{"id":1484,"date":"2022-11-30T00:00:00","date_gmt":"2022-11-29T16:00:00","guid":{"rendered":"https:\/\/manychat.com.hk\/?p=1484"},"modified":"2022-11-02T03:06:12","modified_gmt":"2022-11-01T19:06:12","slug":"instagram%e6%95%85%e4%ba%8b%e5%bb%a3%e5%91%8a%ef%bc%9a%e9%9d%a2%e5%90%91%e5%88%9d%e5%ad%b8%e8%80%85%e7%9a%84%e5%ae%8c%e6%95%b4%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/manychat.com.hk\/zh_tw\/instagram%e6%95%85%e4%ba%8b%e5%bb%a3%e5%91%8a%ef%bc%9a%e9%9d%a2%e5%90%91%e5%88%9d%e5%ad%b8%e8%80%85%e7%9a%84%e5%ae%8c%e6%95%b4%e6%8c%87%e5%8d%97\/","title":{"rendered":"Instagram\u6545\u4e8b\u5ee3\u544a\uff1a\u9762\u5411\u521d\u5b78\u8005\u7684\u5b8c\u6574\u6307\u5357"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1189\" src=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Instagram-Story-Ads-Normal.jpg\" alt=\"\" width=\"1198\" height=\"575\" srcset=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Instagram-Story-Ads-Normal.jpg 1198w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Instagram-Story-Ads-Normal-980x470.jpg 980w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/Instagram-Story-Ads-Normal-480x230.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1198px, 100vw\" \/><\/p>\n<p>\u5f15\u4eba\u6ce8\u76ee\uff0c\u5f15\u4eba\u5165\u52dd\u7684\u6578\u5b57\u5ee3\u544a\uff1aInstagram Stories\u5ee3\u544a\uff0c\u5f9e\u4eba\u7fa4\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u5728\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n<p>\u6709\u77ad\u5982\u6b64\u773e\u591a\u7684\u5ee3\u544a\u5e73\u53f0\uff0c\u71df\u92b7\u4eba\u54e1\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u50be\u5411\u65bc\u4f7f\u7528Instagram Story\u5ee3\u544a\u3002<\/p>\n<p>\u5be6\u969b\u4e0a\uff0c\u64daFacebook\u7a31\uff0c\u63a5\u53d7\u8abf\u67e5<a href=\"https:\/\/business.instagram.com\/a\/stories\" target=\"_blank\" rel=\"noreferrer noopener\">\u7684\u7f8e\u570b\u71df\u92b7\u4eba\u54e1\u4e2d\u670996\uff05<\/a>\u8a08\u5283\u5728\u672a\u4f86\u516d\u500b\u6708\u5167\u7e7c\u7e8c\u4f7f\u7528Stories\u5ee3\u544a\uff0c\u5118\u7ba1Instagram Stories\u63a8\u51fa\u4e0d\u5230\u4e09\u5e74\uff0c\u4f46\u73fe\u5728\u670970\uff05\u4ee5\u4e0a\u7684Instagram\u5e33\u6236\u6b63\u5728\u4f7f\u7528\u5b83\u5011\u3002<\/p>\n<p>\u96a8\u8457\u4eba\u5011\u5206\u4eab\u6545\u4e8b\u548c\u4fe1\u606f\u7684\u65b9\u5f0f\u4e0d\u65b7\u589e\u9577\uff0c\u73fe\u5728\u662f\u767c\u5e03\u60a8\u7684\u7b2c\u4e00\u500bInstagram Story\u5ee3\u544a\u6d3b\u52d5\u7684\u6700\u4f73\u6642\u6a5f\u3002\u5728\u56e0\u5b50<a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-instagram-boosts-brands-and-drives-sales\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram\u7684\u5f37\u5927\u80fd\u529b\uff0c\u5e6b\u52a9\u6d88\u8cbb\u8005<\/a>\u505a\u51fa\u8cfc\u8cb7\u6c7a\u7b56\uff0c\u5f88\u986f\u7136\u70ba\u4ec0\u9ebc\u6709\u9019\u9ebc\u591a\u7684\u5927\u54c1\u724c\u7d93\u5e38\u4f7f\u7528\u6545\u4e8b\u5ee3\u544a\u4f86\u5438\u5f15\u65b0\u5ba2\u6236\u3002<\/p>\n<p>\u5982\u679c\u60a8\u4e0d\u719f\u6089Instagram Story\u5ee3\u544a\uff0c\u8acb\u4e0d\u8981\u5927\u6c57\u6dcb\u6f13\u3002\u672c\u521d\u5b78\u8005\u6307\u5357\u5c07\u5f15\u5c0e\u60a8\u9010\u6b65\u4e86\u89e3\u9019\u4e9b\u5ee3\u544a\u7684\u5de5\u4f5c\u539f\u7406\uff0c\u8a2d\u7f6e\u65b9\u5f0f\uff0c\u4ee5\u53ca\u5982\u4f55\u6700\u5927\u7a0b\u5ea6\u5730\u5229\u7528<a href=\"https:\/\/learn.g2.com\/instagram-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram\u71df\u92b7<\/a>\u3002<\/p>\n<div class=\"wp-block-group table-of-contents\">\n<div class=\"wp-block-group__inner-container\">\n<h4>\u76ee\u9304\uff1a<\/h4>\n<ul>\n<li><a href=\"https:\/\/manychat.com\/blog\/instagram-story-ads\/#instagram-story-ads\">Instagram\u6545\u4e8b\u5ee3\u544a\u9069\u5408\u60a8\u7684\u696d\u52d9\u55ce\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/manychat.com\/blog\/instagram-story-ads\/#story-ads-effective\">Instagram\u6545\u4e8b\u5ee3\u544a\u6709\u6548\u55ce\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/manychat.com\/blog\/instagram-story-ads\/#works\">Instagram\u6545\u4e8b\u5ee3\u544a\u5982\u4f55\u904b\u4f5c<\/a><\/li>\n<li><a href=\"https:\/\/manychat.com\/blog\/instagram-story-ads\/#set-up\">\u5982\u4f55\u8a2d\u7f6eInstagram