ca\u4e00\u4e9b\u5e7d\u9ed8\u611f\uff0c\u4ee5\u4f20\u8fbe\u4ed6\u4eec\u6240\u9500\u552e\u7684\u4ea7\u54c1\u3002<\/p>\n<h3>2.\u4f7f\u7528\u58f0\u97f3<\/h3>\n<p>\u60a8\u7684\u6545\u4e8b\u5e7f\u544a\u5c06\u5438\u5f15\u89c2\u4f17\u7684\u6ce8\u610f\u529b\uff0c\u4f46\u589e\u52a0\u58f0\u97f3\u53ef\u5e2e\u52a9\u60a8\u7acb\u5373\u4ece\u4eba\u7fa4\u4e2d\u8131\u9896\u800c\u51fa\u3002<a href=\"https:\/\/business.instagram.com\/a\/stories-ads\" target=\"_blank\" rel=\"noreferrer noopener\">60%\u7684\u6545\u4e8b<\/a>\u90fd\u5728\u6253\u5f00\u58f0\u97f3\u7684\u60c5\u51b5\u4e0b\u8fdb\u884c\u67e5\u770b\uff0c\u56e0\u6b64\u63d0\u65e9\u4f7f\u7528\u94a9\u5b50\u53ef\u4ee5\u5e2e\u52a9\u963b\u6b62\u7528\u6237\u6eda\u52a8\u5e76\u53d1\u6325\u4f5c\u7528\u3002<\/p>\n<p>\u6700\u91cd\u8981\u7684\u662f\uff0c<a href=\"https:\/\/www.facebook.com\/business\/news\/learn-how-to-capture-attention-and-drive-results-with-stories-ads\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e0e\u6ca1\u6709\u58f0\u97f3\u7684\u5e7f\u544a\u76f8\u6bd4\uff0c\u6709\u58f0\u97f3\u7684Stories\u5e7f\u544a\u4e2d<\/a><a href=\"https:\/\/www.facebook.com\/business\/news\/learn-how-to-capture-attention-and-drive-results-with-stories-ads\" target=\"_blank\" rel=\"noreferrer noopener\">80\uff05<strong>\u00a0<\/strong>\u7684<\/a>\u6e20\u9053\u6548\u679c\u66f4\u597d\u3002\u60a8\u53ef\u4ee5\u5728Instagram\u6545\u4e8b\u5e7f\u544a\u4e2d\u4f7f\u7528\u97f3\u4e50\uff0c\u753b\u5916\u97f3\u6216\u58f0\u97f3\u6548\u679c\u6765\u589e\u5f3a\u521b\u610f\uff0c\u4f7f\u5e7f\u544a\u66f4\u5177\u76f8\u5173\u6027\u5e76\u5438\u5f15\u89c2\u4f17\u3002<\/p>\n<h3>3.\u6dfb\u52a0\u60a8\u7684\u5fbd\u6807<\/h3>\n<p>\u5728\u5927\u91cf\u8c08\u8bba\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u7684\u4e0d\u540c\u535a\u5ba2\u7684\u6700\u4f73\u5b9e\u8df5\u4e2d\uff0c\u60a8\u4f1a\u53d1\u73b0\u201c\u6dfb\u52a0\u5fbd\u6807\u201d\uff0cInstagram Story\u5e7f\u544a\u4e5f\u662f\u5982\u6b64\u3002\u60a8\u5fc5\u987b\u5feb\u901f\u7559\u4e0b\u4ee4\u4eba\u96be\u5fd8\u7684\u5370\u8c61\uff0c\u56e0\u4e3a\u89c2\u770b\u8005\u65e0\u6cd5\u70b9\u51fb\u8fd4\u56de\u60a8\u7684\u5e7f\u544a\u3002<\/p>\n<p>\u8003\u8651\u5230\u6709<a href=\"https:\/\/business.instagram.com\/blog\/how-do-people-perceive-and-use-instagram-stories-and-feed\/\" target=\"_blank\" rel=\"noreferrer noopener\">39\uff05<\/a>\u7684\u4eba\u5728Instagram Stories\u4e0a\u770b\u5230\u54c1\u724c\u540e\u5bf9\u54c1\u724c\u66f4\u611f\u5174\u8da3\uff0c\u60a8\u60f3\u786e\u4fdd\u81ea\u5df1\u7684\u54c1\u724c\u80fd\u591f\u575a\u6301\u4e0b\u53bb\u3002\u9664\u4e86\u60a8\u7684\u54c1\u724c\u51fa\u73b0\u5728\u5e7f\u544a\u7684\u5de6\u4e0a\u89d2\u4e4b\u5916\uff0c\u8fd8\u53ef\u4ee5\u5728\u6545\u4e8b\u7684\u524d\u51e0\u79d2\u5185\u5728\u5e7f\u544a\u7d20\u6750\u4e2d\u6dfb\u52a0\u60a8\u7684\u59d3\u540d\u6216\u5fbd\u6807\u3002\u5982\u679c\u89c2\u770b\u8005\u6ca1\u6709\u8db3\u591f\u5feb\u5730\u70b9\u51fb\u5e7f\u544a\u5e76\u5e0c\u671b\u5728\u7f51\u4e0a\u627e\u5230\u60a8\uff0c\u8fd9\u5c06\u6709\u52a9\u4e8e\u4ed6\u4eec\u8bc6\u522b\u60a8\u7684\u54c1\u724c\u3002<\/p>\n<h3>4.