No matter what your position is, send, receive or read: email still has a place in this evolving world of digital marketing.
In fact, the average person receives 120 emails every day, so you have to stand out from the crowd.
No matter the size of your email list, making eye-catching and compelling emails requires some creativity and thought. Get it right, and you can turn those readers into long-term customers. Use theseEmail reminderTurn your email open into conversion.
Use actionable language in the subject line
inCompose emailPlease use the active language for the subject line. For example, you can sell more hats through these three simple steps. This is a way to use verbs and verbs effectively. Get, download, reserve, inquire, buy. It is important that you make it clear to the recipient that they can use any information provided in the e-mail.
Personalize your email
Emails with a high degree of segmentation tend to have a higher level of performance. Since you are using ManyChat, it is easy to collect personal details and preferences and use your knowledge of your customers for communication appropriately. Divide your emails into categories based on replies and customize emails to match.
Write emails in the second person
If you have been taking a language arts class for a while, second-person writing means that you use yourself and your own pronouns. For example, you would write "Before you go out, check the weather and wear appropriate clothes."
Basically, what you want to do is focus on the customer rather than the brand.
Talk about benefits, not product features
You know what you are saying is important and valuable. But your recipient does not know this immediately, which is why you must explain this. When writing emails, don’t trust features or facts. Instead, try to express the benefits you get from clicking, buying, or registering. Helping readers understand what you have will help them achieve their goals, save money or save time.
Have personality in your email
Just because you are trying to tell or possibly sell something in an email, it doesn't mean it won't be interesting. Just like a powerful mini chatbot, if you play cards correctly, email can help you build meaningful relationships with the people you communicate with. Your email can be a great way to make your brand's personality shine.
Call to action in email
This is sales 101. Most people tend to flip emails quickly, so make sure yourCall to actionEasy to identify.
Oh, and speaking of calls to action, don’t forget to sign up for our monthly newsletterThe Chat, Get more interesting videos and articles directly in your inbox.
When sending an effective email, you need to add a bit of elbow grease when making the email. This information will be compelling, convincing and true.
Source: https://manychat.com/blog/