Story\u5ee3\u544a<\/a><\/li>\n<li><a href=\"https:\/\/manychat.com\/blog\/instagram-story-ads\/#best-practices\">Instagram Story\u5ee3\u544a\u6700\u4f73\u505a\u6cd5<\/a><\/li>\n<li><a href=\"https:\/\/manychat.com\/blog\/instagram-story-ads\/#specs-and-requirements\">\u898f\u683c\u548c\u8981\u6c42<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2 id=\"instagram-story-ads\">Instagram\u6545\u4e8b\u5ee3\u544a\u9069\u5408\u60a8\u7684\u696d\u52d9\u55ce\uff1f<\/h2>\n<p>\u5118\u7ba1Instagram Stories\u50c5\u50c5\u5b58\u5728\u4e86\u5927\u7d04\u4e09\u5e74\uff0c\u4f46\u5b83\u5df2\u6210\u70ba\u4f7f\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u6d41\u884c\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\u3002\u8003\u616e<a href=\"https:\/\/instagram-press.com\/our-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5230<\/a>\u6bcf\u5929\u6709<a href=\"https:\/\/instagram-press.com\/our-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8d85\u904e5\u5104\u4eba<\/a>\u4f7f\u7528Instagram\u6545\u4e8b\uff0c\u5f88\u986f\u7136\uff0c\u6545\u4e8b\u662f\u5728\u6b63\u78ba\u7684\u53d7\u773e\u9762\u524d\u5c55\u793a\u7684\u597d\u6a5f\u6703\u3002<\/p>\n<p>Instagram\u6545\u4e8b\u5ee3\u544a\u901a\u5e38\u5c0d\u65bc\u5728Instagram\u4e0a\u6d3b\u8e8d\u7684\u4f01\u696d\u4ee5\u4ee5\u4e0b\u5e7e\u9ede\u8d77\u6548\uff1a<\/p>\n<ul>\n<li>\u96fb\u5b50\u5546\u52d9<\/li>\n<li>\u9069\u5408\u5ea6<\/li>\n<li>\u9910\u9928<\/li>\n<li>\u71df\u92b7\u8207\u8a2d\u8a08\u6a5f\u69cb<\/li>\n<li>\u7f8e\u4eba<\/li>\n<li>\u6642\u5c1a<\/li>\n<li>\u5bb6\u5c45\u88dd\u98fe<\/li>\n<\/ul>\n<p>\u7576\u7136\uff0c\u9019\u4e9b\u4e26\u4e0d\u662f\u767c\u8d77Instagram\u71df\u92b7\u6d3b\u52d5\u4e26\u770b\u5230\u4ee4\u4eba\u96e3\u4ee5\u7f6e\u4fe1\u7684\u7d50\u679c\u7684\u552f\u4e00\u884c\u696d\u3002\u5b83\u53ef\u80fd\u53ea\u9700\u8981\u4e00\u7a2e\u65b0\u7684\u5275\u9020\u6027\u65b9\u6cd5\u548c\u7d93\u904e\u5b8c\u5584\u7684\u5b9a\u4f4d\u624d\u80fd\u5438\u5f15\u8cfc\u8cb7\u60a8\u7522\u54c1\u6216\u670d\u52d9\u7684\u7528\u6236\u3002<\/p>\n<h2 id=\"story-ads-effective\">Instagram\u6545\u4e8b\u5ee3\u544a\u6709\u6548\u55ce\uff1f<\/h2>\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/why-stories-is-a-format-that-can-help-marketers-promote-brands\" target=\"_blank\" rel=\"noreferrer noopener\">\u8d85\u904e\u4e00\u534a\u7684<\/a>\u4f7f\u7528Instagram Stories\u7684<a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/why-stories-is-a-format-that-can-help-marketers-promote-brands\" target=\"_blank\" rel=\"noreferrer noopener\">\u53d7\u8a2a<\/a>\u8005\u8868\u793a\uff0c\u4ed6\u5011\u56e0\u6b64\u9032\u884c\u4e86\u66f4\u591a\u7684\u5728\u7dda\u8cfc\u8cb7\u3002<\/p>\n<p>\u5be6\u969b\u4e0a\uff0c\u5728\u4f7f\u7528Instagram\u6545\u4e8b\u76845\u5104\u500b\u5e33\u6236\u4e2d\uff0c\u89c0\u770b\u6b21\u6578\u6700\u591a\u7684\u6545\u4e8b\u4e2d\u6709\u4e09\u5206\u4e4b\u4e00\u4f86\u81ea\u4f01\u696d\uff0c\u800c<a href=\"https:\/\/techcrunch.com\/2017\/08\/02\/instagram-stories-anniversary\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e94\u5206\u4e4b\u4e00\u7684\u6545\u4e8b\u5247<\/a>\u76f4\u63a5\u4f86\u81ea\u65bc\u89c0\u773e\u3002<\/p>\n<blockquote class=\"wp-block-quote\"><p>\u4efb\u4f55\u7b56\u7565\u662f\u8981\u5728Instagram\u4e0a\u63d0\u4f9b\u50f9\u503c\u7684\u4f01\u696d\u90fd\u975e\u5e38\u9069\u5408Story Ads\u3002\u60a8\u53ef\u4ee5\u6709\u6548\u5730\u6fc0\u767c\u89c0\u773e\u7684\u8208\u8da3\uff0c\u4e26\u6fc0\u767c\u4ed6\u5011\u5c0d\u8981\u7d04\u63a1\u53d6\u7684\u884c\u52d5\u3002<\/p>\n<p><cite><a href=\"https:\/\/www.cadydidmarketing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Cadydash\u793e\u6703\u71df\u92b7<\/em><\/a><em>\u9996\u5e2d\u57f7\u884c\u5b98Cady Marsh<\/em><\/cite><\/p><\/blockquote>\n<p>\u5f9e\u6a39\u7acb\u54c1\u724c\u610f\u8b58\u5230\u901a\u904e\u5b89\u88dd\u548c\u8cfc\u8cb7\u4f86\u63a8\u52d5\u884c\u52d5\uff0c\u60a8\u53ef\u4ee5\u5728\u5df2\u7d93\u53c3\u8207\u4e26\u8207\u5167\u5bb9\u4e92\u52d5\u7684\u5168\u5c4f\u74b0\u5883\u4e2d\u5438\u5f15\u53d7\u773e\u3002\u6545\u4e8b\u5177\u6709\u8eab\u81e8\u5176\u5883\u7684\u771f\u5be6\u6027\uff0c\u4e26\u4e14\u5728\u4e0d\u540c\u985e\u578b\u7684\u793e\u4ea4\u5a92\u9ad4\u4e0a\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce\u3002<a