This article will help you quickly understand and resolve all issues in “Paid Messages,” and provide you with a comprehensive introduction to its “Deliverability” details and Facebook rules!
Unable to create or send paid messages? #
Please ensure
1. You have admin access to the page, ad account, and business manager;
2. Your ad account is connected to the business manager, and you have admin access to that account! Here’s how to add an account to BM:https://www.facebook.com/business/help/910137316041095?id=420299598837059 ;
2a. Then refresh the permissions.
If you still cannot add the ad account or enter to create paid messages, please contact us!
3. There are enough people in the audience: Facebook recommends sending paid messages to at least 200 people to avoid any deliverability issues; it’s best to have over 1000 users in the audience;
4. You have set a sufficient budget and bid control. Here are the recommended budgets and bids for all countries/regions:https://developers.facebook.com/docs/messenger-platform/discovery/sponsored-messages/country-bids. If you still see errors, try setting it a bit higher;
5. A valid payment method is linked to your ad account.
If you still cannot send paid messages, please submit a ticket!
What is the budget and bid control suitable for my messages? Why might it be too low? #
Paid messages are in auction: the page that wins the auction will receive the ad placement. Prices vary depending on the country/region where you are advertising. For example, in the United States, the cost per thousand impressions is about $30.
Bid control is the maximum bid you can set when bidding for “Paid Message” placements. The auction itself is conducted automatically.
If these settings are too low to win, Facebook will not allow the ad to be published.
The higher the budget and bid, the more likely you are to win the placement auction, and the greater the chance that subscribers will receive your message.
Of course, only you can decide what budget and bid control are suitable for you and sufficient to meet your marketing goals.
Here are the recommended budgets and bids for all countries/regions: https://developers.facebook.com/docs/messenger-platform/discovery/sponsored-messages/country-bids
Only one message can be sent to a user for each paid message.
Will paid messages not be delivered to all users? #
Ensure there is still a budget, the bid amount should not be too small, and there is enough time (preferably around 5 days) to run the “paid messages.”
Facebook recommends sending messages to at least 200 or even 1000 users.
