Overview
By March 2020, the United States will be closed due to the rapid spread of COVID-19 fire. In Bridge City, Texas, restaurants such as Crayfish Cave were quickly closed due to the government's mandatory closure of non-essential businesses.
Victory restaurantFounderTracey MatneyKnowing that she must implement Crawfish Hole's marketing strategy as soon as possible to maintain the continuous development of the business. She was already helping them build a fan database to boost sales, but when every dining room in Texas was forced to close, she knew that ManyChat could passClick messenger adAnd Messenger robot ordering system to help promote roadside orders to new customers. .
From March 21, 2020 to April 2, 2020, Tracey provided local residents with "buy one get one free" (BOGO) coupons as click messenger advertisements, thereby increasing sales by $23,000 through restaurant orders Amount-only $15 per day in advertising expenditure.
problem
After the closure of COVID-19, the Crawfish Cave Restaurant will be closed until further notice. Local restaurants are forced to only provide roadside and delivery. In order to make up for the loss of people flow, they had to adjust their messaging and Facebook advertising strategies to promote roadside sales.
Their goal
Xiaolongxidong wants to generate roadside sales through Messenger by encouraging customers to redeem the "buy one get one free" offer.
method
- Pick up by the roadside.Customers order meals through Messenger, and then can pick them up on the "roadside" of Crawfish Hole. People do not have to leave the car. This is more convenient for their customers and helps minimize human interaction.
- Follow up through multiple channels.If the potential customer does not place an order immediately, Tracey will set up a smart delay to trigger Messenger, SMS and email reminders at lunch time the next day. When someone clicks on the message, they are sent to Messenger to order.
- Irresistible offer.This restaurant runs "buy five pounds, three pounds free" crayfish, and locals can't help but click.
- Simple redemption process.When a customer arrives at the Crayfish Cave, just click "Redeem Now" in their Messenger window.
How the crayfish bug increased sales by $23,000 through roadside orders using ManyChat
Roadside pickup allows local customers to purchase items online or through Messenger, and then pick them up in your store. No one has to leave the car. For "Crayfish Cave", it is more convenient for their customers and reduces the interaction between people.
Tracey ran a six-step plan for The Crawfish Hole to attract new audiences and encourage them to cash out BOGO deals.
step 1: Tracey runs Messenger goals in Facebook ads and responds quickly to trigger the join sequence. Since Crayfish is very popular in her hometown in southeastern Texas, they chose to send the advertisement to everyone over the age of 18 within a 5-mile radius of the restaurant.
Step 2: UserAfter clicking on the ad, you will enter the Messenger bot, which will collect email addresses, phone numbers, and agree to receive messages, offers and reminders.
Step 3:The bot then sends a "buy five pounds, three pounds free" offer in Messenger. The message contains a link to the menu and the phone number to call in its order. Tell users to click "Redeem now" only when they are in the restaurant.
Tracy established two conditions:
- Condition A. If someone doesn't place an order immediately, a smart delay will be triggered to remind them to make an offer between 11 and 12 midnight. The message is delivered via Messenger, SMS and email. After clicking, the potential customer will be sent back to Messenger to complete the order.
- Condition B. When someone places an order, they move further in the process.
Step 4: NextAfter the order,Messenger robotSend the link to the Google Maps location of the restaurant in the chat window. Customers are then asked to add their car manufacturer, model, and color so that employees can bring the correct order to the correct car when they arrive.
Step 5:When the customer arrives, they will display the offer on the phone, tap the redeem button, and enter the total order amount. Tracey marked it as "redeemed" in Flow Builder and sent them a thank you message.
Then ask the customer to use the 1-5 quick reply buttons in MessengerprovideAbout experienceFeedback. If they click 1-3, the bot will send a notification to the administrator so that they can handle negative comments privately. If they choose 4 or 5, they will receive a thank you letter and a link to the restaurant’s Facebook business page to post a public comment.
Step 6:Finally, 23 hours later, the most recent customer received another offer in Messenger to encourage them to return to the "crayfish hole". Wash, rinse and repeat.
in conclusion
Despite market uncertainty and a large number of layoffs, the restaurant's sales are still prosperous than before the closure. By implementing the Messenger robot ordering system and runningFacebook ads, Tracey helped The Crawfish Hole's sales revenue from March 10 to April 9 exceed $ 23,003, while advertising revenue was only $ 332.
Need help with your "order online, pick up" strategy? Get ManyChat now to help attract customers and drive sales during COVID-19.
Source: https://manychat.com/blog/