{"id":1732,"date":"2022-11-30T00:00:00","date_gmt":"2022-11-29T16:00:00","guid":{"rendered":"https:\/\/manychat.com.hk\/?p=1732"},"modified":"2022-11-02T03:05:44","modified_gmt":"2022-11-01T19:05:44","slug":"%e4%bb%80%e9%ba%bc%e6%98%af%e5%93%81%e7%89%8c%e8%b3%87%e7%94%a2%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/manychat.com.hk\/zh_tw\/%e4%bb%80%e9%ba%bc%e6%98%af%e5%93%81%e7%89%8c%e8%b3%87%e7%94%a2%ef%bc%9f\/","title":{"rendered":"\u4ec0\u9ebc\u662f\u54c1\u724c\u8cc7\u7522\uff1f"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1733\" src=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/what-is-brand-equity.jpg\" alt=\"\" width=\"1201\" height=\"575\" srcset=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/what-is-brand-equity.jpg 1201w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/what-is-brand-equity-980x469.jpg 980w, 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href=\"https:\/\/www.investopedia.com\/terms\/b\/brandequity.asp\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" 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class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.manychat.com\/signup\">\u958b\u59cb\u4f7f\u7528<\/a><\/div>\n<h2>\u54c1\u724c\u8cc7\u7522\u7684\u4e09\u500b\u7d44\u6210\u90e8\u5206<\/h2>\n<p><a href=\"https:\/\/www.investopedia.com\/terms\/b\/brandequity.asp\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" 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href=\"https:\/\/www.investopedia.com\/terms\/b\/brandequity.asp\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" \uff08\u5728\u65b0\u6a19\u7c64\u9801\u4e2d\u6253\u958b\uff09\">EquiTrend\u7814\u7a76<\/a>\u8868\u660e\uff0c\u6d88\u8cbb\u8005\u6bd4\u5176\u4ed6\u666e\u901a\u4ee5\u4e0a\u7684\u975e\u8655\u65b9\u85e5\u54c1\u724c\u4fe1\u4efb\u6cf0\u8afe\u3002\u56e0\u6b64\uff0c\u6cf0\u8afe\u901a\u904e\u958b\u767c\u65b0\u7522\u54c1\u4f86\u64f4\u5927\u5e02\u5834\uff0c\u5982\u6cf0\u8afe\u589e\u5f37\u5291\uff0c\u6cf0\u8afe\u611f\u5192\u548c\u6d41\u611f\u4ee5\u53ca\u6cf0\u8afe\u7ac7\u6027\u5145\u8840\u548c\u75bc\u75db\u3002<\/p>\n<p>Geico\u7684\u201c 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class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh4.googleusercontent.com\/e3Y1xqSUGX-c5_FcbidD80fV-NYUnw40rJmfR2VH1TxWF15o_jJT0kWr5kjjBOLb9WxbByFnc4qUziqt7gb6JcABYT5OIMcp3pULkx7H7pwpOeY8A3xDYZ9IODzb-gJc1mkhlTyq\" alt=\"\u4ec0\u9ebc\u662f\u54c1\u724c\u50f9\u503c\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/e3Y1xqSUGX-c5_FcbidD80fV-NYUnw40rJmfR2VH1TxWF15o_jJT0kWr5kjjBOLb9WxbByFnc4qUziqt7gb6JcABYT5OIMcp3pULkx7H7pwpOeY8A3xDYZ9IODzb-gJc1mkhlTyq\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<h3><strong>3\uff09\u4fdd\u6301\u4e00\u81f4<\/strong><\/h3>\n<p>\u54c1\u724c\u4e4b\u6240\u4ee5\u80fd\u7372\u5f97\u5353\u8d8a\u7684\u54c1\u724c\u8cc7\u7522\uff0c\u539f\u56e0\u4e4b\u4e00\u662f\u56e0\u70ba\u5b83\u5011\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n<p>\u4ed6\u5011\u7684\u54c1\u724c\u8cc7\u7522\u4e0d\u50c5\u662f\u6709\u6548\u7684\u71df\u92b7\u8a08\u5283\u7684\u7d50\u679c\uff0c\u9084\u56e0\u70ba\u4ed6\u5011\u5df2\u5c07\u5176\u9810\u671f\u7684\u54c1\u724c\u8cc7\u7522\u5efa\u7acb\u5728\u5176\u7d44\u7e54\u7684\u5e7e\u4e4e\u6bcf\u500b\u9818\u57df\u3002\u4ed6\u5011\u9ad4\u73fe\u4e86\u4ed6\u5011\u7684\u6574\u9ad4\u50f9\u503c\u89c0\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u4e00\