href=\"https:\/\/www.facebook.com\/iq\/insights-to-go\/68-68-of-people-who-use-stories-across-the-facebooks-family-of-apps-surveyed-say-they-use-stories-on-three-or-more-apps-at-least-once-a-week-stories-are-defined-as-photos-and-videos-temporarily-viewed-or-shared-for-24-hours-on-social-media?ref=fbiq_article_stories_sales\" target=\"_blank\" rel=\"noreferrer noopener\">\u5927\u7d0468\uff05\u7684\u53d7\u8a2a\u8005<\/a>\u8868\u793a\uff0c\u4ed6\u5011\u6bcf\u5468\u81f3\u5c11\u5728\u4e09\u500b\u6216\u66f4\u591a\u61c9\u7528\u7a0b\u5e8f\u4e0a\u4f7f\u7528\u6545\u4e8b\u3002<\/p>\n<p>\u4f7f\u7528Instagram\u6545\u4e8b\u5ee3\u544a\u7684\u4f01\u696d\u53ef\u4ee5\u8a2a\u554fFacebook\u7684\u5b9a\u4f4d\uff0c\u53d7\u773e\u7fa4\u9ad4\u8986\u84cb\u7bc4\u570d\u548c\u5206\u6790\u89e3\u6c7a\u65b9\u6848\uff0c\u4ee5\u5e6b\u52a9\u5275\u5efa\u5167\u5bb9\u76f8\u95dc\u7684\u91dd\u5c0d\u6027\u5ee3\u544a\u4f86\u7372\u5f97\u7d50\u679c\u3002\u4f46\u662f\uff0c\u60a8\u7684\u7d50\u679c\u53ef\u80fd\u6703\u6709\u6240\u4e0d\u540c\uff0c\u5177\u9ad4\u53d6\u6c7a\u65bc\u60a8\u7684\u53d7\u773e\u7fa4\u9ad4\uff0c\u60a8\u7684\u7522\u54c1\u4ee5\u53ca\u60a8\u5982\u4f55\u8655\u7406Instagram\u5ee3\u544a\u3002<\/p>\n<h2 id=\"works\">Instagram\u6545\u4e8b\u5ee3\u544a\u5982\u4f55\u904b\u4f5c<\/h2>\n<p>Instagram Story\u5ee3\u544a\u662fFacebook\u5ee3\u544a\u7cfb\u7d71\u7684\u4e00\u90e8\u5206\uff0c\u4f46\u8207Instagram\u65b0\u805e\u6e90\u5ee3\u544a\u4e0d\u540c\u3002<\/p>\n<p>Instagram\u6545\u4e8b\u5ee3\u544a\u4e0d\u80fd\u8207Instagram\u4e0a\u7684\u65b0\u805e\u6e90\u5ee3\u544a\u5728\u76f8\u540c\u7684\u5ee3\u544a\u96c6\u4e0b\u6295\u653e\uff0c\u4e5f\u4e0d\u80fd\u8207\u5176\u4ed6\u975e\u6545\u4e8b\u5c55\u793a\u4f4d\u7f6e\u985e\u578b\u4e00\u8d77\u6295\u653e\uff0c\u56e0\u70ba\u5b83\u5011\u5177\u6709\u4e0d\u540c\u7684\u5275\u610f\u548c\u6280\u8853\u8981\u6c42\u3002\u4f46\u662f\uff0c\u60a8\u4ecd\u7136\u53ef\u4ee5\u9078\u64c7\u5b9a\u4f4d\u3001\u9810\u7b97\u3001\u51fa\u50f9\u548c\u8a08\u5283\u3002<\/p>\n<p>Instagram\u4e0a\u7684\u6545\u4e8b\u5ee3\u544a\uff1a<\/p>\n<ul>\n<li><strong>\u51fa\u73fe\u5728\u4eba\u5011\u7684\u6545\u4e8b\u4e4b\u9593<\/strong>\u4f5c\u70ba\u8d0a\u52a9\u6545\u4e8b\u3002<\/li>\n<li>\u53ea\u8981\u60a8\u7684\u5ee3\u544a\u7cfb\u5217\u6295\u653e\uff0c<strong>\u7e7c\u7e8c\u5728Instagram\u7528\u6236\u6545\u4e8b\u4e2d\u986f\u793a<\/strong>\u3002<\/li>\n<li><strong>\u6700\u591a\u53ef\u4ee5\u986f\u793a15\u79d2\u7684\u8996\u983b<\/strong>\uff0c\u4e26<strong>\u53ef\u4ee5\u986f\u793a<\/strong>\u4e94\u79d2\u9418\u7684\u7167\u7247\u3002<\/li>\n<li><strong>\u4f7f\u7528\u865f\u53ec\u6027\u7528\u8a9e\uff08CTA\uff09<\/strong>\u5c07\u4eba\u54e1\u767c\u9001\u5230\u9078\u5b9a\u7684\u76ee\u7684\u5730\u3002<\/li>\n<li><strong>\u53ef\u4ee5\u901a\u904e\u6ed1\u52d5\u6216\u8df3\u904e\u4ee5\u8df3\u904e\u9032\u5ea6<\/strong>\u3002\u7576\u89c0\u773e\u6309\u4f4f\u6642\uff0c\u5b83\u5011\u4e5f\u53ef\u4ee5\u66ab\u505c\u3002<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\"><p>\u5728\u6fb3\u822a\uff0c\u6211\u5011\u4e00\u76f4\u5728\u4e0d\u65b7\u5275\u65b0\uff0c\u4ee5\u5275\u65b0\u7684\u65b9\u5f0f\u5728\u79fb\u52d5\u8a2d\u5099\u4e0a\u8b1b\u8ff0\u6211\u5011\u7684\u54c1\u724c\u6545\u4e8b\u3002Instagram\u5f88\u81ea\u7136\u5730\u767c\u8d77\u4e86AWOL\u7684\u9996\u500b\u54c1\u724c\u5ba3\u50b3\u6d3b\u52d5\uff0c\u56e0\u70ba\u5b83\u5f15\u8d77\u4e86\u5343\u79a7\u4e00\u4ee3\u89c0\u773e\u7684\u5171\u9cf4\uff0c\u4e26\u5141\u8a31\u6211\u5011\u8b1b\u8ff0\u5f71\u97ff\u54c1\u724c\u6307\u6a19\u7684\u771f\u6b63\u5177\u6709\u5f71\u97ff\u529b\u7684\u8996\u89ba\u6545\u4e8b\u3002<\/p>\n<p><cite><strong><em>\u2014<\/em><\/strong>\u6fb3\u822a\u6578\u5b57\u901a\u4fe1\u7d93\u7406Clarabella Burley<\/cite><\/p><\/blockquote>\n<h2 id=\"set-up\">\u5982\u4f55\u8a2d\u7f6eInstagram\u6545\u4e8b\u5ee3\u544a<\/h2>\n<p>\u70ba\u4e86\u88fd\u4f5cInstagram\u6545\u4e8b\u5ee3\u544a\uff0c\u60a8\u5fc5\u9808<a href=\"https:\/\/www.facebook.com\/business\/help\/1125825714110549?id=420299598837059\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c07Instagram\u5e33\u6236\u9023\u63a5\u5230\u696d\u52d9\u7d93\u7406\u3002<\/a>\u5b8c\u6210\u5f8c\uff0c\u8f49\u5230<a href=\"http:\/\/facebook.com\/ads\/manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ads