12 ways to promote the next Twitter marketing campaign

When studying the shopping behavior of Twitter users, the social media platform foundFour out of ten Twitter users made a purchase after encountering the product on Twitter. When Twitter users are exposed to brand tweets, their likelihood of buying products also increases by 2.7 times.

Have more than330 million users, It’s not difficult to understand why shop owners should use Twitter. However, using Twitter is not accidental. To build brand awareness, use one or all of the following 12 Twitter marketing ideas to connect with your audience and increase online sales.

How to use Twitter for business

When building a Twitter marketing strategy for your online store, you seem to need to consider many variables. If you feel a little overwhelmed, don't worry. Some of the key factors for a successful Twitter campaign are:

• Use your Twitter account as another way to provide customer support.Give potential shoppers the option to tweet your brand or send a message in Messenger for help. Of companies that use Twitter as a customer support linecustomer satisfactionImproved on average19%.
• Publish educational and product information.Aims to post about 25% of product tweets and 75% ofValuable contentOr lifestyle posts. This can help shoppers imagine using your product and teach them how to use the product correctly.
• Retweet customer photos and positive tweets.This helps provide social evidence that real people buy, use and love your company and its products. Even if a customer posts something on Instagram, you can repost it to your Twitter account. Don’t forget to tag each customer you repost and include a purchase link.
• Take time to browse related hashtags.For example, if someone is looking for advice on where to buy new shoes, they can comment on their tweets and recommend your products. You can scan on the timeline#needshoesor#healthylivingtipsWait for hashtags to find people who need help and are more willing to accept your suggestions. Find a label that fits your product and business, which will help your target audience find you.

Fortunately, there are many ways to improve the effectiveness of your campaigns and create a Twitter marketing strategy that can help turn profile visitors into paying customers.

12 effective Twitter marketing tips

1. Link your Messenger bot

As you know, there are multiple channels for communicating with customers. Twitter is one, and Messenger is another. In order to make the most of Twitter and the overall marketing strategy, connect the two channels to keep the conversation going.

You can place in your Twitter profileMessenger Ref URLLink, as shown in the following example.

After the profile visitor clicks on the link, the conversation opens in Messenger. You can post this link wherever the link normally appears. This gives you the opportunity to promote special offers that only apply to Twitter, post a giveaway on Twitter or send it to followers via direct message.

2. Participate in Twitter flight school

If you plan to launch a Twitter marketing campaign, please allow some time to participateTwitter Flight School. Flying School is a free online learning platform that can teach you everything about Twitter and other advertising. Whether you are new to Twitter or a marketing expert, you can find a course to help you improve your skills.

Epic MarketingDigital marketing expert Jacob Cullum explained: "Compared with Facebook and Google, Twitter marketing has some key differences.On twitterThe various paid promotions available will help you achieve greater success on the platform. . "

The flight school lets you choose the course you want to choose. Each course comes with on-site training, downloadable resources, success stories, and personal roadmaps to keep you motivated.

3. Connect with influential accounts in your space

Many expert marketers conduct Hangouts on Twitter to build networks and connect with like-minded people. If you want to be on the platformraise popularity of brand, Please talk to leaders in your industry. Don't wait for others to come to you.

CodelessFounder and CEO Brad Smith explained: “Don’t waste time tweeting in an empty room, your tweets will immediately disappear in the storm.”

Take time to connect with influential people or other people in your space that are usually difficult to reach. "Journalists and writers are a good example," Brad added. "Send them a cold email and you will be ignored. But follow and reply on Twitter. You will often see them asking Questions, website resources, etc."

When you increase the visibility of your account that affects your customers, it’s more valuable to the business than random trackers.

4. Use live broadcast

If you want to have an impact on your digital marketing strategy, Live Stream is your best friend. On average, the live contentParticipationIs a pre-recorded videothree times. After watching the live broadcast, more than64%Of people buy goods from brands.

NisonCo PRMarketing Director Beth Adan said: "In the past few years, video on social media has doubled, and Twitter is no exception. The company is using this tool to connect with fans and followers in real time. At the same time, they are showing their products, discussing news or in Behind the scenes in the exclusive event."

