{"id":1735,"date":"2022-11-30T00:00:00","date_gmt":"2022-11-29T16:00:00","guid":{"rendered":"https:\/\/manychat.com.hk\/?p=1735"},"modified":"2022-11-02T03:04:48","modified_gmt":"2022-11-01T19:04:48","slug":"%e5%bb%ba%e7%ab%8b%e5%93%81%e7%89%8c%e7%9a%8410%e5%80%8b%e6%ad%a5%e9%a9%9f","status":"publish","type":"post","link":"https:\/\/manychat.com.hk\/zh_tw\/%e5%bb%ba%e7%ab%8b%e5%93%81%e7%89%8c%e7%9a%8410%e5%80%8b%e6%ad%a5%e9%a9%9f\/","title":{"rendered":"\u5efa\u7acb\u54c1\u724c\u768410\u500b\u6b65\u9a5f"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1736\" src=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/how-to-build-a-brand-1.jpg\" alt=\"\" width=\"1201\" height=\"575\" srcset=\"https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/how-to-build-a-brand-1.jpg 1201w, https:\/\/manychat.com.hk\/wp-content\/uploads\/2020\/06\/how-to-build-a-brand-1-980x469.jpg 980w, 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target=\"_blank\" rel=\"noreferrer noopener\">\u91cd\u65b0\u547d\u540d<\/a>\uff0c\u90fd\u5e0c\u671b\u5f9e\u96f6\u958b\u59cb\u3002<\/p>\n<p>\u5f9e\u4e00\u958b\u59cb\u5c31\u662f\u5efa\u7acb\u54c1\u724c\u548c\u5efa\u7acb\u5f37\u5927<a href=\"https:\/\/manychat.com\/blog\/what-is-brand-equity\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u54c1\u724c\u8cc7\u7522<\/a>\u7684\u65b9\u6cd5\uff1a<\/p>\n<h2>\u7b2c\u4e00\uff1a\u4ec0\u9ebc\u662f\u54c1\u724c\uff1f<\/h2>\n<p>\u7c21\u800c\u8a00\u4e4b\uff0c\u54c1\u724c\u5c31\u662f\u8207\u4e4b\u63a5\u89f8\u7684\u4efb\u4f55\u4eba\u5c0d\u516c\u53f8\u7684\u770b\u6cd5\u3002\u9019\u5305\u62ec\u5ba2\u6236\uff0c\u6f5b\u5728\u5ba2\u6236\uff0c\u6295\u8cc7\u8005\u548c\u516c\u773e\u3002\u5b83\u662f\u6574\u500b\u4f01\u696d\u7684\u7e3d\u62ec\u8eab\u4efd\uff0c\u800c\u4e0d\u662f\u5176\u5404\u500b\u90e8\u5206\u7684\u7e3d\u548c\u3002<\/p>\n<p>\u666e\u901a\u4eba\u7fa4\u53ef\u4ee5\u901a\u904e\u5404\u7a2e\u63a5\u89f8\u9ede\uff08\u4f8b\u5982\u5370\u5237\u5ee3\u544a\uff0c\u793e\u4ea4\u5a92\u9ad4\uff0c\u5ee3\u64ad\u5ee3\u544a\uff0c\u64ad\u5ba2\u548c\u5176\u4ed6\u985e\u578b\u7684\u5167\u5bb9\uff09\u63a5\u89f8\u54c1\u724c\u3002\u7c21\u800c\u8a00\u4e4b\uff0c\u60a8\u7684\u54c1\u724c\u5f62\u50cf\u662f\u60a8\u7684\u516c\u53f8\u901a\u904e\u53ef\u8b58\u5225\u7684\u500b\u6027\u7d66\u4e16\u754c\u5e36\u4f86\u7684\u7b2c\u4e00\u5370\u8c61\u3002<\/p>\n<h2>\u4f01\u696d\u8207\u54c1\u724c\u4e4b\u9593\u7684\u5dee\u7570<\/h2>\n<p><a