about61%Of marketers say that attracting potential customers and traffic is the biggest challenge they face.
As more and more marketing channels and data enter the market, it becomes more and more difficult to reach new customers and successfully launch promotional activities for potential customers. Winning new customers may sound difficult, but developing an effective lead generation strategy for your business can help attract the right customers and increase profits.
The hard part is figuring out which strategy and strategy is best for you. In this beginner’s guide to lead generation, we will introduce the basics of lead generation, various strategies that can be tested (includingMessenger marketing), And tips on how to maximize marketing.
What is a clue?
A potential customer is someone who has shown interest in your business by providing information that you or your marketing team can use to follow up with them.
When people refer to potential customers, they are talking about potential customers or qualified potential customers who are ready to buy-but potential customers and qualified potential customers are different. Potential customers show more interest in buying your products or services, and potential customers may be those who show interest or join your subscriber list, but may have no intention of buying from you.
Identifying different types of sales leads can help you build better connections with people-regardless of their position in the sales pipeline. Here are some examples of common lead types:
Marketing Qualified Supervisor (MQL)
A potential customer with marketing qualifications is someone who is interested enough in your product and has taken certain measures. MQL may have subscribed to the Messenger bot in exchange forLead block.
Sales of qualified potential customers (SQL)
Sales leads are people who show interest in becoming a paying customer. SQL may have contacted questions about your products or services through Live Chat, or filled out a contact form on your website.
Conversational Qualified Clues (CQL)
A potential customer who is qualified for conversation is someone who has expressed interest in having a one-on-one conversation through your company’s bots or employees.
Product Qualification Lead (PQL)
Potential customers who qualify for the product are those who use your product and express interest in buying it. These potential customers are more used in software as a service (SaaS) businesses like ManyChat. For example, customers who use free versions of products or services and ask for paid features.
What is lead generation?
Lead generationIt is the process of attracting potential customers and turning their interest in your company’s products or services into potential sales. A good lead generation strategy can provide your entire marketing team with a repeatable and measurable way to attract more customers and build personal long-term relationships. Examples of successful lead generation strategies include blog posts, chatbots, coupons, webinars, and live events.
Lead generation uses digital channels such as social media and content marketing to turn people into qualified leads. Marketers tailor their ideal customers, their products or services, etc. for each campaign. If you are a B2C or B2B company, you can choose from different lead generation tools to help you successfully conduct digital marketing activities.
Lead generation process
Now you have a better understanding of lead generation andChat marketingWorking principle, let us go through a five-stepLead generation process. First, you will learn how to buildMessenger robot.
- step 1:Visitors find your company through your website, social media profiles, blog posts, Facebook Live or giveaway events. They click on a call to action (CTA) to encourage website visitors to sign up for your Messenger, SMS or email list-usually by way of an exchange offer.
- Step 2:Your robot asks a series of questions to determine whether the visitor is a qualified potential customer.
- Step 3:Qualified potential customers enter yourNurturing activities, Become a paying customer. You can offer discounts andValuable contentUpgrade to maintain their position.
- Step 4:Then, you can track high-quality potential customers through potential customer ratings based on their interactions with your company.
- Step 5:Once they exceed a certain lead score, you can send a personalized offer or recommendation, or hand it to the sales team to complete the transaction.
In short: visitors register your Messenger bot and you will get their email address and/or phone number. They become leaders. You can then raise them until they can be sold or are close to buying.
The basis of prospect marketing
Lead marketing involves not only a good process, but also attracting traffic to different channels to collect potential customers. The source of your potential customers depends on you. Identify the channels your ideal customers use, then build your own channels and start communicating.
The following table shows the process that chat marketers use to generate leads for their business.
When looking for a target audience, you can choose a variety of channels:
Live streaming
LikeFacebook LiveSuch a real-time streaming media platform is a good place to generate potential customers. Usually, you arrange an on-site event to help visitors solve their problems. For example, you can train them on the product, provide tutorials, and even lay the foundation for the problem. The key here is to provide something for free, such as coupons or free trials or content upgrades to encourage registration and start generating potential customers.
Resources: How a Facebook Live achieved $90,000 in sales
SMS
SMS makes it easy to communicate with people over the phone, and because potential customers need to grant youSMS permissions, So they are more likely to interact with messages you send. Text messages are short and clear, so make sure your CTA is eye-catching and make sure you draw people to other channels like Messenger or your website.
