Use these 10 Facebook business page tips to get more leads and sales

Your Facebook business page is the holy grail of your Facebook marketing strategy.

Think of it as your business’s digital storefront, but more than 2 billion people can walk into your home at any time.

Although a "so-and-so" page is feasible, considering the globalTwo-thirds of all Facebook usersMeans that they visit the small business page at least once a week. If your Facebook page does not meet the standard, you may lose new revenue from your business.

From the cover photo and design to the content on the page, if you don’t have a strong Facebook page, you won’t attract more viewers.

So, whether you are new to social media or want to improve your existing fan page, please try one or all of the following 10 "Facebook business" page tips to enhance your social media marketing efforts.

1. Make sure your Facebook business page is complete

When it comes to your business page, incomplete personal data can disrupt the transaction (or in this case a potential disruptor).

You only haveA few secondsTo attract the attention of others. If you let potential customers dig for information on your Facebook page, they will dig elsewhere.

When Facebook users try to understand your business, information such as your working hours, phone number, and business description can be helpful. When creating a beautiful cover photo and unique profile picture, it can also help attract someone’s attention andraise popularity of brand.

Take Chewy.com as an example. This is an online marketplace where pet supplies can be sold directly to customers. The retailer replaced the traditional cover photo with a video of someone walking a dog. It is fun and authentic, and if you are a dog lover, you are likely to watch you.

correctCategorize your businessTo help people find your page. It can also help them quickly understand your product or service. In addition, organic Facebook posts from full business pages (including cover photo and all content) have better results than posts without pagesHigher coverage.

2. Maximize your call to action button

Make it easy for people to perform actions on your Facebook page. According to the user's next step, you should select the relevant call to action (CTA) for your page.

For example, Bark wants you to visit their "New Dog Parents" Facebook group:

Your CTA button provides a free and easy way for customers to ask questions, send messages, or make purchases when they click. Options include:

• Book Now:People can arrange appointments with you.
• Call now:People can contact you with one tap from the Facebook app.
• send messages:Allow people to send Facebook messages to your company.
• Buy now:People can choose to view and purchase products on your website or page.
• View offers:People can view and declare Facebook offers on your page.

3. Talk to the audience through comments

Social media is a continuous channel of communication with your audience, which means that once you post information, your work will never end. If your followers start to comment, please reply to them in time.

After the audience comments, you can also use the Facebook Comment Growth Tool to start a Messenger conversation with your audience.

To illustrate, suppose you encounter a problem that often surfaced in your posts. As a business owner, you may not have time to respond to everyone. Therefore, you can let them leave a comment and automatically send them to the Messenger conversation, instead of having the audience wait for a response.

Chat marketing agency owner from the UKEmma HammondThe strategy is to respond to multiple sales inquiries at once. If interested potential customers comment on sales-related posts, her Messenger bot will follow up with Facebook users for her.

4. Create original Facebook content

Although the most successful positions change with changes in algorithms,Recent studiesShow that the original content is always valuable.

The page that creates your own content will become the content initiator. Content initiators maintain a leading position through the use of natural distribution networks (such as sharing and commenting). When Facebook sees this increase, it will push content further.

Don't know where to start? Have you ever thought about your video marketing strategy?

Move the content forward by adding a video to the post. More likely to encourage interaction, with subtitlesThe effect of the video is alsoBetter because85% of videos are watched on silent.

5. Use Facebook Lead Ads

Facebook Lead Ads helps you easily collect potential customer information from mobile advertising. The entire lead generation process is carried out in Facebook, and can beAds ManagerSet up.

This type of Facebook advertising is an effective way to improve your web pages because all forms are suitable for mobile devices. due to96% of usersYou access Facebook via mobile devices, so you want to make it as easy as possible for them to interact with your business

Because it’s easy to reach your target audience, you can connect with local or specific groups at an affordable price and get results quickly.

6. Add a Facebook Messenger bot

versusFacebook Messenger botCompared to that, what better way to communicate with social media followers in real time? The Messenger bot is the key to any Facebook strategy because it can help you:

• Collect follower contact information
• Promote potential customers through sales channels
• Answer common questions that viewers may encounter
• Sell products faster

These are based onAI softwareHeavy work can be done, so you can expand and grow your business.

After setting up the Messenger bot, you can run it on its own and save money. In fact, some companies have seen through their Facebook Messenger bots400% return on investment.

The best part? It only takes a few minutesSet upYour Facebook Messenger bot.

Want to start using Messenger bots? Get a free ManyChat account now.

7. Provide transactions

If you want to increase your Facebook engagement, then there is nothing more attractive to your relationship with new audiences than exclusive offers.

Considering that more than one-third of Facebook users will follow the offer on the page, it is important to increase the presence of the social circle, which in turn can bring in more potential customers.

Whether it’s a Facebook contest, a message or a natural release, customers are more likely to participate Provide personalized transaction content.

You can even set special offers directly on Facebook:

Or, you can use the Facebook Messenger bot to attract more followers in exchange for transactions. An irresistible deal like Legion Beats makes people excited to join your list.

8. Allow comments on the page​​

By opening your Facebook pageShow customer reviews, You can ensure the transparency of your business.

About91%Of people read reviews before making a decision. This makes enabling comments on the page one of the most important things to optimize a Facebook page.

First, you need to set up your Facebook page to allow comments:

1. Click onSet up
2. On the left column menu, click " Templates and tabs"
3. Scroll down tocommentAnd clickSet up
4. SwitchON 

After allowing comments on the Facebook page, you can learnhow is itUse Messenger botGet customer feedback. After interacting with your brand, customers can leave feedback in Facebook Messenger.

The best part about this Facebook marketing strategy is that you can deal with negative feedback immediately. If someone gives you a bad review, you can notify the administrator, and they can reply via real-time chat or via email or text message and solve the problem.

9. Collect the contact information of your followers

When building an audience on your Facebook page, don’t forget about other marketing channels where you can connect with new followers. When using chat marketing tools such as ManyChat, it is easy to connect with people via email, SMS and Messenger. Once you get the contact information, you can send exclusive content, including deals, promotions, and even announcements when you post a new blog or video.

Note: This information is for educational purposes only and should not be used as legal advice. Before engaging in text marketing, be sure to consult your own lawyer.

10. Set up live chat

Good CTA and Messenger bots are essential to improving your Facebook Page, but being able to talk to page visitors in real time can help you convert faster. Whether it's your sales, customer support, or marketing team, you should use online chat to increase your Facebook potential customers.

Use something like ManyChatChat marketingOn the platform, you can jump into conversations and quickly answer questions and concerns. In addition, you can also capture people’s information, such as phone numbers or emails, for future marketing efforts.

You can even chat with others through the ManyChat mobile app:

From experience, you don’t always want to sell products to your audience through online chat. If you can guide potential customers to find solutions, then you will build enough affinity without even requiring a final conversion, whether it's a sale or a registration. For specific issues that may require some expert insights, such as specific features or advantages, you can always contact other team members in the chat.

Promote your Facebook marketing efforts

Take these quick tips to optimize your Facebook page to generate leads. Most are free and can be easily integrated with Facebook (if you don't have one yet). After setting them up, you will develop effective marketing strategies for your business.

Get a free ManyChat account now. Start to generate more leads on Facebook tomorrow.

 

Source: https://manychat.com/blog/