“1. The saying ”good news travels fast" is completely true, especially in the realm of word-of-mouth marketing (WOM). In fact, word-of-mouth marketing may be one of the most influential forms of marketing for enhancing brand reputation and awareness.
2. Consider this: are you more likely to make a purchase decision based on a salesperson shouting at you over the phone, or because your best friend in your ear says you just3. need4. to try something because you will absolutely love it?can5. Since the early days of advertising, the power of word-of-mouth marketing has been effective and has reached new heights in the digital age. Now, there are countless ways to spark WOM buzz.
6. 1. Referral friend discount
7. It’s hard to find
8. brands that adopt a referral friend word-of-mouth strategy. The idea behind this strategy is to encourage loyal customers to refer friends and provide some sort of discount or incentive to both the customer and the referrer.未9. Referral friend WOM is often achieved by asking your loyal customers to sign up friends in exchange for some kind of reward. This can be done via email or SMS, but the goal is to get
10. loyal customers11. to register a friend, and then you can convert them into customers.12. Suppose you own a yoga studio and have an email list that includes all the students who have taken classes. In the ManyChat dashboard, you can write a "refer a friend" campaign where students sign up friends to the email list. Then, you can offer free yoga classes to your students and their friends, and you have gained many new students that you can nurture into paying customers (because hey, they are on the email list!)
13. 2. Send to a friend
14. The "send to a friend" strategy is very similar to the "refer a friend" strategy, but in this case, you can pass on discounts to loyal customers for people they know, in exchange for some benefits for them as well.
“15. The simplest way to implement a referral friend discount is through SMS marketing.
16. In the ManyChat dashboard, write text that can be sent to the subscriber list to encourage others to refer friends. Using
17. this strategy is effective because they may use it with friends and familySMS18. threads, which will make it easy for them to send along with your offer.Text message19. 3. Bring a friend strategy
3. Strategies for Bringing People
1. If you are a restaurant, then this restaurant counts you in, but anyone can participate.
“2. The ”bring a person" WOM marketing strategy encourages your audience to come to your location and greet someone they know. The key factor here is to provide them with an incentive they can't refuse.
3. Restaurants have become notorious for implementing this strategy. You may have seen some sort of “bring a person” strategy for Mother's or Father's Day at some point, where if you brought your mother or father there, the restaurant would give you a discount on your bill. “Bring a person” strategies can be created around any major event, holiday, or just for fun. The goal is simply to motivate many people to come in.
4. 4. Review/Recommendation Rewards
5. At the very least, you should adopt a strategy to encourage online reviews and customer recommendations, which can be done through customer training email campaigns or simply by asking for one.
6. Pushcomment7. An effective way to encourage reviews and recommendations (both considered WOM marketing) is to build processes in the ManyChat dashboard using templates created for you. You can ask subscribers to leave feedback and build an entire sequence around encouraging positive reviews.
8. 5. Employee Discounts
9. If we were to play the “which one doesn't belong” game, you would immediately choose this strategy. Employee discounts? How about WOM strategies?
10. Believe it or not, your employees can easily become your brand's biggest advocates. If they have a good relationship with their employer,11. they will talk. They will tell their community that you take care of them. One way to encourage employees to enjoy discounts is to. Who cares if their friends or family use the discount? They are still contributing to revenue. Give your employees one or two employee discount cards and let the rest take care of itself.12. 6. Social Media Giveaways
13. Giveaways are a goldmine for WOM. If you get your audience to like your page, share posts, and comment in exchange for something truly worthwhile, the good news will surely spread quickly.
social media14. You may have seen this before, but in most cases, companies post a picture of a grand prize (like a prize box, lunch provided, etc.) of their choice, and anyone who follows the instructions will win. One way to execute this strategy to maximize results is to draw your audience into the ManyChat chatbot to enter the giveaway. Then, you can not only increase your subscriber count but also encourage them to share the post link with
15. their audience as they input their information.其16. The bottom line is: the power of word-of-mouth marketing is limitless. It is one of the areas of marketing that allows you to unleash your creativity in exchange for some good old-fashioned brand awareness and engagement.
17. Enhance your WOM strategy with chat marketing strategies.
18. Loyal Customers (opens in new tab)
Source: https://manychat.com/blog/
