Blog and Update

What is affiliate marketing?

  March 5, 2020 Your marketing strategy should allow you to “work smarter, not harder,” with the goal of earning passive income while freeing up valuable time for current customers or clients. Making money through your blog sounds good, doesn't it? Getting paid for product reviews is far less than you might think. It is possible to generate income that can almost be profitable without spending too much time. Enter affiliate marketing. What is affiliate marketing? Affiliate marketing is the process of earning a commission by promoting another company's products or services. Let's clarify here that this is not multi-level marketing. Instead, affiliate marketers earn commissions by driving their substantial website or social media traffic to the product pages of the brands they partner with.

How to create a powerful post-purchase tracking sequence

You have already done all the hard work. You ran click links – Messenger ads, collected subscribers, got them to opt into Messenger, email, and SMS lists, and finally, they purchased products in your online store. But what happens after someone completes a purchase? So, how should you interact with customers? Let's think about things beyond promotions and deals. Many retailers do not provide personalized follow-up services for people who recently purchased products. They either stick to generic emails or send nothing at all. But in reality, it is during this post-purchase period that people are most receptive to your messages.

Six actionable word-of-mouth referral strategies

“The saying ”good news travels fast" is absolutely true, especially in word-of-mouth marketing (WOM). In fact, word-of-mouth marketing may be one of the most influential forms of marketing for enhancing brand reputation and awareness. Consider this: Are you more likely to make a purchase decision based on a salesperson shouting at you over the phone, or because your best friend in your ear says you just have to try something because you will absolutely love it? The power of word-of-mouth marketing has been effective since the early days of advertising and has reached new heights in the digital age. Now, there are countless ways to spark WOM buzz. 1. Referral friend discounts It is hard to find a brand that has not adopted a referral friend word-of-mouth strategy. The idea behind this strategy is to encourage loyal customers to refer friends and provide some sort of discount or incentive to both the customer and the referrer.

ManyChat collaborates with CDC to promote COVID-19 to the public

San Francisco, California, May 14, 2020-ManyChat, the number one instant messaging marketing platform, has partnered with the Centers for Disease Control and Prevention (CDC) to assist the public in educating the public about COVID-19. The partnership uses Facebook's Messenger to automatically share educational materials, including updates and preventive reminders, thus simplifying conversations related to the pandemic. The chat contains information related to the following: How to prevent symptoms of COVID-19 and what to do when experiencing these symptoms. A mask guide and how to make your own guide. How to disinfect your home and frequently touched surfaces. Carol Y. Crawford said: "...

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12 ways to promote the next Twitter marketing campaign

When studying the shopping behavior of Twitter users, the social media platform found that four out of ten Twitter users made a purchase after encountering a product on Twitter. When Twitter users are exposed to brand tweets, their likelihood of buying products also increases by 2.7 times. With more than 330 million users, you can understand why shop owners should use Twitter. However, using Twitter is not accidental. To build brand awareness, use one or all of the following 12 Twitter marketing ideas to connect with your audience and increase online sales. What is Twitter marketing strategy? ...

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How to start shipping

If you have ever thought about how to start an e-commerce business, then you can choose the direct delivery business. The barrier to entry is very low and you can make a lot of money. However, because the barriers to entry are very low, this means that competition may be fierce. What is Dropshipping? Essentially, you are an online store that does not need to keep any inventory. You sell products in retail and then buy products from wholesale suppliers, while direct shipping suppliers ship the products from their warehouse to the buyer’s door. You use the difference as profit. You don't have to deal with packaging, shipping or storage items, you just need to worry about your own online store, looking for potential customers and handling any support issues that arise. How to start a direct sales business...

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Assess top digital marketing types and their effectiveness

You want to interact with customers for many reasons. It is important that your target audience understand what your business stands for and what makes you different. Your business also wants to convey your appreciation for customers and remind them that their support is important. You also want to keep in touch with potential customers to make them loyal customers. Then, of course, you hope that your marketing ideas and efforts can enhance the life of the entire enterprise through brand recognition. ...