\u7528\u52a8\u611f\u5341\u8db3\u7684\u6545\u4e8b<\/h3>\n<p>Motion\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5411\u8981\u4f20\u8fbe\u7684\u4fe1\u606f\u6dfb\u52a0\u7ec6\u8282\u548c\u7eb9\u7406\u3002\u6839\u636eFacebook\u7684\u8bf4\u6cd5\uff0c\u52a8\u611f\u6545\u4e8b\u663e\u793a\uff1a<\/p>\n<ul>\n<li><strong>83\uff05<\/strong>\u8868\u73b0\u4f18\u4e8e\u9759\u6001\u56fe\u50cf\u7684\u673a\u4f1a<strong>\u89c6\u56fe\u5185\u5bb9<\/strong><\/li>\n<li><strong>88\uff05\u7684<\/strong>\u673a\u4f1a\u80dc\u8fc7\u8981<strong>\u52a0\u5165\u8d2d\u7269\u8f66\u7684<\/strong>\u9759\u6001\u56fe\u7247<\/li>\n<li><strong>76\uff05\u7684<\/strong>\u673a\u4f1a\u80dc\u8fc7<strong>\u8d2d\u4e70<\/strong>\u9759\u6001\u56fe\u7247<\/li>\n<\/ul>\n<p>\u9664\u4e86\u8fd0\u52a8\u4e4b\u5916\uff0c\u60a8\u8fd8\u5e0c\u671b\u5305\u62ec\u4e00\u81f4\u7684\u54c1\u724c\u548c\u9192\u76ee\u7684\u6807\u9898\u4ee5\u5f3a\u8c03\u60a8\u7684\u4ea7\u54c1\u3002\u6587\u5b57\u5e94\u5c11\u4e8e24\u4e2a\u5b57\u7b26\uff0c\u4ee5\u4f7f\u67e5\u770b\u8005\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u5e7f\u544a\u7684\u79fb\u52a8\u3002<\/p>\n<h3>5.\u4f7f\u7528\u591a\u4e2a\u573a\u666f<\/h3>\n<p>\u5982\u679c\u60a8\u7684\u6545\u4e8b\u5e7f\u544a\u6bd4\u8f83\u590d\u6742\uff0c\u5219\u53ef\u4ee5\u5c06\u573a\u666f\u5206\u6210\u7b80\u77ed\u7684\u201c\u7ae0\u8282\u201d\u3002\u6548\u679c\u6700\u597d\u7684Story\u5e7f\u544a\u5f80\u5f80\u5177\u6709\u66f4\u7b80\u6d01\u7684\u573a\u666f- \u5e73\u5747\u6bcf\u4e2a\u573a\u666f<a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-can-marketers-create-compelling-instagram-stories-ads\" target=\"_blank\" rel=\"noreferrer noopener\">2.8\u79d2<\/a>\u3002<\/p>\n<p>\u4f8b\u5982\uff0cArgos Home\u572810\u79d2\u7684\u65f6\u95f4\u5185\u521b\u5efa\u4e86\u4e94\u4e2a\u573a\u666f\u7684\u5047\u65e5\u6545\u4e8b\u3002<\/p>\n<p>\u4eba\u4eec\u4e0e\u6545\u4e8b\u5feb\u901f\u4e92\u52a8\u3002\u8981\u5236\u4f5c\u6709\u6548\u7684\u6545\u4e8b\u5e7f\u544a\uff0c\u8bf7\u5c1d\u8bd5\u4f7f\u7528\u7b80\u77ed\uff0c\u5feb\u8282\u594f\u7684\u53d9\u8ff0\uff0c\u4ee5\u6709\u8da3\u7684\u65b9\u5f0f\u4f20\u8fbe\u60a8\u7684\u4fe1\u606f\u3002<\/p>\n<h2 id=\"specs-and-requirements\">Instagram Story\u5e7f\u544a\u89c4\u683c\u548c\u8981\u6c42<\/h2>\n<h3>Instagram\u6545\u4e8b\u56fe\u7247\u5e7f\u544a\u89c4\u683c\uff1a<\/h3>\n<ul>\n<li><strong>\u6807\u9898\uff1a<\/strong>\u76ee\u524d\u4e0d\u53ef\u7528\u3002\u4efb\u4f55\u6587\u672c\u90fd\u5fc5\u987b\u662f\u56fe\u50cf\u6587\u4ef6\u7684\u4e00\u90e8\u5206<\/li>\n<li><strong>\u683c\u5f0f\uff1a<\/strong>\u5168\u5c4f\u5782\u76f4\u5e7f\u544a\uff089:16\uff09<\/li>\n<li><strong>\u5efa\u8bae\u5206\u8fa8\u7387\uff1a<\/strong>\u00a01080 x 1920<\/li>\n<li><strong>\u6587\u4ef6\u7c7b\u578b\uff1a<\/strong>\u00a0.jpg\u6216.png<\/li>\n<li><strong>\u6700\u9ad8 \u56fe\u7247\u5927\u5c0f\uff1a<\/strong>\u00a030MB<\/li>\n<li><strong>\u5185\u5bb9\uff1a<\/strong>\u53ef\u89c15\u79d2\u949f<\/li>\n<\/ul>\n<h3>Instagram\u6545\u4e8b\u89c6\u9891\u5e7f\u544a\u89c4\u683c\uff1a<\/h3>\n<ul>\n<li><strong>\u6807\u9898\uff1a<\/strong>\u76ee\u524d\u4e0d\u53ef\u7528\u3002\u4efb\u4f55\u6587\u672c\u90fd\u5fc5\u987b\u662f\u56fe\u50cf\u6587\u4ef6\u7684\u4e00\u90e8\u5206<\/li>\n<li><strong>\u683c\u5f0f\uff1a<\/strong>\u5168\u5c4f\u5782\u76f4\u5e7f\u544a\uff089:16\uff09<\/li>\n<li><strong>\u5efa\u8bae\u5206\u8fa8\u7387\uff1a<\/strong>\u00a01080 x 1920<\/li>\n<li><strong>\u6587\u4ef6\u7c7b\u578b\uff1a<\/strong>\u00a0mp4\u6216.mov<\/li>\n<li><strong>\u6700\u9ad8 \u89c6\u9891\u5927\u5c0f\uff1a<\/strong>\u00a04GB<\/li>\n<li><strong>\u6700\u9ad8 \u89c6\u9891\u957f\u5ea6\uff1a<\/strong>\u00a015\u79d2<\/li>\n<li><strong>\u63a8\u8350\u7684\u89c6\u9891\u7f16\u89e3\u7801\u5668\uff1a<\/strong>\u00a0h.264\uff0cVP8<\/li>\n<li><strong>\u63a8\u8350\u7684\u97f3\u9891\u7f16\u89e3\u7801\u5668\uff1a<\/strong>\u00a0AAC\uff0cVorbis<\/li>\n<\/ul>\n<h2>Instagram\u6545\u4e8b\u5e7f\u544a\uff1a\u4e0e\u76ee\u6807\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb<\/h2>\n<p>\u5982\u679c\u60a8\u4ecd\u7136\u4e0d\u786e\u5b9aInstagram Story\u5e7f\u544a\u662f\u5426\u9002\u5408\u60a8\uff0c\u90a3\u4e48\u8fdb\u884c\u4e00\u4e9b\u5e7f\u544a\u7cfb\u5217\u6d4b\u8bd5\u5c31\u4e0d\u4f1a\u6709\u4ec0\u4e48\u5bb3\u5904\u3002\u501f\u52a9\u4e0a\u9762\u7684\u6307\u5357\uff0c\u60a8\u5c06\u80fd\u591f\u521b\u5efa\u529f\u80fd\u5f3a\u5927\u7684Story\u5e7f\u544a\uff0c\u8fd9\u4e9b\u5e7f\u544a\u80fd\u591f\u5438\u5f15\u7528\u6237\u5e76\u83b7\u5f97\u8f6c\u5316\uff0c\u5f53\u7136\u8fd8\u6709\u6765\u81eaInstagram\u8425\u9500\u6d3b\u52a8\u7684\u65b0\u5ba2\u6237\u3002<\/p>\n<h4 class=\"has-text-align-center\">\u7acb\u5373\u4f7f\u7528ManyChat\u6784\u5efa\u5e76\u51fa\u552e\u7ed9\u60a8\u7684Instagram\u53d7\u4f17\u3002\u5b83\u662f\u514d\u8d39\u7684\u5165\u95e8\u3002<\/h4>\n<p>&nbsp;<\/p>\n<p>Source: https:\/\/manychat.com\/blog\/<\/p>","protected":false},"excerpt":{"rendered":"<p>\u5f15\u4eba\u6ce8\u76ee\uff0c\u5f15\u4eba\u5165\u52dd\u7684\u6578\u5b57\u5ee3\u544a\uff1aInstagram Stories\u5ee3\u544a\uff0c\u5f9e\u4eba\u7fa4\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u5728\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002 \u6709 [&hellip;]<\/p>","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_eb_attr":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1484","post","type-post","status-publish","format-standard","hentry","category-22"],"_links":{"self":[{"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/posts\/1484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/comments?post=1484"}],"version-history":[{"count":3,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/posts\/1484\/revisions"}],"predecessor-version":[{"id":2409,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/posts\/1484\/revisions\/2409"}],"wp:attachment":[{"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/media?parent=1484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/categories?post=1484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_cn\/wp-json\/wp\/v2\/tags?post=1484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}