This is not the first time you have heard this news, and it is not the last time. You must have an agency on Facebook to attract potential customers.
According to Hubspot, Facebook is the number one social channel used by marketers with the highest return on investment. On this platformper monthHave more than2.38 billionActive Facebook users, which also makes it the most popular social media platform used by consumers.
When connecting with potential customers, social media has become the main hub for finding new products. In 2018, there are78% of American consumersMake purchases through discovery on Facebook. Saying that social media will affect their shopping57% of consumersAmong them, 44% said that Facebook is the most influential.
If you are not reaching your target audience on Facebook, don't worry. This guide will show you how to create an organic program to attract users, run profitable Facebook ads, and how to useMessenger marketingGet the most benefit from Facebook marketing strategy.
organic
Have more than90 millionUse Facebooksmall companies. Many of them benefit from free tools such as Facebook Pages, Messenger, and online forums. Although it is difficult to achieve natural reach, you can still use Facebook to reach your audience without paying.
If you want to build an organic Facebook marketing strategy, focus on these four key ways to attract and build an audience.
1. Turn Facebook comments into Messenger conversations
If you want to reply to your own comments on a post, or want to have a conversation with potential Facebook customers, useFacebook Comments Growth ToolIt is a good choice, especially as the fan base grows.
The Facebook comment growth tool is one of the most commonly used tools in ManyChat. This is a simple and powerful method for those who use chat marketing to attract new subscribers.
All you have to do is to connect this growth tool to a Facebook post, and when someone makes a comment on the Facebook post, they will receive a message from the Messenger bot.
If they respond to your messages, they will be added to your Messenger contact list. You can enter them into the automated robot process for potential customer training, and if they have more urgent needs, you can follow up through real-time chat.
For more information on how to use this tool, please checkEight things you can do with ManyChat's Comment Growth Tool.
2. Perform a Facebook Live performance once a week
Facebook Live has gained a lot of attention because80% of peopleWould rather watch real-time videos of brands than read blogs or social media posts. They allow you to broadcast events and performances live on Facebook in real time, and viewers can watch them from a phone, computer, or connected TV. Utilizing this video marketing strategy is crucial to attracting target audiences. Arouse more reactions, sharing, comments and other interactive features, allowing you to interact with the audience.
There are several ways to use Facebook Live:
- Conduct real-time product or service demonstrations.Live demonstrations can educate shoppers about your products and build trust between them and your business.
- Real-time Q&A.The Q&A session is an easy way to connect with the audience. You can talk about topics related to your business or the interests of your audience and help you build your status as an industry expert.
- Promotecontent.Spontaneous live streaming is an effective way to promote new YouTube views or blog posts to your audience. Make sure you provide more information about the content to encourage viewers to switch social platforms and check.
- Create live training or webinars.Use Facebook live to provide the audience with valuable webinars and training courses. You can also use this as an opportunity to gain potential customers by attaching Facebook comment growth tools and gaining new subscribers.
- Launch flash sale.Give your best followers a special treatment by launching the Facebook Live Flash Sale. Set up the startup method so that only users who join the live stream on Facebook can get the transaction, and the transaction only lasts for a limited time.
Facebook Live opens several doors for your Facebook advertising strategy, especially when you tie paid advertising to Messenger. For a complete walkthrough of how to conduct a Facebook Live marketing campaign, please checkHow Facebook Live achieved $90,000 in sales.
3. Use Facebook groups to create communities
exceed1.4 billion peopleUse Facebook groups. There are only 10 million groups on Facebook, but companies can still create many niches to interact with fans. A good Facebook group can provide value and community to your customers and help you build relationships with customers without paying for advertising.
Take the ManyChat community as an example.
The "invitation only" community is a place where chat marketers can share marketing strategies, discover new use cases, and ask questions about the chat marketing platform.
From April 2019 to 2020, the community has received posts from more than 21,000 members, and it has grown from 74,000 members to 85,000+ in just one year.
Paid Facebook ads
Advertising on Facebook has not slowed down. In fact, according toStatistaIt is predicted that by 2021, the total advertising revenue of social media platforms will reach 39.4 billion US dollars.