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E-commerce marketing 101: everything you need to know

To say the least, getting e-commerce startups to start is a complex task. The fine print details that make a business profitable require time and effort. When formulating marketing strategies for e-commerce businesses, things such as time and attention are more important than ever. Establishing a strategy that applies to your business and target customers is crucial. If your team is at a loss and not sure where to start attracting customers, they are not alone. So many new e-commerce companies will have the same elation and joy with the absolute overwhelmingness of starting their own business! Fortunately, this "Marketing 101" guide will tell you all about e-commerce marketing. What is e-commerce marketing? ...

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Digital customer experience tips and strategies

The term "customer experience" sounds important, right? Yes, but first we must define what kind of customer experience is needed? We cannot rely on its implicit "important" status. Customer experience is the impression your business makes on customers, which leads to how they perceive your brand. According to the definition we just learned, customer experience has far-reaching significance. It is not limited to customer service. Customer experience covers all the interactions that customers can have with your business. This can include how easy (or difficult) it is to navigate an e-commerce site, how and how often you communicate across platforms such as email or Messenger Marketing, or the return policy that your business has established. Why is customer experience important? ...

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How to establish strong customer relationships in e-commerce

Any company has the ability to build strong customer relationships. Of course, some companies may need to put in a lot of effort in the creative department, but it can be done! Whether your e-commerce business is to provide customers with data analysis or provide customers with handmade soap, your business has the ability to build customer relationships. What does each customer appreciate? A personalized experience needs to consider their time, needs and desires. Strong customer relationships are not limited to physical business. E-commerce companies can also create personalized and meaningful digital customer experiences. When shopping online, people are attracted by the simple and simplified process. Your business can still provide impressive details at every stage of the customer’s shopping experience. This is how your team can deepen customer relationships in an e-commerce business. ...

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5 evergreen marketing ideas you should try chat marketing

Evergreen Marketing refers to a marketing strategy that can maintain relevance for a long time. Just like evergreen trees, the evergreen content is always fresh and will not lose its luster. Despite the emergence of new fashion trends or dramatic changes in marketing methods, it still has perfect meaning. Recall the most popular toys or snacks when you were a kid. Now, see if you remember the ads for them. Is it the company that keeps them still there? Can you hear the commercial ringtone in your head? Many toys and fashionable snacks will not last, but the company will. Just because the popularity of a product comes and goes does not mean that the company is in decline. I mean, McDonald's did serve pizza at some point, and then I looked at McDonald's everywhere, and obviously they survived the pizza accident. ...

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7 e-commerce trends to follow in 2020

Retail sales are expected to grow to 6.54 trillion US dollars in 2022. But customer preferences are changing. Just as the strategy we used five years ago is outdated, the way people buy online will no longer be the same in a few years. We can observe marketing trends in e-commerce to understand how to get there. We’ve investigated the data, surveyed experts, and analyzed customer behavior to understand how e-commerce is changing-and to help your e-commerce brand keep up. Here are the seven biggest e-commerce trends we expect to see this year: 1. Direct-to-consumer retail is on the rise. It’s no surprise that companies are trying to compete with Amazon. However, the retail industry that directly joins consumers has not joined their website to take advantage of their influence. ...

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SMS tools now have multimedia messaging

Effective marketing is not limited to static one-way advertising. This is the beginning of a vibrant interactive dialogue with your customers. Since SMS is instant and interactive, it is an ideal channel to help you accomplish this. With pictures, emoticons, and gifs now everywhere in text messages, companies are following this trend. As multimedia messaging has increased engagement by 55%, companies have become more visible in conversations with customers. That's why we enable you to send MMS when using ManyChat SMS. With the new MMS feature, you can now share product photos, coupons, or just bring laughter to customers through funny gifs. Read on to learn how to use multimedia messaging to promote your products in creative and memorable ways. Easy shopping through pictures...

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