Assess top digital marketing types and their effectiveness

by | Nov 24, 2020 | Updates

You want to interact with customers for many reasons.

It is important that your target audience understand what your business stands for and what makes you different. Your business also wants to convey your appreciation for customers and remind them that their support is important. You also want to keep in touch with potential customers to make them loyal customers. Then, of course, you want yourMarketing ideasAnd efforts can enhance the life of the entire enterprise through brand recognition.

The marketing team knows the top digital marketing types best, but you may need to evaluate the effectiveness of each type before pushing it to a marketing plan template. We have compiled "Marketing 101》Guide, and lists the top types of digital marketing, and their performance trends in terms of engagement and performance indicators. These include content marketing, paid advertising, relationship marketing, SMS marketing, organic social andMessenger Marketing. We assign a "level" to each strategy.

Share how you ranked each strategy in the comments and where you stand as a marketing expert!

Content marketing

Grade: A + 

This type of marketing is extremely effective and as time-consuming as thorough marketing research. When your team adopts the content marketing route, you are formulating strategies by predicting the needs, needs, and actions of your customers. This marketing technique requires time and a lot of effort, so it is very important to build a marketing calendar to ensure the consistency of all content and campaigns. You are not openlytoPotential customers with marketing content advertise, but hope to become their subconscious mind.

So, what are the benefits of using content marketing?

Specific benefits

  • itsEffectivenessIt can be found in the amount of participation provided by content marketing. Customers will not be bombarded by your products, but over time, they will receive useful information about your products.

[Content marketing does not say "buy these dishes!", but provides some useful information to customers so they can draw their own conclusions. "You know to use paper towels instead of paper towels Every monthsave[x amount] trees? "

  • Long-term return.Because content marketing is very complex and requires consistency like a strict SEO strategy, it takes a lot of time to see your efforts pay off. Potential customers may follow you on Instagram for six months before purchasing the product, but the key is that you have acquired a customer who may be a loyal customer. When you feel that your content marketing strategy is bad, move on. Will pay off in the end!

Statistics and similar

How do companies and corporate masters evaluate content marketing?

Paid advertising

Grade: B-

Paid advertising can be an aspect of your marketing strategy, but it should not be the focus. Even for the most profitable businesses, advertising can become prohibitively expensive. Advertising may not provide the return you think you will get, so it’s important to invest in advertising with realistic expectations. The strategy of paid advertising needs to be different from that of content marketing. Compared with the general method in paid advertising, it is better to choose a small part of the overall target audience as the advertising target. Choose a "niche" for advertising.

Specific benefits

  • Paid advertisingCan increase your brand awareness, followers and sales. You will need to explore all advertising options to understand which method best suits your business budget and overall marketing strategy.
  • With brand recognition, you can requestEstablish partnerships with other companies. Hello, networking!

Statistics and similar

  • Through Google paid advertising, brand awareness canIncrease by 80%.
  • Facebook accounted for social recommendations of US e-commerce sites80.4%.

Relationship Marketing

Grade: B

If you can master the relationship with customers in an e-commerce company, then you will lay a solid foundation for all other marketing strategies. The focus of relationship marketing is to build deeper and meaningful relationships with potential customers. This interactive marketing strategy can attract long-term customers who are loyal to your brand.

Marketing strategy

Relationship marketing is effective, but it will be meaningless if the strategy is not carefully formulated and executed properly. We set this marketing strategy as overall B because it is very effective, but it takes some time to master.

Specific benefits

  • Relationship marketing works by prioritizing customers and their needsCreate loyal customers.
  • Relationship MarketingcanThrough frequent surveys and surveys of customer experience,Make your businessEarlyUnderstand customer needs. This enables companies to troubleshoot and remediate problems before they get out of control.

Statistics and similar

SMS marketing

Grade: B

Regarding SMS marketing, there are quite polarized comments. If you are not familiar with SMS marketing, then this is an easy-to-understand marketing strategy. Companies will use text messages to market to existing and potential customers. The recipient always agrees by sharing their phone number with the company. SMS Marketing is mainly used to send text alerts about sales, new products or time-sensitive information.

As you can imagine, this form of marketing makes it difficult for the marketing team to predict its success rate. Not all customers will choose to receive SMS. Those products that may not last long depends on your marketing strategy.

good news?

Almost everyone has a mobile phone that can receive text messages. People tend to instinctively check their phones when they receive notification sounds. Although it can be a difficult process for reporting, there are ways to track its effectiveness. In the ManyChat dashboard, you can access the SMS function and the entire resource library to help you execute SMS effectively.

Specific benefits

  • You can use SMS marketing by sending out the survey linkIn-depth understanding of customer satisfaction.
  • SMS Marketing provides coupons via text messages to enable your business to motivate customers.

Statistics and similar

  • 83% of millennialsinReceive SMSWithin 90 secondsOpen the text message.
  • 75% of millennialsPrefer SMS communications for delivery, promotion and surveys.
  • With the help of SMS, the engagement rate generated by this digital marketing strategyYesThe participation rate that retailers usually get through email marketingSix to eight times.

Organic social

Grade: A

" Organic social networking as a strategy is any position that does not have any funds for promotion.Whether it is a Facebook post, shared video or any content of a follower's news source, participation can promote social growth. A large number of companies will publish blogs, articles and useful instructional videos from their business LinkedIn pages and attract potential customers or help complementary industries. The benefit of developing an organic social growth strategy is that it can build relationships, build brand loyalty, and give back to the society without expectation of return. "

Is organic socialization an effective marketing strategy? Will it pay off for your efforts?

Yes!

Although the nature of social media continues to evolve, organic social marketing is still very relevant and effective.

please remember,Messenger MarketingCan help you monetize your social media pages. Use ManyChat’s many overlapping advertising and process templates to attract subscribers and nurture them into paying customers.

Marketing skills

Specific benefits

  • Organic socialization for your businessZero cost! To get more free ads, your business can work with influencers to use and promote your products.
  • Organic Social can make your business stand out and satisfy customers' needs for authenticity.
  • Implement customer service on your social pages to provide quick feedback to customers.

Statistics and similar

Important points

Which strategy will your marketing manager and team prioritize? Ideally, by implementing some of the marketing strategies we have gone through, your business will flourish. How would you rate the digital marketing strategy you tried? We know that determining the right strategy can be difficult. If you are a start-up company and are just starting to produce marketing activities, then we recommend choosing two types of marketing strategies.

Choose a low-cost and flexible strategy to suit your brand marketing needs. If you are still in its infancy, paid advertising may not be your choice. Be realistic about where your team is in terms of budget, time, and team size. Then, choose a strategy and execute it. Procrastination in the pursuit of perfection will not make you go too far.

 

Source: https://manychat.com/blog/