1. Shopify's sales exceeded $1.35 billion in 2019. 2. The number of merchants on the platform surpassed 1 million.3. However, there is still much to learn about how to develop a Shopify store. Success requires a few things - focus on a niche market, a good logo, and a lot of traffic.
4. However, for any profitable Shopify store, what matters more is how you communicate with visitors and customers. As the store grows, you need to develop a reliable
5. and scalable communication plan. The art world knows where to spend time and resources to improve your online store, rather than on other unprofitable tasks.Marketing strategy6. To develop a Shopify store that can sell, you want to build a strong brand and use chat marketing to communicate with your customers. You can grow your Shopify store and increase sales in three ways.
7. 1. Start with a strong brand
8. When you first create a brand, you plant the seeds for a strong Shopify store. A brand is not just the products you sell. It is a way to capture someone's emotions and build a closer connection with them, hoping they continue to buy from your store.
9. The most important thing people mess up when creating their store is the brand. They focus heavily on Facebook and Google ads, but forget everything that happens on their website.
" 10. CEO of ROI Labs Agency "
11. Adam Wilbanks12. Your brand is not limited to the store. It encompasses the entire marketing plan from email marketing to Messenger and SMS..
13. Your goal is to establish a good personality across all customer touchpoints. Many people think e-commerce is very segmented. Email is one thing, your bot is another, and your store exists independently...
" 14. Adam has helped multiple Shopify stores grow to six figures, and he explains that all of these add up to a big company, and you want to ensure they blend together. A”
15. consistent character16. makes your store easily recognizable across all channels and keeps customers engaged for a while.17. For example,
18. Pipcorn19. uses its website to convey its brand's natural, healthy yet modern image.to convey the brand's natural, healthy yet modern essence using its website.Meaning:
The color palette and striking illustrations enhance the product's simplicity and natural feel.
If you want to create a powerful brand, start by:
- Finding your place in the market.Who are your competitors? Who are your customers? What can you do to differentiate yourself?
- Choose your personality.Create a character for your company. Communicate in a way that speaks to your ideal customer, using that common language in Messenger, email, and SMS marketing campaigns.
- Create a visual identity for your brand.Choose your color palette, typography, logo, and all other components that make up the imagery.
- Evolve your brand as you grow.Your brand may change or mature over time. New products can attract different customer segments, and new trends can lead to new customer perceptions. You want to keep up with the times.
2. Create an eye-catching visual identity
Since a Shopify store is essentially an online window for the business, creating interesting and exciting visuals is particularly important for attracting customers and increasing revenue.
Consider this: if your store sees 100 visitors and only one makes a purchase, your conversion rate is 1%, which is not bad. Suppose you add high-quality product photos and engaging descriptions, and another person makes a purchase; your conversion rate is now 2%. The compounded benefits of strong visual recognition are tenfold.
Adam added,
"Small adjustments like high-quality photos and conversion-focused descriptions can quickly bring more revenue to the store. Even if you increase your revenue from 1% to 2%, you have already doubled your conversion rate without spending money on ads and emails. You have effectively doubled your online earnings.. "
Photos
Clothing brand from TorontoCandi FactoryUse high-quality and quirky images to grab attention upon landing:
The background is pure white and simple, allowing the brand's visual effect to showcase its personality.
Product Description
While high-quality photos are essential, don't forget the product descriptions after conversion. An online chocolate retailer based in the UKGreen and BlacksSensory elements have been added to the copy to help potential buyers imagine the taste of the bar.
To create these types of assets, you can collaborate with an internal team or outsource freelancers for assistance, or try it yourself.
Colors
YourBrand ColorsAre the first thing that stands out to customers. You can use colors to establish a direct, unconscious emotional connection with customers and build your identity. When you think about it, you can learn a lot about a person based on their favorite colors... the same goes for online stores.
If your Shopify store looks like other online stores out there, it can't be distinguished from the packaging. An e-commerce brand selling leather and knitted goodsHardgraftUses a light gray background to differentiate itself from competitors' stores.
