by Michelle | Nov 30, 2022 | 2. How Tos, Guides and resources, Updates, Chat marketing
We often view our business as a physical entity rather than having an identity, which indicates that you may overlook a very important aspect of your business: building a brand. Having great products or services is still not enough. Customers will want to know what your business has to offer them and whether it is trustworthy, so you can achieve this by creating a business image that evokes emotions more compelling than just normal operations. Whether you are building a new brand or renaming a company, you want to start from scratch. Here’s how to build a brand and establish strong brand assets from the beginning: First: What is a brand? In short, a brand is the perception of the company by anyone who comes into contact with it. This includes customers, potential customers, investors, and the public. It is the overall identity of the entire business, not just the sum of its parts.
by Michelle | Nov 30, 2022 | Guides and resources, Chat marketing
Whether you realize it or not, everything you do to provide value to customers is considered brand equity. To establish a strong brand image, you first need to identify your target audience and develop strategies on how to maximize their trust and loyalty. In fact, for various reasons, consciously building brand equity is the surefire way to drive organizational plans, but before delving into brand equity, it helps to firmly grasp the overall meaning of brand equity. Once you learn how to build a brand, the next step is to build strong brand equity. Consider your crash course on brand equity and how to leverage it to increase profits. Defining brand equity The textbook definition of brand equity is:.
by Michelle | Nov 30, 2022 | Updates
Eye-catching, engaging digital advertising: Instagram Stories ads stand out from the crowd and shine in competition. With so many advertising platforms, marketers are more inclined than ever to use Instagram Story ads. In fact, according to Facebook, 96% of surveyed U.S. marketers plan to continue using Stories ads in the next six months, and despite Instagram Stories being launched for less than three years, over 70% of Instagram accounts are now using them. As the ways people share stories and information continue to grow, now is the time to launch your first Instagram...
by Michelle | Nov 30, 2022 | Updates
From sales leads to sales performance, an increase in website traffic is often the reason for attracting more customers through digital portals. For many online stores, website traffic is the main driver of growth and can also help improve search engine optimization (SEO) and determine the execution of marketing campaigns. However, it is not always that simple to know how to attract website traffic, and it can be difficult to know where to start with so many strategies to choose from. Even more so, it is unclear which will bring high-quality traffic. Familiarizing yourself with how to build a sales funnel is an ideal choice for increasing traffic and future sales. Whether you are new to marketing websites or a traffic generation professional, here are 11 affordable ways to increase website traffic. 1. Create useful content...
by Michelle | Nov 30, 2022 | Updates
Your website generates traffic, but only a small portion of those visitors convert into customers. Why? According to Marketo, 96% of visitors are not ready to buy. They may need weeks or months. However, encouraging them to return is in your hands. Think of it like dating. After the first meeting, you must connect with others, or they may forget you. Many businesses use Facebook retargeting ads to win back recent web visitors, attract website traffic, and increase orders. Inspire and motivate people to make purchases with these eight Facebook retargeting ads. Five reasons to use Facebook retargeting ads...
