ManyChat has a lot of information about your subscribers, your tools and the connections between them. For example, you can always track how many users received a specific message, or how many users clicked certain buttons in the process.
This article specifically introduces the tool used to track this information-each section displays different numbers with different meanings, and we hope to help you understand these numbers so that you can know ManyChat like the back of your hand.
Use our section catalog to quickly browse the page!
Dashboard | Audience | LiveChat | Growth tool | broadcast | automation | flow | Set value
Dashboard tab
Dashboard | Audience | LiveChat | Growth tool | broadcast | automation | flow | Set value
The Dashboard tab will show you basic information about active subscribers and audience growth. You can use 3 different charts to analyze the statistics here:
1. Active subscribers
2. Net subscribers
3. Subscribers and unsubscribers
The "Active Subscribers" graph shows how many subscribers you have now (the big blue number in the screenshot above); the number of subscribers in the selected time period, the number of unsubscribers, and the number of net subscribers are below the graph.
You can choose any time period and the numbers below the graph will change accordingly. Note: When you select "Today", you will see the statistics for the past 24 hours. Therefore, when you view these statistics the next day, it may be different.
The "net subscribers" graph shows the number representing subscribers minus unsubscribers per day. You can also play the time period here.
"Subscribers and unsubscribers" will show you daily statistics about the users that your bot has subscribed to and not subscribed to (see What I do there?). This view can help you analyze why there are ups and downs, the dates associated with these ups and downs, and give you an idea of how to get more subscribers!
Keep in mind that sometimes Facebook prohibits a large amount of false/suspicious personal data, and you will see unexplained unsubscribe numbers. Don't worry, Facebook is just trying to make its platform a better platform with huge fake users!
Audience label
Dashboard | Audience | LiveChat | Growth tool | broadcast | automation | flow | Set value
Online chat
Dashboard | Audience | LiveChat | Growth tool | broadcast | automation | flow | Set value
There is not much statistical information in the LiveChat section: here you can see the user profile in the "Users" tab and the time the subscriber interacted with your page. Note: "Interaction" is a real-time message delivered to the page through direct messaging. Opt-in messages from different growth tools and bots will not be counted.
Growth tools
Dashboard | Audience | LiveChat | Growth tool | broadcast | automation | flow | Set value
|
small parts |
Impressions |
Opt-in |
Open percentage |
Clicked,% |
|
Overlay/embeddable widget, landing page, checkbox |
That is how many users have completely seen this particular widget |
This is the number of users who clicked the "Send to Messenger" button (as for the checkbox, it is any button in which the widget code is installed) |
This is the number of "opt-in messages" (compared to the numbers in the "opt-in" column) that you see in the growth tool |
That is how many users clicked any button in the "opt-in message" (compared to the number in the "opt-in" column) |
|
Messenger reference URL |
This widget cannot be tracked-you will see "-" in this column and in the "Conversions" section |
That is how many users choose to join after clicking the link |
That is how many users opened the "Join Message" after clicking the link (new users must also click the "Get Started" button to receive the join message); |
That is how many users click any button in the widget's "opt-in message". |
|
Facebook comments |
This is the number of users who left comments in the comments section of posts on the fan page related to widgets |
That is how many users have responded automatically from the widget |
This is the number of "opt-in messages" (compared to the numbers in the "opt-in" column) that you see in the growth tool |
That is how many users clicked any button in the "opt-in message" (compared to the number in the "opt-in" column). |
|
Facebook Messenger code |
This widget cannot be tracked-you will see "-" in this column and in the "Conversions" section |
That is how many users choose to join after scanning the code |
That is how many users opened the "join message" after scanning the code |
That is how many users click any button in the widget's "opt-in message" |
|
Customer chat |
That's how many users see this particular widget's greeting on your website |
That's how many users click the widget's "chat" button to start a conversation |
That is how many users see the "opt-in" message from this widget |
That is how many users clicked any button in the "opt-in message" (compared to the number in the "opt-in" column) |
|
Facebook Ads JSON |
So far, unfortunately, ManyChat cannot track JSON statistics. You can see the disclaimer under "?". Log in the "clicked" part of the JSON statistics. It said: "Due to the limitations of the platform, we absolutely cannot track the impression of the growth tool and the statistics of the messages selected to receive. The first time we can track the user is when he/she clicked the button in the selected message to receive." |
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The "conversion" rate is the percentage of users who chose to join after completing the "impression" operation.
Radio program
Dashboard | Audience | LiveChat | Growth tool | broadcast | automation | flow | Set value
important: Only when the "Start Step" of the broadcast is of the "Send Message" type, the statistical information in the broadcast will be displayed. Conditions, random number allocator and other tool types that do not send/read/click statisticsThis will cause the broadcast to display all statistics as 0, regardless of actual results.
Automation-Sequence
Dashboard | Audience | LiveChat | Growth tool | broadcast | automation | flow | Set value
flow
Dashboard | Audience | LiveChat | Growth tool | broadcast | automation | flow | Set value
Each message block in each Flow has its own statistics:
Sent-The number of times the stream has been sent to the user.
Delivered-How many users have opened Messenger, but there is no reading process.
Opened-How many users have opened Flow messages in Messenger.
Clicked-How many users clicked the button in the email.
Important note: This email can be sent to 3 users, but 1 of them will click 2 different buttons, and 1 will not click at all. That's what you will see: 66.7% (2 users) clicked the button. 3 clicks from 2 users. Click once on "+1" (33%) and twice on "+5" (67%).
How many responses did you receive through the "User Input" block:
Set value
Dashboard | Audience | LiveChat | Growth tool | broadcast | automation | flow | Set value
allowable"Settings" => "Notifications"Find the "Subscriber Report" section where you can choose (from the dashboard) how often the subscriber base will be updated. You can choose to update daily, weekly or monthly.
If you set up a "Buy" button, you can see the order history for all purchases on the "Payment" tab.