Manager<\/a>\uff0c\u7136\u5f8c\u55ae\u64ca+\u00a0<strong>\u5275\u5efa<\/strong>\u4ee5\u958b\u59cb\u4f7f\u7528\u3002<\/p>\n<h3>\u9078\u64c7\u4e00\u500b\u76ee\u6a19<\/h3>\n<p>\u60a8\u8981\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u662f\u9078\u64c7\u5ee3\u544a\u7cfb\u5217\u76ee\u6a19\u3002\u9019\u4e9b\u5e6b\u52a9\u5b9a\u7fa9\u4e86\u60a8\u91dd\u5c0d\u5ee3\u544a\u7cfb\u5217\u7684\u76ee\u6a19\u4ee5\u53ca\u8981\u6536\u53d6\u7684\u8cbb\u7528\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/83kXGK5SkYkJusedlJdMaeELuhLjdYXELliQqqqWzIdAup3AFoABiy9tTTVJj4NNAHme4bFI4BmbqUR8d0xia2ZMKBNiFbbwl9gmwhq5vDc0l962xoPKZ2v_M3INCP1HBj_wIFRN\" alt=\"\u5728FB\u4e2d\u8a2d\u7f6eInstagram\u6545\u4e8b\" width=\"687\" height=\"358\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/83kXGK5SkYkJusedlJdMaeELuhLjdYXELliQqqqWzIdAup3AFoABiy9tTTVJj4NNAHme4bFI4BmbqUR8d0xia2ZMKBNiFbbwl9gmwhq5vDc0l962xoPKZ2v_M3INCP1HBj_wIFRN\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u5c0d\u65bcInstagram\u6545\u4e8b\u5ee3\u544a\uff0c\u60a8\u6709\u5e7e\u7a2e\u9078\u64c7\uff1a<\/p>\n<ul>\n<li><strong>\u9054\u5230\u3002<\/strong>\u9019\u88e1\u7684\u76ee\u6a19\u662f\u5411\u76e1\u53ef\u80fd\u591a\u7684\u4eba\u5c55\u793a\u60a8\u7684\u5ee3\u544a\u3002<\/li>\n<li><strong>\u8996\u983b\u89c0\u770b\u6b21\u6578\u3002<\/strong>\u00a0\u9019\u8207<a href=\"https:\/\/manychat.com\/blog\/brand-awareness-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5982\u4f55\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u6709\u95dc<\/a>\uff0c\u76ee\u7684\u662f\u5438\u5f15\u76e1\u53ef\u80fd\u591a\u7684\u4eba\u89c0\u770b\u60a8\u7684\u8996\u983b\u5ee3\u544a\u3002<\/li>\n<li><strong>\u4ea4\u901a\u3002<\/strong>\u6b64\u76ee\u6a19\u65e8\u5728\u5438\u5f15\u60a8\u7684\u7db2\u7ad9\u8a2a\u554f\u91cf\u3002\u60a8\u6700\u7d42\u5c07\u9700\u8981\u70ba\u6bcf\u6b21\u9ede\u64ca\u6216\u6bcf\u6b21\u89c0\u770b\u4ed8\u8cbb\u3002<\/li>\n<li><strong>\u8f49\u63db\u3002<\/strong>\u7576\u76ee\u6a19\u662f\u63a1\u53d6\u7279\u5b9a\u884c\u52d5\u6642\uff0c\u4f8b\u5982\u96fb\u5b50\u90f5\u4ef6\u6216Messenger\u8a3b\u518a\uff0c\u92b7\u552e\u6216\u8a3b\u518a<\/li>\n<li><strong>\u79fb\u52d5\u61c9\u7528\u5b89\u88dd\u3002<\/strong>\u9f13\u52f5\u4eba\u5011\u4e0b\u8f09\u60a8\u7684\u61c9\u7528<\/li>\n<li><strong>\u9818\u5148\u4e00\u4ee3\u3002<\/strong>\u9019\u4e9b\u6d3b\u52d5\u6253\u958b\u4e86<a href=\"https:\/\/manychat.com\/blog\/lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6f5b\u5728\u5ba2\u6236\u751f\u6210<\/a>\u8868\u683c\uff0c\u8a72\u8868\u683c\u6703\u81ea\u52d5\u586b\u5145\u8a72\u4eba\u7684\u4fe1\u606f<\/li>\n<\/ul>\n<p>\u65e8\u5728\u9078\u64c7\u201c\u8986\u84cb\u7387\u201d\u548c\u201c\u8996\u983b\u201d\u8996\u5716\u4e0a\u7684\u201c\u9ede\u64ca\u91cf\u201d\uff0c\u201c\u8f49\u5316\u201d\uff0c\u201c\u6f5b\u5728\u5ba2\u6236\u201d\u751f\u6210\u6216\u201c\u79fb\u52d5\u61c9\u7528\u201d\u5b89\u88dd\u3002\u6709\u4e86\u524d\u56db\u500b\u76ee\u6a19\uff0c\u60a8\u53ef\u4ee5\u5c07Messenger Ref URL\u6dfb\u52a0\u5230Instagram\u4e0a\u7684Story Ad\u4e2d\uff0c\u4e26\u5c07\u4eba\u5011\u5e36\u5230Messenger\u5c0d\u8a71\u4e2d\u3002<\/p>\n<h3>\u8a2d\u7f6e\u5ee3\u544a\u7684\u53d7\u773e\u7fa4\u9ad4<\/h3>\n<p>\u5728\u88fd\u4f5cInstagram\u6545\u4e8b\u5ee3\u544a\u7684\u7b2c\u4e8c\u6b65\u4e2d\uff0c\u60a8\u5c07\u9078\u64c7\u8981\u5b9a\u4f4d\u7684\u53d7\u773e\u3002<\/p>\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/Qy2BzsaDzpO0TND_oa5mD6O1kCUoGbNl55fHzSPYJetxn-soyA0_pN8mAc5A2YYIe-Rpew6eClIwPQTdZd_S0lrdC0uTWutnkhPWKt3lczyLAKZbB_xFe319Fz5t5spKYLzMXjuM\" alt=\"\u9078\u64c7Facebook\u89c0\u773e\" width=\"646\" height=\"460\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/Qy2BzsaDzpO0TND_oa5mD6O1kCUoGbNl55fHzSPYJetxn-soyA0_pN8mAc5A2YYIe-Rpew6eClIwPQTdZd_S0lrdC0uTWutnkhPWKt3lczyLAKZbB_xFe319Fz5t5spKYLzMXjuM\" data-was-processed=\"true\" \/><\/figure>\n<p>\u5b9a\u4f4d\u6642\uff0c\u60a8\u6709\u5e7e\u7a2e\u9078\u64c7\uff1a<\/p>\n<p>\u60a8\u53ef\u4ee5\u901a\u904e\u5728\u5100\u8868\u677f\u4e0a\u586b\u5beb\u53d7\u773e\u7fa4\u9ad4\u8a73\u7d30\u4fe1\u606f\u4f86\u5275\u5efa<strong>\u65b0\u53d7\u773e\u7fa4\u9ad4<\/strong>\uff0c\u5982\u4e0a\u6240\u793a\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u57fa\u65bc\u5404\u7a2e\u4e0d\u540c\u7684\u4f86\u6e90\uff08\u5