But not all real-time streaming on Twitter can do for your brand. Beth added: "These videos have priority in social algorithms and have higher coverage than regular updates. Please make sure to use appropriate hashtags and location tags to further increase engagement."

Live streaming is a simple and affordable way for store owners and marketers to engage their audience on social media. Yes, it will take some time and effort, but your audience will have a positive feeling about your brand-when they don’t want to shop online, it’s worth a place in gold.

5. Set up your personal information like a legitimate business

For social media marketing, whether you are on Twitter, Facebook or Instagram, having a professional image is the key to building a following. When creating a Twitter profile, a good rule of thumb is: " If you see their Twitterpersonal information,Will I follow my business?"

The answer should always be "yes", otherwise, you should consider working together.Home GroundsFounder and CEO Alex Azoury explained: "There is a deterrent factor that makes people follow or not follow the brand on Twitter. This is an unprofessional image. This includes your display image, title, biography, and Twitter handle."

Online eyewear retailer based in New York CityWarby ParkerIt has a simple but eye-catching appearance. The header image shows the main product they are using, and when someone logs into their Twitter profile, it makes a good first impression. You can understand the meaning they represent in the creatures, and exude an interesting and friendly feeling.

Instead of sending profile visitors to your website, send them to provide promotions, games or other typesmagnetIn the sequence. For example, if you have multiple Twitter accounts, one for the main store and one for support, you can create two different URLs for each account. The URL can send emails to Twitter users according to the correct robot process to help them achieve their goals.

"Remember, even if you post an amazing, buzzing tweet and gain a certain level of popularity," Alex added, "If your profile is not as acceptable to people, then you will not get lifelong followers ."

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6. Use Twitter to poll

If you want to interact with your target audience on Twitter, start using Twitter polls. Twitter polls are a fun and easy way to get valuable information about people’s opinions on any topic. The name of the product, the preferences of the audience, what type of person they are.

There are several key ways e-commerce brands can use Twitter to vote:

• market survey.Struggling to find information about your audience? Curious about what color can make your next product? Opinion surveys can quickly provide you with zero-cost answers.
• hot topic.Find out what your audience thinks about the latest industry news or trends.
• Quick feedback.Discover what viewers want to see from your content, or what makes them follow your brand. Use this information to improve your digital marketing strategy.
• Fun Sometimes it’s okay to ask an interesting question just to make the audience laugh. You can initiate a quick A/B answer survey to find out anything related to your customers’ lives.

For marketers, this is an easy way to interact with Twitter's audience and understand exactly what people think. For those newer social media platforms, this is a great way to express your voice.

7. Use labels wisely

Don't be afraid to open the hashtag game for Twitter marketing. Tags are an effective way to take advantage of relevant conversations on Twitter and help potential shoppers find you more easily.

NetbooknewsCEO Kenny Trinh explained: "Twitter is like a busy shopping mall. Hundreds of people are scattered throughout the mall, and there are thousands of conversations at once."

"Imagine you are a shoe merchant in that mall. Of course you don't want to keep in touch with people who talk about shoes. The hashtag allows you to do this."

Use something likeHashtagify and the likeThe tool displays the best hashtags for each post. If you have a blog, please share it on Twitter using the appropriate hashtag. If you talk about influential people in your article, tag them in your tweet-you may have the opportunity to retwee them.

8. Create a tweet thread

Tweet threads are an interesting phenomenon that allows store owners and marketers to use their Twitter marketing strategy to be more creative. Regular tweets can contain up to 280 characters, but a tweet thread is actually an unlimited collection of related tweets.

Hotel content marketing consultantJennifer Zajac recommends that her clients use it in their content strategy is a popular strategy. She said: “Threads are a great way to reuse existing long-form content (such as blogs, e-books, lists, or white papers),” she said. “The buffer also found that compared to standard Tweets with links, theParticipationaveragewantHigher than54%. "

The Tweet thread can be anything you choose. To @getquip(A subscription-based toothbrush company) Take for example. The toothbrush business has created a line to match the color of their products to Rihanna's clothing.

Some tweets just work better as a collection than as an advertisement. Using Tweet threads, you can post each segment as part of a larger thread. Every time a new Tweet is posted, attention is drawn back to the entire Twitter activity.

