According to Yahoo's data, More than 543,000 new businesses start business every day. For most small business owners (SMB), learningHow to successfully start a businessIt's already very difficult. You must hire employees, find funding, respond to government regulations, and plan for the future. And now, the pressure is increasing, learn how to promote your business in an increasingly competitive environment.
Sound familiar?
Whether you are at a loss or need some ideas to think outside the box, you can promote your business in one or all of the following 11 cost-effective ways.
How to promote your business
1. Create a Messenger bot
When you createMessenger robotWhen you come to promote your business, there are many opportunities to turn social media and website visitors into paying customers. These conversations help to build rapport and extend it into the sales channel, making potential customers more engaged and comfortable when buying online or local businesses.
One itemcase studyIt was discovered that the online health coach Dr. Berg shared quizzes, educational information and free courses about Keto Diet with new Facebook Page visitors, attracting more than 20,000 subscriber bots per month compared to users who do not use Google Diet. And the increase in revenue has also been documented, bringing in more than $10 million in sales for health coaches a year.
2. Start an SMS activity
If you want to promote your small business in an effective and cost-effective way, you may want to startSMS marketingactivity.
Mads Collective GroupChief Executive OfficerAngela AllanSaid: "The best SMS advertising campaigns make it easy for people to register and redeem promotions and provide offers. You need to set expectations so that listeners know when they will receive the message and what content will be in them."
For each SMS advertising campaign, it is important to share it among multiple customer contact points, including:
- Messenger robot.Add an SMS opt-in to your lead generation process to attract people to sign up for your campaign.
- website. Join in a pop-up window on your website or online storeSMS opt-in function.
- Newsletter. Add the opportunity to opt-in in the press release.
- Point of sale. Encourage employees to ask customers if they want to join text promotions and sales.
Angela added: "Making your SMS list a "VIP only" experience, allowing subscribers to enjoy special offers, is a reliable way to ensure the list grows and minimize opt-out.
Once you have an SMS subscriber, check its location and purchase history to send the right message at the right time.Audience segmentationCan help send people to targeted promotions to encourage people to take action andincrease income,The popular text can be obtained through a broad package of promotional activities.
3. Create an email list
Email marketingIt is an effective strategy to build relationships with customers and promote business development. You can collect emails from Messenger marketing campaigns or promotional pop-ups on your website. Then send your subscribers what they want-the transaction, how to proceed, product recommendations.
One of the ways to boost your email list is by placing a customer chat widget on your blog or product page
ToManyChat blogTake for example. When a new visitor reads a blog post, a customer chat message will pop up, asking readers if they like reading.
After readers click on the bot, they will enter the Flow Builder built into the lead generation process and register for a call to action in it to subscribe to the monthly news.
Since readers enter the chat window through their Facebook account, an email address is pre-loaded in the message-readers just need to click and register. You can collect new subscriber emails in ManyChat bot or third-party email service providers.
Once you have an email address, you can send content, which will help your customers make the next conversion based on the buyer’s journey.
4. Make a video
according toHubspot says, Video is the first media format used in content strategy, surpassing blogs and infographics. The video of a product or service is the simplest and most desirable type of content to attract the target audience. Sharing video content containing your products can help boost sales and promote any online or local business.
ToNative UnionFor example, this is an online retailer that sells household and office necessities. The video tells a fascinating story about a common pain point of the audience: the charging cable is short and broken.
This story is light and easy to understand. It will help you to use their product Night Cable in your home to conceive. The more customers can imagine using your product, the more likely they are to buy the product.
Videos can promote your product by showing different ways of using or actually testing the product. If your brand has a strong sense of mission, then you can also make videos to highlight your values, sense of mission, and products or services to increase brand awareness.
5. Run Facebook Messenger ads
Click-to-Messenger ads can help you attract new customers by targeting the different looks and custom audiences you create.
Some high-value audiences you can target include:
- Based on your current subscribers and Facebook lookalike audiences of users who have recently visited your online store.
- A "custom audience" for people who add products to the shopping cart and then abandon the purchase.
- A custom audience created based on people who viewed the product but didn’t add it to the shopping cart.
Facebook Messenger ads are one of the effective ways to promote your small business. You can send promotions or special offers to specific audiences on social media and encourage them to take actions such as buying products or joining subscriber lists. Online retailerPearl SourceClick-to-Messenger ads achieved a 47% conversion rate in six weeks and sold more than $ 64,000 in additional revenue.
byThis linkCheck the process. Then download it as your own click messenger adtemplate!