305\u62ecMessenger\u6a5f\u5668\u4eba\u8a02\u95b1\u8005\u5217\u8868\uff09\u5efa\u7acb<strong>\u81ea\u5b9a\u7fa9\u53d7\u773e\u7fa4\u9ad4<\/strong>\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh3.googleusercontent.com\/yIp7kfc2qce9FniQgw3GRqJFxDU1i1UoxvCp-VKeDHH79Fs0gSjw4_eWBrdu0kg9Z_e1TVmu9KPiN71BL7hhbstmR4okNmEwrcwrBkVSUJ8GY0kCYRlsMUC5Cbr0v6sIGxJ4OCxe\" alt=\"\u9078\u64c7\u4f86\u6e90\" width=\"382\" height=\"292\" data-lazy-src=\"https:\/\/lh3.googleusercontent.com\/yIp7kfc2qce9FniQgw3GRqJFxDU1i1UoxvCp-VKeDHH79Fs0gSjw4_eWBrdu0kg9Z_e1TVmu9KPiN71BL7hhbstmR4okNmEwrcwrBkVSUJ8GY0kCYRlsMUC5Cbr0v6sIGxJ4OCxe\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u6216\u8005\uff0c\u60a8\u53ef\u4ee5\u6839\u64da\u63d0\u4f9b\u7684\u4f86\u6e90\u5275\u5efa\u201c\u00a0<strong>\u76f8\u4f3c\u53d7\u773e\u201d<\/strong>\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh6.googleusercontent.com\/iRuDVJSdwnWe23ClZ6UfjlW5IaNCx12apF_0gA9pM6eCXhIpRrMpx0y98wHG75syo8jTLqe8C4UySM6Q0CS9qdZLDd7NYJB97-nLEFHHL57w-1J5trnYVjilJDG3E2poE7V4bAP4\" alt=\"\u5c0b\u627e\u76f8\u4f3c\u7684\u89c0\u773e\u548c\u4f4d\u7f6e\" width=\"653\" height=\"313\" data-lazy-src=\"https:\/\/lh6.googleusercontent.com\/iRuDVJSdwnWe23ClZ6UfjlW5IaNCx12apF_0gA9pM6eCXhIpRrMpx0y98wHG75syo8jTLqe8C4UySM6Q0CS9qdZLDd7NYJB97-nLEFHHL57w-1J5trnYVjilJDG3E2poE7V4bAP4\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<h3>\u9078\u64c7\u60a8\u7684\u5c55\u793a\u4f4d\u7f6e\u548c\u9810\u7b97<\/h3>\n<p>\u4e0b\u4e00\u6b65\u662f\u9078\u64c7\u8981\u5728\u54ea\u88e1\u6295\u653e\u5ee3\u544a\u3002\u60a8\u53ef\u4ee5\u5728Facebook\u61c9\u7528\u7a0b\u5e8f\u7cfb\u5217\u4e2d\u904b\u884c\u81ea\u52d5\u653e\u7f6e\uff0c\u6216\u8005\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u53ea\u80fd\u901a\u904eInstagram Stories\u904b\u884c\u5b83\u5011\u3002\u70ba\u6b64\uff0c\u8acb\u9ede\u64ca<strong>\u7de8\u8f2f\u5c55\u793a\u4f4d\u7f6e<\/strong>\uff0c\u7136\u5f8c\u53d6\u6d88\u9078\u64c7Instagram\u6545\u4e8b\u4e4b\u5916\u7684\u6bcf\u500b\u9078\u9805\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh3.googleusercontent.com\/Ajmw5ZmNUqwRCJEjmv15koECpXoKdhiTcM7M0wjarGX4ZOv6EGdidsPCjHUeOTk0yu_KBhrQiyAl8-leXTGSidPa-j-dbPulfM0Uqg3ha_FXrgTBLN6bkBoaS8rV7uwkeObni7jj\" alt=\"\u8a2d\u7f6eInstagram Story\u5ee3\u544a\u7684\u9810\u7b97\u548c\u5c55\u793a\u4f4d\u7f6e\" width=\"428\" height=\"454\" data-lazy-src=\"https:\/\/lh3.googleusercontent.com\/Ajmw5ZmNUqwRCJEjmv15koECpXoKdhiTcM7M0wjarGX4ZOv6EGdidsPCjHUeOTk0yu_KBhrQiyAl8-leXTGSidPa-j-dbPulfM0Uqg3ha_FXrgTBLN6bkBoaS8rV7uwkeObni7jj\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u6700\u5f8c\uff0c\u60a8\u9700\u8981\u5148\u767c\u9001\u5ee3\u544a\u7684<strong>\u9810\u7b97\u548c\u8a08\u5283<\/strong>\uff0c\u7136\u5f8c\u518d\u8f49\u5230\u5ee3\u544a\u7d20\u6750\u4e0a\u3002<\/p>\n<h3>\u88fd\u4f5c\u60a8\u7684Instagram\u6545\u4e8b\u5ee3\u544a<\/h3>\n<p>\u4e0b\u4e00\u6b65\u662f\u70ba\u60a8\u7684\u696d\u52d9\u9078\u64c7<strong>Facebook Page<\/strong>\u548c<strong>Instagram\u5e33\u6236<\/strong>\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh5.googleusercontent.com\/Jrd60l1CtRISUO94vSrLiP7E-rtOrt5uVrFBftEKCKd-emsRnCyQk7gdc6ZrxyQpZV_U8N_FtlBWP_gZVYI4H-sqwJV5Onr748IjyIvKKtwX3AtDNNpZEwbPdtNY_GuaC_eQtFpc\" alt=\"\u88fd\u4f5cInstagram\u6545\u4e8b\u5ee3\u544a\" width=\"512\" height=\"311\" data-lazy-src=\"https:\/\/lh5.googleusercontent.com\/Jrd60l1CtRISUO94vSrLiP7E-rtOrt5uVrFBftEKCKd-emsRnCyQk7gdc6ZrxyQpZV_U8N_FtlBWP_gZVYI4H-sqwJV5Onr748IjyIvKKtwX3AtDNNpZEwbPdtNY_GuaC_eQtFpc\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u9078\u64c7\u201c\u00a0<strong>\u8f2a\u64ad\u201d<\/strong>\u6216\u201c\u00a0<strong>\u55ae\u500b\u8996\u983b\u201d<\/strong>\u4f5c\u70ba\u5ee3\u544a\u683c\u5f0f\u3002\u5982\u679c\u60a8\u7684\u5ee3\u544a\u683c\u5f0f\u662f\u8f2a\u64ad\uff0c\u5247\u6700\u591a\u53ef\u4ee5\u5728Instagram\u6545\u4e8b\u5ee3\u544a\u4e2d\u6dfb\u52a0\u4e09\u5f35\u8f2a\u64ad\u5361\u7247\u3002Stories\u4e2d\u7684\u8f2a\u64ad\u5ee3\u544a\u9700\u89819:16\u7684\u5ee3\u544a\u7d20\u6750\uff0c\u4e26\u4e14\u5fc5\u9808\u5728\u7368\u7acb\u7684Stories-only\u5ee3\u544a\u7cfb\u5217\u4e2d\u6295\u653e\u3002<\/p>\n<p>\u63a5\u4e0b\u4f86\uff0c\u6dfb\u52a0\u60a8\u7684\u5716\u50cf\u6216\u8996\u983b\