Anyone can post on Facebook. But to generate potential customers and do well, that is another matter.
There seem to be many ways you can spend time on Facebook to expand your audience. Some are time-consuming, very expensive, or require technical understanding.
For marketers, solving all problems at once is not the best way to drive growth on social media. Not only will you spend too much time shooting in the dark, but you will also have undesirable results.
A better way is to start with some simple wins, which will increase your Facebook potential customers. Refine them, see what they do, and then improve the strategy for driving prospects and sales.
In order to quickly win today’s potential customers, you can use one or all of the following six methods to attract your target audience and get more potential customers.
1. Invest in click-to-credit advertising
If you want to increase potential customers on Facebook, please consider placingClick messenger ad. These can help you reach your target audience faster by creating different custom audiences.
Some of the high-value audiences you can use in your campaigns include:
- Lookalike audience based on your main revenue-generating customers
- A "custom audience" for people who view products but don't add them to the shopping cart.
- A custom audience based on users who added a shopping cart to the product but did not purchase the product
To5 napkin burgersTake for example. The Manhattan-based burger chain hopes to attract new local customers to the restaurant and build a database of interested customers for future marketing.
Instead of running traditional news feed ads to target pages to acquire new potential customers, they ran click messenger ads to contact potential customers in real time.
5 Napkin Burger’s campaign was held from December 11, 2018 to January 31, 2019, helping it to connect with new target audiences and maximizing their spending on Facebook’s potential customers. The results include:
- 477 in-store discounts
- 20% increase in average sales
- 10 times return on ad spend
- 2500 new Messenger and email list subscribers
You can send Facebook Messenger leading ads for many reasons;Enhance brand awarenessA new target audience for facilitating deals, selling farm tools-whatever your potential customer goals include.
To simplify the generation of your Facebook leads, you can install this "click to messenger" ad template. It is based onThe Pearl Source case study, The online retailer achieved a conversion rate of 47% in six weeks and sold $ 64,000 in additional revenue.
byThis linkCheck the process. Then download it as your own click messenger adtemplate! When creating an ad, check out how to writeFacebook ad copyThese tips to increase conversions and sales.
2. Launch Facebook's flagship ads
If you want to exchange landing pages and lead forms for more user-friendly content, try placing lead ads on Facebook. Potential customer advertising is basically the form you want to promote. You can use them to capture the information and preferences of your target audience, such as newsletter registration, presentation requests, or scheduling appointments.
When people click on a prospect’s ad, they will form pop-up windows that have been pre-populated with the contact information in their Facebook profile. With just a few taps, you can create qualified sales leads for your business.
Another advantage that these Facebook lead-generated ads provide is that new leads can interact with yourCustomer relationship managementSoftware synchronization, you can also download it as a .CSV file and upload it to ManyChat. This allows marketers to follow up faster and help close deals.
3. Attach comment growth tools to Facebook posts
ManyChatFacebook comment growth toolIt is an easy way to start generating sales leads on Facebook. When someone comments on your Facebook post, they will automatically receive a message in Messenger.
If they reply to your message, they will be added to your Facebook Messenger contact list. You can enter them into the automaticDuring the lead generation processIf they have more urgent needs, they can follow up through real-time chat.
The best part?All you have to do is to create a process related to the post and then connect the Facebook Comments Growth Tool to the post.
For example, in the following process, when a potential Facebook leader commented on the post, they received a follow-up message containing an e-book offer in Messenger.
You can also attach the Comment Growth Tool toFacebook ads. It can help you send anyone who makes a comment to your bot and reduce the cost of acquiring potential Facebook customers.
For more information on how to use this tool, please checkEight things you can do with ManyChat's Comment Growth Tool.
Get a free ManyChat now and start driving new Facebook leaders tomorrow.
4. Go online
Facebook Live has attracted much attention for its ability to promote potential corporate customers. There is a good reason-Facebook live videoWatch timeIs not live video3Times, the possibility of getting comments is ten times that of the latter, which makes Facebook Live a powerful way to deliver interactive content.
For example, Molly Mahoney's Facebook Live organically attracted more than 1 million people. Leading to more reactions, sharing, commenting and posting clicks, leading to successful lead generation activities.
You can use Facebook Live for streaming:
- Product or service demonstration
- question Time
- New product release
- On-site training
- Flash sale
this is your choice.
Facebook Live for youFacebook marketing strategySeveral doors were opened, especially when combined with paid advertising and Messenger. For a complete walkthrough of how to conduct a Facebook Live marketing campaign, please checkHow Facebook Live achieved $90,000 in sales.
5. Use Messenger reference URL
Messenger Ref URL is suitable for any marketer who wants to build an audience in Facebook Messenger. It is a link you can place anywhere-social media profiles, marketing emails, guest posts, presentations-after people click the link to bring them into a Messenger conversation.
For example, LinkedIn marketing and lead generation expertsJohn BellamyCarried outattractiveActivities to transform LinkedIn Connect into subscribers.
Please note that the call to action is the way of the Messenger Ref URL. After clicking connect, they will enter the bot process and automatically become Facebook subscribers.
For more information on how to start using this effective growth tool, check out " 6 easy ways to get your first ManyChat subscriber".
6. Connect Messenger to your Facebook business page
As more and more shoppers want a more personalized brand experience through chat, it makes sense to consider using a call to action (CTA) option on a Facebook page.
If you want to interact with potential Facebook potential customers on your page, please add a "send message" CTA. As more and more shoppers want more personal experience through chat, it makes sense for them to choose to connect with your company in Messenger
When someone clicks on the CTA, they can easily send a private message to your company without having to call you or send an email. You can send someone in an automated process, or jump into a live chat to help answer visitors’ questions, make them happy and turn them into qualified sales leads.
Improve your Facebook leads
In the process of connecting with your audience and gaining potential customers on Facebook, please don’t check thisLead generation guidelines,To get more ideas about the next campaign. With these six easy victories, you will be able to easily acquire potential Facebook customers at affordable prices and drive business growth on social media.
Use ManyChat to promote your Facebook potential customers now. It is free to get started.
Source: https://manychat.com/blog/