This article will list the best customer relationship management tools for e-commerce brands and how to achieve this digital customer experience so you can understand which is best for you and your business.
A CRM system is a technology for managing customer relationships and the data associated with them (including customer satisfaction and behavior, purchases, activities, etc.). Customer relationship management goes beyond e-mail addresses, and its behavior is more like from the beginning of the customer relationship to the current customer relationship stage and how to maintain customer records.
When it comes to e-commerce brands, there are specific CRM tools, each of which provides different functions. We will study the advantages and disadvantages of these tools and useful information to determine which tool is best for you to provide maximum productivity and customer solutions.
You may have heard of Salesforce, Zoho, Zapier, and HubSpot because they are very popular. Each of them has its positive and negative attributes, so it is up to you to decide which tool is more beneficial to your business. First let us start using Zapier, you will understand why.
Zapier
Online automation toolsZapierAllows easy integration of your customer communication platform (e.g.ManyChat). Zapier allows you to instantly connect with more than 2,000 applications to automate your work and increase productivity. Great, right? Basically, this is the glue that connects thousands of web applications, so we started using it.
Image Source:Zapier.com
You can connect two or more applications to automate tasks without writing code and moving information between them. This gives you unlimited opportunities to useMessenger MarketingPlatform and your favorite CRM and email marketing services.
Zaps is the workflow that connects these applications so they can work together. They start with triggers, which means that an event in one of your applications can start your workflow and automate tasks in the background, so you can focus on more important tasks.
Zapier is all of the following questions you might asksolution:
- How will passManyChatGeneratedSalesLeads are sent to my CRM so that I can follow up via email or phone?
- Can I connect ManyChat with my current customer service platform so that my team does not have conversations on both platforms?
- How can I tell if the person interacting with our Facebook bot has become a buyer or potential customer?
- How to integrate ManyChat into other tools and systems I use in my business?
As mentioned earlier, Zapier is the"Connector". For example, with Zapier, you can now connect ManyChat with almost any webinar platform in a matter of minutes and with little knowledge of coding.
Zapier provides hundreds of types of willFacebook Messenger botIntegration into its current business systems and tools. It’s so simple, anyone can do it with just a few clicksBuild your own application workflow.
Zapier and the integration with ManyChat solves the problem of the team having conversations within its customer service/sales platform (inbound, salesperson, zoho, etc.) and in the real-time chat function of ManyChat.
Conversations on both platforms can cause confusion as to which representative is speaking with which customer. When you are on both platforms, you will also lose access to historical data on past interactions with prospects and customers. It is definitely not an effective or efficient workflow.
The following are the advantages and disadvantages of zapier. They are collected from a variety of sources and can provide you with various opinions and information:
Zapier advantages:
- Support a large number of applications
- Powerful automation
- User-friendly
- Flexible pricing
- Provide excellent automation services between business, productivity and CRM applications
Zapier disadvantages:
- No mobile app
- Does not support smart home devices
- No. This is an amazing product
- For active Zaps, their error message delivery is not very good. It would be helpful to have more data on why zap failed
There are many pros and cons regarding Zapier. This is indeed an incredible tool.
Sales force
SalesforceIt is our next CRM tool for evaluating e-commerce. Zapier enables you to connectManyChat and Salesforce, And has 90 possible integrations.
Image Source:Zapier.com
What is Salesforce? This is aCloud-based software company, Not only provides management CRM services, but also sells a set of complementary enterprise application suites that focus on customer service, marketing automation, analysis, and application development.
Salesforce is a leading companyCRM application, You can connect to your customer types throughout the sales cycle. As mentioned above, Salesforce is especially powerful when used in conjunction with other applications such as Zapier through automation.