Facebook makes profitable ads from clicks to messengers toFacebook video ad placementIt becomes simple. Therefore, if you want to know how to advertise on Facebook, there are many options available. With just a few clicks, you can advertise through Facebook, Instagram, Audience Network and Messenger. By creating a marketing campaign, you can reach your target audience on their favorite apps and websites.
1. Place click messenger ads
If you want an effective way to reduce Facebook advertising costs, please run "click to chat" ads through ManyChat. Click messenger ads can help you attract new shoppers through the different custom audiences you create.
Some examples of high-value audiences you can send ads to are:
- A "custom audience" for users who have viewed the product but haven't added anything to the shopping cart.
- Lookalike audience based on your current subscribers and users who have recently purchased items from your store.
- A "custom audience" based on people who add items to the shopping cart and then abandon the purchase.
Messenger advertising is an attractive way to send discounts and deals and let customers choose their own itinerary. Use the following click messenger ad template to start selling immediately. The template is based onThe Pearl Source case study, The online jewelry retailer sold $ 64,000 in additional revenue in six weeks.
byThis linkCheck the process. Then download it as your own click messenger adtemplate. Don’t forget to check out how to write the bestFacebook ad copyThese tips to increase advertising conversion rate.
2. Send redirect ads
Sometimes, shoppers may not be prepared to buy goods from your store. They may stop responding to your promotions or feel indifferent to your Facebook Messenger contact list. One way to help them get back to the store is to retarget ads.
There are several forms of retargeting ads, but for Facebook digital marketing, you can focus on two types:
Use Facebook dynamic ads
Facebook dynamic ads show shoppers the most relevant products on Facebook, Instagram, Audience Network, or Messenger based on actions taken by shoppers on your website, app, or elsewhere on the Internet.
To set up a dynamic Facebook ad campaign, you must load the product catalog once. After setting up, the ads will continue to run and find the right audience for each product. They will also automatically update prices and availability.
Send sponsorship information
Facebook-sponsored messages are messages you pay to bot messages sent to you or anyone who talks to you via live chat. When your message does not fit the Message tag, you can send sponsored messages to subscribers beyond 24 hours.
For example, if you want to get rid of insufficient inventory or send pre-sale items to the list, you can use "Sponsor Message". In the process you attach to the message, you can include pre-sales and create a product carousel to encourage people to shop.
ToBlenders EyewearTake for example. Sunglasses retailers hope to attract participating audiences through the use of sponsorship information to sell products cost-effectively.
Blenders Eyewear sent these paid Facebook messages to people who had seen its online store but abandoned their shopping carts. They use "learn more" and "buy now" call-to-action buttons and images of cool sunglasses from the company's brand.
The ads placed in Messenger ran for 48 hours and produced the following results:
- The cost per operation is reduced by 7.5 times.
- Return on advertising expenditure increased by 7.5 times.
- The click-through rate increased by 10.6 times.
- Sales increased by 40%.
Since you have to pay to send sponsorship information, you want to make sure you get the most value from it. readA brief guide to Facebook sponsorship informationTo learn more.
Use ManyChat to get more leads and sales from Facebook. It is free to get started.
messenger
Messenger Marketing usesFacebook Messengeror othersMessaging applicationThe process of making people interested in your product or service. The goal is to attract more potential customers and customers through more conversations to grow your business.
Messenger marketing strategies can help your business connect with customers and help them take actions that are meaningful to your business, such as downloading potential customers, browsing catalogs, and even making purchases directly in Messenger.
By 2022, mobile messaging app users are expected to exceed3 billion, If you don’t adopt the Messenger strategy, you may go far. Consider one or all of the following strategies to master Messenger marketing.
1. Provide live chat
Live chat in Messenger helps bridge the gap between the in-store experience and online shopping. You can help, have conversations and meet people behind the scenes, and build relationships that can lead to sales.
Setting up live chat for your website and Facebook page is easy. Two goals to keep in mind are: First, provide real help to visitors. Second, when the administrator asks a question, notify the administrator so that the on-site personnel can respond.