u500b\u54c1\u724c\u5e0c\u671b\u88ab\u8a8d\u70ba\u5177\u6709\u8f03\u9ad8\u7684\u5ba2\u6236\u670d\u52d9\u6c34\u5e73\uff0c\u90a3\u9ebc\u9019\u9700\u8981\u5728\u5f9e\u6703\u8a08\u5230\u71df\u92b7\uff0c\u5f9e\u6280\u8853\u652f\u6301\u5230\u7814\u767c\u7684\u6240\u6709\u90e8\u9580\u4e2d\u5f97\u5230\u9ad4\u73fe\u3002\u5efa\u7acb\u54c1\u724c\u8cc7\u7522\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u5c08\u6ce8\u65bc\u6210\u70ba\u60a8\u60f3\u8981\u7684\u54c1\u724c\u3002<\/p>\n<h3><strong>4\uff09\u50be\u807d\u5ba2\u6236\u7684\u8072\u97f3<\/strong><\/h3>\n<p>\u5efa\u7acb\u6b63\u9762\u7684\u54c1\u724c\u8cc7\u7522\u610f\u5473\u8457\u50be\u807d\u548c\u5229\u7528\u5fe0\u5be6\u5ba2\u6236\u5c0d\u60a8\u7684\u559c\u611b\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u60a8\u5fc5\u9808\u9032\u884c\u4e00\u4e9b\u73fe\u5834\u7814\u7a76\u624d\u80fd\u78ba\u5b9a\u5176\u542b\u7fa9\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5165\u9580\u6307\u5357\uff1a<\/p>\n<ul>\n<li>\u4f7f\u7528ManyChat\u5100\u8868\u677f\u4e2d\u7684\u6d41\u7a0b\uff0c\u8981\u6c42\u5ba2\u6236\u5206\u4eab\u6709\u95dc\u5176\u9ad4\u9a57\u7684\u7d30\u7bc0\u3002<\/li>\n<li>\u5275\u5efa\u4e00\u500b\u5ba2\u6236\u57f9\u80b2\u96fb\u5b50\u90f5\u4ef6\u6d3b\u52d5\uff0c\u4ee5\u6fc0\u52f5\u5fe0\u8aa0\u7684\u5ba2\u6236\u586b\u5beb\u8abf\u67e5\u8868\u3002<\/li>\n<li>\u4e3b\u6301\u8ad6\u58c7\u6216\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7372\u5f97\u95dc\u6ce8\u8005\u6216\u8a02\u95b1\u8005\u7684\u53cd\u994b\u3002<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8475 lazyload lazyloaded\" src=\"https:\/\/manychatcomblog9a70c.zapwp.com\/q:intelligent\/retina:false\/webp:false\/w:1024\/url:https:\/\/manychat.com\/blog\/wp-content\/uploads\/2020\/03\/bot-example-brand-equity-1024x546.png\" sizes=\"\" srcset=\"\" alt=\"\u54c1\u724c\u8cc7\u7522\u542b\u7fa9-\u6a5f\u5668\u4eba\u793a\u4f8b\" data-lazy-src=\"https:\/\/manychatcomblog9a70c.zapwp.com\/q:intelligent\/retina:false\/webp:false\/w:1024\/url:https:\/\/manychat.com\/blog\/wp-content\/uploads\/2020\/03\/bot-example-brand-equity-1024x546.png\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<h2>\u91cd\u8981\u8981\u9ede<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.investopedia.com\/terms\/b\/brandequity.asp\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" \uff08\u5728\u65b0\u6a19\u7c64\u9801\u4e2d\u6253\u958b\uff09\">\u54c1\u724c\u8cc7\u7522<\/a>\u662f<em>\u00a0<\/em>\u516c\u53f8\u5f9e\u5177\u6709\u53ef\u8b58\u5225\u540d\u7a31\u7684\u7522\u54c1\u6216\u670d\u52d9\u4e2d\u7522\u751f\u7684\u50f9\u503c\u6ea2\u50f9\uff0c\u8207\u540c\u985e\u901a\u7528\u7522\u54c1\u76f8\u6bd4\u3002\u516c\u53f8\u53ef\u4ee5\u901a\u904e\u4f7f\u5176\u7522\u54c1\u4ee4\u4eba\u96e3\u5fd8\uff0c\u6613\u65bc\u8b58\u5225\u4e26\u4e14\u5728\u8cea\u91cf\u548c\u53ef\u9760\u6027\u65b9\u9762\u5177\u6709\u512a\u52e2\u4f86\u70ba\u5176\u7522\u54c1\u5275\u9020\u54c1\u724c\u8cc7\u7522\u3002<\/li>\n<li>\u7576\u4e00\u5bb6\u516c\u53f8\u64c1\u6709\u5f88\u9ad8\u7684\u6b63\u9762\u54c1\u724c\u8cc7\u7522\u6642\uff0c\u5b83\u6703\u589e\u52a0\u9577\u671f\u7559\u4f4f\u5ba2\u6236\u7684\u6a5f\u6703\uff0c\u5f9e\u800c\u96a8\u8457\u6642\u9593\u7684\u6d41\u901d\u589e\u52a0\u5176\u751f\u547d\u9031\u671f\u50f9\u503c\u3002\u6b64\u5916\uff0c\u5ba2\u6236\u66f4\u6709\u53ef\u80fd\u70ba\u5176\u7522\u54c1\u6216\u670d\u52d9\u652f\u4ed8\u66f4\u9ad8\u7684\u6ea2\u50f9\u3002<\/li>\n<li>\u860