href=\"https:\/\/www.entrepreneur.com\/article\/231292\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" \uff08\u5728\u65b0\u6a19\u7c64\u9801\u4e2d\u6253\u958b\uff09\">\u4f01\u696d\u548c\u54c1\u724c<\/a>\u4e4b\u9593\u7684\u7c21\u55ae\u5340\u5225\u662f\uff1a\u8072\u8b7d\u3002<\/p>\n<p>\u4f01\u696d\u662f\u53c3\u8207\u5e38\u898f\u5546\u696d\u7684\u904b\u71df\u5be6\u9ad4\uff0c\u800c\u54c1\u724c\u662f\u76f8\u540c\u7684\u4f01\u696d\uff0c\u4f46\u5177\u6709\u901a\u904e\u6d88\u8cbb\u8005\u611f\u77e5\u5f62\u6210\u7684\u8eab\u4efd\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u96d6\u7136\u662f\u7684\uff0c\u54c1\u724c\u80af\u5b9a\u5305\u542b\u8996\u89ba\u8b58\u5225\uff0c\u4f46\u7c21\u55ae\u7684\u4e8b\u5be6\u662f\uff0c\u54c1\u724c\u662f\u4f01\u696d\uff0c\u4f46\u537b\u5177\u6709\u8072\u8b7d\u3002<\/p>\n<p>Gallant\u7684\u54c1\u724c\u67b6\u69cb\u5e2b\u517c\u9996\u5e2d\u57f7\u884c\u5b98Chris Kocek\u5728\u4ed6\u7d66\u300a<em>\u4f01\u696d\u5bb6\u300b\u7684<\/em>\u6587\u7ae0\u4e2d\u8aaa\u5f97\u6700\u597d\u3002\u4ed6\u6307\u51fa\uff0c\u4f01\u696d\u8207\u54c1\u724c\u4e4b\u9593\u7684\u5340\u5225\u5728\u65bc\uff1a<\/p>\n<figure class=\"wp-block-pullquote\">\n<blockquote><p><em>\u201c\u4f01\u696d\u8d85\u8d8a\u5176\u539f\u7522\u5730\u985e\u5225\u4fbf\u6210\u70ba\u54c1\u724c\u3002\u5b83\u9700\u8981\u73fe\u6709\u7684\u6838\u5fc3\u8cc7\u7522\u6216\u7279\u5b9a\u7684\u54f2\u5b78\uff0c\u4e26\u5c07\u5176\u878d\u5165\u5230\u6240\u505a\u7684\u6240\u6709\u4e8b\u60c5\u4e2d\uff0c\u5f9e\u800c\u63d0\u9ad8\u5176\u8072\u8b7d\u6216\u4e00\u6b21\u67e5\u770b\u4e00\u7a2e\u7522\u54c1\uff0c\u670d\u52d9\u6216\u7522\u54c1\u7dda\u7684\u4e16\u754c\u89c0\u3002\u201d<\/em><\/p>\n<p><cite>Gallant\u54c1\u724c\u67b6\u69cb\u5e2b\u517c\u9996\u5e2d\u57f7\u884c\u5b98Chris Kocek<\/cite><\/p><\/blockquote>\n<\/figure>\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.manychat.com\/signup\">\u958b\u59cb\u4f7f\u7528<\/a><\/div>\n<h2>\u70ba\u4ec0\u9ebc\u5efa\u7acb\u6210\u529f\u7684\u54c1\u724c\u5f88\u91cd\u8981\uff1f<\/h2>\n<p>\u5efa\u7acb\u6210\u529f\u7684\u54c1\u724c\u5c0d\u65bc\u4f01\u696d\u7684\u751f\u547d\u548c\u58