Image Source:Zapier.com
The following are various pros and cons collected from multiple sources to provide you with various perspectives:
Salesforce experts:
- Customizable, it can suit your company through your needs and current features
- Comprehensive and complete CRM
- Easy to navigate software
- Connecting Salesforce and ManyChat is easy and requires zero coding experience
Salesforce disadvantages:
- expensive
- Confusing interface and difficult to navigate
- The learning curve seems to never end
- Too many options and features may hide content that you don’t need to add/use to make the interface cleaner
The positive or negative feedback on Salesforce seems similar.
HubSpot
Hubspot is the best design andOne of the best marketing automation tools, Which explains why they have the most customers of all marketing automation tools.HubSpot CRMIt is everything needed to organize, track and cultivate potential customers and customers.
The integration of ManyChat with HubSpot CRM allows you to do the following:
– Submit data to the form. Send the custom field data to the HubSpot form. You can submit a form to any registered HubSpot form.
-Create/update contact attributes. If the contact does not already exist in HubSpot, create a contact or update it with the subscriber's "custom fields". Existing contacts will be identified by their email address.
-Get contact attributes. Return information about a single contact via email address and process it to the subscriber's "custom field".
HubSpotAim to be the center of all your marketing efforts, not just the part where you keep in touch. For places where you want to track everything (from blog posts to drip email campaigns to leads and transactions), HubSpot is one of the few apps that can help you turn marketing into sales.
The following are pros and cons collected from multiple sources to provide you with various opinions and information provided by HubSpot:
HubSpot advantages:
- Given the complexity of marketing automation software, they have done a lot to make it very intuitive for small business owners who have little or no coding skills.
- It is free and provides unlimited users
- HubSpot focuses on simplicity and usability rather than competing for most features or customization
- Excellent email integration
- After using Salesforce for many years, I am very happy to have the opportunity to test HubSpot’s new CRM... tons of potential
Disadvantages of Hubspot:
- After adding advanced features, the price may increase
- Here are some better options, 20 times cheaper
- HubSpot is expensive
- Creating a workflow can become tricky and confusing.
- For new users, it is difficult to understand HubSpot's interface, and its automation is very complicated.
People seem to really like HubSpot, but you have to decide for yourself whether you want to use this CRM software to provide you with everything you need.
Zoho
In just a few minutes, without a line of code, Zapier also allows you to connect up to 144 possible integratedManyChat and Zoho CRM. It will only get better and better, right?
Zoho CRMIt is a web-based CRM software designed to attract, retain and satisfy existing and potential customers to grow your business. Image Source:Zapier.com
Zoho CRM is on the marketOne of the best customer relationship management applications. It has the functions you need to track contacts, prospects and transactions and convert these data into detailed reports.
Zoho CRMDesigned to integrate with other applications and services you use every day. Deep integration with other applications such as ManyChat allows you to customize the way Zoho CRM works.
Image Source:Zapier.com
Zoho CRMIt is an affordable but fully functional customer relationship management tool. This is a great management software option for tracking your potential customers and transactions, and has several layers of services so that you can upgrade as your business grows.
The following are pros and cons collected from multiple sources, which can provide you with various opinions and information:
Advantages of Zoho:
- Easily convert from lead to account
- Powerful email marketing tool
- Easy to integrate with other software
- Ideal for small businesses
- Customizable CRM provides great flexibility
Zoho disadvantages:
- Workflow automation is limited to professional level
- Sometimes errors occur when entering data
- It’s great if you log out after a period of inactivity
- Take time when you are ready to wait for support
- If you want to stay sane, stay away from ZOHO
You will notice that all the automation tools and CRM platforms discussed in this article have their pros and cons. The good news is that no matter what preferences and workflow you are looking for to maximize productivity, communication, and sales, there is a customer relationship management tool for everyone. What works for one business is not necessarily effective for another business, and that’s okay.
Whether it’s Zapier, Salesforce, HubSpot, Zoho or thousands of other available automation tools and CRM platforms,ManyChat can To help you connect to the tools you already use, and the best part is the ease ofintegrated.
Learn more about how to integrate with your favorite tools.
Source: https://manychat.com/blog/