You may have seen statistics and talked about how Facebook adsOutperform other advertising channels,Attract new audienceAnd drive company revenue faster.
However, as far as your campaign is concerned, the results are not satisfactory. So, should you give up Facebook ads? maybe not. You may only need to take a few steps to increase conversions from Facebook ads.
Fortunately, there are some key techniques to increase the number of potential customers and conversions generated by ads.
If you spend the time and budget to create a Facebook ad, but don’t get the expected return, consider the following nine Facebook advertising tips to increase the return on investment of your campaign.
Nine Facebook advertising tips to promote conversion
1. Answer shoppers' questions in live chat
It may be self-evident, but shoppers may have questions about the product before purchasing it. You can proactively answer their questions through live chat, instead of forcing them to send emails or call support agents.
Live chat is a tool that allows you to talk to shoppers instantly via Messenger bots or chat windows in websites. Since email responses can take up to 24 hours, real-time chat in Messenger can reduce the time required and make transactions faster and easier.
Assuming you set up a process, users can browse products in the Messenger window:
You can set up an "Ask an Expert" button for each product to bring shoppers into a real-time chat with your business.
Set an option to notify all administrators on the account, and add the label "Needs Help" to keep the shopper’s label. Then create a follow-up message to let shoppers know when someone will respond.
Moving shoppers to live chat will also triggerHuman Agent Message Label, ThelabelIt gives you up to 7 days to reply to subscribers. You can alsoiPhoneorAndroidDownload ManyChat’s mobile application for faster and more effective communication.
2. Target custom audiences to maximize results
Custom Audiences is a powerful Facebook advertising tool that can help promote sales and reduce wasteful advertising spending.
They are high-definition people who have talked with your company, such as subscribers on Messenger, people who have visited your website, andLead score person.
You can even use "custom audiences" to build similar audiences, or new potential customers who share key characteristics with existing customers.
"Never advertise to people you don’t know. Building custom audiences based on previous interactions is a great way to segment your ads and improve business performance. If you have an active Facebook page, then you have a All information for quality audiences."
Trilce Jiron, founder of TBS Marketing
Some high-value audiences you can target include:
- Based on lookalike audiences of your current subscribers and users who have recently visited your online store.
- A "custom audience" for people who add products to the shopping cart and then abandon the purchase.
- A custom audience created based on people who viewed the product but didn’t add it to the shopping cart.
3. Use click messenger ads to reduce wasteful advertising expenditures
Traditional Facebook advertisingPriceIt continues to rise every year.
If you are looking forReduce Facebook advertising costsAnd to maximize the results, please run "click to believe" ads. These ads allow potential buyers to start a conversation with your company in the Messenger chat window. They are an effective way to drive interaction and sales from your Facebook ads.
Although traditional Facebook ads will draw people to the landing page, this conversational ad style can simplify the way you sell-which means you don't have to scare people away with sales. This is a more friendly and fascinating style, and it can put advertisements that can continue to generate higher income for the business.
Online jewelry retailerThe Pearl SourceTake for example. The company offered 15% coupons during the 2019 holiday period to attract more sales during the holiday period and build a customer list for future marketing efforts. The discount they offer is to click on Messenger ads, which can be redeemed 254 times (conversion rate is 43%), and they have received more than $ 64,400 additional revenue from new customers.
Grab the Facebook Messenger bot flow they used to run their successful campaigns below.
byThis linkCheck the process. Then download it as your own click messenger adtemplate!
4. Show products in Messenger
When selling online, it’s difficult to connect people with your product. Interference may occur during the interaction, causing shoppers to rebound. If you send them to browse the products on your website, they may never get there. If you send a coupon to their crowded inbox, they may never receive it.
The product library in the Messenger window keeps people smooth after seeing your offer. Shoppers can quickly browse your offer and make purchasing decisions.
The product library in Messenger can help customers quickly become familiar with your product. By keeping everything in the chat, you can provide a "live chat" to answer questions and help people understand the quality of your product, thus encouraging them to buy.
5. Pay in chat
relatedPayment methodResearch confirms what we already know: convenience is the main motivation for customers to buy. Companies must try to eliminate friction points on the purchase path to increase conversion rates.
When it comes to Facebook ads, making payments in chat is becoming more and more popular. Integrations such as Paypal and Stripe allow customers to pay via digital wallets, which means you can both provide a preferred customer experience and speed up the purchase process.
This is how you can use ManyChat to set up in-app payments.
