by Michelle | Oct 27, 2020 | Updates
Evergreen Marketing refers to a marketing strategy that can maintain relevance for a long time. Just like evergreen trees, the evergreen content is always fresh and will not lose its luster. Despite the emergence of new fashion trends or dramatic changes in marketing methods, it still has perfect meaning. Recall the most popular toys or snacks when you were a kid. Now, see if you remember the ads for them. Is it the company that keeps them still there? Can you hear the commercial ringtone in your head? Many toys and fashionable snacks will not last, but the company will. Just because the popularity of a product comes and goes does not mean that the company is in decline. I mean, McDonald's did serve pizza at some point, and then I looked at McDonald's everywhere, and obviously they survived the pizza accident. ...
by Michelle | Oct 20, 2020 | Updates
Retail sales are expected to grow to 6.54 trillion US dollars in 2022. But customer preferences are changing. Just as the strategy we used five years ago is outdated, the way people buy online will no longer be the same in a few years. We can observe marketing trends in e-commerce to understand how to get there. We’ve investigated the data, surveyed experts, and analyzed customer behavior to understand how e-commerce is changing-and to help your e-commerce brand keep up. Here are the seven biggest e-commerce trends we expect to see this year: 1. Direct-to-consumer retail is on the rise. It’s no surprise that companies are trying to compete with Amazon. However, the retail industry that directly joins consumers has not joined their website to take advantage of their influence. ...
by Michelle | Oct 13, 2020 | Updates
Effective marketing is not limited to static one-way advertising. This is the beginning of a vibrant interactive dialogue with your customers. Since SMS is instant and interactive, it is an ideal channel to help you accomplish this. With pictures, emoticons, and gifs now everywhere in text messages, companies are following this trend. As multimedia messaging has increased engagement by 55%, companies have become more visible in conversations with customers. That's why we enable you to send MMS when using ManyChat SMS. With the new MMS feature, you can now share product photos, coupons, or just bring laughter to customers through funny gifs. Read on to learn how to use multimedia messaging to promote your products in creative and memorable ways. Easy shopping through pictures...
by Michelle | Oct 6, 2020 | Updates
This is not the first time you have heard this news, and it is not the last time. You must have an agency on Facebook to attract potential customers. According to Hubspot, Facebook is the number one social channel used by marketers with the highest return on investment. There are over 2.38 billion monthly active Facebook users on the platform, which also makes it the most popular social media platform used by consumers. When establishing contact with potential customers, social media has become the main hub for finding new products. In 2018, 78% of American consumers made purchases through discovery on Facebook. Of the 57% of consumers who say that social media affects their shopping, 44% say that Facebook is the most influential. ...
by Michelle | Sep 29, 2020 | Updates
As video becomes the main source of Internet traffic, by 2021, video traffic will account for 82% of all IP traffic, and the threat of outdated content types to businesses is no longer a guess. As consumer behavior shifts to trust in video content, companies are striving to protect their marketing strategies and obtain the best return on investment. More and more marketers are looking for a video suitable for their current strategy, and consumers are paying close attention. According to OptinMonster data, those who execute video marketing strategies generate 66% more qualified leads each year than those who do not focus on video. They also report that audience members’ brand awareness of their content has increased by 54%. ...
