If you don't see the statistics, customer reviews are influential in purchasing decisions.The most influential content.
Data from the Spiegel Research Center showsthat nearly 95% of shoppers read online reviews before purchasing a product. According to the same study, reviews can also increase conversion rates by 270% and can lead toEconsultancyan 18% increase in sales.
But what if you don't see the same outstanding results? One way to take advantage of this revenue opportunity is to continuously obtain new reviews for your products.
An effective way to get more reviews is to use the ManyChat bot. Using the following exercises and free templates can help attract new customers, gain more product reviews, enhance social proof, and increase revenue for your store.
Why use ManyChat to get customer reviews?
Good customer reviews and ratings make people stop and check out your products because they garner social approval. However, negative consequences can have a detrimental effect on your business if not addressed immediately.
Use ManyChat to collectclient feedbackand rate products or services, allowing you to better control the process. For example, if someone leaves positive feedback in your messenger, you can ask them to leave a public review on platforms like Amazon, Yelp, TripAdvisor, G2, etc. If the feedback is negative, you can have the customer contact your support team and collect their contact information.
Explore various ways to encourage people to review your store.
Attract customers with growth tools
To easily obtain these reviews and start generating revenue, consider the variousGrowth toolcombinations that can be used. Some key tools used by marketers and business owners are:
- QR Code:One way to use this growth tool in the real world is to generate participants from physical locations. You can alsoQR codePlace it on your website or video. Customers just need to scan the QR code on their mobile phones and enter the feedback process.
- Messenger Ref URL:Many businesses useMessenger Ref URL. They will link this to emails, on your website's contact page, product page, or anywhere else you can place the link to encourage customers to leave reviews. It can include brand titles such ashttps://m.me/FACEBOOK PAGE NAME?ref=feedback
- Keyword triggers:Keyword triggers help your bot understand when people use specific phrases in conversations. It gives people who are already talking to your company on Messenger the opportunity to leave feedback. For example, if someone types a message using the word “feedback” or “reviews,” they will automatically enter your feedback flow.
Get free review templates for your bot.
How to build your review process
Set up your rating system
After selecting the growth tool, you want to start the process with a quick introduction message. You can ask customers if they would like to provide feedback now or in the future, as shown in the example below.
If they choose to leave feedback now, you can send a message with a star rating system.
In this template, set each star as a quick reply. Since quick replies disappear after clicking, customers must restart the process to return and change their rating. The above process places five stars first instead of one five-star, which is great for encouraging positive reviews.
Based on the customer's response, they will be asked to leave a public review or talk to your team.
Turn positive feedback into public reviews
Next, set an “action” option to record the star rating of the positive reviews before sending the next message.
When you enter the remarketing list, you can filter out customers who left positive feedback and send them special promotions, etc.
Your next message will ask customers if they would recommend your product/service to their friends. Otherwise, they will be asked to provide more details.
You can add an “action step” to tag customers who positively rate “will recommend.”
1. Tags are similar to “custom fields.” You can view them in the customer's profile and use them to send more relevant messages. However, they differ from custom fields in that they are simpler, whether to tag the customer or not.
2. After tagging active responders, you can follow up with a message thanking your subscribers for their feedback. Then ask them if they would like to leave a review on websites related to your business (such as G2, Amazon, TripAdvisor, or your3. product page).Leave a comment above.
5. If the customer clicks “Yes,” you can continue with a link in the next message. When they click to visit that website, tag them to better understand their engagement and appreciation for your business.
6. If they decline, continue to express gratitude and display a “See you later” message to end the conversation.
7. Handling negative reviews
8. Suppose a customer leaves a three, two, or even one-star rating for your business. How do you mitigate the issue and resolve the problem? When you receive reviews using the ManyChat bot, you can filter out negative reviews and connect customers with the support team to help resolve their issues.
9. Set up a “Rate Us” message similar to the positive reviews discussed above.
10. When customers select three stars, two stars, or one star, you need to log it using the “Set Star Rating to {Last Text Input}” custom field.
“11. The ”Customer Dissatisfaction“ message has a ”User Input“ option, which captures subscriber feedback and saves it to a custom user field called ”Feedback.“ You can see individual responses on each subscriber's profile in the ”Audience" tab.
12. The following action steps will open a conversation so you can find it under “Open” in “Online Chat.” It will also tag them as “Not Recommended.”
13. Finally, create a message asking customers if they would like to discuss their feedback with a real person. If customers choose “Talk to Me,” they can select from several options in your rover.
14. Customers can choose from any options you prefer. In this case, we use Messenger or phone. If someone clicks Messenger, set an action option to notify the admin on your preferred channel. Then follow up with a confirmation message. Let customers know when to expect a reply to their request to ensure your confirmation message sets expectations for them.
15. If the customer chooses “Call Me,” set a condition to check if a specific person has a phone number stored in the system.
16. If so, you can move it to the final message. If not, you will want to send them a request for their phone number.
17. Start getting more reviews for your business
18. Customer reviews are key to helping customers make purchases. With this tutorial and template, you will be well-equipped to generate more reviews and sales for your online business.
Source: https://manychat.com/blog/