The sleek and elegant venue matches Hardgraft's refined brand. The unique appearance paves the way for a unique online shopping experience that you won't find elsewhere.
Customizing Your Store in Shopify
You have two options: build a website from scratch or start with a template theme. Comprehensive development gives you complete control, while templates save you time with ready-made stylish designs.
Either way, you have plenty of options. You can browseShopify's pre-built themesor use third-party developers. No matter what business you are in (photography, beauty, health, software, name it), there will be a template to meet your store's needs.
In the template you choose, you can freely experiment with layouts, text, images, and colors. Its navigation is very simple, but if you need more control, you might consider using1. Shotgun application2. To help you customize the login page and more.
3. Use ManyChat to expand your Shopify store now. The leading chat marketing platform for e-commerce marketers.
4. 3. Communicate with customers using chat
5. With chat marketing, there are countless ways to communicate with customers and drive sales. Let's look at some key strategies:
Paid traffic
Click messenger ad
6. If you already have a Shopify store, you can use7. Shopify and ManyChat integration8. to create similar audiences for “Click to Chat"9. ads. For example, you can create a group to target ads based on the data collected in Shopify. You can connect with new friends, showcase products, and attract users to the product listings in your store.”10. Boost Facebook posts
11. Using chat marketing tools like "Comment Growth," you can enhance posts on Facebook with high-quality product images. When someone comments on the post, they will be sent to the Messenger window, where you can guide them to the product listings on your website.
12. Store visitors as subscribers“ 13. Tired of your email list not opening your messages? Now, you can encourage store visitors to subscribe to your subscriber list in Messenger. It's faster, more efficient, and allows more people to open and engage with your messages in Messenger compared to their email inbox.”14. In ManyChat, you can easily test different pop-ups, such as page takeover, inline, or embedded registration forms. You can choose when to display them, such as after a certain time or when someone clicks "Add to Cart," turning anonymous visitors into subscribers.
15. Abandoned carts
16. If potential customers enter the checkout stage, you know they are interested in your products. But for some reason, they abandoned their cart. How do you re-engage them to encourage them to make a purchase?
17. Creating abandoned cart follow-up campaigns is an effective way to re-engage them. For example, in ManyChat, you can set up
Abandoned Cart
If potential customers reach the checkout stage, you know they are interested in your products. But for some reason, they abandoned the cart. How do you re-engage them to encourage them to make a purchase?
Creating abandoned cart follow-up activities is an effective way to re-engage them. For example, in ManyChat, you can do so inIn Flow BuilderEasily build your own flows.
You can choose the abandoned cart trigger to send automated messages when someone leaves products in their cart. The message can include a gallery of items in the cart, as well as convenient repurchase options. Depending on your choice, messages can be sent via Messenger,SMSor email.
If customers have one or two questions, this is also a great way to encourage them to ask. Perhaps they want to talk to a person. In this case, you can promptLive chatand answer their questions to encourage sales.
Fulfillment messages
A simple “thank you” can be very helpful in building customer relationships and encouraging repeat sales. By automating post-purchase follow-ups with “thank you,” you can relax while nurturing new customers.
You can start with a message that includes the following information: “Hey, we received your order. Here is your tracking number.”
Simple messages like this make customers feel good. It keeps them informed about their order status and minimizes buyer's remorse, helping you turn one-time buyers who might escape into long-term customers.
You can send a message when the customer's order is shipped to take the operation a step further.
Sending fulfillment messages is not only a great way to please customers, but you can also use them to help you expand post-purchase orders, including upselling, cross-selling, and gainingcustomer loyalty programsign-ups, etc.
Create the top Shopify store of 2020
Shopify, with over a million merchants and $135 billion in sales, is the leader in e-commerce store platforms. But to make the most of it, you need to go beyond a good logo and traffic to your store.
Mastering these skills will allow you to grow a Shopify store that sells and helps you achieve your e-commerce goals for 2020.
Expand your Shopify store with ManyChat now.
Source: https://manychat.com/blog/