One way to combine paid advertising and Messenger is to combine LiveChat and Click-to-Messenger advertising. For example, online jewelry retailer The Pearl Source includes an "Ask an Expert" button in their paid holiday campaign to help answer questions from potential buyers and encourage sales.
usePersonnel agent message tag, You have 7 days to reply to subscribers, while it takes 24 hours in Messenger. You can also combine real-time chat with text messaging to continuously attract customers on both channels.
For more tips on how to use ManyChat Live Chat, I suggest you check out.How to use ManyChat SMS live chat for saleswith[Video] How to use ManyChat live chat for sales.
To set up this tool, please refer to " How to add a customer growth chat tool".
2. Abandon the shopping cart message
Abandoning the shopping cart is a pain for anyone selling online. In industries such as fashion or retail, the average shopping cart abandonment rate may be as high as72.8%. Imagine how your local grocery store would manage if 72 shoppers out of every 100 shoppers dropped their shopping carts and walked out without buying anything. They won’t run the business for too long.
Chat marketing platforms such as ManyChat give you the opportunity to regain lost sales revenue from Messenger, SMS and email. A neat trick for Messenger only is that you can add a gallery for the products left by shoppers.
With higher open rates and click-through rates in Messenger, customers are more likely to see your message and act on your message-in turn, this can lead to more sales for your store.
3. Re-interact with customers
Once you get new subscribers from Facebook’s potential customers, you can use Messenger to continuously interact with them. Some ways you can do the following are:
- Message label,Allows you to interact with subscribers outside the 24-hour messaging window. You can set up a post-purchase sequence to let customers understand their purchases.
- One-time notification, You can send messages to subscribers within 24 hours, as long as they allow you. Suppose an item is out of stock and customers want you to remind them when the item is returned. They can agree that you send them a message in Messenger to notify them when the product is available.
- Smart delay,This is a timed message that you can send in the 24-hour messaging window. For example, if someone clicks on an ad in Messenger to get a coupon discount but does not redeem it, you can automatically send a reminder within 22 hours or 23 hours on the platform.
For more in-depth strategies, check out10 ways to re-engage customers with ManyChat.
4. Use Messenger reference URL
Messenger Ref URL caters to any marketer who wants to build an audience. You can add a simple link anywhere: social media profiles, marketing emails, presentations, guest posts. To attract traffic to anywhere in the Messenger channel, you can use the reference URL.
For more information on how to start using this effective growth tool, check out " 6 easy ways to get your first ManyChat subscriber".
Combine organic, paid and Messenger features
For many companies, the road to successful Facebook marketing requires a continuous strategic life cycle. These are high-impact touchpoints throughout the entire shopping experience that can dramatically change the way your Facebook marketing strategy works.
To help drive sales, find different channels to communicate with shoppers and attract them to your subscriber list.
For example, suppose you sell roller skates online and want to invest money in a Facebook marketing campaign. Your focus is to build an online presence, expand your subscriber list and create sales. The road to success using organic, paid and Messenger on Facebook looks like this:
- Targeting based on demographics and interestsTo run "click to believe" ads. Test several different ad variants toraise popularity of brandAnd surface products. When users click and interact, they will automatically appear in your Messenger contact list.
- On Messenger, email and SMSCreate a subscriber listTo continue the dialogue and build relationships.
- Send different content types, Including coupons,CH 7 days Onellenges, Videos, podcasts and useful content can help solve the problems of your subscribers. Use the lead score to determine who is ready to buy.
- Launch customer loyalty program, Allowing members to get exclusive deals and promotions.
- Through conversion trackingIdentify the best customers.
- Based on your own dataBuild similar and customized audiences, To improve the positioning of Facebook ads and restart the cycle.
The above system is a good start because it can complement itself. The more subscribers you get, the better you can understand who are your best customers, and you can use this information to better target your ads and increase your return on ad spend.
You can also add other strategies, such as remarketing and community building, to help improve Facebook's marketing strategy and promote more sales based on your needs and the capabilities of the business owner.
Develop the best Facebook marketing strategy for your business
In your digital marketing journey, Facebook will be one of your best friends. You can easily attract new customers, expand relationships, build and sell products within the Messenger platform. With these skills, you can easily create organic, paid and Messenger business strategies to start growing and driving sales.
Use ManyChat to improve your Facebook marketing strategy now. It is free to get started.
Source: https://manychat.com/blog/