The holidays brought sales, but also large-scale marketing activities. How does Memorial Day send emails andChat marketing at the same timeA good example of injection into the e-commerce world. It’s no wonder that those Memorial Day e-mails generate sales when advertising customers from all aspects over the long weekend.
Is it possible to create unique and effective email marketing campaigns in a highly competitive market? Staying one step ahead of the competition does not have to be exhausted. Willing to delve into your competitors and develop consistent strategies, your e-commerce business can stand out in a highly saturated market-yes, even for holiday events.
If you want to stand out on this busy holiday weekend and succeed in e-commerce, then your business will have to think outside the box. Remember, a creative campaign idea is not enough. Implementing the 2020 Memorial Day email and chat marketing strategy will make your e-commerce business get what it wants.
Why your email marketing is important
Popular opinions of email marketing often depend on the person you ask. Some e-commerce companies choose to focus mainly on advertising on social media such as Facebook, Instagram or Twitter. Although hard work can bring huge profits, especially during those critical social media holidays, it turns out that email campaigns generate more funds than social campaigns.
In a 2016 study, 254 retail professionals in the United States worked for companies with annual revenues of less than $100 million. Respectively about80% of respondentsSaid that email marketing promotes customer acquisition and retention.
In addition to acquiring and retaining new customers, a successful marketing campaign will also:
- Cost-effective.Advertising on social media and more traditional media can be fastAdd to(In line with the expected effect). Email campaigns provide more affordable advertising opportunities and can attract new customers through proactive emails. Auto-reply emails help retain customers who just purchased. Even automatic response emails assigned after customers fill out a contact form or download a free e-book can help generate sales.
- Add a personalized touch.Customers want to know that they are seen, heard and appreciated. The personalized style provided by e-mail is better than popular social media posts.
- Call for action.Email is a phone call directly to the customer. The right personalized touch and call-to-action in corporate email campaigns can make a considerable difference in sales and customer retention. Include a call to action in your campaign. These content may include opinion polls, quick surveys, download invitations, etc.
- Provide value.Your email should provide customers with what they want, whether it's information, humor, savings, exclusive offers, etc. You can consider a pre-sale of a major event for your most loyal customers. For your Memorial Day auction, maybe you want to offer special discounts for veterans or active duty soldiers.
- keep improve.Thankfully, there are some ways to measure the success of your email campaign. Your business can easily investigate how your email piles up against the competition. thischartCan help evaluate the open rate, click-through rate and bounce rate of your company's current email strategy.
Best email marketing in 2020
Until now and in 2020, there are e-commerce businesses that stand out in their email marketing strategies. These companies are not shy when they work hard and make their brand voice shine.
Uber
Uber is very good at keeping subscribers up to date without feeling overwhelmed. The message is short, and it’s easy to spot and participate in any call to action at the end of the email. Their overall fashion movement is simple but effective.
buzzing
Buzzfeed won the light and airy of subscribers. The subject line of every newsletter email is immediately attractive. Buzzfeed's brand voice shines in their emails, full of fun, and no unnecessary confusion.
The use of the app played a greater role through its email strategy. Their emails actually have a similar format to the application itself, making it familiar to subscribers. The email content points directly to the main point and is always a useful supplement or reminder to the application.
Airbnb
This email campaign shows less is more. Airbnb has a minimalist style and spacious and bright space. The emails they create are completely customer service oriented and easy to navigate.
The difference between chat marketing
Your chatbot has a lot to say. Do your customers spend time listening? The global revenue of artificial intelligence is expected to grow rapidly from US$643.7 million in 2016 to 2025.$36.8 billion.
On this Memorial Day, your chat marketing needs to be aligned with your competitors. In a past ManyChat article, Fara Rosensweig wrote that chat marketing focuses on the entire customer life cycle, understanding where and how meaningful interactions can be created to communicate using multiple channels, and thus transfer more loyal customers from acquisitions To reserve.
If you want to learn more about the statistics behind "chat marketing", you can view this article from our libraryarticle.
Here are some reasons to implement chat marketing in your 2020 strategy.
- Chat marketing attracts customers.
- Chat marketing creates personalized ads.
- Chat marketing provides instant customer support.
- Chat marketing generates new leads.
- Chat marketing increases sales.
Best chat marketing in 2020
Through the "chat marketing" campaign in 2020, your e-commerce business can truly generate considerable sales. Follow some of these business tips for marketing activities.
Aerie by American Eagle
Aerie by American Eagle provides customers with a fun and personalized experience by helping customers shop. Ask the customer a series of questions, and then recommend the product to them "this or that?" interaction. Customers click on the items they like until they can make a decision and purchase the item.
H&M
Like Aerie, H&M also makes suggestions through chat marketing. An interesting aspect of the H&M system is that chatbots can help customers create comprehensive style profiles. From there, customers can shop from clothing selected by others.
Sephora
Sephora not only provides product recommendations, but also provides customers with specific makeup tutorials!
How to stand out in 2020
How does your business stand out among the many Memorial Day promotions? If you want your email strategy and chat marketing to stand out from the competition, you should take some important steps.
- There is a comprehensive email generator.You may have set up your ideal email generator. Make sure you select any available upgrades. Investing in email campaigns is very worthwhile.
- Create personalized emails.Do your customers like you? Of course, you can't make everyone happy, but you can be consistent in business investment. Use the customer’s name or post a warm greeting for your business.
- Including excellent images.The e-mail era of black and white word is gone forever. Your email needs to pop up! Don't go too far and throw too many images. A good balance of email strategy is to minimize copies and images. The image can be a GIF, image or banner.
- All devices are welcome.How does your current email campaign look on different devices? You need to know this and design accordingly. If a third of your subscribers use Android, and your email campaign looks primitive on Apple products, then you are actually losing money.
- Show your true colors.As the anniversary approaches, each company will use the colors of the American flag in its email campaigns to express its patriotism. Think about how you can make your email activity more lively and interesting. Maybe you can try saturation, neon lights and overlays.
- in advance.Make sure your copy is easy to read and compelling. Make sure to use fonts that are beneficial to you. Bold!
Chat marketing
- personalise.Customers may ask for help immediately, but they don't want to feel that they are chatting with a bot. Make smart moves by ensuring that the representative or chatbot is humane.
- Include specific tips."What can I do for you?" This is a friendly question, but it certainly won't bring a lot of sales. Center your chat marketing on asking specific questions. Chatbots can include some quizzes to better understand customer needs.
- Suggest.A great chat marketing campaign will recommend products to customers, sometimes even before they know what they want!
Important points
Now is the perfect time for you to implement a great email and chat marketing strategy on Memorial Day. Facts have proved that many marketing experts have been produced in 2020. There is no reason for your e-commerce business not to join the team!
The email copy should be minimal, but not boring. Think about the emails in your inbox, which can provide you with some promotional ideas. What will you click and what will be deleted immediately? Consider deletions that are not cut in, and keep these details in mind to develop your strategy. Yes, your chat marketing can have personality. Find ways to better personalize the customer experience and fine-tune areas for improvement.
Let Memorial Day be a holiday, and you can test different discounts and sales information to see how your audience feels. Then, you will be one step ahead in developing your Father’s Day promotion plan, ten steps ahead of the July 4th advertising and marketing plan.
We are very happy to see you achieve success with original email and chat marketing strategies in the second half of 2020.
Source: https://manychat.com/blog/