fd\u547d\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<p>\u793e\u4ea4\u5a92\u9ad4\u548c\u5176\u4ed6\u6280\u8853\u9032\u6b65\u4f7f\u6211\u5011\u4e4b\u9593\u7684\u806f\u7e6b\u66f4\u52a0\u7dca\u5bc6\uff0c\u5f9e\u800c\u4fc3\u9032\u4e86\u66f4\u9ad8\u7a0b\u5ea6\u7684\u5e02\u5834\u7af6\u722d\u3002\u4fdd\u6301\u512a\u52e2\u610f\u5473\u8457\u5c07\u60a8\u7684\u696d\u52d9\u8207\u5176\u4ed6\u696d\u52d9\u5340\u5206\u958b\u4f86\uff0c\u9019\u53ef\u4ee5\u901a\u904e\u5275\u5efa\u54c1\u724c\u6a19\u8b58\u4f86\u5be6\u73fe\u3002\u901a\u904e\u4f7f\u7528\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4f5c\u70ba\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u7684\u7b56\u7565\uff0c\u60a8\u5c07\u81ea\u5df1\u5b9a\u4f4d\u70ba\u53ef\u4ee5\u8de8\u5e73\u53f0\u8207\u4ed6\u5011\u5efa\u7acb\u806f\u7e6b\u7684\u54c1\u724c\u3002<\/p>\n<p>\u5efa\u7acb\u54c1\u724c\u4e0d\u50c5\u6703\u5e6b\u52a9\u60a8\u5728\u5229\u57fa\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u800c\u4e14\u9084\u53ef\u4ee5\u4f7f\u60a8\u7372\u5f97\u4f75\u4fdd\u6301\u5f37\u5927\u7684\u5ba2\u6236\u57fa\u790e\uff0c\u978f\u56fa\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u4e26\u9f13\u52f5\u696d\u52d9\u589e\u9577\u3002\u7576\u54c1\u724c\u5efa\u7acb\u6b63\u78ba\u6642\uff0c\u5b83\u7684\u9ad8\u6548\u6027\u5c31\u4e0d\u8db3\u70ba\u5947\u4e86-\u5be6\u969b\u4e0a\uff0c\u56e0\u70ba\u60a8\u662f\u901a\u904e\u5c0d\u76ee\u6a19\u53d7\u773e\u6216\u60a8\u7684\u696d\u52d9\u6240\u670d\u52d9\u7684\u5229\u57fa\u5e02\u5834\u9032\u884c\u5ee3\u6cdb\u7814\u7a76\u800c\u5efa\u7acb\u7684\u3002\u60a8\u5df2\u7d93\u80fd\u5920\u8207\u5ba2\u6236\u5efa\u7acb\u4fe1\u4efb\uff0c\u5efa\u7acb\u9577\u671f\u5408\u4f5c\u95dc\u4fc2\uff0c\u9019\u5c07\u7e7c\u7e8c\u64f4\u5927\u60a8\u7684\u54c1\u724c\u4fe1\u606f\u3002<\/p>\n<p>\u8b93\u6211\u5011\u770b\u4e00\u500b\u4f8b\u5b50\u3002<\/p>\n<p>\u860b\u679c\u901a\u904e\u5275\u9020\u6e05\u6670\uff0c\u7c21\u6f54\u548c\u7c21\u7d04\u7684\u53ef\u8b58\u5225\u500b\u6027\uff0c\u5728\u6280\u8853\u9818\u5148\u8005\u4e2d\u6a39\u7acb\u4e86\u826f\u597d\u7684\u8072\u8b7d\u3002\u9019\u7a2e<s>\u6a19\u8b58<\/s>\u54c1\u724c\u5f62\u8c61\u9ad4\u73fe\u5728\u4ed6\u5011\u7684\u7522\u54c1\u548c\u652f\u6301\uff0c\u751a\u81f3\u7c21\u7d04\u7684\u5fbd\u6a19\uff0c\u5ee3\u544a\u548c