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh6.googleusercontent.com\/5ElTO7AhiLARM2KMWQujGtMrkVFCjHsGISyQNg185IeSCus3rKfFfUtW8SnrG-_BEZAbompIIJPm-QKEeNwAOA65ehheIBo1BzLusEPO7rqTH9Aa0vZz6DMbEpz0BkULHZtaGJgj\" alt=\"\u70baInstagram\u6545\u4e8b\u5ee3\u544a\u6dfb\u52a0\u5ee3\u544a\u7d20\u6750\" width=\"338\" height=\"603\" data-lazy-src=\"https:\/\/lh6.googleusercontent.com\/5ElTO7AhiLARM2KMWQujGtMrkVFCjHsGISyQNg185IeSCus3rKfFfUtW8SnrG-_BEZAbompIIJPm-QKEeNwAOA65ehheIBo1BzLusEPO7rqTH9Aa0vZz6DMbEpz0BkULHZtaGJgj\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u7136\u5f8c\u9078\u64c7\u60a8\u8981\u6dfb\u52a0\u7684\u865f\u53ec\u6027\u7528\u8a9e\u548c\u7db2\u5740\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/tf0JzC0Ml4bJ0DaochEtSrcTv9Z09Pf7gasf-6QtmemOfwZDICBl-vz6cbqHsWxtdNu8RdS6JQLjcAkki1r83AzcMSA4EjSMnihvAgQsYWp16sBpRrrcgDPsEXAHRglO05jyVDGK\" alt=\"\u5c07Messenger Ref URL\u6dfb\u52a0\u5230Instagram Story\u5ee3\u544a\" width=\"393\" height=\"614\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/tf0JzC0Ml4bJ0DaochEtSrcTv9Z09Pf7gasf-6QtmemOfwZDICBl-vz6cbqHsWxtdNu8RdS6JQLjcAkki1r83AzcMSA4EjSMnihvAgQsYWp16sBpRrrcgDPsEXAHRglO05jyVDGK\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>\u6700\u5f8c\uff0c\u5b8c\u6210\u5269\u9918\u7684\u8a73\u7d30\u4fe1\u606f\uff0c\u7136\u5f8c\u9078\u64c7\u201c\u00a0<strong>\u78ba\u8a8d\u201d<\/strong>\u4ee5\u767c\u5e03\u60a8\u7684\u5ee3\u544a\u3002<\/p>\n<h4 class=\"has-text-align-center\">\u7acb\u5373\u4f7f\u7528ManyChat\u6539\u5584\u60a8\u7684Instagram\u71df\u92b7\u3002\u5b83\u662f\u514d\u8cbb\u7684\u5165\u9580\u3002<\/h4>\n<div class=\"wp-block-buttons aligncenter\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/manychat.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">\u8a3b\u518a<\/a><\/div>\n<\/div>\n<h2 id=\"best-practices\">Instagram Story\u5ee3\u544a\u6700\u4f73\u505a\u6cd5<\/h2>\n<p>\u5982\u679c\u60a8\u60f3\u5145\u5206\u5229\u7528Instagram\u6545\u4e8b\u5ee3\u544a\uff0c\u8acb\u9075\u5faa\u4ee5\u4e0b\u4e00\u4e9b\u6700\u4f73\u505a\u6cd5\uff0c\u4ee5\u4fbf\u88fd\u4f5c\u4f7f\u89c0\u773e\u9676\u9189\u7684\u5ee3\u544a\u4e26\u4f7f\u4eba\u5011\u63a1\u53d6\u884c\u52d5\u3002<\/p>\n<h3>1.\u7acb\u5373\u5438\u5f15\u89c0\u773e\u7684\u6ce8\u610f\u529b<\/h3>\n<p>Facebook\u767c\u73fe\u4eba\u5011<a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-can-marketers-create-compelling-instagram-stories-ads\" target=\"_blank\" rel=\"noreferrer noopener\">\u5feb\u901f<\/a>\u6d88\u8cbb\u4e86<a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-can-marketers-create-compelling-instagram-stories-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Stories\u5167\u5bb9<\/a>\uff0c\u56e0\u6b64\u901f\u5ea6\u5c0d\u65bc\u5438\u5f15\u89c0\u773e\u7684\u6ce8\u610f\u529b\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<p>\u5275\u5efaInstagram\u6545\u4e8b\u5ee3\u544a\u6642\uff0c\u60a8\u8981\u554f\u7684\u4e00\u500b\u5927\u554f\u984c\u662f\uff1a\u5982\u4f55\u88fd\u4f5c\u4e00\u500b\u4e0d\u6253\u64fe\u4f46\u6703\u4f7f\u89c0\u773e\u505c\u6b62\u6efe\u52d5\u7684\u5ee3\u544a\uff1f\u53d6\u6d88\u93c8\u63a5\u65b0\u805e\u6e90\u5ee3\u544a\u5f8c\uff0c\u53ea\u8981\u6709\u4eba\u5f9e\u60a8\u7684\u5ee3\u544a\u4e0a\u6ed1\u52d5\uff0c\u4ed6\u5011\u5c31\u4e0d\u6703\u518d\u770b\u5230\u5b83\u3002\u6700\u7d42\uff0c\u60a8\u5e0c\u671b\u88fd\u4f5c\u4e00\u500b\u4ee4\u4eba\u96e3\u5fd8\u7684\u5ee3\u544a\uff0c\u4e26\u5728\u7b2c\u4e00\u5e40\u5438\u5f15\u89c0\u773e\u7684\u6ce8\u610f\u529b\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u4ee5\u9019\u5e45\u4f86\u81eaPurple\u7684Instagram Story\u5ee3\u544a\u70ba\u4f8b\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/lh5.googleusercontent.com\/lL2ODBtZ93KEKaeDZ8UdHmfKy-vf7enSgqeQN1SX7jdPpJTaauRFRYr4ZXKdLgyQ398Vxm8TMoEP8XpW5Hz11s9wDeRU4UvbZqXS4lSzQ3f5J-E0WO6Bk1I93b2ptGmW4NLC3JGQ\" alt=\"Instagram\u6545\u4e8b\u5ee3\u544a\u793a\u4f8b\" width=\"375\" height=\"667\" data-lazy-src=\"https:\/\/lh5.googleusercontent.com\/lL2ODBtZ93KEKaeDZ8UdHmfKy-vf7enSgqeQN1SX7jdPpJTaauRFRYr4ZXKdLgyQ398Vxm8TMoEP8XpW5Hz11s9wDeRU4UvbZqXS4lSzQ3f5J-E0WO6Bk1I93b2ptGmW4NLC3JGQ\" data-was-processed=\"true\" \/><figcaption>\u5716\u7247\uff1a<a href=\"https:\/\/adespresso.com\/guides\/instagram-ads\/story-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdEspresso<\/a><\/figcaption><\/figure>\n<\/div>\n<p>\u5e8a\u588a\u54c1\u724c\u4f7f\u7528\u5716\u50cf\u4f7f\u89c0\u773e\u505c\u5728\u4ed6\u5011\u7684\u6545\u4e8b\u4e2d\u4e26\u67e5\u770b\u5ee3\u544a\u3002\u7136\u5f8c\u6dfb\u52a0\u5176\u4ed6\u7dda\u7d22\uff0c\u4f8b\u5982\u660e\u78ba\u7684\u865f\u53ec\u6027\u7528\u8a9e\uff0c\u7522\u54c1\u7167\u7247\u4ee5\u53ca\u4e00\u4e9b\u5e7d\u9ed8\u611f\uff0c\u4ee5\u50b3\u9054\u4ed6\u5011\u6240\u92b7\u552e\u7684\u7522\u54c1\u3002<\/p>\n<h3>2.