9. Put on Twitter ads

Consider investing in Twitter ads to increase brand awareness and demand for your products. Although Twitter users do not usually make purchases directly through the platform, it has become a popular resource for shoppers in the purchase process.

Close toHalf of female Twitter usersSaid that Twitter content influenced their purchase decision. although17% of men reportThey have purchased things directly from Twitter based on the survey of Bigcommerce,

Retailer with wireless speakers and home audio systemsSonosTake for example. The company hopes toLaunched a voice-controlled smart speaker. But since the timetable is usually flooded with holiday promotions, they need a way to quickly raise public awareness, since the Sonos One was launched in October 2017.

In order to attract a specific technical crowd on the platform, Sonos launched a short video, focusing on Sonos One.

They used the following method to promote the video: "First View" occupies the first ad slot at the top of the timeline, and "Promoting Trends" appears at the top of the list of trending topics. This helps make the product the center of attention of the audience.

The video was viewed 12.7 million times and produced:

• Increased view rate  + 58%
• Increased brand positive emotions  10%
• 2.5 timesPurchase Intention

10. Participate in Twitter chat

Participation is interacting with your audience, which is exactly what Twitter chat can do. Twitter chat (also called Tweet chat) is a conversation on Twitter that focuses on a predetermined topic and uses specific hashtags to help people follow the topic.

Twitter chats are usually conducted once a week. The host or brand will ask a question (displayed by Q1, Q2, etc.), and the chat participants will use (A1, A2, etc.) to respond.

Twitter chat is great for bringing together a niche target audience. People already know the topic at hand, they are active on social media in real time, and are looking for new followers.

For marketers, this is a kind ofSegmented audienceA labor-saving, high-value way to interact and provide opportunities to connect with them. In addition, they can help you develop your overall marketing strategy by learning more about the customer’s situation and the motivations that motivate them to buy.

11. Use Twitter marketing tools

To attract more audiences on Twitter, you need to utilize various Twitter marketing tools. These tools can help you easily find new audiences, connect and integrate them into your digital marketing ecosystem.

Some of the top Twitter marketing tools are:

• Agorapulse,A social media management tool for all five major social media platforms including Twitter. You can easily schedule Tweets to post later. In addition, you can monitor mentions of brands and spot angry tweets from customers so that you can put out the small fire before it becomes a big problem.
• TweetDeckIt is a Twitter management tool for Twitter only. You can access it using your Twitter account by navigating to tweetdeck.twitter.com. You can schedule tweets and track mentions, messages, and lists.
• Click on twitterAllows you to create shareable links that your audience can use to easily tweet your content.
• HashtagifyIs a Twitter marketing tool that can provide you with statistics on hashtags from Twitter and Instagram. On the homepage, type in the hashtags you are interested in, and the tool will provide you with statistics-including hashtag popularity, trends, related hashtags, influencers ranking for hashtags, etc.
• Chat marketing platform ManyChatCan help you incorporate Twitter into a larger marketing strategy. You can use various growth tools in your tweets or corporate profiles to turn Twitter followers into Messenger, SMS or email subscribers. ManyChat analytics can help you determine which campaigns are effective and which need improvement to help expand your audience.

Once all the toolkits are set up, don’t forget to delve into Twitter analysis.

12. View your Twitter analysis

For any Twitter marketing strategy you decide to adopt, you will have a group of people who want to attract its content. Using Twitter Analytics can help you see which posts have the most impressions, the most reactions, how many people have visited your profile, and more.

You can use this information to post more content that your audience is most likely to be interested in. According to Buffer,Twitter AnalyticsThe top businesses on the index are:

• Followers' greatest interest
• Engagement and like rate
• Tweet reached percentage
• Number of impressions and participation per day
• Best day for engagement
• Film completion rate

Every business is different, so the metrics you track will be different from the business in the next store. Consider your overall marketing strategy goals and the Twitter Analytics metrics that meet these criteria. This will help you understand your campaign better and improve performance over time.

Make the most of your Twitter marketing

Twitter marketing is an effective way to build and grow a business. Like any social media marketing channel, Twitter has its own strategies and tactics that can be used to achieve growth. With the above Twitter marketing techniques, whether you are just starting or becoming a digital marketing expert, you can successfully complete your campaign.

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Source: https://manychat.com/blog/