\u5305\u88dd\u4e2d\u3002\u4ed6\u5011\u6210\u529f\u7684\u54c1\u724c\u5b9a\u4f4d\u4f7f\u4ed6\u5011\u7ad9\u5728\u96fb\u5b50\u6d88\u8cbb\u5e02\u5834\u7684\u6700\u524d\u6cbf\u3002<\/p>\n<h2>\u5efa\u7acb\u54c1\u724c\u76845\u500b\u6b65\u9a5f<\/h2>\n<p>\u65e2\u7136\u60a8\u5df2\u7d93\u77e5\u9053\u4f01\u696d\u548c\u54c1\u724c\u4e4b\u9593\u7684\u5340\u5225\u4ee5\u53ca\u91cd\u8981\u6027\uff0c\u90a3\u9ebc\u60a8\u5c31\u53ef\u4ee5\u958b\u59cb\u63a1\u53d6\u6b65\u9a5f\uff0c\u5c07\u60a8\u7684\u4f01\u696d\u63d0\u5347\u70ba\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u7684\u512a\u79c0\u54c1\u724c\u3002<\/p>\n<ol>\n<li><strong>\u4e86\u89e3\u4f60\u7684\u807d\u773e\u3002<\/strong>\u78ba\u5b9a\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u6700\u9069\u5408\u8ab0\uff0c\u53ef\u4ee5\u8b93\u60a8\u4fdd\u6301\u5c08\u6ce8\u3002\u60a8\u7684\u54c1\u724c\u65e8\u5728\u5f15\u8d77\u4fe1\u4efb\u548c\u5e73\u6613\u8fd1\u4eba\u3002\u5982\u679c\u60a8\u80fd\u5920\u7e2e\u5c0f\u76ee\u6a19\u53d7\u773e\u7684\u7bc4\u570d\uff0c\u90a3\u9ebc\u6700\u56f0\u96e3\u7684\u90e8\u5206\u5df2\u7d93\u5b8c\u6210\uff0c\u56e0\u70ba\u6709\u95dc\u53d7\u773e\u7684\u8a73\u7d30\u4fe1\u606f\u5c07\u6210\u70ba\u60a8\u524d\u9032\u7684\u91cd\u9ede\u3002\u7576\u60a8\u7684\u696d\u52d9\u6210\u719f\u5f8c\uff0c\u8acb\u518d\u6b21\u6aa2\u67e5\u6b64\u5167\u5bb9\uff0c\u4ee5\u4e86\u89e3\u60a8\u7684\u53d7\u773e\u7fa4\u9ad4\u662f\u5426\u767c\u751f\u4e86\u8b8a\u5316\uff0c\u9019\u4e00\u9ede\u5f88\u91cd\u8981\u3002\u7136\u5f8c\uff0c\u60a8\u5c07\u53ef\u4ee5\u5728\u9700\u8981\u6642\u9032\u884c\u66f4\u6539\u3002<\/li>\n<\/ol>\n<p>\u5b9a\u7fa9\u76ee\u6a19\u53d7\u773e\u7684\u6700\u597d\u65b9\u6cd5\u4e4b\u4e00\u662f\u5275\u5efa3-4\u500b\u5ba2\u6236\u89d2\u8272\u3002\u9019\u4e9b\u662f\u865b\u69cb\u7684\u7c21\u6b77\uff0c\u53ef\u4ee5\u771f\u5be6\u5730\u63cf\u7e6a\u51fa\u60a8\u7684\u5ba2\u6236\u662f\u8ab0\u3002<\/p>\n<ol>\n<li><strong>\u5b9a\u8abf\u3002<\/strong>\u60a8\u6703\u6ce8\u610f\u5230\uff0c\u8af8\u5982Reese&#8217;s\u6216Skittles\u4e4b\u985e\u7684\u7cd6\u679c\u54c1\u724c\u5728\u71df\u92b7\u548c\u5ee3\u544a\u4e2d\u90fd\u4f7f\u7528\u4e86\u975e\u5e38\u6709\u8da3\uff0c\u96a8\u610f\u4e14\u81ea\u4fe1\u7684\u8072\u97f3\u548c\u8a9e\u8abf\u3002\u9019\u7a2e\u6709\u6548\u4f7f\u7528<a