\u4f7f\u7528\u8072\u97f3<\/h3>\n<p>\u60a8\u7684\u6545\u4e8b\u5ee3\u544a\u5c07\u5438\u5f15\u89c0\u773e\u7684\u6ce8\u610f\u529b\uff0c\u4f46\u589e\u52a0\u8072\u97f3\u53ef\u5e6b\u52a9\u60a8\u7acb\u5373\u5f9e\u4eba\u7fa4\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<a href=\"https:\/\/business.instagram.com\/a\/stories-ads\" target=\"_blank\" rel=\"noreferrer noopener\">60\uff05\u7684\u6545\u4e8b<\/a>\u90fd\u5728\u6253\u958b\u8072\u97f3\u7684\u60c5\u6cc1\u4e0b\u9032\u884c\u67e5\u770b\uff0c\u56e0\u6b64\u63d0\u65e9\u4f7f\u7528\u9264\u5b50\u53ef\u4ee5\u5e6b\u52a9\u963b\u6b62\u7528\u6236\u6efe\u52d5\u4e26\u767c\u63ee\u4f5c\u7528\u3002<\/p>\n<p>\u6700\u91cd\u8981\u7684\u662f\uff0c<a href=\"https:\/\/www.facebook.com\/business\/news\/learn-how-to-capture-attention-and-drive-results-with-stories-ads\" target=\"_blank\" rel=\"noreferrer noopener\">\u8207\u6c92\u6709\u8072\u97f3\u7684\u5ee3\u544a\u76f8\u6bd4\uff0c\u6709\u8072\u97f3\u7684Stories\u5ee3\u544a\u4e2d<\/a><a href=\"https:\/\/www.facebook.com\/business\/news\/learn-how-to-capture-attention-and-drive-results-with-stories-ads\" target=\"_blank\" rel=\"noreferrer noopener\">80\uff05<strong>\u00a0<\/strong>\u7684<\/a>\u6e20\u9053\u6548\u679c\u66f4\u597d\u3002\u60a8\u53ef\u4ee5\u5728Instagram\u6545\u4e8b\u5ee3\u544a\u4e2d\u4f7f\u7528\u97f3\u6a02\uff0c\u756b\u5916\u97f3\u6216\u8072\u97f3\u6548\u679c\u4f86\u589e\u5f37\u5275\u610f\uff0c\u4f7f\u5ee3\u544a\u66f4\u5177\u76f8\u95dc\u6027\u4e26\u5438\u5f15\u89c0\u773e\u3002<\/p>\n<h3>3.\u6dfb\u52a0\u60a8\u7684\u5fbd\u6a19<\/h3>\n<p>\u5728\u5927\u91cf\u8ac7\u8ad6\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\u7684\u4e0d\u540c\u535a\u5ba2\u7684\u6700\u4f73\u5be6\u8e10\u4e2d\uff0c\u60a8\u6703\u767c\u73fe\u201c\u6dfb\u52a0\u5fbd\u6a19\u201d\uff0cInstagram Story\u5ee3\u544a\u4e5f\u662f\u5982\u6b64\u3002\u60a8\u5fc5\u9808\u5feb\u901f\u7559\u4e0b\u4ee4\u4eba\u96e3\u5fd8\u7684\u5370\u8c61\uff0c\u56e0\u70ba\u89c0\u770b\u8005\u7121\u6cd5\u9ede\u64ca\u8fd4\u56de\u60a8\u7684\u5ee3\u544a\u3002<\/p>\n<p>\u8003\u616e\u5230\u6709<a href=\"https:\/\/business.instagram.com\/blog\/how-do-people-perceive-and-use-instagram-stories-and-feed\/\" target=\"_blank\" rel=\"noreferrer noopener\">39\uff05<\/a>\u7684\u4eba\u5728Instagram Stories\u4e0a\u770b\u5230\u54c1\u724c\u5f8c\u5c0d\u54c1\u724c\u66f4\u611f\u8208\u8da3\uff0c\u60a8\u60f3\u78ba\u5b9a\u81ea\u5df1\u7684\u54c1\u724c\u80fd\u5920\u5805\u6301\u4e0b\u53bb\u3002\u9664\u4e86\u60a8\u7684\u54c1\u724c\u51fa\u73fe\u5728\u5ee3\u544a\u7684\u5de6\u4e0a\u89d2\u4e4b\u5916\uff0c\u9084\u53ef\u4ee5\u5728\u6545\u4e8b\u7684\u524d\u5e7e\u79d2\u5167\u5728\u5ee3\u544a\u7d20\u6750\u4e2d\u6dfb\u52a0\u60a8\u7684\u59d3\u540d\u6216\u5fbd\u6a19\u3002\u5982\u679c\u89c0\u770b\u8005\u6c92\u6709\u8db3\u5920\u5feb\u5730\u9ede\u64ca\u5ee3\u544a\u4e26\u5e0c\u671b\u5728\u7db2\u4e0a\u627e\u5230\u60a8\uff0c\u9019\u5c07\u6709\u52a9\u65bc\u4ed6\u5011\u8b58\u5225\u60a8\u7684\u54c1\u724c\u3002<\/p>\n<h3>4.\u7528\u52d5\u611f\u5341\u8db3\u7684\u6545\u4e8b<\/h3>\n<p>Motion\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5411\u8981\u50b3\u9054\u7684\u6d88\u606f\u6dfb\u52a0\u7d30\u7bc0\u548c\u7d0b\u7406\u3002\u6839\u64daFacebook\u7684\u8aaa\u6cd5\uff0c\u52d5\u611f\u6545\u4e8b\u986f\u793a\uff1a<\/p>\n<ul>\n<li><strong>83\uff05<\/strong>\u8868\u73fe\u512a\u65bc\u975c\u614b\u5716\u50cf\u70ba\u7684\u6a5f\u6703<strong>\u8996\u5716\u5167\u5bb9<\/strong><\/li>\n<li><strong>88\uff05\u7684<\/strong>\u6a5f\u6703\u52dd\u904e\u8981<strong>\u52a0\u5165\u8cfc\u7269\u8eca\u7684<\/strong>\u975c\u614b\u5716\u7247<\/li>\n<li><strong>76\uff05\u7684<\/strong>\u6a5f\u6703\u52dd\u904e<strong>\u8cfc\u8cb7<\/strong>\u975c\u614b\u5716\u7247<\/li>\n<\/ul>\n<p>\u9664\u4e86\u904b\u52d5\u4e4b\u5916\uff0c\u60a8\u9084\u5e0c\u671b\u5305\u62ec\u4e00\u81f4\u7684\u54c1\u724c\u548c\u9192\u76ee\u7684\u6a19\u984c\u4ee5\u5f37\u8abf\u60a8\u7684\u7522\u54c1\u3002\u6587\u5b57\u61c9\u5c11\u65bc24\u500b\u5b57\u7b26\uff0c\u4ee5\u4f7f\u67e5\u770b\u8005\u53ef\u4ee5\u5c08\u6ce8\u65bc\u5ee3\u544a\u7684\u79fb\u52d5\u3002<\/p>\n<h3>5.