Your website is generating traffic, but only a small portion of those visitors are converting into customers. Why?
According to Marketo,96% of visitorsare not ready to buy. They may need a few weeks or months. However, encouraging them to return is in your hands.
Think of it like dating. After the first meeting, you need to stay in touch, or they might forget you.
Many businesses use Facebook retargeting ads to win back recent web visitors, drive website traffic, and increase orders. Inspire and motivate people to make purchases with these eight Facebook retargeting ads.
Five Reasons to Use Facebook Retargeting Ads
- More people on Facebook. Facebook recently reported that the platformhasexceed2.45 billionmonthly active users.Compared toper monthTwitter's330 millionactive users and I LinkedIn's303 million,
- it's not hard to see why Facebook is the best platform for attracting the most people.1. Easily personalize your retargeting ads on Facebook using customer lists. You can attract audiences who have visited your website from your CRM and use it to send ads. This way, you can target users with ads related to their position in the2. sales funnel.3. Build better customer relationships.
- 4. By sending Facebook users to5. after they click on the ad, you can connect with them on a personal level. It also helps you learn more about your visitors. You can turn this information into powerful messages to persuade them to revisit your website and make a purchase.6. Attract more targeted audiences.7. UseMessenger robot8. Facebook Pixel on all website pages to optimize website retargeting ads: this code allows you to measure website activity and user behavior. Then, you can use this data to set specific audiences through filters. For example, if you sell cosmetics but want your Facebook ad campaign to target people searching for mascara, you can set an audience to show ads only to those who visited pages with the keyword "mascara" in the URL.
- 9. Easy to purchase.10. Facebook is a valuable platform for e-commerce businesses because it allows users to easily purchase products they have previously viewed through the social media platform. All you need to do is create customer lists based on past user actions, send ads to users on that list, and let them choose to go directly to the product page from the ad.11. To learn how to advertise on Facebook and implement a successful retargeting strategy, continue reading our favorite examples and key points.12. 8 Best Facebook Retargeting Ads
- 13. 1. Eurail14. Eurail
15. Utilizes its existing image assets and user-generated content to create engaging mobile-friendly animated Facebook video ads. It then created a Facebook retargeting ad featuring the new video to entice previous visitors back to its website.
8 Best Facebook Retargeting Ads
1. Eurail
European Rail Pass CompanyEurailIt created engaging mobile-friendly animated Facebook video ads using its existing image assets and user-generated content. Then, it produced a Facebook retargeting ad featuring the new video to entice previous visitors to return to its website.
Eurail also launched photo ads to compare the effectiveness of its videos. The study found that animated videos outperformed photo ads overall, generating:
- A 3.2 times increase in landing page views
- A 7.7 times increase in link clicks
- A 78% reduction in cost per click
How to replicate this idea:Collaborate with animators to repurpose company images and user-generated visuals for your video marketing strategy. If you don't have much user-generated content, consider holding a contest asking existing customers to submit photos of themselves interacting with your product or service, like Air New Zealand's#AirNZPacked advertising campaign.
2.Miller’s Roast Beef
Sponsored messageAct as Facebook ad targeting in Messenger. They target past subscribers from your Messenger list that you have previously interacted with. A local sandwich shopMiller’s Roast BeefUsed these paid messages to offer cold subscribers personalized “buy one get one free” coupons.
The company sent offers to those who interacted with Miller’s on Messenger, with a two-week redemption period. Since the audience had previously shown interest in the product, they were able to increase sales while keeping ad spend low. The results of the campaign showed:
- A 91% open rate
- 417 offers redeemed
- Additional revenue from repeat customers exceeding $7,000
- A 48% click-through rate
How to replicate this idea:Segment the audience based on user behavior (e.g., users interacting with the Messenger bot and viewing specific products), create irresistible offers based on this information, and then deliver them through your bot to encourage sales.
3.Derma Medicine
Cosmetics Derma MedicineLeverage the Black Friday shopping season by sending teaser videos hinting at special offers through retargeting ads. The company then created a custom audience from those who filled out the sales lead form from the teaser ads.
Then, the cosmetics brand Derma Medicine revealed its offerings to a “custom audience” as well as past customers and website visitors. It also ensured that only those living near the branches could see the ads to enhance relevance.
The precise targeting strategy combined with smooth video production can achieve:
- A 48% increase in revenue
- A 75% lead conversion rate
- An 18-fold return on ad spend
How to replicate this idea:Use Facebook or ManyChat pixels to track Facebook users interacting with Facebook ad campaigns and the website. Create custom audiences based on these users and send ads to them. Your audience list should consist of those who previously visited your website or filled out lead generation forms to ensure optimal audience targeting.