href=\"https:\/\/manychat.com\/blog\/how-to-establish-a-brand-voice\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u54c1\u724c\u8072\u97f3\u7684<\/a>\u76ee\u7684\u662f\u6709\u610f\u5411\u5e74\u8f15\u7684\u53d7\u773e\u8aaa\u8a71\u3002<\/li>\n<\/ol>\n<p>\u7576\u60a8\u8a66\u5716\u8207\u5ba2\u6236\u5efa\u7acb\u878d\u6d3d\u95dc\u4fc2\u6642\uff0c\u6703\u60f3\u5230\u54ea\u4e9b\u55ae\u8a5e\u6216\u77ed\u8a9e\uff1f\u8003\u616e\u6bd4<em>\u597d\u7684<\/em>\uff0c<em>\u53ef\u9760\u7684<\/em>\u6216<em>\u7a31\u8077<\/em>\u7684\u66f4\u6df1\u7684\u63cf\u8ff0\u7b26<em>\u3002<\/em>\u9019\u4e9b\u90fd\u662f\u516c\u53f8\u8ffd\u6c42\u7684\u51fa\u8272\u5c6c\u6027\uff0c\u4f46\u662f\u66f4\u5177\u91dd\u5c0d\u6027\u5c07\u5e6b\u52a9\u60a8\u7684\u5718\u968a\u5c08\u6ce8\u65bc\u54c1\u724c\u610f\u5716\u3002\u7136\u5f8c\uff0c\u60a8\u53ef\u4ee5\u5728\u8207\u5ba2\u6236\u9032\u884c\u7684\u6240\u6709\u6d88\u606f\u50b3\u905e\u548c\u901a\u4fe1\u4e2d\u4f7f\u7528\u9019\u7a2e\u8072\u97f3\uff0c\u4f8b\u5982\u5728\u804a\u5929\u71df\u92b7\uff0cSMS\u71df\u92b7\u6216\u96fb\u5b50\u90f5\u4ef6\u4e2d\u3002<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/lh6.googleusercontent.com\/Y1Aljcz2XCwNmMuyJtfG_aYo4AluLpP2wJgkc3IW9BtGamcS1bn3Ce9yjwmIlPg7wxcCPUbHxBAJDoyBVu1MqfmXCS3on8F9ExRQ-JhUbZWjMOezjuu7HmU1KB7lOmdU5MfWI6Wq\" alt=\"\u5275\u5efa\u54c1\u724c\u589e\u9577\u5de5\u5177\" data-lazy-src=\"https:\/\/lh6.googleusercontent.com\/Y1Aljcz2XCwNmMuyJtfG_aYo4AluLpP2wJgkc3IW9BtGamcS1bn3Ce9yjwmIlPg7wxcCPUbHxBAJDoyBVu1MqfmXCS3on8F9ExRQ-JhUbZWjMOezjuu7HmU1KB7lOmdU5MfWI6Wq\" data-was-processed=\"true\" \/><\/figure>\n<ol>\n<li><strong>\u77e5\u9053\u4f60\u7684\u50f9\u503c\u3002<\/strong>\u4efb\u4f55\u516c\u53f8\u90fd\u80fd\u64c1\u6709\u7684\u6700\u4f73\u8cc7\u7522\u4e4b\u4e00\u5c31\u662f\u77e5\u9053\u5176\u50f9\u503c\u548c\u4f7f\u547d\u7684\u80fd\u529b\u3002\u662f\u4ec0\u9ebc\u8b93\u60a8\u7684\u516c\u53f8\u5728\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\uff1f\u60a8\u7684\u7522\u54c1\u5982\u4f55\u66f4\u597d\uff0c\u4eba\u5011\u5982\u4f55\u6210\u9577\u624d\u80fd\u76f8\u4fe1\u60a8\u7684\u5224\u65b7\uff1f\u9019\u4e9b\u554f\u984c\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5c07\u76ee\u6a19\u53d7\u773e\u7d0d\u5165\u60a8\u7684\u54c1\u724c\uff0c\u5f9e\u800c\u5efa\u7acb\u5c0d\u76