From salesLeadsTo sales performance, the increase in website traffic is often the reason for attracting more customers through digital portals.
For many online stores, website traffic is the main driver of growth and can also help improve search engine optimization (SEO) and determine the execution of marketing campaigns.
However, it is not always that simple to know how to attract website traffic; it can be difficult to know where to start with so many strategies to choose from. Even more so, it is unclear which will bring high-quality traffic. FamiliarityWith how to build a sales funnelIs an ideal choice for increasing traffic and future sales.
Whether you are new to marketing websites or a traffic generation professional, here are 11 affordable ways to increase website traffic.
1. Create useful content
When researching how to increase website traffic, content marketing is a great starting point. When you publish consistent, valuable content on your website, it can help you establish credibility in your niche and attract your target audience.
Take news as an example. The company sells cold-pressed juice and cleans online, so a healthy lifestyle is an importantValue propositionFor them. Their blog, "The Squeeze Magazine," covers dining spots in various cities, how to cook healthy meals, beauty tips, and more.
According to Ahrefs, Squeeze's organic blog traffic doubled last year.
To kickstart your content plan, first conduct keyword research using platforms like Google Adwords to find topics that your target audience cares about. Then start writing educational articles on those topics and upload them to your blog. The more you publish, the higher your potential keyword rankings, and when someone clicks on your article, it helps increase website traffic.
2. Actively engage in social media
You may have heard that social media can increase website traffic, but you haven't found the right strategy to achieve the same results. Social media can be one of the best free marketing tools, and if done correctly, it can boost website traffic.
Figure out where your audience hangs out - is it Facebook? Instagram Stories? Twitter, Reddit, or LinkedIn? Once you have a better idea, you can promote your blog posts on these social channels.
In the example below,Janis.AI'sCo-founder Josh Barkin knows that his colleagues on social media are struggling with the outbreak.COVID-19To help them, he shared a blog post with a free template explorer, which bot builders can set up and use to increase customer profits. The post received over 100 comments and was seen by 55,000 people.
Sharing blog posts, YouTube videos, and templates on social channels like Facebook and Instagram can attract your target audience and drive targeted traffic back to your website. Make sure your website link is always visible and has a clear call to action to encourage people to land on your page, thereby increasing your click-through rate.
3. Build a subscriber list
A subscriber list can be a valuable resource for increasing website traffic. These lists are filled with interested individuals who want to hear what you have to say, whether it's reading blog posts, watching YouTube videos, or getting exclusive deals from your company.
Building an omnichannel marketing list through email, SMS, and Messenger can help target more specific visits to particular pages on your website. With ManyChat, you can easily grow these lists using Messenger bots.
Since these lists are segmented, you can tailor messaging for each different customer group and increase traffic to the selected pages.
4. Direct Messenger bot visitors to your website
When users visit your Facebook page, you can useMessenger robotinitiate conversations to engage subscribers and funnel them to your website where you can view content.
For example, in ManyChat, you cancreate a welcome messageto greet visitors in Messenger. From there, you can ask them if they want to check out case studies or see products in the store.
5. Use click-to-Messenger ads
Sending clickableFacebook adsmessages to Messenger and promoting content is an effective way to attract potential customers and bring them back to your website. Using “custom” or “lookalike” audience targeting may engage users who interact with your ads and take action on your promotions.
Ensure that you return to your website through the links in these Facebook Ads, similar to how Jasper’s Market encourages cooking class registrations in the example below.
Keep yourFacebook ad copymessages short and clear. This will affect whether people click on your ad. Write smartly for your target audience and keep it concise, because if no one clicks, you won't drive any traffic to your website.
Use ManyChat to create more profitable click-to-Messenger ads. It’s free to get started.
6. Improve Your Page SEO
Search engine optimization is crucial for increasing website traffic and excellenceRedirectsStrategies are essential. According to data from N Channel, over44% of shoppersstarting shopping on Google means it can drive significant growth for specific pages on the website.