6. Build a blog
Blogs provide you with great creativity when promoting your business. You can use blog posts to tell stories, create different types of content and distribute them in different marketing channels. This is also a good way to help increase the visibility of your products or services through search engines such as Google or Bing.
BarkBoxIt is a good example of e-commerce blog. Barkbox sells subscription boxes for dogs, so all cute and healthy puppies will focus on their content. Their blogBarkPostIt covers everything from how to crack a dog toy to stories about customer pets and health-related issues related to dogs.
The whole blog brings a good feeling related to the BarkBox brand. For such luxury goods, sharing stories and creating interesting, warm experiences around the dog is the key to increasing purchase opportunities.
according toSameWeb's statement, BarkPost has approximately 91,660 visitors per month, 83% of which come from search engines, which after all provide relevant traffic to your websiteMain channelone.
7. Actively participate in social media
Social media marketing provides an opportunity to attract potential customers to hang out online. there are manySocial media marketing techniquesCan help you succeed, but you will need to find some that can attract your target consumersskill. Facebook, Instagram, LinkedIn — eachTypes of social mediaBoth platforms provide a unique way for small businesses to interact with their target audience.
Business owners who use social networks can use popular hashtags related to the brand and have conversations with like-minded people. Pass the Messenger robot sharing quiz. Publish user-generated content or work with influencers to help market your business. The goal is to attract and attract the attention of potential customers so that they can remember your brand.
For example, the razor subscription service departmentDollar Shave ClubConduct polls under the #DSCdebates label, where people can comment and share relatively interesting polls, thereby increasing brand awareness and presenting their message in front of the right audience.
To build social relationships with your audience, test different social media platforms to promote your business online. Run small marketing campaigns on platforms such as Facebook or Instagram to see the best-performing ads, and then devote more resources to resources that are useful for your business.
8. Invest in SEO
According to N Channel, search engine optimization (SEO) is an important part of promoting your business, more than44% of shoppersStarting a shopping journey on Google can drive significant growth in product pages on your website.
Keyword research is the core of your SEO campaign. It helps inform you of all the other SEO-related tasks you perform on the website. For example, without keywords, you will not be able to optimize product and category pages.
For a full guide on keyword research, read through thisClear guidance, From SEO expert Brian Dean Backlinko. You will learn:
- How to find keywords
- How to choose the right keywords
- How to use keyword research tools
- Advanced keyword research tips
according toBusiness InsiderIt is said that once SEO is performed correctly, you will get a higher ranking in Google and attract more targeted traffic to your website, which is likely toincreaseRelated to natural searchOrder.
9. Get reviews
In today's digital world, it is a competitive advantage for business owners to prove that the product's ability to be effective in real life. Online reviews have become an influential and expected part of the buyer’s journey, and many companies are willing to develop a complete strategy to support their business development.
Whether you are running an online store, YouTube channel or marketing agency, there are many ways to get reviews:
- Post-purchase sequence in Messenger
- Online review sites
- Markets like Amazon or Etsy
- Your e-commerce store
encourageclient feedbackOne way to comment and comment is through the comment Messenger bot. You can learn how to create a video with Kelly Mirabella, Baby Got Bot’s ManyChat education partner, in the video below.
With the feedback bot sequence, you can resolve negative comments before they become public. If someone leaves a bad comment in your bot process, you can notify the administrator who responded in real-time chat or via email or SMS and solve the problem. If someone has left a good comment, you can encourage them to visit the website of your choice to leave a comment for the public to see.
10. Provide discounted products or services
Offer excessive discounts, and shoppers may think that the product is of low quality. Give the discount too low and they may not take advantage of it. In any case, you want to find the best option that can attract the right customers to join your business, while also considering your profits.
With ManyChat, you can addModal widgetPlace it on the product or on the Add to Cart page to capture visitors in the store.
Create messages, schedules and locations and add them to your store or landing page. Then continue to build relationships with them via Messenger, SMS and email.
11. Turn Facebook comments into subscribers
Whether you run Facebook Live or post on Facebook, you can set up a comment growth tool to capture commenters and turn them into subscribers.
To set up the comment growth tool, you can use two methods:
- Scheduled posts:You can attach the bot flow to future Facebook posts here.
- Real-time release:Here you can attach the process to the published post.
You can use the Facebook comment growth tool to pass in natural information.
For more tips on using this growth tool, check outManyChat’s Comment growth tool canFinished8 feasible actions. To help set it up, see " How to set up the Facebook comment tool".
Learn how to grow your business
From business promotion to content marketing and managing different social media channels, promoting online or local business is not an easy task. Through these 11 cost-effective tips to promote your business, you can find new ways to promote your products or services, and quickly help youChatbot marketing strategy moves.