ee\u6a19\u53d7\u773e\u7684\u4fe1\u4efb\u3002\u4e86\u89e3\u8b93\u60a8\u7684\u696d\u52d9\u8207\u773e\u4e0d\u540c\u7684\u662f\u4ec0\u9ebc\uff0c\u5c07\u4f7f\u60a8\u53ef\u4ee5\u5229\u7528\u81ea\u5df1\u7684\u54c1\u724c\u6230\u7565\u3002<\/li>\n<\/ol>\n<p>\u56de\u60f3\u4e00\u4e0b\u860b\u679c\u516c\u53f8\u7684\u4f8b\u5b50\uff0c\u5b83\u5011\u80fd\u5920\u6536\u53d6\u66f4\u9ad8\u7684\u50f9\u683c\uff0c\u56e0\u70ba\u5b83\u5011\u5df2\u88ab\u6a19\u699c\u70ba\u9ad8\u8cea\u91cf\u7684\u901a\u4fe1\u6280\u8853\u63d0\u4f9b\u5546\u3002<\/p>\n<ol>\n<li><strong>\u767c\u63ee\u5275\u610f\u3002<\/strong>\u5982\u679c\u60a8\u60f3\u5b78\u7fd2<a href=\"https:\/\/manychat.com\/blog\/brand-awareness-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5982\u4f55\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6<\/a>\uff0c\u5247\u9700\u8981\u767c\u63ee\u5275\u9020\u529b\u3002\u5275\u5efa\u4e00\u500b\u5c07\u5728\u60a8\u7684\u696d\u52d9\u4e2d\u812b\u7a4e\u800c\u51fa\u7684\u5fbd\u6a19\u53ea\u662f\u5efa\u7acb\u54c1\u724c\u7684\u4e00\u5c0f\u6b65\u3002\u53ea\u662f\u63d0\u9192\u81ea\u5df1\uff0c\u54c1\u724c\u8d85\u51fa\u4e86\u5fbd\u6a19\u3002\u60a8\u5c07\u8981\u5275\u5efa\u4e00\u7a2e\u6700\u80fd\u4ee3\u8868\u60a8\u7684\u54c1\u724c\u7684\u914d\u8272\u65b9\u6848\uff0c\u4e26\u5728\u6240\u6709\u5de5\u4f5c\u4e2d\u4f7f\u7528\u8a72\u6258\u76e4\u3002\u8003\u616e\u5982\u4f55\u6700\u597d\u5730\u5728\u793e\u4ea4\uff0c\u96fb\u5b50\u90f5\u4ef6\u5e8f\u5217\uff0c\u50b3\u55ae\uff0c\u6a19\u8a8c\u548c\u535a\u5ba2\u6587\u7ae0\u4e0a\u5be6\u73fe\u5fbd\u6a19\u548c\u984f\u8272\u3002\u7121\u8ad6\u4eba\u5011\u5f9e\u4f55\u8655\u63a5\u89f8\u5230\u60a8\u7684\u71df\u92b7\u6750\u6599\uff0c\u90fd\u61c9\u8a72\u80fd\u5920\u8b58\u5225\u60a8\u7684\u696d\u52d9\u3002\u60a8\u7684\u54c1\u724c\u53ef\u4ee5\u8b93\u60a8\u5feb\u901f\u700f\u89bd\u516c\u53f8\uff0c\u4e5f\u53ef\u4ee5\u9080\u8acb\u60a8\u6df1\u5165\u4e86\u89e3\u3002<\/li>\n<\/ol>\n<ol>\n<li><strong>\u59cb\u7d42\u5982\u4e00\u3002<\/strong>\u65e2\u7136\u60a8\u5df2\u7d93\u4e86\u89e3\u4e86\u76ee\u6a19\u53d7\u773e\uff0c\u4e26\u4e14\u6b63\u5728\u570d\u7e5e\u696d\u52d9\u7684\u6838\u5fc3\u50f9\u503c\u5efa\u7acb\u81ea\u5df1\u7684\u54c1\u724c\uff0c\u90a3\u9ebc\u73fe\u5728\u8a72\u91cd\u7533\u4e00\u81f4\u6027\u662f\u95dc\u9375\u3002\u60a8\u7684