Overview
When the coronavirus hit Costa Rica, the country entered a mandatory lockdown authorized by the federal government. forFor The Dream Workshop, Which means closing its physical retail stores that opened in June 2019.
In Trilce Jiron andThe Bot Shop (TBS) MarketingUnder the leadership of the team, Dream Workshop was transformed into an online store to establish and maintain relationships with new customersCash flow inflow.
Dream Workshop uses ManyChat to attract Facebook ad traffic to the robot flow and landing page. They use a combination of processes and live chat to guide customers to theirE-commerce store, Show them products, trade and reassure customers. During the shutdown, the technology helped drive more than 43,800 $ sales and created a successful e-commerce market for businesses.
problem
Dream Studio focuses on the maintenance of mattresses and the manufacture of personalized beds. In the store, customers test each mattress component on site, which makes the transition to digital challenges. In countries where only 5% of online sales occur, they must create a thoughtful and relaxing online experience to encourage sales.
Their goal
Dream Workshop hopes to establish contact with customers through online chat to attract online sales and interact with customers.
method
Simple online payment processor:Not every country can access PayPal or Stripe to process payments. Dream Workshop utilizes the local online payment platform Olba to simplify the ordering and payment process for customers in its online store.
Flexible return policy:Since people can no longer test mattresses in stores, the company must figure out a way to ensure the safety of potential customers' purchases. Trilce has established a new 100-day sleep test where customers can repair or return the mattress if they are not satisfied.
Test different conversion paths: Trilce tested three conversion paths: (1) Via ManyChat Support online chat Facebook dynamic ads to the website. (2) Facebook traffic ads use Messenger Ref URL to attach ManyChat robot stream. (3) Dynamic advertisements over 55 years old are placed on WhatsApp, and sales representatives will communicate with interested people during the purchase process.
Live chat support: Dream Workshop uses ManyChat real-time chat and WhatsApp to answer questions and provide information to customers during the purchase process.
How to transfer the dream workshop online during COVID using ManyChat
Since Trilce specializes in neuromarketing for robotic retail and e-commerce robots, there are three elements that enable Dream Workshops' ManyChat to successfully realize the process of generating potential customers.
Test different advertising paths through ManyChat
Regardless of the source of traffic, whether it is through ManyChat’s dashboard or in WhatsApp, an important part of The Dreams Shops’ online strategy is live chat to assist sales
Trilce and her team sent ad traffic to Facebook through three different conversion paths:
- The company's website captures information through Facebook pixels and sends redirected ads to website abandoners.
- The ManyChat bot processes transactions, warranty instructions and the possibility of repairing the current mattress.
- Conversations with people over 55 in WhatsApp.
TBS Marketing also used this integration to design a Google Sheets system, which automatically tells each agent which customer to participate. Using real-time chat, customers can communicate with sales representatives in real time to answer questions and help customers have more confidence in buying.
Create an understanding robot flow narrative
In difficult times, companies need to be sensitive to customer needs and rethink how to communicate with customers. For Dream Studios, this means changing their robotic processes and advertising copy to better illustrate the reality that everyone in Costa Rica faces.
Provide extended return policy
A big challenge for The Dream Workshop is to replicate the face-to-face interaction and support they always provide customers in the store. No one can try the mattress or leave it for repairs. Therefore, the team must make up for people's lack of engagement with the company.
In order to make people buy with confidence, The Dream Workshop provides a 100-night sleep test for new customers. If the customer does not like the mattress, it can be adjusted or refunded by The Dream Workshop for free. Nothing to ask. This makes people feel more comfortable when buying expensive mattresses online.
in conclusion
In order to smoothly transition to online sales, brick-and-mortar store owners need to use simple payment processors and easy-to-use marketing platforms to help Facebook advertising and customer support.
Repositioning your value proposition and messaging is also critical to the success of the company. The ability to make customers feel safe shopping online can help sell more products and build closer ties with them during uncertain times.
Smooth transition to online store through ManyChat. It is free to get started.
Source: https://manychat.com/blog/