Resources: All SMS Guide
The best part about email campaigns is that you can send longer, recurring content to customers, such as newsletters or important updates. It is also a good place to include creative, high-quality images. Email can help improve yourChannel marketingStrategy, very suitable forre-locatePrevious customers, and when completed correctly, can increase the workload of potential customers.
Resources: 9 innovative ways to improve your email marketing strategy
Paid traffic
Paid advertising can help you quickly attract potential customers. If your target audience likes to consume content, you can advertise for your business through search engines such as Google, Facebook, Instagram, or Pinterest. To increase the conversion ratesmall, Be sure to send them to use your robotMessenger reference URL. You can also run click-to-believe ads through chat marketing platforms such as ManyChat to encourage people to take action. If you want to know my businessWhat is the conversion rate ofThe percentage of users who completed the required actions on your website. For leading businesses, this will include letting users enter their information so that your business can contact them.
Resources: 5 Facebook advertising marketing tips
social media
Social media channels can effectively create leads for your business at reasonable prices. By posting a video or image and starting a conversation, you can quickly establish a closer connection with your target audience. You can also use the swipe up feature on Instagram to attract people to your bot, Facebook Messenger, and have one-on-one conversations with people-unlimited possibilities. Learn more about what you can try to generate sales leadsVarious types of social media.
Blog
Blogging is a great way to increase inbound marketing efforts. You can create useful, relevant and free information on the company's website, and people can read this information in their leisure time. You can add calls to action anywhere in your blog, from floating bars to page takeovers or drop-ins. If people like your content, they will most likely click on your CTA and enter the Messenger bot.
Word of mouth
Word of mouth is a leading strategy that can easily help you spread information about your business. You can use social mediaGiveaway activitiesProvide incentives for one or more recent customers, such as refer a friend discounts or free products, to promote you.
Resources: 6 practical word-of-mouth recommendation strategies
How to acquire potential customers
Suppose you want to buy a new pair of shoes. If the shoe salesperson speaks boldly to you the moment you walk into the store, you are likely to leave there soon.
Now imagine that the same salesperson gives you a time to settle down, take some time to understand you and your shoe preferences, and what you really want. They may ask about your favorite colors, which shoes do you like, why do you need them... and they will make suggestions based on all your interactions.
The most effective lead generation strategy does not impose rigid sales methods on customers. Instead, a wise strategy will gather information when appropriate through helpful hints and suggestions to build trust. At this point, you will be better prepared to turn visitors into sales leads or people ready to buy.
In ManyChat, you can set up prospectsscore,To track the interaction of potential customers with your business. Each event recorded in the ManyChat robot will get a score. If someone takes positive action, their score will increase to a certain degree:
If it is negative, the score will be reduced by the score you set:
After potential customers reach a certain score, you can send them special offers to encourage sales, or send them to your sales team to complete the transaction.
Lead generation strategy
The lead generation strategy is not a panacea. The factors that drive the success of an e-commerce retailer may not apply to agents or local business owners. The goal is the same-reaching the location of the potential customer-but there are many ways you can follow to reach the goal.
Here are some lead generation strategies you can try today.
Facebook potential customers
It turns out that Facebook’s monthly active users exceed2.5 billion, Is one of the fastest lead generators in many companies around the world. From the growing number of subscriber lists to registration, pre-orders, email subscriptions, etc., Facebook offers many different options,Facebook Lead AdswithClick-to-Messenger adsAttract and connect with the target audience. You can also start a conversation with the visitor of the company page through the CTA, which allows people to chat with Messenger organically.
Resources: Facebook leads: 10 ways to improve your business page
Instagram leads a generation
On the photo sharing appHavenearly80% of accounts(Monthly in the world500 millionActive users) follow the business on the platform. Basically, if you don't use Instagram to generate sales leads, you may miss out. With Instagram, you can show stories, post high-quality images, sell products on posts, and even direct traffic back to your website or Messenger bot in your bio. You can also use Instagram's "swipe up" feature to send interested people to the login page starting from your story (once your account has 10,000 followers).
Organic search engine lead generation (SEO)
Search Engine Optimization (SEO) is an effective inbound sales lead generation strategy for finding potential customers. People can find your page in Google when searching for a specific query, enter your website and take action-whether it is buying a product or registering your bot.
PPC potential customers
PPC or pay-per-click advertising can support your potential customer generation and inbound marketing goals. This may include paid advertising on platforms such as Google AdWords, Facebook, Instagram or LinkedIn. It relies on smart audience targeting, budgeting and following advertising best practices to help get clicks from this type of lead generation campaign.