\u4f7f\u7528\u591a\u500b\u5834\u666f<\/h3>\n<p>\u5982\u679c\u60a8\u7684\u6545\u4e8b\u5ee3\u544a\u6bd4\u8f03\u8907\u96dc\uff0c\u5247\u53ef\u4ee5\u5c07\u5834\u666f\u5206\u6210\u7c21\u77ed\u7684\u201c\u7ae0\u7bc0\u201d\u3002\u6548\u679c\u6700\u597d\u7684Story\u5ee3\u544a\u5f80\u5f80\u5177\u6709\u66f4\u7c21\u6f54\u7684\u5834\u666f-\u00a0\u5e73\u5747\u6bcf\u500b\u5834\u666f<a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-can-marketers-create-compelling-instagram-stories-ads\" target=\"_blank\" rel=\"noreferrer noopener\">2.8\u79d2<\/a>\u3002<\/p>\n<p>\u4f8b\u5982\uff0cArgos Home\u572810\u79d2\u7684\u6642\u9593\u5167\u5275\u5efa\u4e86\u4e94\u500b\u5834\u666f\u7684\u5047\u65e5\u6545\u4e8b\u3002<\/p>\n<p>\u4eba\u5011\u8207\u6545\u4e8b\u5feb\u901f\u4e92\u52d5\u3002\u8981\u88fd\u4f5c\u6709\u6548\u7684\u6545\u4e8b\u5ee3\u544a\uff0c\u8acb\u5617\u8a66\u4f7f\u7528\u7c21\u77ed\uff0c\u5feb\u7bc0\u594f\u7684\u6558\u8ff0\uff0c\u4ee5\u6709\u8da3\u7684\u65b9\u5f0f\u50b3\u9054\u60a8\u7684\u4fe1\u606f\u3002<\/p>\n<h2 id=\"specs-and-requirements\">Instagram Story\u5ee3\u544a\u898f\u683c\u548c\u8981\u6c42<\/h2>\n<h3>Instagram\u6545\u4e8b\u5716\u7247\u5ee3\u544a\u898f\u683c\uff1a<\/h3>\n<ul>\n<li><strong>\u6a19\u984c\uff1a<\/strong>\u76ee\u524d\u4e0d\u53ef\u7528\u3002\u4efb\u4f55\u6587\u672c\u90fd\u5fc5\u9808\u662f\u5716\u50cf\u6587\u4ef6\u7684\u4e00\u90e8\u5206<\/li>\n<li><strong>\u683c\u5f0f\uff1a<\/strong>\u5168\u5c4f\u5782\u76f4\u5ee3\u544a\uff089:16\uff09<\/li>\n<li><strong>\u5efa\u8b70\u89e3\u6790\u5ea6\uff1a<\/strong>\u00a01080 x 1920<\/li>\n<li><strong>\u6a94\u6848\u985e\u578b\uff1a<\/strong>\u00a0.jpg\u6216.png<\/li>\n<li><strong>\u6700\u9ad8\u00a0\u5716\u7247\u5927\u5c0f\uff1a<\/strong>\u00a030MB<\/li>\n<li><strong>\u5167\u5bb9\uff1a<\/strong>\u53ef\u898b5\u79d2\u9418<\/li>\n<\/ul>\n<h3>Instagram\u6545\u4e8b\u8996\u983b\u5ee3\u544a\u898f\u683c\uff1a<\/h3>\n<ul>\n<li><strong>\u6a19\u984c\uff1a<\/strong>\u76ee\u524d\u4e0d\u53ef\u7528\u3002\u4efb\u4f55\u6587\u672c\u90fd\u5fc5\u9808\u662f\u5716\u50cf\u6587\u4ef6\u7684\u4e00\u90e8\u5206<\/li>\n<li><strong>\u683c\u5f0f\uff1a<\/strong>\u5168\u5c4f\u5782\u76f4\u5ee3\u544a\uff089:16\uff09<\/li>\n<li><strong>\u5efa\u8b70\u89e3\u6790\u5ea6\uff1a<\/strong>\u00a01080 x 1920<\/li>\n<li><strong>\u6587\u4ef6\u985e\u578b\uff1a<\/strong>\u00a0mp4\u6216.mov<\/li>\n<li><strong>\u6700\u9ad8\u00a0\u5f71\u7247\u5927\u5c0f\uff1a<\/strong>\u00a04GB<\/li>\n<li><strong>\u6700\u9ad8\u00a0\u5f71\u7247\u9577\u5ea6\uff1a<\/strong>\u00a015\u79d2<\/li>\n<li><strong>\u63a8\u85a6\u7684\u8996\u983b\u7de8\u89e3\u78bc\u5668\uff1a<\/strong>\u00a0h.264\uff0cVP8<\/li>\n<li><strong>\u63a8\u85a6\u7684\u97f3\u983b\u7de8\u89e3\u78bc\u5668\uff1a<\/strong>\u00a0AAC\uff0cVorbis<\/li>\n<\/ul>\n<h2>Instagram\u6545\u4e8b\u5ee3\u544a\uff1a\u8207\u76ee\u6a19\u53d7\u773e\u5efa\u7acb\u806f\u7e6b<\/h2>\n<p>\u5982\u679c\u60a8\u4ecd\u7136\u4e0d\u78ba\u5b9aInstagram Story\u5ee3\u544a\u662f\u5426\u9069\u5408\u60a8\uff0c\u90a3\u9ebc\u9032\u884c\u4e00\u4e9b\u5ee3\u544a\u7cfb\u5217\u6e2c\u8a66\u5c31\u4e0d\u6703\u6709\u4ec0\u9ebc\u5bb3\u8655\u3002\u501f\u52a9\u4e0a\u9762\u7684\u6307\u5357\uff0c\u60a8\u5c07\u80fd\u5920\u5275\u5efa\u529f\u80fd\u5f37\u5927\u7684Story\u5ee3\u544a\uff0c\u9019\u4e9b\u5ee3\u544a\u80fd\u5920\u5438\u5f15\u7528\u6236\u4e26\u7372\u5f97\u8f49\u5316\uff0c\u7576\u7136\u9084\u6709\u4f86\u81eaInstagram\u71df\u92b7\u6d3b\u52d5\u7684\u65b0\u5ba2\u6236\u3002<\/p>\n<h4 class=\"has-text-align-center\">\u7acb\u5373\u4f7f\u7528ManyChat\u69cb\u5efa\u4e26\u51fa\u552e\u7d66\u60a8\u7684Instagram\u53d7\u773e\u3002\u5b83\u662f\u514d\u8cbb\u7684\u5165\u9580\u3002<\/h4>\n<p>&nbsp;<\/p>\n<p>Source: https:\/\/manychat.com\/blog\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f15\u4eba\u6ce8\u76ee\uff0c\u5f15\u4eba\u5165\u52dd\u7684\u6578\u5b57\u5ee3\u544a\uff1aInstagram 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