The center of every SEO campaign is keyword research. It can help inform all other SEO-related tasks you perform on the website, from off-page SEO tohow to improve conversion rates, to optimizing blog, product, or category pages.
To dive deep into keyword research, read thecomplete guideby Backlinko's SEO expert Brian Dean.
- How to find keywords
- How to choose the right keywords
- How to use keyword research tools
- Advanced keyword research tips
according toBusiness InsiderYou will learn:increaseRelated to natural searchOrderThe saying goes, once SEO is executed correctly, you will achieve higher rankings on Google, which helps attract website traffic, and this can also
improve your click-through rate.
7. Guest Comments
Guest posts are blog posts you write for another company's website, and vice versa. Look for opportunities to collaborate with companies related to your business that target your audience. Reach out to see if you can guest on their site and provide a link back to your website.“ For example, the article " Using Chatbots in E-commerce Stores:5 Getting Started Tips on the ManyChat Blog”comes from a crowdsourced business technology review site.G2Guest post by content marketer Rebecca Reynoso. This helps both companies leverage relevant, useful information to attract each other's audiences.
Another option for writing or publishing guest posts is to contribute toReferral RockwithDataboxand other sites that aggregate expert posts. Aggregated posts require less time and can attract the same audience, helping you drive more traffic to your site for free.
8. Use video marketing
Cisco statesthat by 2022, online video will account for over 82% of all consumer internet traffic, 15 times more than in 2017. Why? Because72% of customerswant to learn about products or services through video.
Getting started on hosting platforms like YouTube is easy. You can create videos on your YouTube channel and then publish them on the platform, and then learnhow to get more views on YouTube,to help increase the reach of your videos on YouTube and search engines.
Mix your YouTube videos with how-tos, product demos, testimonials, and other interesting topics. You can promote video content to your subscriber list, publish blog posts with transcripts, or even createRedirect adsaccess to your website for viewers.
9. Optimize your mobile website
A website that is mobile-friendly is not just about how to attract visitors to your site, but about creating a good user experience for people getting there. If your mobile experience is poor, it undermines all your efforts to increase website traffic.
For example, if images fail to load or take too long to load, then39% of peopleWill stop interacting with the website. And75% of consumersadmit to judging a company's reputation based on its website design. If potential customers visit your website and leave immediately, it tells search engines that your website is poor, which can affect your ranking and traffic.
You can use thiswebsite speed toolto test the performance of your mobile site.
10. Start a podcast
Podcasts are making a comeback. According to the Edison ResearchPodcast Consumer Report(2019), 51% of Americans had listened to a podcast before, with 32% having listened in the past month and 22% in the past week. Weekly podcast listeners consume an average of seven podcasts per week.
There are two options for podcasts: one is to learnhow to start a podcastand the other is to be a guest on someone else's podcast. You can cover dozens of categories related to your business in podcasts. As more listeners pay attention, you can promote other content on your website where people can find more information about your company and products.
11. Build backlinks
Backlinks are links pointing to your site from another website. Backlinks from industry-related domains can help attract high-quality traffic back to your site, and they can also tell search engines that your business is trustworthy.
Julie Mills(Julie Millsis a former beauty blogger who later became a Content Marketer, but her backlinks from Buzzfeed to her old blog still attract traffic eight years later.
The best part about backlinks is that you don’t have to pay for them, and they can provide long-term access to your site.
To learn more about how to build backlinks, check out the award-winning content marketing agency.Aira Digital'sFounder Paddy Moogan's“Link Building Book”In this eBook, he will introduce you to all the best backlink building strategies so far and how to apply them to today's business.
Drive your marketing efforts with more website traffic
You can start increasing your website visits immediately. First, look at your digital marketing channels, then see which channels you need to add. Do you need to launchChat marketinga plan? Become more active on social media?
If you already have an Instagram account and other social media profiles, determine what content should be posted and where to post it to showcase the content to the right audience. Then try one or all of the above methods to increase website traffic.
Use ManyChat to boost your marketing efforts. It's free to get started.
Source: https://manychat.com/blog/