b\u679c\u54c1\u724c\u662f\u54c1\u724c\u8cc7\u7522\u7684\u4e00\u500b\u5f88\u597d\u7684\u4f8b\u5b50\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u6210\u529f\u5730\u5c07\u54c1\u724c\u540d\u7a31\u8207\u9ad8\u50f9\u503c\uff0c\u7528\u6236\u53cb\u597d\u548c\u5f37\u5927\u7684\u652f\u6301\u806f\u7e6b\u8d77\u4f86\u3002<\/li>\n<li>\u54c1\u724c\u4e4b\u6240\u4ee5\u8981\u5efa\u7acb\u5f37\u5927\u7684\u6b63\u9762\u54c1\u724c\u8cc7\u7522\uff0c\u6700\u91cd\u8981\u7684\u539f\u56e0\u662f\uff0c\u9019\u76f4\u63a5\u95dc\u4fc2\u5230\u5176\u63d0\u9ad8\u5229\u6f64\u7387\u7684\u5e95\u7dda\u3002\u54c1\u724c\u8cc7\u7522\u53ef\u4ee5\u5438\u5f15\u548c\u7559\u4f4f\u5ba2\u6236\uff0c\u5f9e\u800c\u8ce6\u4e88\u4ed6\u5011\u7af6\u722d\u512a\u52e2\u4e26\u4fdd\u8b77\u4ed6\u5011\u7684\u5e95\u7dda\u3002<\/li>\n<li>\u60a8\u53ef\u4ee5\u901a\u904e\u4ee5\u4e0b\u6b65\u9a5f\u70ba\u81ea\u5df1\u7684\u54c1\u724c\u5efa\u7acb\u54c1\u724c\u8cc7\u7522\uff1a1\uff09\u6e05\u695a\u4e86\u89e3\u5ba2\u6236\u5e0c\u671b\u5982\u4f55\u770b\u5f85\u81ea\u5df12\uff09\u7528\u5b83\u4f86\u63a8\u52d5\u60a8\u7684\u71df\u92b7\u6d3b\u52d53\uff09\u5728\u7d44\u7e54\u7bc4\u570d\u5167\u4fdd\u6301\u4e00\u81f4\uff0c\u4ee5\u5efa\u7acb\u54c1\u724c\u8cc7\u75224\uff09\u50be\u807d\u5411\u60a8\u7684\u5ba2\u6236\u63d0\u4f9b\u6a5f\u6703\uff0c\u4ee5\u5229\u7528\u4f7f\u60a8\u7684\u54c1\u724c\u5728\u4efb\u4f55\u7279\u5b9a\u9818\u57df\u51fa\u8272\u7684\u6a5f\u6703\u3002<\/li>\n<\/ul>\n<p>\u8acb\u8a18\u4f4f\uff0c\u7576\u958b\u59cb\u6e96\u5099\u63a1\u7528\u5f37\u5927\u7684\u54c1\u724c\u7b56\u7565\u6642\uff0c\u5c07\u7d66\u81ea\u5df1\u5e36\u4f86\u8207\u5176\u4ed6\u77e5\u540d\u54c1\u724c\u76f8\u6bd4\u7684\u7af6\u722d\u512a\u52e2\u3002\u53ea\u8981\u60a8\u4e86\u89e3\u54c1\u724c\u7684\u5168\u90e8\u6f5b\u529b\u4e26\u6709\u6548\u5229\u7528\u5176\u529b\u91cf\uff0c\u60a8\u5728\u5efa\u7acb\u54c1\u724c\u8cc7\u7522\u4e0a\u6240\u505a\u7684\u4efb\u4f55\u6295\u8cc7\u90fd\u5c07\u7522\u751f\u826f\u597d\u7684\u5ba2\u6236\u4fdd\u7559\u7387\uff01<\/p>\n<p>&nbsp;<\/p>\n<p>Source: https:\/\/manychat.com\/blog\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7121\u8ad6\u60a8\u662f\u5426\u610f\u8b58\u5230\u9019\u4e00\u9ede\uff0c\u60a8\u70ba\u5ba2\u6236\u63d0\u4f9b\u50f9\u503c\u6240\u8981\u505a\u7684\u4e00\u5207\u90fd\u88ab\u8996\u70ba\u54c1\u724c\u8cc7\u7522\u3002\u8981\u6a39\u7acb\u5f37\u5927\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u60a8\u9996\u5148\u9700\u8981\u78ba\u5b9a\u76ee\u6a19 [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_eb_attr":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"footnotes":""},"categories":[80,75],"tags":[],"class_list":["post-1732","post","type-post","status-publish","format-standard","hentry","category-80","category-75"],"_links":{"self":[{"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/posts\/1732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/comments?post=1732"}],"version-history":[{"count":2,"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/posts\/1732\/revisions"}],"predecessor-version":[{"id":1775,"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/posts\/1732\/revisions\/1775"}],"wp:attachment":[{"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/media?parent=1732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/categories?post=1732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/tags?post=1732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}