\u696d\u52d9\u5c07\u50c5\u80fd\u4fdd\u6301\u5176\u4e00\u8cab\u7684\u54c1\u8cea\u3002<\/li>\n<\/ol>\n<p>\u4f8b\u5982\uff0c\u5728\u69cb\u5efa\u5fbd\u6a19\u7684\u540c\u6642\uff0c\u60a8\u5c07\u8981\u78ba\u5207\u5730\u78ba\u5b9a\u5fbd\u6a19\u7684\u986f\u793a\u4f4d\u7f6e\u548c\u986f\u793a\u65b9\u5f0f\u3002\u767c\u5e03\u7c21\u77ed\u7684\u6700\u4f73\u505a\u6cd5\u6587\u4ef6\uff0c\u8a72\u6587\u4ef6\u5c07\u63d0\u4f9b\u7d66\u60a8\u7684\u8a2d\u8a08\u548c\u92b7\u552e\u5718\u968a\u4e2d\u7684\u4efb\u4f55\u4eba\u3002<\/p>\n<h2>\u91cd\u8981\u8981\u9ede<\/h2>\n<p>\u5efa\u7acb\u54c1\u724c\u662f\u60a8\u958b\u5c55\u696d\u52d9\u6700\u91cd\u8981\u7684\u4e8b\u60c5\u3002\u5b83\u5c07\u8ca0\u8cac\u60a8\u7684\u54e1\u5de5\u62db\u8058\u548c\u5ba2\u6236\u6eff\u610f\u5ea6\u3002\u4ee5\u4e0b\u662f\u5efa\u7acb\u54c1\u724c\u7684\u91cd\u8981\u6ce8\u610f\u4e8b\u9805\uff1a<\/p>\n<ul>\n<li>\u54c1\u724c\u662f\u8207\u4e4b\u63a5\u89f8\u7684\u4efb\u4f55\u4eba\u5c0d\u516c\u53f8\u7684\u770b\u6cd5\u3002\u9019\u5305\u62ec\u5ba2\u6236\uff0c\u6f5b\u5728\u5ba2\u6236\uff0c\u6295\u8cc7\u8005\u548c\u516c\u773e\u3002\u5b83\u662f\u6574\u500b\u4f01\u696d\u7684\u7e3d\u62ec\u8eab\u4efd\uff0c\u800c\u4e0d\u662f\u5176\u5404\u500b\u90e8\u5206\u7684\u7e3d\u548c\u3002<\/li>\n<li>\u4f01\u696d\u662f\u53c3\u8207\u5e38\u898f\u5546\u696d\u7684\u904b\u71df\u5be6\u9ad4\uff0c\u800c\u54c1\u724c\u662f\u76f8\u540c\u7684\u4f01\u696d\uff0c\u4f46\u5177\u6709\u901a\u904e\u6d88\u8cbb\u8005\u611f\u77e5\u5f62\u6210\u7684\u8eab\u4efd-\u4ed6\u5011\u5df2\u7d93\u5efa\u7acb\u4e86\u8072\u8b7d\u3002\u9019\u662f\u6700\u597d<a href=\"https:\/\/www.entrepreneur.com\/article\/231292\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" 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\uff09\u4f7f\u7528\u591a\u7a2e\u5275\u610f\u624b\u6bb5\u4f86\u5efa\u7acb\u5f37\u5927\u7684\u548c\u53ef\u8b58\u5225\u7684\u54c1\u724c\u5f62\u8c61\u30025\uff09\u5728\u4f7f\u7528\u591a\u6e20\u9053\u71df\u92b7\u6642\uff0c\u8acb\u4f7f\u7528\u4e2d\u592e\u6307\u5357\u4f86\u4fdd\u6301\u4e00\u81f4\u3002<\/li>\n<\/ul>\n<p>\u5e95\u7dda\u662f\uff0c\u5982\u679c\u60a8\u554f\u5e7e\u500b\u4eba\u4e00\u500b\u54c1\u724c\u662f\u4ec0\u9ebc\uff0c\u60a8\u53ef\u80fd\u6703\u5f97\u5230\u4e00\u4e9b\u4e0d\u540c\u7684\u9078\u64c7\u3002\u5927\u591a\u6578