Business-to-business (B2B) potential customers
Business-to-business (B2B) lead generation usually requires a different method from business-to-customer (B2C) lead generation. Marketers usually collect more information from potential customers, including name, email, company name, job title, and organization size, which can help make sales. Potential customers usually useMarketing automationCome train them. The goal of B2B leads is to create a consistent flow of high-quality leads for your business.
Lead generation skills
LearnHow to establish sales channelsQualifiedpromotion ofFilling it with clues is not an easy task. Depending on the length of time someone converts, the customer may stay for several months before buying anything or taking any actual action. You can use the following four techniques to speed up lead capture for your next campaign:
1. Research your target audience
Knowing your audience is essential to creating a good lead generation plan. Know where your target audience is hanging out, what type of content they read, and the communication channels they prefer. This knowledge will help you develop effective lead generation ideas and bring better results for your campaign.
2. Test the new channel
First focus on one or two channels that will be effective based on your research, whether it is Facebook, SMS, email, Instagram, SEO. And don’t be afraid to try new channels like Messenger or live streaming. In any case, please test which channels can provide high-quality leads and focus on them.
3. Use effective lead generation tools
Most channels will provide a lot ofLead generation tools,You can use thesetoolTo attract, cultivate and limit potential customers. A good tool will allow you to easily communicate with your audience through multiple channels (such as SMS, Messenger, and email). For example, you can set up a chatbot to collect potential leads from your website and Messenger. There are outstanding people from all walks of lifeChatbot example,These examplesShowcasing the power of Messenger marketing to increase conversion rates. Then create automated campaigns to attract customers through text and other channels to build relationships.
4. Create lead magnets for every stage of the customer journey
Lead magnets are a way for marketers to collect information from potential customers or customers, improve lead capture capabilities and attract people into sales channels. However, you cannot just provide any old content for free. Aims to create a valuable and high-quality content to help your target audience solve the biggest problems. Collecting information such as phone numbers, email addresses, and personal preferences is essential for creating relevant personalized digital marketing campaigns.
Resources:
- 7 proven lead magnet examples can be converted
- Examples of stealing 9 potential customers with high conversion rates
5. Focus on cultivating potential customers when sales are difficult
Marketing campaigns for prospective customers with high conversion rates build connections with customers over time. The goal is to build long-term customers. A key way to achieve this goal is to answer questions and passMarketing automation toolsorLive chatWith themReal-time conversation.
Two effective ways to cultivate potential customers are through content marketing and chat marketing. With content marketing, you can provide blog posts and articles about education and information to help them win potential customers. Over time, this helps build trust in website visitors. If they like your content, they can sign up for your subscriber list. Here, you can use chat marketing to connect with them until they become sales leads.
6. Use social media to generate leads
One of the most effective lead generation ideas is to use social media to connect with the target audience. Every inbound marketing strategy will include some social media channels such as Facebook, Instagram or Twitter. Your goal is to find the channel that best suits your audience and start talking to them.
Lead generation FAQ
What is the lead generation process?
Lead generation is the process of attracting potential customers to CRM or marketing software and nurturing them throughout the purchase process. The goal is to win their favor through your product or service and turn them into paying customers.
Is it potential customer sales or marketing?
Lead generation is saleswithPart of marketing. Marketing lead generation refers to the process of using automation to attract and convert leads into marketing qualified leads (MQL). Sales lead generation refers to the conversion of MQL into qualified sales leads (SQL).
Is the lead generation service effective?
They will work if lead generation services choose programs that are right for your business. In order for potential customers to produce good work results, you need to have the right strategies and tools to get a good return on investment. You also want to make sure that the service or program does not buy potential customers.
Why is lead production important?
If you want to figure it outHow to attract website traffic, The generation of potential customers will do this, which can also lead to more conversions and more sales. If you have an effective lead generation process, it can help you find the right customers for your business faster.
Grow your business with intelligent lead generation
Now that you have mastered the method of generating leads for your business, we recommend that you testManyChat. You can quickly establish a potential customer generation program, and you can add Messenger bots on your website and Facebook pages to start converting more visitors into potential customers.
With this guide, you can continue to learn and test different strategies for your business. Please be sure to blog on ManyChatonsee moreArticles generated by potential customers,To learn more strategies and techniques.
Source: https://manychat.com/blog/