6. Promotion limited time offer
Limited Time OfferIt can increase the urgency of the email and help your ads attract shoppers. When consumers know they have a short time to take advantage of the offer, they are more likely to jump on the offer.
5 Napkin BurgerIt is a small chain restaurant in New York City that includes the term "limited time" to encourage people who receive the ad to use it.
The event was held from December 11, 2018 to January 31, 2019 and helped the company win a new potential customer base and promoted new sales for the restaurant, including:
- 477 in-store discounts
- 20% increase in average sales
- 10 times return on ad spend
- 2500 new Messenger and email subscribers
- Redemption rate 17%
See where you can add the following phrases to encourage people to take advantage of your Facebook ads:
- limited time
- Last time
- just now
- only today
- deadline
- second
- minute
- Offer expired
- Only one day
- Either now or don't do it
For more tips on writing quality copy, we recommend reading7 tips for writing the best Facebook ad copy.
7. A/B testing process
Many experimentsShows that A/B testing and optimization can help marketers increase conversions and revenue. The hard part is finding the best test method to have the greatest impact on your Facebook ad campaigns.
You can use A/B testing to quickly compare two advertising strategies, or test different audiences, creatives, placements, and robot processes. It depends on your assumptions and want to discover in the campaign.
To learn more about A/B testing in Facebook Business Manager, pleaseStart here.
Test your bot flow in ManyChat
When chat marketers test different processes in ManyChat, their goal is usually to measure the performance of each stream and reduce the cost of each conversion.
There are two main methods for A/B testing in the platform:
- Randomizer: ManyChat randomizer is an option where you can add flows to send traffic along different paths. As long as the total percentage is equal to 100%, you can test up to six different paths.
After you create a message and send traffic through the stream, you can see which path performs better. You can then send more traffic along that traffic to increase the overall conversion rate.
- Conversion path:This requires more effort, but if you want to maximize ad spend, it’s worth it. It involves using different ManyChat elements for different conversion paths and seeing which method works best.
For example, an online physical retail store in Costa RicaThe Dream WorkshopThree split tests were conducted in its latest campaign:
- Place Facebook dynamic ads on ManyChat Support live chatwebsite.
- Facebook traffic ads use the Messenger Ref URL to attach the ManyChat bot stream.
- Dynamic ads are placed on WhatsApp over 55, and sales representatives will communicate with interested people during the purchase process.
By testing different conversion pathways, the retailer achieved a return on advertising expenditure of 438% and sold an additional 43,800 $ online during the COVID-related government shutdown.
8. Send sponsorship information
Compared with traditional Facebook ads,Sponsor InformationIt is a paid message that you can send to anyone who sends a message to your page via your robot or live chat. This includes people who unsubscribed, but not people who blocked your page.
Generally speaking, sponsored messages are cheaper, and each open message costs about 10 cents. They will not be marked as "sponsored" until the recipient opens the message.
Sponsorship news can also get results. For example, in cooperation with Misfit Media, a partner of ManyChat agents, aFamily run sandwich shopA buy one get one free coupon was sent to past customers as sponsorship information.
They send the offer to people who interact with Miller's roast beef on Messenger, and the redemption period is two weeks. Since viewers have previously expressed interest in the product, they can increase sales while keeping advertising expenditures low.
The results include:
- The opening rate is 91%.
- 417 offers have been redeemed.
- The additional income of repeat customers exceeds $7,000.
- 48% click rate.
This is how to create sponsor messages in ManyChat.
9. Follow up with cart abandoners in Messenger
When tracking on the platform, Messenger has a small rule to consider. After interacting with the robot, you only have 23 hours and 59 minutes to send a message to someone. After that, you must pay to send sponsorship information or follow up via SMS or email.
To automatically follow up with abandoners, set a smart delay to send a message after a certain time. This gives you the last chance for someone to redeem the coupon in the Messenger window or execute the order.
To set it up, mark the click button you think you want to convert. In the example below, we will call it "Checked_Price".
Then, set a smart delay to trigger a message after three hours of inactivity. Create a condition stating that "label is not Check_Price", and then create a follow-up message. This condition will ensure that the only people who accept your follow-up are those who have not clicked a button in your process.
If you want to know more about the 24-hour messaging window, I recommend readingFacebook Messenger marketing policy update.
Take advantage of these powerful Facebook ad tips
As you can see, although Facebook ads don’t have to be so difficult. If you want to spend less time fixing and optimizing your ads and want more returns, please use these 9 Facebook ad tips to increase the return on investment of your campaign.