\u71df\u92b7\u4eba\u54e1\u6703\u63d0\u5230\u4e00\u500b\u5171\u540c\u7684\u4e3b\u984c\uff0c\u90a3\u5c31\u662f\u6b78\u6839\u7d50\u5e95\u662f\u8981\u6a39\u7acb\u5c0d\u54c1\u724c\u7684\u8a8d\u77e5\uff0c\u4e26\u5c07\u5176\u7528\u4f5c\u4fdd\u6301\u7af6\u722d\u529b\u548c\u63a8\u52d5\u696d\u52d9\u76ee\u6a19\u7684\u5de5\u5177\u3002\u5c07\u81ea\u5df1\u5b9a\u4f4d\u70ba\u7372\u5f97\u6b63\u9762\u54c1\u724c\u8a8d\u53ef\u7684\u516c\u53f8\u53ef\u80fd\u6703\u82b1\u8cbb\u4e00\u4e9b\u6642\u9593\uff0c\u4f46\u662f\u5982\u679c\u60a8\u5236\u5b9a\u4e86\u6230\u7565\u4e26\u5f9e\u4e00\u958b\u59cb\u5c31\u978f\u56fa\u4e86\u54c1\u724c\u4fe1\u606f\uff0c\u5247\u5f88\u6709\u53ef\u80fd\u84ec\u52c3\u767c\u5c55\u3002<\/p>\n<div class=\"wp-block-button aligncenter is-style-fill\"><\/div>\n<div><\/div>\n<div><\/div>\n<div>Source: https:\/\/manychat.com\/blog\/<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u6211\u5011\u5e38\u5e38\u5c07\u6211\u5011\u7684\u696d\u52d9\u8996\u70ba\u5be6\u9ad4\uff0c\u800c\u4e0d\u662f\u64c1\u6709\u8eab\u4efd\uff0c\u9019\u8868\u660e\u60a8\u53ef\u80fd\u5ffd\u7565\u4e86\u60a8\u696d\u52d9\u4e2d\u4e00\u500b\u975e\u5e38\u91cd\u8981\u7684\u65b9\u9762\uff1a\u5efa\u7acb\u54c1\u724c\u3002 \u64c1\u6709\u51fa [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_eb_attr":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"footnotes":""},"categories":[78,80,22,75],"tags":[],"class_list":["post-1735","post","type-post","status-publish","format-standard","hentry","category-how-tos","category-80","category-22","category-75"],"_links":{"self":[{"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/posts\/1735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/comments?post=1735"}],"version-history":[{"count":2,"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/posts\/1735\/revisions"}],"predecessor-version":[{"id":1774,"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/posts\/1735\/revisions\/1774"}],"wp:attachment":[{"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/media?parent=1735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/categories?post=1735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manychat.com.hk\/zh_tw\/wp-json\/wp\/v2\/tags?post=1735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}