As video becomes theMain sourceBy 2021, video traffic will account for 82% of all IP traffic, and the threat of outdated content types to enterprises is no longer a guess. As consumer behavior shifts to trust in video content, companies are striving to protect their marketing strategies and obtain the best return on investment.
More and more marketers are looking for a video suitable for their current strategy, and consumers are paying close attention. according toOpt i nMonster's dataThose who implement video marketing strategies generate 66% more qualified leads each year than those who do not focus on video. They also report that audience members’ brand awareness of their content has increased by 54%.
By devoting energy to video marketing strategies, the company can show more qualified potential customers and better return on investment. If you are not completely convinced, use a video marketing strategy. These are eight important reasons.
8 reasons to adopt a video marketing strategy
1. People like video content
Whether we want to watch movies, Instagram stories or YouTube videos, people can enjoy entertainment and even more video formats. Statista data shows that the United States has85%Of Internet users watch online video content on any of their devices every month.
Video can also help attract the attention of potential customers. According to PhD psychologistSusan Winschenk(Susan Wenschenk)(Aka "Lady Brain")statement, From the day of hunting, we began to program the program to pay attention to movement and noise. When we hear and see the video, it stimulates our feelings and enhances attention and attention.
Therefore, not only do people like to watch videos, but we respond more attentively than reading tweets or blog posts.
2. The demand for video continues to grow
When developing a video marketing strategy, you can show potential customers that your business meets their needs. A study shows that there are54%Of consumers want to see more video content from the brands or businesses they support.
According to Wyzowl's 2019 "The State of Video Marketing 2019" report, when asked what type of video content customers want to watch, they determined:
- 39%Of people cited the explainer video.
- 20% of peopleHope to watch more interesting "viral" videos.
- 12%People want to watch product demo videos.
- 10% of peopleTalk about video blogs.
- 9% of peopleSay interactive video.
- 6% of peopleSaid they would like to see more software tutorials.
After establishing video marketing in your business, you will always be ahead of the status quo. Through video marketing, customers can better understand your brand story. By testing different types and styles, looking for opportunities to connect with the audience and use them to develop your business, to unleash the power of video.
3. Video is a powerful marketing tool
Video marketing is key for several reasons. One of them is that it is a convenient and effective way for shoppers to obtain information. It also provides marketers with an attractive, flexible and shareable way to attract target audiences.
According to Wyzowl’s 2019 State of Video Marketing Report, there are87%Of marketing professionals use video as a marketing tool. This number from63% in 2017with81% in 2018Substantial growth.
The use of marketing videos will continue to grow in the coming years. As companies feel the pressure to go beyond noise, more and more marketers are using video. Videos can help you achieve a variety of different goals, fromHow to attract website trafficTo attract more potential customers, improve customer experience and reduce support costs for online stores.
4. Video is the favorite media type of consumers
Improve the company’s marketing strategy (whetherChat marketingWhen an agency or an e-commerce marketer), the critical first step is to create great visual content. When it comes to brainstorming new content marketing strategy ideas, you want to set aside a reasonable budget for video marketing because this is what customers want to see.
According to Animoto’s survey, the video isThe consumer’s favorite content type,You can see from the brand on social media.
According to the 2018 Social Video Marketing Trends Report, there are73%Of consumers say they are influenced by brand social media when making purchasing decisions. Therefore, you want to publish your videos weekly or monthly to better connect with the right audience.
5. Marketers are satisfied with the ROI of their video marketing
So now you are considering creating a video marketing strategy. Even if you see the results seem out of reach, you must know that investing time and energy in making videos will pay off.
When shoppers watch your company’s videos, they are more likely to buy your products. If you look at these numbers, because of the videos on social media, there are93%Of companies attract new customers.
According to a report made by Animoto,88%Of video marketers are satisfied with their return on investment for video marketing on social media. The same discovery shows us that80%Of marketers also expressed interest in the ROI of their video ads posted on social media (e.g.Facebook video ads)Satisfied with the return on investment.
TakeKAP7, Online water polo equipment retailers, for example. The company used professional video product reviews as the leadingRevenue increased by 30% year-on-yearThe main factor.
The core of their video marketing strategy is a specific set of target audiences, including parents, coaches and athletes of any age.
He explained that Alex Young (General Manager of KAP7) toldBigCommerce: "In order to market to each customer type, we use product reviews from buyers and professional video product reviews." "We also provide training and travel, and cooperate with the national team coaches and athletes to the sport Educate."
Are you curious about how to advertise on Facebook and whether it is suitable for your business? Implement organic and paidFacebook marketing strategyIt is a good way to develop e-commerce business. There are many factors that affect your success on the platform, including Facebook ad targeting, creative resources and budget.
6. Make people stay on the site longer
Video marketing is an effective way to improve the time on site. According to Forbes, average users spend more time on websites with videos88%.
In terms of engagement, it’s easy to see the appeal of using video to connect with viewers. The information that the viewer sees in the video usually remembers the message better than in written form. So if you want people to wander around in your online store, add useful videos to grab their attention. Whether it's "how to use", "products in use" or "story", videos can make users stay on your website longer and make them more active.
7. Customers buy products after watching the video
The video introduces your customers to the products or services you provide. Through brand video, customers can understand the value of your product, how to use it, and any other information that may lead to a purchase.
Customers tend to buy products after watching videos. A survey conducted by Wyzowl showed thatEight out of ten usersPurchased a software or application after watching a video of the brand.
When the market is competitive and you need a competitive advantage, videos can help you convince customers to choose your brand.
8. Live broadcast and video will bring more traffic
Real-time streaming is a new type of video content, which is sent in real-time over the Internet without recording and storage. According to Cisco’s estimates, by 2022, Internet traffic will82%Will come from the video stream and download. This number is an 88% increase from 72.3% in 2017.
If you want to implement real-time streaming in your business, please read aboutInformation on how to turn a Facebook Live into $90,000 in sales. Then, find out what the customer’s dilemma is and how to help them in the live broadcast. You can stream product launches, demos, events, tips and tricks. It may seem difficult at first glance, but live streaming can help you build a stronger and more respected brand in the industry.
Develop a video marketing strategy for your business
If your business wants to keep up with the times, then you will naturally lean towards video marketing. Customers may want to envision your product in their lives, and video can help you communicate the product and trigger a purchase.
Remember, good things take time. A bold video marketing strategy requires practice, humility, and self-assurance in order for you to stand out. The more videos you post, the better the results will be. The only thing you have to do is to start.
Source: https://manychat.com/blog/