4. Deghi
During the Black Friday event, the Italian bathroom fixture websiteDeghicreated an ad themed “Space Invaders.” The company crafted a clever and memorable slogan based on the imagery and copy of the classic video game: The Invasion of Deghi Discounts!
The ad was shown to specific audience characteristics, interests, and similar audiences. Then, during the effective discount period, the company targeted users who visited its website, viewed specific products, or added them to their shopping cart.
This ad campaign combined with a similar Halloween campaign generated:
- A total revenue increase of 30% compared to the previous year
- A 3.4 times higher return on ad spend for the Halloween campaign compared to the average in October
- The best-performing ad creatives reduced the cost per conversion by 40%
How to replicate this idea:When considering the interests of the target audience, think about popular themes that can be used to create ads. Then, based on the chosen theme, have a copywriter provide you with clever and engaging copy.
5. Arugot
The organic skincare companyArugotcreated a sponsored Facebook marketing strategy to drive sales from cart abandoners. For each contact, the ad displayed a personalized carousel of products that they had added to their cart in the past 14 days. It also included a one-time discount and a “Buy Now” call to action to increase appeal and urgency.
Due to Arugot's use of sponsored ads, careful positioning strategies, personalized product coupons, and attractive discounts, the company achieved:
- A 2.9 times increase in website purchases
- An advertising spend return on investment of 11.3 times during the campaign
- A 78% increase in advertising spend return on investment
How to replicate this idea:useDynamic ads on FacebookFunctionality to retarget users who have taken action on your website or app. You can then use this feature to show them relevant product recommendations based on their actions. By showing people products they are typically interested in, you are more likely to make sales.
6.Neuhaus
Luxury chocolate manufacturerNeuhausLeveraging Facebook's multilingual and country/region-based dynamic ads to reach global past browsers and cart abandoners. This feature ensures that people on Facebook can see ads in the correct language across 11 countries/regions, helping Neuhaus expand itsInternationalReachScope.
To measure effectiveness, the company also ran standard dynamic ads in the same campaign and compared the results. It found that by engaging customers in their own language, the campaign generated:
- A 2 times increase in conversions
- A 50% reduction in cost per purchase
- A 72% increase in advertising spend return on investment
How to replicate this idea:When retargeting previous web visitors, try using Facebook'sMultilingual and country/region dynamic ads. It allows you to reach audiences in different countries with relevant content, maximizing your impact and visibility as an international brand.
7. Ava May Fragrances
Home fragrance expertAva May AromasLaunched a “Black Friday” campaign to attract new customers and re-engage existing customers and website visitors. To appeal to these audiences, the company created a striking series of ads in a carousel format.
Fashionable photography techniques can provide the best lighting for the company's products, helping the ads capture people's attention as they scroll through their feeds. Instant targeting ensures that only those interested in home decor and aromatherapy see the ads. The entire ad campaign generated:
- A 3.6x increase in return on ad spend
- A 5.8x increase in online shopping
- A 47% reduction in cost per conversion
How to replicate this idea:Are you missing professional photos of your products? Consider hiring an experienced photographer to capture stunning images that you can use to enhance the appeal of your Facebook ad targeting campaigns.
8.Blenders Eyewear
Blenders EyewearThe goal is to attract engaged audiences through sponsored messages to sell sunglasses in a more cost-effective way. Therefore, the company sent emails to people who visited the site but abandoned their shopping carts.
They used “Learn More” and “Buy Now” CTA buttons along with cool images of the company's branded sunglasses. CTAs that start with action words help businesses achieve clear goals, while adding words like “Now” evokes a sense of urgency without causing anxiety for users.
The ads placed in Messenger ran for 48 hours and produced the following results:
- Cost per action reduced by 7.5x
- Return on ad spend increased by 7.5x
- Click-through rate increased by 10.6x
- Sales increased by 40%
How to replicate this idea:Carefully consider the best words and phrases to use for CTAs. For inspiration and guidance, check outThe best Messenger Bot CTA examples.
Boost sales with Facebook retargeting ads
When people visit your online store, the goal is to get them to make a purchase. But the reality is that 96% of people do not shop on their first visit. Facebook retargeting ads can help bring potential shoppers back to your store and encourage them to make a purchase. Now is the time to start retargeting your website and increasing sales. Hopefully, these Facebook ad targeting tips will be helpful to you and guide you to successfully launch your marketing campaigns.
Bring people back to your store and sell more products through ManyChat. It's a free entry point.
Source: https://manychat.com/blog/